#435 – The Top Digital Marketing Trends in 2018

Join Matt and Chris for another episode of the Best SEO Podcast, featuring “11 Marketing Trends You Can No Longer Ignore in 2018. ” by Nidhi Dave .

TRANSCRIPT:

Chris:    Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

Matt:    My name is Matt Bertram, I’m also owner of eWebResults.

Chris:    Yes! Welcome back to another fun-filled edition of this podcast. This is Podcast #435. Forgive us for the sign that was on the last podcast that said it was 436 because that’s technically impossible that 436 comes after– is this 35? I don’t know. This is 35. 

Matt:    We’re trying to see if y’all are awake out there. 

Chris:    That’s also fine, yeah. 

Matt:    Okay!

Adam:    It’s a long weekend.

Chris:    Yeah. 

Matt:    Alright guys, it’s labor day!

Chris:    Everyone has already checked out for the lengthy holiday. As always– as always–

Matt:    We have a tip.

Chris:    There is a tip from the previous podcast. As always that tip is first read by Matt.

Matt:    And I don’t typically read it until now. 

Chris:    Oh yeah, because we’re getting the video setup in the other camera.

Matt:    Order and setup–

Chris:    Wait.

Adam:    Wait, wait.

Chris:    Wait, he’s getting ready. It’s almost ready.

Adam:    Go. 

Matt:    Order and setup your Google beacon to help get with your Google conversions and location. 

Chris:    Yeah, our last podcast was about the Google beacon, and what you can do with it, and how easy it is to set up. Go back and check out that podcast, I think that’s Podcast #434.

Matt:    It might not be. I would search for “Beacon.”

Chris:    You will find it. Subscribe, follow–

Chris & Matt:    Boom!

Matt:    It’s a 3-step process to setup.

Adam:    I’ll take full blame on that. 

Chris:    Alright. 

Matt:    Alright!

Chris:    So, remember we are broadcasting live here from Houston, Texas.

Matt:    If you didn’t know it.

Chris:    And Matt and I, we are your–

Chris & Matt:    Results Rebels!

Chris:    I wanted to jump into this review right away.

Matt:    Alright. 

Chris:    This is from Autumn Schultz. Punch in the face to you Autumn Schultz, that is an amazing thing, not just a good thing. “A fun podcast with great insights,” and it is of course–

Chris & Matt:    5 stars!

Chris:    “I absolutely love listening to this podcast as it’s the perfect combination of fun and seriousness. The 30 minutes of each episode is more than enough time to get some really in depth insights into the top SEO tactics and methods of internet marketing success. 10 out of 10 would recommend.” That’s what she did. Punch in the face to you Autumn.

Matt:    Uppercut.

Chris:    That is an absolute awesome review. If you’re checking back in with us, it’s probably because you liked some of the information you’re getting. We have tips for you, and the way that you could get to those tips is not on my board here. It’s not by going there, it is by going to–

Chris & Matt:    The mini guides.

Chris:    Mini guides. Get on the website, hover–

Matt:    Resources – Mini Guides.

Chris:    Boom. Let’s see, the teaser. The article that we’re covering today– you know it’s about halfway through 2018 – a little more than halfway through 2018 – we’ve got, “11 Marketing Trends You Can No Longer Ignore in 2018.”

Matt:    So true. 

Chris:    That’s 11 of them. 

Matt:    It’s a great article. 

Chris:    It’s written by Nidhi Dave, Nidhi Dave.

Matt:    I like it.

Chris:    Punch in the face to you Nidhi. Let’s see next. Oh, if you’re in a position to and you can, we would like you to tweet now. You should tweet #SEOPodcast, tag us in it: @BestSEOPodcast, @eWebResults, @MattBertramLive, @eWebChrisBurres, is that right? Or ChrisBurresEweb?

Chris & Matt:    ChrisBurresEweb.

Chris:    And let everybody know that you’re actually listening to the podcast and getting lots of value from that podcast. If this is the first time you’ve been to the podcast: howdy, welcome to the podcast. If this is– again, if you’ve been here before, you know what we’re about to skip. We run a contest each and every week, and that contest works like this: if we get a review – I just read one.

