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The Small Business Owner’s Marketing Checklist

Starting a small business can be stressful as there are so many things to consider. When preparing to market your small business, there are a few things you’ll want to make certain of so that you can reach new customers and build a community around your company. 

Keep reading for the small business marketing checklist that can help you build the best marketing plan for your company. 

Wow Them With Your Website 

If you’re starting a small business, you’ll want to make sure you build an effective website. This can often be potential customers first impression of your company, so you’ll want to make sure your website is up to par. Make sure the web design is user friendly and clearly invites the viewer into your company, your branding as well as your products and services. 

You’ll also want to make sure all of the necessary information is clear and visible on your sites, such as your hours, your location and the best way someone can get in touch with you for questions. Make sure your website serves a purpose, whether it’s educational or informative, or online sales.

Any information you add to your site should be organized in a fashion that is easy to read, with simple text, and formatting. Rather than adding big blocks of text, opt for headers, subheaders and bullet points. Make your information concise and easy to read, in as few words as possible.  

Other aspects such as crisp, clean images, and a quick loading page can make potential customers more likely to trust your brand and products or services. Making sure your site is mobile friendly is another must. Today, everyone performs google searches and online shopping on their smartphone, so make sure your site makes this possible for them. 

Get Social 

Small businesses can thrive on social media, where you can build a community around your company and customers, engaging with them easily. Focus on a few social platforms that are in line with your customer and audience.

You’ll also want to make sure you pick social platforms that correlate well with your products or services. For example, if you own a boutique, your product will be best on highly visual platforms like Instagram and Facebook. If you offer an educational service, you may want to use Twitter as well, as it’s a great way to provide brief information to your followers. 

Another great way to communicate with your customers is to set up an email marketing strategy. Capture customer’s emails and set up a list of subscribers that you can reach out to weekly. This is a great way to stay fresh in your customer’s minds and send them useful information. 

Small Business Marketing Checklist 

When first starting a small business, you’ll want to make sure you have this marketing checklist completed in order to reach current and potential customers. The best way to promote your business is more than through word of mouth, make sure you have a strong web and social presence to stay small business strong. 

Need help with digital marketing? Click the link to sign up for our profit plan today. 

The Small Business Owner’s Marketing Checklist |Best SEO Podcast | Houston, TX

Top 10 Marketing Strategies That Are Proven to Boost Your Business Growth

In the technological age, digital marketing is a popular and cost-effective way to grow your business. But how do you get started with online marketing and what does it involve?

When it comes to marketing your business in the digital realm, you have options. These are some of the best marketing strategies for businesses in the modern age. 

1. Learn About SEO

Search engine optimization is by far the most important element of marketing in the digital age. After all, it affects your very existence in the eyes of online clients.

The complexities of SEO may seem overwhelming to the uninitiated but don’t let that put you off. Don’t let companies touting quick fixes, PBNs, keyword cramming, and shady tactics to get you noticed online.

These black hat strategies never work. Instead, focus on providing high quality, informative, and useful information. Good content is the soul of SEO and often only needs a few refinements to find favor with the search engines. 

Spend time researching how to effectively use keywords to enhance your content. Find out what types of content are most engaging and work to make your website more user friendly. Alternatively, enlist the services of an SEO expert, take their advice and learn from them.

2. Get Social 

Social media is one of the most accessible platforms for most internet users. Facebook, Twitter, and Instagram are often the only sites some people visit on any day. 

It can be intimidating to post information, advertisements, and content in front of such a large audience at first but it comes naturally eventually.

One of the best things about social media is that you can instantly see how your content is doing based on the way people interact with it. 

If you have the budget for it, a social media manager is worth every cent, but there’s no reason not to DIY your social media campaigns. Focus on being authentic and genuine. 

It’s important to post regularly and mix it up. You can include videos, product features, blogs, news, and insights on your social media pages. Get creative and be flexible. 

You can also communicate directly with potential customers on social media, resolve complaints and run competitions.

3. Use Re-Targeting In Your Facebook Ads

You can use Facebook ads to market just about anything legal these days. The best part is that you can aim these ads at exactly who you want too. 

You can target your ads by age, interest, location, relationship status, and more. You can also re-target these ads according to which prospective customers interact with them. 

Install a Facebook Pixel on your site to help you build your audience. This tool comes in handy even if you aren’t using ads on Facebook because it helps you track which of your posts are working and which ones aren’t. 

