Join Matt and Chris as they discuss more \u201cout-of-this-world\u201d SEO tips! This is a 5 part series on Miriam Ellis\u2018s awesome article, \u201c45 Local SEO Pitfalls and How to Avoid Them.\u201d \n\n\n\nTRANSCRIPT:\n\n\n\nChris:\tHi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.\n\n\n\nMatt:\tMy name is Matt Bertram, your PPC Specialist. \n\n\n\nChris:\tPPC Specialist! Welcome back to another fun-filled edition of our podcast. This is the post-Harvey podcast. Yes, we have survived Harvey. Everything worked out good, we\u2019re alive. This is podcast number 388. As always, we have a tip from our previous podcast and that tip is--\n\n\n\nMatt:\t\u201cFollow local business platform guidelines or risk getting your NAP listing suspended.\u201d\n\n\n\nChris:\tSo the last think you want. So that NAP listing is really the thing-- and we\u2019re talking about Google My Business specifically, but also all of your NAP listings. You don\u2019t want to lose those listings. If you don\u2019t follow their guidelines, you could lose their listings. And just one example that fits for the podcast today is: if you\u2019re actually driving reviews on some of those directories and platforms, it\u2019s against their guidelines. So do not do it. You don\u2019t wanna get banned. \n\n\n\nMatt:\tIt just depends how you do it, for sure. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tYup.\n\n\n\nChris:\tSubscribe. Follow. \n\n\n\nChris & Matt: \tBoom!\n\n\n\nChris:\tAlright. I think we should say \u2013 man, it\u2019s been, you know, the podcast \u2013 the hurricane has me kind of out of sorts, so we\u2019re getting back in things. \n\n\n\nMatt:\tAbsolutely.\n\n\n\nChris:\tWhat I\u2019d like to do is start off with a review. We do have a review, so there is no tear tattoo. This review says, \u201cOne of my favorites.\u201d It is, of course--\n\n\n\nChris & Matt:\t5 stars!\n\n\n\nChris:\tIt says-- it\u2019s by Wifimanhey.\n\n\n\nMatt:\tI like it.\n\n\n\nChris:\tI like it. \u201cI've been listening to your podcast for a couple years now and still get excited when a new episode comes out. Thank you for making online marketing fun and easy to understand. Double punch to the face to you both!\u201d Punch in the face to you, which is a good thing, and yeah, it\u2019s stupid. \n\n\n\nMatt:\tWhy would you say that?\n\n\n\nChris:\tYou\u2019ll find out. You\u2019ll find out later. \n\n\n\nMatt:\tAlright. Oh, interesting. \n\n\n\nChris:\tThat\u2019s kind of a teaser. So the teaser for our article for today-- this is actually, I think, part four of this, \u201c45 Local SEO Pitfalls & How to Avoid Them.\u201d The article\u2019s by Miriam Ellis. Phenomenal article, Miriam, hopefully you\u2019re actually tuning in on Facebook. If you are, go ahead and send a comment so that we know that you are. And we actually have this one and one more to go. \n\n\n\nMatt:\tYeah, let\u2019s tag her. \n\n\n\nChris:\tAlready done. Already done. She actually hit us up and said, \u201cGreat.\u201d I told her that were about to start talking about her in our podcast. \n\n\n\nMatt:\tFantastic, alright. \n\n\n\nChris:\tSo yeah, she\u2019s awesome and this article is awesome. \n\n\n\nMatt:\tYes, it is. \n\n\n\nChris:\tIf you\u2019re interested in getting like-- I don\u2019t know, what\u2019s a good number? Is 17 a good number?\n\n\n\nMatt:\t17\u2019s great. \n\n\n\nChris:\t17\u2019s a great number. If you want 17 SEO tips from our podcast, you can get those tips. All you need to do is go to eWebResults.com\/SEOTips and that will take you to a page where you can fill out a short little form and you can get your 17 tips. \n\n\n\nMatt:\tOr you can go to our homepage and there\u2019s a big button on the middle!\n\n\n\nChris:\tOh, yeah! The previously big button that was for our comprehensive website profit analysis - which has just been moved up a little bit - has now been replaced with that 17 tips. So make sure you get those 17 tips. It\u2019s a great document that links to videos, and memes, and the audio file, everything. So excellent. So if this is the first time you\u2019ve ever listened to a podcast: howdy, welcome to the podcast. If you\u2019ve listened to this podcast before, you know what we are going to not skip. We\u2019re not skipping it today. We gotta go over it. So we run a contest. This contest happens every week, that is the punishment. If you\u2019re watching, you understand the punishment for not succeeding in the contest. The contest is: we need to get 10 shikos. \n\n\n\nMatt:\tDo we?