Matt:    Ooh, yeah.

Chris:    So clearly we got a review.

Matt:    Uh-huh.

Chris:    And we get 10 shikos.

Matt:    A share, a like and follow. 

Chris:    A share, a like and follow. By the way, when you do a shiko you should hear at the back of your brain a sound, and it sounds like Shikow!

Matt:    That’s true. So Chris, I’m thinking for these contests, right? To not just move it to the bottom.

Chris:    Right, right. 

Matt:    Right? We should run a contest where they get a t-shirt.

Chris:    Oh a t-shirt! Oh, that’s right because they can actually get eWebResults swag–

Matt:    Oh yeah.

Chris:    At the website, and the link is eWebResults.com/

Chris & Matt:    Swag.

Chris:    Wow. 

Adam:    You’re welcome.

Matt:    So we now have a store. 

Chris:    Adam drops the mic and walks out. He wasn’t even holding a mic. He like grabbed one so he could pick it up and then drop it. 

Matt:    We now have a store set up. We now have availability for you to get t-shirts, we’re making new ones all the time. Please check it out, let us know what you think. We’re going to start running contests for my book, for t-shirts, and so we encourage you to check it out, let us know what you think.

Chris:    Yeah, so literally we turned on the shopping cart, the store for the eWebResults.com/Swag.

Matt:    Today.

Chris:    And we got an email.

Matt:    We already got one person that bought one.

Chris:    Already.

Matt:    Yeah.

Chris:    So we’re like, “Okay, well let’s actually promote it in the podcast.” I think that’s a good idea. If you’re looking for a free comprehensive website analysis, you can get that by going to our website eWebResults.com/– well slash nothing, just the homepage, and then look for the free website analysis. 

Matt:    Well, it’s on the slider. It’s on any of the pages, it’s over on the right. $150 value. 

Chris:    We will say – and I’m going to put this there right now. 1 out of 5 people who sign up for a website analysis– let’s do this, you want to do this?

Matt:    Okay. 

Chris:    The next 5 people who sign up for our website analysis, right? It’s a free website analysis, we’ll send them a t-shirt.

Matt:    Oh. Like that’s a contest, Chris.

Chris:    Let’s do that. Next 5 people who sign up for our website analysis– of course you can’t have signed up before, right? It’s got to be a new website analysis, but we’ll send you a t-shirt.

Matt:    I like it. Now that’s a real contest. 

Chris:    That’s a real contest. That’s really all the– oh, I do have to give a punch in the face. You’ve been adding new clients. So literally I was joking today, Matt came in from a meeting and I was like– and when a sale occurs here at eWeb, there’s a gong. We actually have a gong, and you gong the gong when a sale occurs. And so Matt just has been in the habit all week, every time he comes in the door– let’s put it this way, I’ve been in the habit of seeing Matt walk in the door and hearing a gong. And he walked in and came out, “What happened? What happened? I’m expecting you to gong.” He was like, “Ah, it’ll close next week.” 

    And one of the ones that he closed, then it turned around and we actually got a new client, Sean. Punch in the face to you Sean. 

Matt:    Yes, shout out.

Chris:    Halfpipe Nutrition. 

Matt:    Yes. 

Chris:    Just a brilliant marketing strategy, fundamental. And then it has engaged us, the internet marketers to help him grow that business.

Matt:    The internet marketing experts. 

Chris:    Yes.

Matt:    Yes.

Chris:    So punch in the face to you Sean, we’re excited to get started on that. And he feels like he’s been mentioned in the podcast enough, he’s going to start give out autographs. So if you do bump into Sean, ask for his autograph.

    Alright let’s jump into this article. This is great, “11 Digital Marketing Trends You Can No Longer Ignore in 2018.” We’re just going to jump right in. 

Matt:    Alright. 

Chris:    The first one is “Artificial Intelligence.” AI, yeah. So artificial intelligence is playing more and more a role across the board, and you’ve got to keep an eye on the pulse of it. I’ll be honest, in terms of this list, like–

Matt:    Skynet.