This way, you can focus on what appeals to your audience most and use this information to build brand identity and increase your brand recognition.

4. Use LinkedIn

LinkedIn is widely known as a business-oriented platform and it’s an invaluable tool for promoting your business.

Some of the best ways to draw attention to your business include:

  • Adding a video to your LinkedIn profile
  • Including information about your business, products, and services
  • Posting informative articles about issues relevant to your business
  • Tell stories about your business journey and goals

These tactics are an easy way to market your business effectively without coming across as too sales-oriented.  

LinkedIn is also a great platform for collaborating with like-minded entrepreneurs or keeping tabs on developments in your industry. 

5. Start Blogging

Every website needs up to date content, and lots of it, to rank online. Blogging is one of the easiest and most effective ways to bulk up your website, gain credibility, inform and entertain your customers.

Blogging means more than simply jotting down your thoughts and ideas online. It’s important to post content that’s relevant to your audience, or nobody will read all your hard work.  

Competitor research is one of the best ways to get ideas for your blog. You can also find relevant topics by typing a keyword related to your business into Google and looking at the questions that come up at the bottom of the SERP.

Another way to leverage the power of blogging is to answer these questions for them.

Sign up for Q&A sites like Quora and Reddit, where you can answer people’s questions with a few informative paragraphs or by linking to a relevant page on your website. This has the double benefit of establishing credibility for your brand.  

Both these platforms have huge audiences, so you could gain some much-needed exposure too.

Blogging is essential to your online success and is something that you need to do on a regular basis. However, don’t blog for the sake of blogging.

Set aside some time to work on your blog strategy and research topics a few months in advance. Then, when you sit down to write, most of the hard work’s already done. 

The most important thing is to add as much value as you can to every blog. Don’t be afraid of giving away information for free. Blogging can help earn you a reputation as an authority in your niche.

This way, when people have a genuine need for your services, you are top of mind. 

6. Leverage Influencers

It’s interesting that word-of-mouth advertising is still as important in today’s digital age as it ever was. People still rely on the advice and opinions of friends, family, and colleagues when making purchase decisions.

Nowadays, online influencers play the role of trusted advisors in online communities. These are the people you’re audiences have grown to know and trust in their social media environment. 

While celebrity endorsements come across as blatantly promotional, a kind word from an influencer goes a long way towards establishing credibility for your brand. 

It’s easy to spot influencers as they’re the ones with millions of followers on social media platforms. However, you don’t need to focus on these big hitters. Instead, spend time finding an influencer that’s the best fit for your brand even though they only have thousands or hundreds of followers. 

A micro-influencer who has exactly the same audience as your own helps to spread the message to people who need and use your product. Getting them to tout your product also costs a lot less.

Almost as many companies use micro-influencers to market their goods as those who choose high-profile celebrities. 

Influencers are best for promoting a product, offer, or service that’s already working but needs a little more visibility.  

7. Email Is One Of The Best Marketing Tools

Email marketing is still one of the most effective ways to nurture customers and get sales. The way to do this is by means of an email marketing sequence, where each communication lures them a little closer into the fold. 

Once you’ve got someone to subscribe to your list, you can use email to keep in touch with them, learn their needs and build a relationship with them.

You do this by using email clicks and responses to segment your mailing list further. For example, if they click on one particular product or service in one of your emails, you know that your future correspondence should focus on those types of products.

If they buy something from you, even better. Now you know what they really want.

Many supermarkets use purchase history from their loyalty cards to target their customers in this way. By offering discounts on items that your customers buy often, you’re showing that you care about their wants and needs.  

Split testing your email correspondence is highly effective and an easy way to figure out what type of emails are working for which clients.

There’s almost no limit to how specialized you can get with your email marketing sequences which makes them the ideal marketing tool. 

8. Construct A Great Lead Magnet

A lead magnet is something that you give away for free to your customers in exchange for their contact information. Apart from giving you access to their inbox, a lead magnet also shows which aspect of your business is most appealing to your clients. 

A foolproof way to come up with a good lead magnet is to start by analyzing the pain points of your audience. An internet search will quickly reveal the most commonly asked questions in your niche. For example, do people want to lose weight faster, are they looking for DIY tips, or do they want to know how to balance their budget? 

Once you know your audience’s needs and wants, it’s easy to help them out with some free information to make their lives easier. You can offer this in several forms like a free online consultation, an ebook, a video tutorial, or a cheat sheet.