\n\n\n\nChris:\tYes. \n\n\n\nMatt:\tA like, a follow, or a share?\n\n\n\nChris:\tA share, like, or follow. Yeah. Right words, wrong order. So close. We need to get 10 shikos and a review. It could be a negative review or a positive review - I\u2019m about to talk about a negative review - and then we will not tell you how to leave us a review. It turns out, we got a review, we just didn\u2019t get our 10 shikos. So we\u2019re gonna tell you how you can leave us a review. There\u2019s about three, four platforms that we would like you to leave us reviews on. We\u2019ll go through them real quickly. Stitcher, it\u2019s easy to get to Stitcher, it\u2019s eWebResults.com\/\n\n\n\nMatt:\tStitcher.\n\n\n\nChris:\tStitcher. Exactly, that takes you there. On iTunes you could go-- Go onto iTunes, create an account, just search for SEO and then select the category of podcast. You will find us. And there you wanna \u2013 you\u2019ve created an account \u2013 write a review. Hopefully you will make that review--\n\n\n\nChris & Matt:\t5 stars!\n\n\n\nChris:\tNext we\u2019ve got G+. This is actually Google My Business. We would love a review there. We\u2019ve made it really easy for you; all you have to do is go to eWebResults.com\/G+ and that will take you there. \n\n\n\nMatt:\tThat\u2019s a really popular platform, by the way.\n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tYeah, and it really actually impacts your SEO. \n\n\n\nChris:\tIt does. \n\n\n\nMatt:\tYeah, like, people forget about it, but it\u2019s actually--\n\n\n\nChris:\tVery important. \n\n\n\nMatt:\tYeah, very important. \n\n\n\nChris:\tAnd it can be hard to navigate from the business side of things, but it\u2019s worth the time that you spend there. You\u2019re having a Pro Tip before we even get to the meat. Alright, and then finally, if you could leave us a Yelp review, we would really appreciate it, especially if you have left lots of Yelp reviews in other places. \n\n\n\nMatt:\tYelp Yelp Yelp...\n\n\n\nChris:\tBecause Yelp tends to hide a review if it\u2019s the first time you\u2019ve ever left a Yelp review, they don\u2019t really give it any credible--\n\n\n\nMatt:\tIt hides it?\n\n\n\nChris:\tYeah, that\u2019s their algorithm. But if you-- hey! Nolen, punch in the face to you for tuning in. So you can find our Yelp profile just by going to eWebResults.com\/Yelp\n\n\n\nMatt:\tYelp!\n\n\n\nChris:\tThat\u2019ll take you there. Now we would also like shikos: shares, likes, and follows. So we need two things in order to not go through that piece. We need a shiko and a we need a review. We covered how to leave us a review. You can us leave us shikos \u2013 again, shares, likes, or follows \u2013 on the following platforms. We\u2019ve made it easy to find them, you can do G+, which is eWebResults.com\/\n\n\n\nMatt:\teWebResults\n\n\n\nChris:\tG+\n\n\n\nMatt:\tG+. Yes. \n\n\n\nChris:\tOn that one. \n\n\n\nMatt:\tYou\u2019re confusing me!\n\n\n\nChris:\tNo, no. I\u2019m on the wrong thing. I messed up, I\u2019m sorry. \n\n\n\nMatt:\tI know my lines. \n\n\n\nChris:\tMan, this is all wrong. \n\n\n\nMatt:\tI know my line.\n\n\n\nChris:\tOur Facebook profile is Facebook.com\/\n\n\n\nMatt:\teWebResults \n\n\n\nChris:\tYou\u2019re right. Then we\u2019ve got Instagram.com\/\n\n\n\nMatt:\teWebResults \n\n\n\nChris:\tTwitter.com\/\n\n\n\nMatt:\teWebResults \n\n\n\nChris:\t YouTube.com\/ \n\n\n\nMatt:\teWebResults\n\n\n\nChris:\tAnd then we\u2019ve got the last one. Man, how did I get this all switched out? That\u2019s wrong.\n\n\n\nMatt:\tIt\u2019s just been \u2013 the flooding, like, mixed it up. It\u2019s been crazy. \n\n\n\nChris:\tYeah, and finally LinkedIn.com\/company\/\n\n\n\nMatt:\teWebResults \n\n\n\nChris:\tAll of those will take you to our profiles on those platforms. Please shiko us while you\u2019re there. If you\u2019re a PHP genius or a WordPress guru, we are probably looking for you. Please call and leave an audio r\u00e9sum\u00e9. It\u2019s an easy process. Call and find out what it\u2019s about. It\u2019s kind of interesting. 