About The Best SEO Podcast
SEO, AI search, and LLM visibility for operators and marketers. Hosted by Matthew Bertram. Publishing since 2009.
The Best SEO Podcast has published since 2009, making it one of the longest-running SEO shows. With 680+ episodes and 6M+ downloads across 100+ countries, it is now focused on the AI-search era. Hosted by Matthew Bertram, CEO of EWR Digital. The show was formerly known as The Unknown Secrets of Internet Marketing.
What the show is about
Every week the show breaks down how search actually works and how to stay visible as Google and AI answer engines reshape discovery. Episodes cover technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and the fast-moving world of AI search and LLM visibility.
The format is practical and operator-first: real tactics, named guests, and a bias toward what moves rankings and revenue rather than what trends on social.
What you will learn
Every episode maps to a question. Browse the core topics:
AI Search & LLM Visibility Technical SEO Link Building Content & Keyword Strategy Local SEO
Start here
New to the show? These are the episodes operators play most.
- How to Do Keyword Research for SEO Ep. 582
- Rank Fast with these Topical Authority Tactics Ep.589
- 10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
- 12 Ways to Get Quality Backlinks by SpyFu Ep. 547
- 10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
- How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550
About the host
Matthew Bertram has hosted The Best SEO Podcast since its early days, interviewing operators and search leaders on what actually moves rankings and AI visibility. He is CEO of EWR Digital, a Houston search and AI-governance agency.
Where to listen
Frequently asked questions
Is The Best SEO Podcast the same show as The Unknown Secrets of Internet Marketing?
Yes. The Best SEO Podcast was formerly called The Unknown Secrets of Internet Marketing. It is the same show and the same feed, rebranded to reflect its focus on SEO and AI search. Older episodes and directory listings may still carry the previous name.
Who hosts The Best SEO Podcast?
Matthew Bertram, CEO of EWR Digital and creator of the LLM Visibility framework. He is the author of eight books on SEO and growth and co-hosts the Oil and Gas Global Network (OGGN).
How often does the podcast publish?
The show has published regularly since 2009 and continues with new episodes on SEO, AI search, and digital marketing strategy.
Where can I listen to The Best SEO Podcast?
On Apple Podcasts, Spotify, YouTube, and iHeartRadio, or through the RSS feed. Every episode also has a full page on this site with show notes and a transcript.
How many episodes are there?
More than 680 episodes, with over 6 million downloads across more than 100 countries since 2009.
What topics does the show cover?
Technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and AI search and LLM visibility.
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