To download these helpful items, all they need to do is enter their contact details. Once they’ve done that you can add them to your email marketing list and offer them products or services related to the lead magnet. 

A desirable lead magnet is a powerful marketing tool that helps establish an ongoing relationship with prospective clients. It also helps encourage them down the sales funnel without being too in-your-face. 

The trick is finding that one thing that’s bugging them so much they simply have to have your free collateral to resolve it. 

9. Come Up With An Affiliate Program

Like influencers, affiliate marketers earn a living out of promoting your products for you. In return, you give them a small fee per click or a small commission on each sale.

Affiliate marketing is hard work, so those who work in this field want to be sure they’ll get a return on their investment. You need a good conversion rate if you want to attract the right affiliate marketers. 

Going this route can either lead to discouragement or overwhelming success. The secret lies in choosing the right affiliate marketer at the outset and sticking to it. 

It’s important to choose someone who specializes in your niche and preferably already has a successful existing affiliate marketing program.

There are plenty of inexperienced affiliate marketers out there who could do more harm than good by causing an indirect association with your website and spammy content. Choose wisely. 

10. Create Podcasts And Videos 

Video content is one of the most eagerly consumed types of content on the web. In fact, users upload over 300 hours of video to YouTube every minute. 

Since it’s such a popular medium, video is a top choice for online marketing and it’s easy and cheap to do to. The average smartphone is perfectly capable of producing acceptable vides and there are a host of free online apps designed for creating and editing videos too.

One of the best ways to leverage videos is by means of how-to videos. The visual nature of videos is perfect for demonstrating complex tasks by means of walkthroughs and tutorials.

It’s a known fact that you can learn how to do almost anything with a good online video. You can’t ignore this brilliant marketing tool in your efforts to grow your online business and establish yourself as an expert in your niche.

Another easy and effective way to give out useful or entertaining information is with podcasts, the modern-day equivalent of talk radio.

People love podcasts because they can listen to them on-the-go. This makes them a great asset to any marketing campaign.

These are the keys to using this tool in your marketing efforts:

  • Stick to your niche
  • Incorporate topical items in your broadcasts
  • Turn blogs into podcasts
  • Interview industry experts
  • Offer free tips and advice
  • Include a call to action

One of the keys to successful podcasting is consistency. You’ll lose listeners if you’re constantly changing topics, tone or direction.  So set up a routine and stick to it religiously.  

Learn More About Marketing

If you enjoyed this information and you’d like to learn more about the best marketing principles, keep reading our blog or listen to some of our podcasts on the topic. 

Our blog has loads of information on the intricacies of podcasting and related topics and how they can help your business grow.

Top 10 Marketing Strategies That Are Proven to Boost Your Business Growth |Best SEO Podcast | Houston, TX

The History of Podcasting and Its Effect on the Internet

Podcasting has an interesting origin story, one that isn’t straightforward. No single person really invented podcasting but sprung up from a combination of different technological innovations and shifts over a few decades. 

The advent of podcasting was a huge shift in the way that people consume media. The history of podcasts is unusual among other forms of media.  Its rise is a great example of how media and business work together to make something great.

Podcast Origins

Podcasting is a similar medium to AM/FM radio, but its roots come much later in time. Podcasts can trace their origins to the 1980s. Before the rise of the Internet, there was a service that delivered music and audio programs to radio and television stations that is sort of a precursor to the modern podcast.

AOL offered audio-only downloadable shows as early as the 1990s. The beginnings of Internet radio, where you could broadcast stations online, also started rolling out around the same time.

However, podcasting didn’t really take off until the 2000s, when more people had better access to faster Internet. The rise of RSS feeds also helped propel the rise of podcasts. RSS feeds allow you to receive updates from specific websites.

Software developer Dave Winer and MTV host Adam Curry figured out how to attach video and audio files to pages in an RSS feed. This allowed people to receive podcasts in a standardized manner. This way, people could automatically download their podcasts without having to check when a new episode was ready.

The Evolution Of Podcasting

Around 2003 – 2006, podcasting started really taking off.  Liberated Syndication became the first dedicated podcast service provider when it started in 2004. Once Apple added podcasting functions to iTunes and other Apple products, podcasts became even more popular.

In a 2006 speech, Apple Founder Steve Jobs demonstrated how to create a podcast using Apple’s Garage Band software.