713-510-7846 and I\u2019m trying to speed up here \u2018cause we\u2019ve already taken a while. If you would like a free website profit analysis, you can get that by going to eWebResults.com. In the upper corner you can actually see \u2013 have a button for that. \n\n\n\n\tAnd then we\u2019ve got a little bit \u2013 I\u2019ve actually printed out something but I\u2019ll share it with you. We\u2019ve got some PITFs. I had a little bit of news. Some of the news is Harvey \u2013 by the way, if you\u2019re watching, I\u2019ve actually got the goatee happening. I\u2019m calling this the hurricane Harvey hair, \u2018cause that\u2019s when it happened. Irma\u2019s right behind it, hitting Florida, so we\u2019ve got friends there. Man, we\u2019ve got friends in Houston that have been flooded. Houston\u2019s still flooded. What, we\u2019re 3 weeks out now?\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tParts of Houston, traffic\u2019s all jacked up. It\u2019s just crazy here and now Irma\u2019s heading towards Florida, Jose is right behind it, and there\u2019s Katrina \u2013 no \u2013 something\u2026 Katerina or something is in the Gulf. \n\n\n\nMatt:\tIt\u2019s really an active hurricane season, for sure. \n\n\n\nChris:\tAbsolutely. So hearts and thoughts and prayers to everybody who\u2019s been affected and could possibly be affected. I read an article today that the Google app \u2013 so the PC and Mac version of the Google app is gonna be shut off, and I was like, \u201cOh, God, I just started using it.\u201d This is \u2013 no, I\u2019m using Google Drive, right? To access Google Drive, there was a Google app which was a software that you can install, they\u2019re gonna turn that off. \n\n\n\n\tI made my first Bitcoin purchase and yeah, boom! And we actually paid-- we\u2019ve got a contractor who\u2019s in Venezuela. Punch in the face to you, she\u2019s actually our transcriptionist also. So, Vicky, punch in the face to you, and yeah, she\u2019s getting paid with Bitcoins. Kinda cool. \n\n\n\n\tNext! We\u2019ve got lithium batteries resist exploding and catching fire. They\u2019ve made lithium batteries that don\u2019t explode or catch fire. I think--\n\n\n\nMatt:\tThat\u2019s a really good thing.\n\n\n\nChris:\tI\u2019m in favor of that. \n\n\n\nMatt:\tYeah. Glad they did that. \n\n\n\nChris:\tI\u2019m in favor of that. And I think no one\u2019s more in favor of that than Samsung. Next is our review. The title of the review is, \u201cWhy?\u201d And it is 1 star. Wah-wah. The user is by User female, interesting that is the title. It says, \u201cWhy do they say \u2018punch to the face?!\u2019 Completely stupid...\u201d Right, and my only response is, aside from the response that Matt gave to the video. \n\n\n\nMatt:\tIs there anything else?\n\n\n\nChris:\tIt is, in fact, stupid. I feel like we\u2019re okay being stupid \u2013 we\u2019re trying to add some levity. SEO can be so dry and all of these horrible things. So yeah, we will probably continue to be a little bit stupid. \n\n\n\nMatt:\tI\u2019m trying to be serious here. \n\n\n\nChris:\tYeah. Oh, now \u2013 if you\u2019re watching the video. \n\n\n\nMatt:\tI\u2019m gonna be serious for the rest.\n\n\n\nChris:\tThe rest of the podcast? I doubt that. Next! We\u2019ve got Miriam Ellis. Actually the author of the article we\u2019ll be talking about, she tweeted us! She says, \u201cSincerely hoping that @mattbertramlive and Chris Burres @bestseopodcast \/ @eWebResults in Houston are okay. Hoping your friends & family are safe.\u201d Punch in the face to you, Miriam. We really appreciate that. \n\n\n\nMatt:\tYeah, we appreciate you. \n\n\n\nChris:\tYeah, and then there\u2019s another one. This says, \u201cHey, I\u2019m a big fan of the podcast. I too do SEO and digital marketing in general and I have roughly two year\u2019s worth of experience in digital marketing via PPC, social media, email marketing, automation--\u201d\n\n\n\nMatt:\tNice.\n\n\n\nChris:\t\u201cContent curation and SEO. I really enjoy your podcast and your help. You help keep my career fun and vibrant. Thank you, guys. Punch in the face to you.\u201d I didn\u2019t get his name, he sent a note in.\n\n\n\nMatt:\tI like that, yeah. Very well-rounded.