Chris:    Skynet?

Matt:    I’m worried about Skynet.

Chris:    Yeah–

Matt:    It’s coming. 

Chris:    So the one place where you probably shouldn’t be ignoring it if you’re listening to this podcast, is there are softwares – and I know you’ve been spending a lot more time on these softwares – that are using artificial intelligence to help manage bid prices, right?

Matt:    Programmatic, yeah.

Chris:    And so at first we’re actually like, “Well, yeah we know AI is happening.” You know, you’ve got RankBrain and lots of AI’s happening. 

Matt:    Yeah. 

Chris:    But why can’t I ignore it anymore? Because there’s tools that can actually help you be more efficient.

Matt:    And also just AI in general, I was at a talk not too long ago and they said in 10 years or something 50% of the jobs are going to be gone, they’re all going to be automated.

Chris:    Yeah. 

Matt:    So watch out!

Chris:    Watch out! Alright, so that was Number #2. Excuse me Number #1, Number #2 is, “Programmatic Advertising.” So programmatic advertising is essentially using AI to automate the buying of ads and being able to target audiences more specifically. So that’s not necessarily the software that we’re talking about that are just bid prices, although that can be part of that. 

Matt:    We’re talking about like double click and geofencing, that sort of thing.

Chris:    Right. So, yeah. If I were to critique this article, this is the one place that I would critique it because even if you’re doing geofencing, I don’t think there’s AI in geofencing, it’s actually–

Matt:    It’s more like in-market buying. 

Chris:    Oh, oh no. This is something you can’t ignore.

Matt:    Yeah, yeah. Targeting next. 

Chris:    So let me offer– 

Matt:    Buyer behaviour.

Chris:    I was getting mixed up with AI and programmatic advertising there, not the same thing. So let me put it this way, we’ve added programmatic advertising to our repertoire this year in 2018. So it’s big. Or into last year probably.

Matt:    It was more into last year, but we’ve been doing a lot of it and mixed results.

Chris:    Right.

Matt:    Okay? So it’s newer technology, there is advantages of it. But a lot of the campaigns we’ve run, if you’re targeting people that are inmarket that are buying, they might be trying to call somebody else to setup an appointment or a follow up with somebody, and they’re just clicking on the top link or something like that. And so it creates some confusion, it’s really good for conferences. It’s good but it’s not a silver bullet like some people think it might be. 

Chris:    I just realized my confusion. The sentence here is, “Programmatic advertising is essentially using AI to automate the buying of ads,” that’s where I actually disagree. I think programmatic advertising is a reference to things like geofencing where you can identify where people were, and it’s actually really powerful with hit or miss results. But where people were and send ads to them based on where they were. 

Matt:    Well, programmatic is even the fact that it’s a live bidding system, right? 

Chris:    Yeah.

Matt:    That you’re putting in that end or Google’s doing a lot of it for you, you know?

Chris:    Next is “Chatbots.” We’ve actually had some initiatives here in the process of–

Matt:    We will be launching a chatbot in like next month. 

Chris:    Yeah. 

Matt:    Next month we’re about 50 way through the different sequences, so come check out our Facebook page, come check out our website, we will have an awesome chatbot for you to talk to.

Chris:    For you to interact with. 

Matt:    Our resultsbot, that’s what we’re calling it. 

Chris:    So it’s kind of like we knew the 11 digital marketing trends that you can no longer ignore in 2018. 

Matt:    We’re feeling them.

Chris:    And we’re already doing them. Basically a chatbot is something that can answer preliminary questions. Engage you in kind of a realistic way in the beginning. I actually listened to a really interesting podcast, the podcast is called Radiolab and one of the episodes was about chatbots and this whole: can you tell if it’s a human or not? And that whole like–

Matt:    You know, they’re getting really sophisticated. I mean I think you really want to think of it as like a virtual assistant, but also it’s a sales tool, right? So if you run like a Facebook ad and you get people into you bot and engage with it, the chatbot can follow up with them in messenger and king of talk to them. So it actually does drive some business as well as do some customer service. So I really them. We’ve been rolling on this for a minute and we finally are about to have ours launched. It’s just we’ve been pretty busy. 