In addition, the U.K. comedian Ricky Gervais became one of the first already famous people to start a podcast. The very successful podcast, The Ricky Gervais Show, was adapted for television by HBO and Channel 4.

Going Mainstream

Major news companies like the BBC, CBC, and NPR began releasing podcast recordings soon afterward. Smaller media corporations got on board soon afterward. Eventually, non-media companies started getting on the bandwagon. 

Today, thousands of podcasts are released each week, on every topic under the sun. People start new podcasts on new subjects every day while some podcasts are even released on both audio and video! It seems like there’s nothing stopping podcasts from being successful for a very, very long time. 

Why Are They Called Podcasts?

Ben Hammersley, a journalist for The Guardian, is credited with being the first person to use the term podcast, way back in 2004. It’s easy to guess that podcasts get their name from a portmanteau. The ‘Pod’ part originates from iPods, the device that most people listen to their podcasts on. The ‘Cast’ part comes from broadcast, which is a general term for how communications were aired in the radio age.

Many people and companies have tried to patent the term ‘Podcast’ in the United States, but all have failed. One company did briefly manage to patent the term, but after they went after major podcasts for using the term their patent was eventually thrown out. 

Of course, now you don’t have to listen to your podcasts solely on an iPod. Podcasts are available on tons of different podcatcher applications, and many are available in both audio and visual formats.

The Rise Of Podcasts

Podcasts have risen a lot in popularity over the last decade. In the United States, 22 percent of people were aware of the term ‘podcasting’ in 2006, while 70 percent had heard of it by 2019. 

Many people spend more time listening to podcasts than they do watching tv. In fact, more than half of the people who listen to podcasts spend more time doing so than they do watching television. 

The Podcasting Appeal

Many people find listening to podcasts much more interesting than, say, listening to the broadcast news. Podcasts are a more conversational format than a stilted or scripted show. Listening to a podcast is more like overhearing to a conversation your friends are having or getting a lecture from a teacher in a classroom.

You also don’t have to sit through the boring parts or the advertisements if you don’t feel like it.

The beauty of podcasts is that you can always fast forward and you can even listen to podcasts at a faster speed if you are running short on time. Hey, you can even listen on double speed if you feel like listening to people that sound like chipmunks!

The History Of Podcasts

Throughout its history, there have been podcasts about a wide variety of different topics in a ton of different formats. There are news podcasts and podcasts that are completely fictional. There are comedy podcasts, dramatic podcasts, podcasts about music … the list goes on and on and on.  

There’s even a whole sub-section of podcasts that just focus on reviewing and analyzing reality television.

The Rob Has A Podcast family of podcasts, for example, has been going strong for over ten years now. They focus on talking about the television show ‘Survivor’ and other reality television shows. Rob Has A Podcast actually releases episodes almost every day.

Not to mention, there are dozens of different daily news update podcasts. These podcasts can help you get your daily dose of news in under a half an hour without having to read everything on Twitter.

On the other hand, if you’re more of a news junkie, there are still oodles of podcasts for you. You can listen to in-depth analysis of every single current event under the sun, for every country.

Knowledge Is Power

There are also many different podcasts that give advice and discuss different business strategies and opportunities. The Best SEO podcast is one obvious example of a podcast that can give you advice about your search engine optimization and other strategies to help take your business to the next level.

There are so many other business podcasts to check out to help you with your business needs. You can hear about leadership, digital marketing, social media, small business strategies, content management, and so much more. You just need to keep an eye out for the content you need!

The Business Of Podcasting

Many different companies and people now make money off podcasting, turning it into a valuable business of its own. In recent years, Spotify and iHeartMedia have spent billions of dollars buying podcast networks so that they can jump on the podcast bandwagon. Even Barack and Michelle Obama are planning on getting in on the podcasting game.

Podcasting is a lower-cost medium than other forms, like broadcast television, and it makes it easy to get your content out there, and without a delay.

You can create a podcast with little or no equipment. Plus, it’s relatively simple to produce and release your podcast without a ton of production knowledge.

Really, you just need a plan in mind to execute, brand, and release your podcast, and you’ll be on track to join the podcasting industry in no time at all. 

Money, Money, Money

It’s pretty easy to monetize your podcast, as long as you put your mind to it. There are major podcasting networks that allow advertisers to buy slots on many different related podcasts at once.

Sponsors can also buy spots on one individual podcast if they feel that’s more their speed. Podcasters who have ads on their shows can do individual personalized ad reads or read from a script.