\n\n\n\nChris:\tAnd it continues to say, \u201cI just also wanted to reach out because I know that recent hurricane that hit Houston has hurt a lot of people down there in Texas. I\u2019m trying to reach out to show my support and to let you know I\u2019m hoping the best for you guys.\u201d He\u2019s up there in NYC. \u201cSo a lot of props to you and good recoveries in case something has happened to you guys in Houston. Best of luck to you all Houstoners--\u201d Well, Houstoners. It\u2019s Houstonians! Punch in the face to you. I didn\u2019t \u2013 I need to get his name.\n\n\n\nMatt:\tThat was a great comment, yeah. \n\n\n\nChris:\tVery nice, yeah. We really appreciate it. Glad you\u2019re working in our industry and getting some good value out of what we\u2019re doing. I don\u2019t know if our podcast died or something, \u2018cause...\n\n\n\nMatt:\tPodcast check. Testing, testing. \n\n\n\nChris:\tAlright. And then we\u2019ve got the punch in the faces. I don\u2019t know if you wanna \u2013 this was one that was somebody kinda checking in with us and then Miriam Ellis, and I\u2019ll get this fixed. Those last two PITFs. \n\n\n\nMatt:\tMore. \n\n\n\nChris:\tLiterally that\u2019s the tweet. More. Well, and then it\u2019s like lots of hashtags and some of that. \n\n\n\nMatt:\tYeah no, I appreciate it. And we\u2019ll keep it up. Sorry about the inconsistency. We\u2019ve had a lot going on, we\u2019ve had to juggle some stuff and you know mother nature does some crazy things. Yeah. \n\n\n\nChris:\tOdd things, yup. And then Miriam Ellis also retweeted. She said that she was so flattered that the Best SEO Podcast tuned into her particular article, five parts. Actually it\u2019s gonna be seven parts, and that\u2019s frankly partly because it\u2019s such a lengthy article. \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tAnd mostly because it\u2019s such a good article. Like I have no \u2013 we were \u2013 normally we wouldn\u2019t do a seven-part piece on one article. Usually it\u2019s like one or you know-- \n\n\n\nMatt:\tYeah, now this is-- I can\u2019t say enough good things.\n\n\n\nChris:\tComplain about anything. \n\n\n\nMatt:\tYeah, enough good things.\n\n\n\nChris:\tSo that is the potatoes of the podcast. We are getting into the meat. This piece. So here again, the article is, \u201c45 Local SEO Pitfalls and How to Avoid Them.\u201d And just a brief recap. We\u2019ve talked all the way back to the fundamentals of the Business Plan and local SEO mistakes you can make related to starting the business.\n\n\n\nMatt:\tYes.\n\n\n\nChris:\tRight, so that\u2019s pretty important. You can go back \u2013 I think that\u2019s four podcasts ago \u2013 and check that out. Next was the website. Had a lot of parallels, right? Choosing your business name, choosing your website name, choosing your business location, choosing your-- for the purpose of your website, I think all of that\u2019s really good. Obviously it\u2019s a great article because we\u2019re still covering it. \n\n\n\n\tNext it was Local Business Listings, right? So your NAP listings and how important those are, and that was the last one. Now we are getting into Reviews, which are kind of, in some ways, kind of integral with local business listings. Most of the listings that are really important are also places people could leave you reviews, like Yelp and Google My Business. So, yeah.\n\n\n\nMatt:\tAnd just really quickly.\n\n\n\nChris:\tYeah.\n\n\n\nMatt:\tWe were looking at some stats actually this morning about the different weighted averages of some different things, and, you know, they\u2019re all pretty equally divided, but reviews is one of those--\n\n\n\nChris:\tThose key ones. So it\u2019s interesting, I love data, I dig into data. My background\u2019s actually in mechanical engineering, so I pulled up this list and it was a 1 through 6 list, right? And I\u2019m like, \u201cLook, Matt, it\u2019s only number 4 on the list, so that\u2019s not that important.\u201d And then he goes, \u201cWell, it has the same weighting.\u201d And I\u2019m like, \u201cDuh.\u201d No, you\u2019re exactly right! I hadn\u2019t really noticed the rating, I was like, \u201cYes, it\u2019s number 5, but like number 1 is 19%, number 2 is 18%, number 3 is 17%.\u201d In terms of importance, like they\u2019re all the same. \n\n\n\nMatt:\tNo, I mean I think the biggest thing \u2013 and we talked about that a little bit and maybe I\u2019ll put together an article \u2013 but the big push right now is social, right?