Chris:    A lot of details in it, like you’ve got to have the if-then structure in place.

Matt:    Yup.

Chris:    And I don’t know if this really counts as a chatbot. On one of our clients and actually my other company, SES Research, I turned on the ability to instantly chat from the Google My Business page. And so like the first text message that I got I’m like, “How did this guy get my phone?” And then I figured it out, and I’ve had two people kind of interact with me through Google My Business. 

Matt:    Well, we have some lawyers too, right? You can send text messages through stuff like that to engage with clients. 

Chris:    Alright, so that was Number #3, this is Number #4 of, “11 Digital Marketing Trends You Can No Longer Ignore in 2018,” and it is, “Personalization.” It’s pretty important.

Matt:    Oh my gosh.

Chris:    Yeah. 

Matt:    Yeah, I mean I don’t know. There’s some great data in here and we might want to talk about it, but I can you all emails need to be personalized now. 

Chris:    Yup.

Matt:    And they’re getting so good that you don’t even know that it’s not a person. Like there’s some automation on linkedIn, there’s some automation in emails. I put all my contacts in the list and people were coming back like, “Hey? I know you.” That sort thing. And so you really want to vet your list a little bit better than I did. I was just a little excited. But everything, you can tie it to their company, their name. You can personalize it in the subject line, these are all really, really important things.

Chris:    He’s got a quote here, Kevin George, Head of Marketing at EmailMonks says, “The future of email is real-time, behavior-based personalization. A study by Marketo shows that personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” Yeah.

Matt:    So I know he didn’t talk about it directly, but this is about lead scoring, okay?

Chris:    Right.

Matt:    Okay, so if you’re setting up LeadScore and you’ve heard about it, let me break it down for you real easily, how to set it up, right? If they open an email, give them 1.

Chris:    Yeah.

Matt:    Okay? If they click on a link, give them a 3. 

Chris:    Okay, so now they’re at 4. Let’s say they did a link and opened an email. So they’re out of 4. 

Matt:    And then if they watch a video or download a downloadable or something, give them a 5.

Chris:    So are they progressing through this? So they went from a 1 to a 3 to a 5? Or 5 points for each thing?

Matt:    There’s 1 or 3 or 5 points for each thing, okay? And so if they get over 10 or whatever your number is, you can trigger it to send a customized email. 

Chris:    Yeah. 

Matt:    Also you can do it based on different pages they search from, you can have them send a custom email based on what they’ve looked at. So we have a bunch of custom lists on our website, okay? And we have a referral program we can talk about later, but we have a special marketing campaign for them. You know, we have different– so everything is starting to get more and more sophisticated, so if you draw it out–

Chris:    Personalized, yeah. 

Matt:    Personalized. So if you draw it out on what you want the interactions to be with your prospects or even your clients, you can build that in the system and it gives you leverage. 

Chris:    Yeah. 

Matt:    You know?

Chris:    So one of the things they pointed out like, “Share a Coke.” So Coke created a brand experience of customers with individual names of the most popular first names printed on the Coke bottles, how smart was that? That was about personalization.

Matt:    I feel like that came after like all the Budweiser and stuff like that of the different cities for like the different football teams and stuff, right? so everything’s becoming more and more customized, personalized to you. This is just to the next level, take it to someone’s name. 

Chris:    Yeah. 

Matt:    That’s pretty awesome.

Chris:    And you’ve seen those also, like job titles or whatever. Coach was one. So went to visit the business coach and then he has a Coke with Coach on it. 

Matt:    Oh! I see, yeah. Everybody wants to be part of a group.

Chris:    Alright, Number #5 is, “Video.” So I’m not really sure if you’ve even been ignoring video until now, then now is definitely the time to no longer ignore it, right? According to YouTube mobile video consumption grows by 100% every year. 90% of customers report that product videos help them make purchase decisions. That’s worth repeating: 90% of customers report that product videos help them make purchasing decisions.