Podcasts can also get money from their listeners, either in a lump sum donation or as part of patronage. Most podcasts offer incentives for joining a podcast’s Patreon.

These can include a secret Facebook group or extra podcasts for members of the Patreon. Some podcasts are offered entirely behind a paywall and require a subscription to access.

Podcasts can also offer Amazon affiliate links so that they can get money for every person who used their link to buy products from Amazon.

These are only a few basic ways that individuals and companies can monetize their podcasts. Plus, they can do it while talking about a topic that interests them. There are tons and tons of more creative ways to make money doing what you love — talking about yourself!

The Future Of Podcasting

The rise of podcasting shows no sign of slowing down in today’s world. People need different things to distract themselves on their busy commutes. Sometimes music doesn’t suit your mood on a particular day.

Plus, there’s such a wide variety of different podcasts, there will always be something to fit with your mood. You can even binge-watch your favorite long-running podcast. 

What’s your favorite podcast? What do you know about the history of podcasts? Contact us and let us know!

The History of Podcasting and Its Effect on the Internet |Best SEO Podcast | Houston, TX

How to Become a Podcast Guest and How to Make the Most of That Experience

Becoming a guest on a popular podcast guarantees exposure for your business.

Last year in the US, 51% of the country listened to a podcast. This is an increase of 7% from the previous year and 11% from 2017. In an average week, listeners downloaded seven podcasts.

There are over 850k active podcasts in one hundred languages. In terms of brand exposure, 69% of listeners say podcast ads make them aware of new products.

So, how does becoming a podcast guest promote your business?

The podcast format mirrors a radio show. Guests offer insight and entertainment to attract listeners. Unlike radio, podcasts can be heard whenever the listener wants and the voice of a guest will live on beyond the recording.

As promoting your business online becomes more competitive, can you use podcasts to your advantage? What are the benefits of becoming a podcast guest and where do you begin?

This guide shows how effective podcast guests are and how the experience can promote your business to a larger audience.

Marketing Via a Podcast

Internet marketing strategies usually focus on Google listings or AdWords. They seem to start and stop at your website or social media presence.

Creating back-links is important, but it’s time to think of link building outside of the box.

Podcasting allows you to latch onto a new yet old form of marketing. To create and distribute podcasts requires a traditional-style recording studio. This might not be so expensive as a simple laptop and a microphone could work.

The recorded podcast needs a channel for promotion, like radio. Popular stations include iTunes, Spotify, Stitcher, and SoundCloud. Users flock to discover new content and download MP3s hosted on the podcaster’s website.

If you are a podcast guest, your voice and message will reach all those sources. Not only that, but podcasts are shared and continue to be downloaded long after release.
Already have a podcast? Why bother being on someone else’s?

Your business can never have enough exposure. Also, the more podcasts you do, the more of a following you can create.

Finding the Right Podcast

It all begins with finding the right podcast.

Fortunately, there are millions of podcasters to choose from. A great place to start is NPR and iHeartRadio, as they’re ranked as the world’s top publishers.

Search for podcasts relating to your business. Local podcasters are useful, too. They may not offer huge downloads but might capture your desired marketplace.

Things to Check

Here is a list of essential metrics to consider when finding the right podcast:

  • Do they have similar demographics to your customer base?
  • What are their download numbers (Warning! See below)
  • How long have they been podcasting?
  • Who else has been a guest? Are they influential?
  • Social media feedback and comments – good/bad/indifferent?
  • Their website domain authority
  • iTunes ranking

The main metric to look for are downloads.

Like the term hits, downloads can be misleading. The most accurate definition is one unique download by a user of an audio file. Downloads by search engines, for example, skew statistics.

You can view data about a podcaster’s website using a domain authority checker. This shows key phrases they rank under and total back-links. It’s a good indicator of their success.

Keep an eye on customer reviews, too. A five-star podcast is more desirable than a podcast that has one or 2 stars. Ask your existing customers which podcasts they listen to using social media. What would they want to hear you be a guest on?

Finally, research your competitors.

Note the podcasts they recorded and how well they did. That includes metrics and being objective about their performance. How will you do better?

Got your list ready? It’s time to make your approach.

Becoming a Podcast Guest

So you’ve decided to be a guest, but how do you get on a podcast?

Podcasters want to have experts on their show. Listeners download to become engaged in something they’re interested in. Guests offer specialist knowledge very few can bring.

Like promoting your products, you will soon promote your biggest asset.