\n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tEverybody wants social.\n\n\n\nChris:\tYeah, everybody that thinks they need social, should be doing social, and they should, right?\n\n\n\nMatt:\tYes, yes, but it\u2019s really interesting \u2018cause one of the articles I was reading was saying 45% of budgets for small business are going towards social. I think it\u2019s due to deliverables and things like that, but actually 4% weighting.\n\n\n\nChris:\tSo on that article we were looking at? Yup.\n\n\n\nMatt:\tAnd that was a separate article. So it\u2019s interesting what\u2019s out there. \n\n\n\nChris:\tYeah, and we\u2019ll have some comments on that. I think we are gonna put together an article on that and then we\u2019ll cover that article in this podcast \u2018cause \u2013 how focused are you on social media? Or you, the business you\u2019re working with, or whatever, and why? And how much value does it actually return? From, you know, an SEO perspective.\n\n\n\nMatt:\tAll things have a place. \n\n\n\nChris:\tAbsolutely.\n\n\n\nMatt:\tThat\u2019s where I\u2019ll leave with this. All things have a place and all things try to achieve a different goal, and some things work way better than others. And social is fantastic for a lot of things, and kind of as we\u2019re getting into it, we can talk a little bit more about social and social reviews, and where people are talking about you online. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tBut I think everything has it\u2019s place and it\u2019s good to know what that place is. \n\n\n\nChris:\tYeah. To be clear, we do social here. \n\n\n\nMatt:\tYes. \n\n\n\nChris:\tSocial media is part of our strategy from an SEO and performance perspective.\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tAnd always remember our two rules. We have two rules as it relates to social profiles, right? And we\u2019ll just say Facebook. Rule number 1 is: you need to be social on your profile, right? So you have a profile, you need to be social. And rule number 2: if you don\u2019t have time, make the profile anyway and then see rule number 1. \n\n\n\nMatt:\tWell, so it\u2019s like a listing basically?\n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tRight? It\u2019s kinda like a listing to create the profile, but then also make sure it\u2019s not a ghost town. \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tYeah, you know? And engage. \n\n\n\nChris:\tHave things on there. Alright so the first sentence she starts off the review section \u2013 again, this is Miriam Ellis. By the way, if you\u2019re in a position to, you have some sort of electronic device, why don\u2019t you go ahead and tweet and say, \u201cListening to Miriam Ellis--\u201d and her handle is @Miriam_Ellis_ and there\u2019s one more underscore after the S in the name. Go ahead and tag, \u201cListening to #SEOPodcast 388,\u201d and tag us @BestSEOPodcast and @eWebResults. Let Miriam know that you\u2019re enjoying us talk about her article. \n\n\n\n\tShe starts the review section with, \u201cReviews aren\u2019t opt-in. Your customers are telling the story of your business whether you create a profile or not.\u201d Yeah. \n\n\n\nMatt:\tCould you say that again, Chris?\n\n\n\nChris:\tDo you think \u2013 is it worth saying?\n\n\n\nMatt:\tI think it might be worth saying again. \n\n\n\nChris:\tAlright, I\u2019ll say it again. \u201cReviews aren\u2019t opt-in. Your customers are telling the story of your business whether you create a profile or not.\u201d\n\n\n\nMatt:\tBe a storyteller. \n\n\n\nChris:\tYeah. Well, we talk about on the podcast \u2013 maybe not regularly enough \u2013 that storytelling is really important, storytelling gets past sales filters, it actually is how we absorb information the best. And so if you think that\u2019s true \u2013 and if you don\u2019t, you need to read some more books \u2013 and you understand that you customers are telling stories about your business, then you kinda recognize how important it is that you be involved in that conversation. \n\n\n\nMatt:\tBe part of the story, yeah. Don\u2019t let other people tell your story for you. \n\n\n\nChris:\tSo her number 1 thing under Reviews \u2013 and again, these are 45 local SEO mistakes you could make and how to avoid them, or pitfalls specifically, \u2018cause that\u2019s part of the article. Number 1 is \u201cToo few reviews,\u201d right? So it says that \u201c84% of people trust reviews as much as a personal recommendation.