Matt:    Now videos are super big. We have some of our own commercials that are going to be coming out soon. We’re rolling out most of the campaign regionally, so if you’re nationally, we’re building the budget for that. 

Chris:    Yeah, yeah. One gong at a time.

Matt:    Yes. But videos are so important. Also looking at ranking, you know? Ranking Faceb– or sorry YouTube, you can get some really good rankings. Now if you’re looking at analytics and you’re starting to get into this customer behaviour and that sort of thing, you might want to look at Wistia. It costs on a monthly basis but you can see who’s watched the video and how long.

Chris:    Yup.

Matt:    So imagine now that when you’re–

Chris:    And you said that sometimes you can get their emails, right?

Matt:    Oh yeah. If you have them, you can get their emails. So think about knowing what someone’s done on your site before you contact them and knowing what they’re interested in, right? So if you have all these different questions to answer, and someone’s watched a couple different videos in a short period of time about a certain topic, now you know how to take the conversation. The same thing with existing customers. 

    So video is so big, it’s so powerful and the movement of the eyes, okay? 

Chris:    Yeah. 

Matt:    Okay, so video is just attractive. Even if you’re going to be running like display ads, start looking at like the active html. So there’s–

Chris:    Because there’s motion.

Matt:    You want a little bit of motion.

Chris:    We’re instinctively attracted to motion, period.

Matt:    And I mean I know you can speak to this maybe, Chris, because we’ve had some different debates about this. Like what is your opinion of a scroll bar or a slider bar on a website?

Chris:    So in general I don’t like sliders. Like I would prefer that the right message for the general visitor be fixed, and the reason is because if it slides, then people are going to be attracted to that sliding motion. Remember we’re kind of genetically hardwired because moving things either represented food or danger. And so like we’re at a core wired to see this motion. I believe on like the homepage anything that moves should be the call to action or moving in the direction of the call to action you actually want them to take. 

    So maybe an arrow say, pointing down because you want them to scroll down? Yeah, that makes sense. 

Matt:    Yeah. And so you see how he answered the question of that. Why does eWebResults have a slider? Because it’s the call to action.

Chris:    Yup.

Matt:    We’re trying to get them to look at it and take action based on the different things that we’re offering. 

Chris:    Yup.

Matt:    Yup.

Chris:    Keep it to a minimum. He also points out that live video is gaining popularity with a large number of businesses using it for interviews. It turns out that we’re on Facebook Live right now. 

Matt:    Oh! 

Chris:    Right? That’s how it is.141809966

Matt:    That’s good.

Chris:    Punch in the Face to you Manny, who is tuned in. Thank you Manny. Alright, next! So this is–

Matt:    I will be doing some guest interviews. I actually have some guest interviews. 

Chris:    Scheduled?

Matt:    Yeah, for the book. Yeah.

Chris:    Cool.

Matt:    Yeah. 

Chris:    That’s awesome!

Matt:    I mean interviews are–

Chris:    Did you say book? 

Matt:    Oh, yeah.

Chris:    Maybe not everyone knows that you have The Book. What’s the title of the book?

Matt:    Build your Brand Mania. 

Chris:    Build your Brand Mania, and you can find it at BuildyourBrandMania.com and Amazon.

Matt:    And we’re going to– yeah, we got to setup some more places to get it. 

Chris:    Yeah.

Matt:    Yeah. But go ahead–

Chris:    And if you go onto Amazon and you buy the book, which you should, make sure you leave a review. 

Matt:    Please start leaving me reviews, it looks sad right now. I only have a few reviews. 

Chris:    Yeah. 

Matt:    Chris hasn’t even left me a review yet. 

Chris:    You know, literally– have you checked recently? Because I know I typed one. 

Matt:    Okay.

Chris:    Whether I pressed submit before I got distracted and my browser crashed, that’s a different issue, but I know I typed one. And if you leave that review please make sure that it’s–

Chris & Matt:    5 stars!

Chris:    Next is, “Influencer Marketing.” Influencer marketing is a really important thing.