You.

If you aren’t an expert in your field, then pause here for a moment. Why would anyone want to hear about your business? Unless you’re qualified to speak, then maybe you need to revisit guest podcasting until you do.

However, you may have a story to share that is so newsworthy it needs to be heard. Podcasters want fresh content to attract downloads so if you can offer something original, then that’s what you sell to them.

Prepare the Contact Email

Email is still the formal way of introduction. In your email, you’ll need to:

  1. Introduce yourself
  2. State you would like to become a guest on their show
  3. Highlight your credentials and how they relate to the podcast
  4. Back-up your claims with links to your LinkedIn profile, website testimonials, etc.
  5. Suggest how you could fit into their runtime e.g. discuss a niche topic for 30 mins
  6. Share a recording of your voice or podcast via your website
  7. Thank them and look forward to their response

This seems like a job interview and that’s because it is. You’re cold calling and you need to sell yourself in an email before you go on their show.

Outreach Tools for Measuring Success

Writing a personalized email to each podcaster is vital. You wouldn’t read automated spam and neither will they.

Using outreach tools can help manage the process.

BuzzStream lets you send PR-style emails and records their success. You can import your list of podcasters and group them into categories.

Don’t have the podcaster’s full details? BuzzStream has a powerful search tool which will automatically fill in the blanks. They can also offer templates for you to work from if you’re having trouble writing your brief.

The main benefit of using an outreach tool though is evaluating success.

How many emails bounced? How many were opened? What were the click-through rates to your website or social media profiles?

This information will help guide you when following up.

Follow up Your Initial Contact

Podcasters are often inundated by requests to join their show.

Your stats will show if they’ve even opened your email. Give them time. After one week of no response, try emailing them again.

This time, however, make it brief by stating you’re following up on your initial contact. Give one latest news item relating to your skillset. This will show you are serious about becoming a guest and are up-to-date on your subject matter.

Review Their Podcast

A final but important point is to add a personal review of their podcast.

Give it five stars and write a comment. Don’t use spam. There should be no links back to your website and make sure you state your name.

Getting podcasts to invite you to speak isn’t easy. Show you’re willing to only promote their podcast at this stage and not expect a reciprocal link.

Making the Most of the Experience

You’ve been given the green light, but it will soon turn red. Are you ready to be a podcast guest?

Before your microphone switches on, you need to plan for what will happen. Your voice will be heard by thousands, possibly millions around the world, and will live on the Internet forever.

Speaking to listeners may seem daunting, but it doesn’t have to be. Like a Best Man’s speech, it can actually be quite fun!

Even if you’re an established podcaster, here are some essential steps to help you get the most out of the experience.

What Are Your Goals?

What is it you want to get out of this podcast? Outline your goals.

Do you want to sell a particular product or service? Promote your brand, be it your business or your name? Become an authority to bolster your own podcast?

Once you’ve identified what you’d like to achieve, put the list to the side.

Podcasts aren’t an advert, they’re a conversation. Listeners download to hear real people talk about subjects they’re interested in. They want to relate to you as a person. They don’t want to hear about your wonderful gadget at only $99.95.

That is until they learn to like you.

In order for that to happen, you’ll need to prepare for what could take place.

Prepare and Practice for Perfection

Some podcasters are rigid about the format of the show. If you’re lucky, you’ll get a run-sheet highlighting the questions they’ll ask.

Some may go off-topic. or may even throw you a curveball. Either way, it’s a good idea to plan for all eventualities.

Make sure to have verified statistics at hand that you can quote as needed and memorize them. Listeners are most impressed when an expert doesn’t hesitate. It instills trust which in turn makes them like you.

Is there a breaking news story you’ve discovered that few know of? This could be your bombshell that could feed the headline promoting the podcast. Make sure it’s accurate, though. You don’t want to be called out for fake news.

Building your brand online should be the key objective.

However, before driving traffic to your website, make sure your site works. This may sound silly, but you’d be amazed at how many professionals’ websites have broken links. Also, make sure analytics are set in place – something discussed later in this article.

Oh, and if you’re recording remotely, test your Internet connection. You wouldn’t want your big day to cut out halfway through.

When the Red Light Switches On

There are two types of recording sessions: studio and remote.

If you’ll be recording in the studio arrive early and introduce yourself to the team. You’re the guest so be polite and put over the show. Remember this is a conversation building to trust so you want everyone to like you.