\u201d I\u2019m absolutely on that, there\u2019s actually a really good-- \n\n\n\nMatt:\tInfographic?\n\n\n\nChris:\tTED talk.\n\n\n\nMatt:\tOkay, okay. \n\n\n\nChris:\tThere\u2019s a really good TED talk that one of the founders of Airbnb gave the TED talk, and he had a chart. Think about Airbnb, right?\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tYou\u2019re putting people in your own home and then you\u2019re going and visiting somebody else\u2019s home, right? Visiting somebody else\u2019s home, you know what kind of person you are, you\u2019re probably not that worried about, but allowing somebody else into your own home is a different thing, right?\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tAnd you gotta have trust. How do you get trust through a platform? And he had this chart of how many reviews and they had queried their customers, and what level of trust did that particular stayer, Airbnber have based on the number of reviews that that Airbnber had. And it was like 1 not so much, 2 not so much, 3 not so much. And then at 5 it really popped. It really jumped to be about, I don\u2019t know, it was like 8 times or something, higher. I tried to find the article. It wasn\u2019t easy to find. We\u2019ll go off of my rough memory. But go check out that TED talk. \n\n\n\n\tAnd then after that, after 5, it continued to increase to about 10 or 11, but then really tapered off. It didn\u2019t increase much more. So if you\u2019ve got decent reviews for \u2013 again, this is somebody staying in your home versus like am I gonna trust this business? You know, depending on your products. Is it a $100 product versus thousands of dollars?\n\n\n\nMatt:\tSo I have a quick little story.\n\n\n\nChris:\tYeah.\n\n\n\nMatt:\tIt ties into storytelling, it ties into Airbnb, and loosely ties into this, but I think for you guys out there that are in the startup phase, I think that this might be interesting. Check out Y Combinator and Airbnb when they launched. They almost didn\u2019t get funded and get part of the incubator program, because there was some uncertainty about could you sell somebody--\n\n\n\nChris:\tOf course! I probably wouldn\u2019t have-- I would have probably poo-pooed the idea, \u201cReally? You want me to let somebody else stay in my house?\u201d\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tLike I\u2019m not of that whatever. \n\n\n\nMatt:\tThey weren\u2019t sure about that, and if you look up Airbnb and Cap\u2019n Crunch, that\u2019s where the story comes in and it\u2019s really kind of interesting. \n\n\n\nChris:\tCap\u2019n Crunch, one of my favorite breakfasts. Anyway go check out that Airbnb. You need reviews. You don\u2019t need, like, a massive amount. It used to be the case that Google and Google My Business-- so in your search result page wouldn\u2019t show any stars unless you had 5 reviews, that\u2019s no longer the case.\n\n\n\nMatt:\tInteresting.\n\n\n\nChris:\tIt can be as few as 1, but there\u2019s criteria that have to be met in order for that to happen. So go ahead, make sure you have more reviews and we\u2019ll talk about different ways to get reviews as this goes through. The second way is-- that you can cause problems. So this is an SEO local pitfall that you can avoid: is that you get reviews too fast. Right, so one of the things that-- and this is true of--\n\n\n\nMatt:\tEverything. \n\n\n\nChris:\tEverything, right? \n\n\n\nMatt:\tEverything.\n\n\n\nChris:\tOf reviews, and backlinks, and additional articles, and whatever, there\u2019s an acceleration that Google\u2019s keeping track of and most of the search engines and platforms are keeping track of. So if you\u2019re on Yelp and you haven\u2019t received a single review, or you got one review three years ago and this month you get 10 and next month you get 20 and 30, they are suspicious. Actually those numbers probably were reasonable. This month you got 100, next month you got 100 and it just stayed at 100 because you purchased some service. That\u2019s what they\u2019re gonna assume, that\u2019s what the algorithms assume. So make sure that if you\u2019re gonna ramp this up, do it in a legitimate way and at least kind of keep track of-- like don\u2019t overload those platforms too quickly. \n\n\n\nMatt:\tI would agree with that. I mean I think that the-- when you\u2019re doing anything, right? \n\n\n\nChris:\tRight. \n\n\n\nMatt:\tLike the numbers tell the story.