Matt:    We’re getting into this too. 

Chris:    Yeah, I don’t know– so I can give you a good example. So one of our customers was selling candles and they were– so candles are a very low price point, right? So really the only way you’re going to generate value, not for pay-per-click, it’s really through SEO. We’re giving them a lot of consulting at the time, and he started investing– they actually wanted to go up against who’s the big candle–? There’s a big candle manufacturer.

Matt:    Yankee.

Chris:    Yankee Candle. He was trying to go against Yankee Candles, and so he ended up sending– he had this big Mondo Calendar, right? 

Matt:    Okay.

Chris:    Candle. And so he would ship those to these influencers, they would bust open, they be like, “Ah! My god! This is the biggest candle ever!” Kind of thing, and they get lots of views, and you can get lots of sales off of it. 

    That was probably 4 years ago, and it was the first time that I’ve been kind of exposed to influencer marketing. 

Matt:    So I want to kind of speak to influencer marketing a little bit. I’m kind of reading and see here if there’s any kind of data. So the thing with influencer marketing right now – and especially if you’re going to be using– Yeah, 11X ROI. 

Chris:    Yeah. 

Matt:    It’s absolutely effective, but if you’re going to start using influencer marketing, there’s certain questions you want to ask, okay? How long is the post going to be up for? Is it going to be a permanent post, right? How big is your audience? So really the measuring of how the influence is created is kind of hard to quantify. 

Chris:    Right, right.

Matt:    Right? So I was talking to some really high speed guys. I have to share their name just because they’re really great. I don’t have it though. 

Chris:    Oh. Go share it on Facebook.

Matt:    Yeah, I should be. What they build is a platform that influencers can go to, and then start promoting products, and then it tracks 100 times out the impact of the influence based on metrics. 

Chris:    Oh wow. 

Matt:    And so they can really see how well they’re doing, right? Because what a lot of people are doing is they’re saying they’re influencer, but they don’t want to mess up their friend feed so they post something for a minute.

Chris:    And then they take it down.

Matt:    And then they take it down. And so that’s not going to have any impact. You want to really look at CPMs or Cost-per-Impression or whatever. You want to look at how many people it’s going to reach, and that’s the kind of data you want to get if you’re going to start using influencers. I think influence Co has a place where people register themselves as that. I would look at that. Bla bla bla.

Chris:    Probably could do like influencer marketer platform, would probably come up with one of those.

Matt:    Yeah, but I just wanted to throw that out there because influencer marketing is a tricky thing, it’s still pretty cowboy. So hopefully that was some tips.

Chris:    Wild West. 

Matt:    Yeah. 

Chris:    Alright, next, “Social Media Apps.” So 1.3– excuse me, “Social Messaging Apps,” not social media. 1.3 billion monthly users are active on Facebook Messenger. YouTube has 1.5 billion monthly users. I know for SES Research were answering question on Facebook on a regular basis, right? So people would ask questions on Facebook, you got to get responses to them. So if you’re ignoring it, dude, don’t ignore it. 

Matt:    I’ve found Facebook Messenger very effective for reaching out to people, and people are checking it. Now, I don’t know about YouTube, if there’s like an option like that. I feel like that–

Chris:    There is. 

Matt:    There is?

Chris:    Yeah. So same with SES Research, we’ve got videos that are out there and people will leave comments, and then you go back and comment. So that’s not direct messaging, that’s comments. 

Matt:    No, no. Yeah, okay. Comments, huh? I’m thinking, is there a way, right?

Chris:    To direct messages from there?

Matt:    To pay for some advertising to direct message people on different YouTube videos.

Chris:    I don’t think so. 

Matt:    Because that would be–

Chris:    Yeah, interesting. 

Matt:    Google just FYI, like that’s an idea I had. 

Chris:    Yeah, that’s a good idea.

Matt:    Just you know, if you do it: my idea. 

Chris:    Yup.

Matt:    Alright, call me. No, don’t actually. 

Chris:    Don’t call me, yeah.

Matt:    Y’all call too much. 