Make sure you have a bottle of water and some Kleenex. Dry throats or runny noses are not your friends when recording audio.

When the red light turns on, wait for your cue. When given the chance to speak take the moment to shine. Don’t rush things. You know how long the session lasts from your research.

Here are some useful pointers to remember:

  • Keep it informative
  • Keep the conversation moving
  • Build trust before endorsing your call to action
  • Recap what you say when appropriate
  • Most of all, keep it entertaining

You don’t have to tell jokes, especially if the subject matter doesn’t call for it. Entertainment can include personal stories of how you have helped your customers. If someone saved $100k on their mortgage by following your advice ears will prick up.

Some podcasts have live phone-ins. No sweat – you’ve prepared for this. Be natural in your responses and try to answer their questions. You are the expert so prove it with a live audience.

At the end of the show recap your main points. Most importantly, mention your website and social media accounts. Use short URLs services to point to specific CTA pages that are easy to remember.

This is also the time to plug any of your products or services or special promotions. The audience will (hopefully) trust you by now and are keen to hear more.

Before leaving, take photos of the studio team. Get selfies to post on your blog and Instagram accounts. Make sure to share them with the podcast, too.

Measure the Response

Once the dust has settled,

it’s time for a review and to measure your success.

Contact the podcasters to thank them for being a guest. Share your positive experience with a memorable quote which they can post to their blog. If you have a special promotion, offer to swap a link on their website to yours and vice versa.

Ask nicely what the downloads for the podcast were. Don’t demand outright if they thought you were any good, but request tips to improve for next time. Plant the seed that you wish to return.

On your end, check your analytics:

  • Link-throughs to your website
  • Spikes in traffic
  • Downloads of your own podcasts
  • Sales

Have you accomplished the objectives set out at the planning stage? If not, give it time. Listeners don’t always download when a podcast is first released.

Write an article on your blog about your experience. Link to the download page as well as the station channel and update your social media, too.

By promoting the podcast, you are promoting your brand and message.

So Let Your Voice Be Heard

You’ve seen why becoming a podcast guest can be so beneficial. Not only will it market your brand, but your voice and message will be online forever.

We believe in the power of podcasts. Our list of episodes dedicated to online business marketing offers hundreds of hours of content. Download and subscribe to hear how we can help position your website to the top of Google.

Podcasts are no longer the future, they’re the now and everyone’s listening.

How to Become a Podcast Guest and How to Make the Most of That Experience |Best SEO Podcast | Houston, TX

Skyrocket Your Business with These Top 8 Internet Marketing Podcasts in 2020

Digital marketing trends are constantly evolving. And, everyone knows that the best way to achieve or maintain success in the industry is to stay up to date with the latest trends, developments, and insider tips available.

In today’s online landscape, marketers have recognized the value of podcasts—and they’re not the only ones.

Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode.

And, there’s no denying that the medium is a great source for business professionals to receive a competitive edge against their competitors.

Online marketing podcasts are also an excellent way for marketers and advertisers to learn new digital marketing tips and strategies to grow their business. Or, a useful way to earn from other industry professionals for marketing inspiration.

Regardless of your motive: If you hope to thrive in the business and marketing world, it is essential it is to prioritize continual learning.

To make your life a little easier, we’ve researched and compiled our list of the top 8 best online marketing podcasts you need to listen to in 2020.

1.The #AskGaryVee Show

This list can’t be complete without mentioning the New York Times best-selling author, motivational speaker, and Owner of multi-million dollar marketing company VaynerMedia, Gary Vaynerchuk.

Online marketing podcasts for your business

The #AskGaryVee podcast is an audio version of his popular YouTube show—DailyVee. For the show, listeners submit questions; and then Vaynerchuk and a panel of ever-changing celebrity guests answer them.

Vaynerchuk owes much of his success to the power of digital marketing. He uses his podcast to answer the public’s burning questions about marketing, social media, and general entrepreneurial topics he receives through social media. 

His high-intensity, no-fluff, and brutally honest personality—paired with his expert advice on becoming a better digital marketer—keeps many of his devoted listeners coming back for more.

“The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.”

2. Marketing School

Industry professionals, Neil Patel and Eric Siu bring you daily and actionable digital marketing lessons guaranteed to make you want to kick your old strategies to the curb.

The best part?

It’s short; averaging about 10 minutes every day. So, these online marketing podcasts are perfect for those with a busy schedule who are looking for quick, unconventional marketing wisdom on the fly.