\n\n\n\nChris:\tYup. \n\n\n\nMatt:\tAnd when you look at the numbers, is it organic? Right? That\u2019s what they wanna--\n\n\n\nChris:\tDoes it look-- yeah. \n\n\n\nMatt:\tDoes it look organic? Does it look real?\n\n\n\nChris:\tDoes it look legit? Yeah.\n\n\n\nMatt:\tLike if you go from 0 to 100 reviews. You know, unless there\u2019s some event and then you can petition Google if they delist you or ding you, to get that back. But usually unless something like that happens that is pretty abnormal. Right? Yeah. \n\n\n\nChris:\tSo it\u2019s just easy to spot. The next one is, \u201cGuideline non-compliance,\u201d right? So this actually has a parallel to-- in our last podcast we mentioned: if you\u2019re gonna have local listings that you better-- also, \u201cGuideline non-compliance,\u201d right? So for your local listings, make sure you adhere to the local business platform guidelines or you could risk suspension and public shaming. This is the same situation. You\u2019ve gotta make sure that you\u2019re following guidelines. For example, did you know that Yelp forbids business owners from asking for reviews. \n\n\n\nMatt:\tI did know that actually. Yeah.\n\n\n\nChris:\tYeah, I didn\u2019t until I read this. So I would\u2019ve readily-- in fact we just did, readily void their guidelines. So we will probably pull the request for Yelp reviews out of podcast. Yeah. \n\n\n\nMatt:\tWell, no no. You can ask for them, but you can\u2019t ask for them like right after they buy. Like where it pops up.\n\n\n\nChris:\tYeah, let\u2019s read it, right?\n\n\n\nMatt:\tYeah, let\u2019s read it. Yeah. \n\n\n\nChris:\tWe\u2019ll go read it, \u2018cause Google actually has kind of flip-flopped and I\u2019ll talk about that here in a second \u2018cause it\u2019s another thing, but make sure you know the guidelines. So in this case we\u2019re gonna go do some of our own research and figure out the Yelp guideline and see if we can actually do that.\n\n\n\nMatt:\tYeah, I mean think that that\u2019s interesting and there\u2019s gotta be a delineation between can you-- so you can\u2019t ask for them at all?\n\n\n\nChris:\tSo I think--\n\n\n\nMatt:\tI thought it was like a pop-up like right after you buy something, right?\n\n\n\nChris:\tDude, this is Yelp.\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tThey have been an interesting organization especially as it relates to reviews for a very long time. So yeah, we\u2019ll double check that. Get that back to you. Let\u2019s see. Across the-- \u201cReview sites prohibit paying for reviews,\u201d right? So that\u2019s like across the board, Google doesn\u2019t want you to do it, Yelp doesn\u2019t want you to do it, other places don\u2019t want you to do it. Incentivizing them, whatever conflict of interest, you\u2019ve just got to be careful.\n\n\n\nMatt:\tSure. \n\n\n\nChris:\tAnd you\u2019ve certainly-- and that\u2019s paying for reviews versus-- I wonder what the demarcation of \u2018cause it could be-- you could incentivize people in some cases, versus just paying for it. \u201cHey, you\u2019ve never used my service, but get me one,\u201d that\u2019s paying for it. \u201cHey, you just might use my service, I\u2019ll give you a $5 coupon,\u201d check the rules. \n\n\n\nMatt:\tYou know, I think it\u2019s an ethics thing, and I think that there\u2019s a line. I know that we offer a service where we can go do a survey. Survey, here\u2019s people that have bought them before, good, bad, everything, mixed bag\u2026 But we can solicit getting content but we\u2019re not asking them what to write and I think that\u2019s a big delineation of like paid reviews. Like I\u2019ll pay you 10 cents to give a review. \n\n\n\nChris:\tWell, so I think it probably breaks down into two. So this is by the way--\n\n\n\nMatt:\tWe\u2019re having a discussion, why?