Chris:    Alright, next. Number 8, again this is “11 Digital Marketing Trends that you can No Longer Ignore in 2018.” “Visual Search.” So have you ever done a visual search?

Matt:    Like Pinterest or what?

Chris:    Well, so a visual search is more like take an image and then do a search based off that image.

Matt:    I type in the keyword and then go to images, and then sort. 

Chris:    But that’s you looking for images on image search. So let’s give an example. Say – and I’ve done this before – a new client comes, they just had a website made, it’s a marginal website and you’re like, “I think these are all clipart.” And so you take a screenshot of one of the images, there’s a place that you go into google to do an image search. 

Matt:    Yeah. 

Chris:    So you upload that image and then it searches for similar images to that image. 

Matt:    I have not used that. I’ve done like the rights to use some things, like I use that a lot.

Chris:    So that’s you finding images. So images search is about: hey, take a picture of something and then do an image search on it. 

Matt:    So this is when the Google Glasses were coming out, they were talking about this a lot. 

Chris:    Yup, absolutely.

Matt:    So it’s still in venture funding. So $150 million, just a little bit. 

Chris:    Even Pinterest is still in venture funding.

Matt:    Pinterest, when that becomes public, man I’m investing in that. 

Chris:    Yeah. 

Matt:    That is going to be the top way to sell out there, because you got everybody looking for what they want, and liking different ideas. 

Chris:    And then they’re grouping things together. 

Matt:    Yeah, and then you’re just putting little ads in there on these things they like. I mean that’s amazing.

Chris:    Yup. Alright, so Number #9 was, “Micro-Moments.” So how are you going to create a micro-moment? It says, “Consumers in the U.S. spend an average of 4.7 hours per day on their smartphones, checking social media at least 17 times a day. This is changing the way brands must work to capture buyers’ attention.” Right?

Matt:    Yeah, I mean so when I was getting recertified of all the different Google certifications, this was the main topic that they were pouding.

Chris:    Right.

Matt:    Right? Before it was AIDA funnel, and there’s some different things, but this is where everything’s going to, is catching the micro-moment. And that’s what Google wants to do, is offer a solution or answer to a question based on all these different moments. So if you start building out your website or your marketing campaign to target these things, Google’s going to help you.

Chris:    And the moments they’re talking about are the, “I want to know moments,” “I want to go moments,” “I want to do moments,” or “I want to buy moments.” We would emphasize on the buy because it’s going to have a fast ROI. 

    Next is, “Voice Search,” right? So it’s estimated that 50% of all searches will be voice searches by the year 2020. The thing– we all know that voice searches are really important. Like does anybody doubt that voice searches are important? I can say from what I’m aware of, there’s no adjustment to actual strategies based on the fact that people doing voice searches, right? What’s tending to work on a traditional search is also working on a voice search. I don’t know about you’re seeing.

Matt:    Yeah, I mean there’s some things. You can optimize for Siri. 

Chris:    Yeah, and when you do, I mean the language is slightly different but not much. And the reality is that like this is really– for me I think there’s a slight adjustment in SEO, I just don’t know what else you’re going to do to try and appeal to that, unless you’re actually making sure maybe you’ve got some tools in google. So making an– I don’t know, what’s the page rank of the domain authority of a certain page. You could make some sort of– 

Matt:    Yeah, I mean I think right now this is a trend, okay? But I would spending your time optimizing for mobile right now.

Chris:    Yeah. 

Matt:    So this is something that you need, that’s on the radar. You need to be aware of. It’s getting bigger and bigger, even in AdWords we will see people, what they’re saying and how they search. And I think it’s like the linguistic programming of it all of how people ask for a search versus what they type in.

Chris:    And subtle differences.

Matt:    Because like you don’t say “Internet Marketing Houston.”

Chris:    Right, like when you’re asking Siri.

Matt:    Like you’re asking it in a different way, it’s more conversational. And so you got to optimize for those types of questions if that makes sense. 

Chris:    Yeah, and I think we could debate this, because I think what’s ultimately going to happen is Google’s translating the voice searches into what the legitimate search that they’re already comfortable figuring out, and then there’s going to be a blend of that. 