If ten-minutes still feels like too much for your schedule, they even offer podcast notes on their site to give you an even faster recap.

Listen to past episodes and subscribe to Marketing School on iTunes here.

3. SEO Podcast – Unknown Secrets of Internet Marketing

The team at the Best SEO Podcast

Looking to learn the best SEO practices and internet marketing tips proven to boost your website ranking and generate new leads for your business?  Look no further!

There’s a reason why this podcast currently ranks at the #1 SEO podcast on the internet.

Entrepreneurs, Chris Burres, eWebResults Owner, and Matt Bertram, lead Digital Marketing Strategist, use their expertise in the marketing industry to keep listeners up to date on the latest SEO insights, algorithm changes, and internet marketing news.

The dynamic duo typically kicks off each episode with a friendly “Howdy!” from their company headquarters in Houston, TX. Their unique sense of humor and the entertaining format makes this podcast a breath of fresh air for your morning commute or work break!

Each week, Chris and Matt explore pressing issues, answer listener questions, and interview an interesting guest or two with their intriguing online marketing podcasts.

Check it out to learn or refresh the basics, keep up to date with industry news, and then, become a part of the ever-evolving world of SEO.

4. Marketing Over Coffee

If you’re a coffee enthusiast looking for a conversational, relaxed podcast to enjoy during your caffeine breaks—you’re in luck!

EventHero’s VP of Marketing, John J Wall, and Podcamp’s co-founder, Christopher Penn, host the show in a local coffee shop in Boston every week and publish the show on Thursday mornings.

Each podcast, they host interviews on leadership, digital marketing, social media, and other business topics and also have advice-rich conversations with experts from all over the world.

5. Online Marketing Made Easy

Leading marketing strategist, Amy Porterfield breaks down some of your biggest business questions and marketing strategies that often overwhelm small business owners first starting out.

Online marketing on a tab

Rather than telling listeners to apply vague strategies like “create an online course” (easier said than done, right?), Amy breaks down big strategies into smaller, manageable steps. That way, you can execute problems and achieve goals more effectively.

Amy has been featured in Business Insider, Forbes, Mashable, Entrepreneur, and many others.

6. Social Media Marketing Podcast

Do you want a more engaging social media profile?

Social Media Examiner’s CEO, Michael Stelzner, will help boost your social media marketing game with his weekly Social Media Marketing podcast.

Each podcast provides listeners with:

  • New social media strategies
  • Success stories from current industry experts
  • And, actionable tips that you can use to improve your social media results

As of now, the podcast regarded highly as the leading source of marketing strategy and trends across all social media platforms.

7. Perpetual Traffic

DigitalMarketer’s Perpetual Traffic Podcast is a weekly podcast on Facebook advertising, social media marketing, and digital marketing.

The show’s incredible hosts—Ralph Burns, Keith Krance, and Molly Pittman—collectively share breakthrough strategies for using paid traffic to acquire new leads and sales.

Each strategy is actionable and used to help to increase your brand recognition, social media presence, and marketing campaign success.

With its focus on paid traffic, especially on social media sites, this podcast is particularly useful for digital marketers, and entrepreneurs looking to grow their business through social media ads.

8.Copyblogger FM

Everyone knows that in 2020, quality content is king.

“Content marketing “leaders” generate 7.8% more web traffic than “followers.” (Marketeers)

Podcasts for internet marketing

This shows that content marketers who take the time and effort to create quality content, reap substantially better rewards than those who don’t.

If you’re looking for a podcast to help improve your content marketing and writing skills, then Copyblogger FM is a must-listen. 

The podcast is a weekly, short-form show (around 16-33 minutes) hosted by Sonia Simone, and a team of rotating experts.

They discuss the current content marketing trends and downfalls of the week. This podcast is also a great way to stay up to date with the latest news and updates in the field of content marketing, email marketing, copywriting, conversion optimization, and more.

Final Thoughts

So, there you have it—out top 8 internet marketing podcasts to listen to in 2019. These podcasts are entertaining, thought-provoking, and a sure way to put you on the fast track to business success in no time.

Want to learn more about how to build an authoritative brand with internet marketing and SEO strategy? Our team at Ewebresults can help. Contact one of our marketing experts at (713-592-6724 today.

Skyrocket Your Business with These Top 8 Internet Marketing Podcasts in 2020 | Best SEO Podcast – Houston, TX

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