Matt:    It’s going to be more pronounced, but it’s something to be aware of, like the article said. 

Chris:    I would argue that you can ignore it for the rest of 2018. Seriously. We’re not doing anything specific for voice search today, and I don’t think we have any plans till the end. Do you agree with that?

Matt:    I think–

Chris:    You can pay attention to it.

Matt:    I think end of the year. 

Chris:    You can pay attention to it, but you can ignore it for 2018.

Matt:    Yeah. 

Chris:    Next is, “Social Media Stories.” Now this I don’t think you can ignore. Social media stories are pretty powerful. I think they said that November of 2017 there were 300 million Instagram stories, right?

Matt:    Well, keep going. 

Chris:    And the issue with stories that makes them a little bit more powerful than just a regular post is they go away, right? So there’s FOMO Fear Of Missing Out, right?

Matt:    Yeah, and that’s how the influencers are using a lot of their posts. But what I can tell you about stories is – at least from a broader perspective – Snapchat had the stories. 

Chris:    Right, right. 

Matt:    Okay? Now Instagram and Facebook have stories, so why do you need Snapchat anymore?

Chris:    Right, right. Yeah, absolutely. Alright, so that was a great article. Again, “11 Digital Marketing Trends You Can No Longer Ignore.” I think we agree that it’s actually 10 Digital Marketing Trends You Can No Longer Ignore in 2018.

Matt:    Oh, wow!

Chris:    Great article, Nidhi Dave, punch in the face to you. 

Matt:    Yeah, liked it. He’s on top of things, yeah. 

Chris:    Yeah, absolutely. Alright, so if you liked this podcast please tell three people about it, and you can do that right now we’ll wait. Okay. 

Matt:    Okay. Yeah no, keep going. You can do it. Yeah, we’ll just wait.

Chris:    Just two, and then one more. Go ahead and share this with one more person. If you are interested in growing your business with the largest, simplest marketing tool on the planet– 

Matt:    The internet!

Chris:    Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral– we have a referral– not like– so it’s this simple: you send them to us, and you do that by going to our website and filling out a form; they pay us; when they pay us we pay you, or we can donate to a charity of your choice. And that’s ongoing revenue, you can build a residual revenue from our referral program.

Matt:    Big time. We’ve got a couple people that are–

Chris:    Already cranking it out. 

Matt:    Yeah. 

Chris:    Yeah. We were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas 77092. If you would like a video, audio or a transcript of the podcast, you can find that on our website eWebResults.com. We are the most popular internet marketing podcast on iTunes, that is because of you. You know, we didn’t tell you how you can leave us a review. 

Matt:    Thought we were going to forget. 

Chris:    Where are we going to do– where do you want them to leave us a review?

Matt:    Any platform type in eWebResults and we should come up.

Chris:    Yeah, any platform. 

Matt:    See? 

Chris:    That covers them.

Matt:    Yeah. 

Chris:    Find us on Pinterest, YouTube, Facebook, Tumblr, Imgur, Flickr, and all of those. Where do you want them to leave us a review?

Matt:    On my book. 

Chris:    On my book.

Matt:     I want some book reviews. 

Chris:    Go to Amazon.com, search Build your Brand Mania and leave a review there. And it could be like, “Hey, the guy who wrote this book I listen to his podcast–”

Matt:    And it’s awesome.

Chris:    “And it’s awesome.”

Matt:    That would be awesome!

Chris:    And make it–

Chris & Matt:    5 stars!

Chris:    Alright, we are the most popular internet marketing podcast on iTunes, in the known universe, that is because of all of y’all. Thank you guys for tuning in, thank you guys for sending questions. Punch in the face for you tuning in on Facebook Live. You YouTubers out there, we really appreciate you, leave a comment below, make sure that you subscribe and follow. Until the next podcast, my name is Chris Burres. 

Matt:    My name is Matt Bertram. 

Chris:    Bye bye for now. Are you sure?

Leave a Reply

Your email address will not be published.

Scroll to top