\n\n\n\nChris:\tWe\u2019re absolutely throwing this out, and that\u2019s kind of the value of this podcast is. So definitely they don\u2019t want you to just say, \u201cHey Joe.\u201d or Apu, \u2018cause that\u2019s where you might buy reviews, right? Over in India \u2018cause it\u2019s less expensive. Just to hire somebody and pay them to write a review who hasn\u2019t experienced your service. \n\n\n\nMatt:\tYeah.\n\n\n\nChris:\tHow does that delineate from kind of incentivizing, \u201cHey, I\u2019ll give you a 10% off coupon to your next visit\u201d? I\u2019m sure there are some platforms that allow that, I\u2019m sure there are some platforms that don\u2019t. Maybe in general they all say no to all of it. \n\n\n\nMatt:\tI think that\u2019s an interesting forum discussion. To see what people are saying and what\u2019s going on, and I really can tell you that\u2019s probably some murky water. \n\n\n\nChris:\tSo here\u2019s something that you can do, right? So while that\u2019s in the air, can you do it? Can you not do it? We\u2019ll kind of find that out. Here\u2019s what you can do: you can incentivize your team, right? I\u2019ll give $5 to every team member who secures a review, right? So you\u2019re a hostess, you hand out a review, it\u2019s got a tag so they know it was you. And you get a review and you get $5. I don\u2019t know of any platform that bans that. Alright, that\u2019s enough of that. \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tNext is, \u201cLack of an acquisition plan,\u201d right? So this is interesting. The stats are-- she says, \u201c91% of consumers read online reviews.\u201d\n\n\n\nMatt:\tI do. Yeah. \n\n\n\nChris:\tYeah, absolutely. Which ones do you go first, the positive or the negative reviews?\n\n\n\nMatt:\tAll negative. \n\n\n\nChris:\tYeah? All negative. \u2018Cause I\u2019m really kinda looking-- are the negative reviews stupid or are they legit?\n\n\n\nMatt:\t\u2018Cause I already wanna buy whatever I\u2019m looking at. \n\n\n\nChris:\tYeah, yeah. Trying to figure out, why not? Yeah. This is interesting, \u201c82% of people--\u201d No the next one\u2019s interesting, \u201c82% of people visit a review site because they intend to purchase.\u201d Right, so by the time they\u2019re looking at the reviews, they\u2019re already just like you just described, in the purchasing mode. And this is a number I don\u2019t believe, \u201c7\/10 customers will leave a review if asked.\u201d I don\u2019t believe that at all and I\u2019ll tell you why, because it is so hard to get reviews. Like even in the process-- and we\u2019ll go into more details about our process. We call people, we follow up with people and we don\u2019t get 7\/10. That\u2019s proactively chasing people to leave reviews and we don\u2019t get 7\/10. \n\n\n\nMatt:\tI actually-- it\u2019s funny that we\u2019re doing this, but I recently read this study where this data\u2019s coming from. It\u2019s all coming from actually one study.\n\n\n\nChris:\tOh really? Yeah? \n\n\n\nMatt:\tI can show it to you after this, but yeah I thought that number was pretty high as well. \n\n\n\nChris:\tSo here\u2019s a situation where it may be different: Uber. Right? Because you hop out of the car, it\u2019s asking you, you gotta hit the 1 star or the 4 star and you\u2019re done. You\u2019re technically leaving a review. But I think we work with our customers to get good reviews and so just these email follow-up processes, they don\u2019t have 7\/10. They don\u2019t.\n\n\n\nMatt:\tWell you know, you can always get reviews from good customers and put them on your website. There\u2019s no rules against that. \n\n\n\nChris:\tYeah, yeah. \n\n\n\nMatt:\tAnd you want testimonials on your website, yeah. \n\n\n\nChris:\tAbsolutely. Absolutely. \u201cEach company should try a variety of techniques.\u201d Time-of-service, so when they got the service ask for the review. Send them an email, send them some sort of print, send them a social tag to get those reviews. Next is, \u201cLack of monitoring.\u201d Right? So, \u201cNo brand would want to face a 33% decline in revenue or the closure of 13% of its stores,\u201d but outcomes like these come about when people are posting bad reviews. So imagine-- she gave a couple really good examples. You know, imagine you own a number of restaurants and of them, like they start getting negative reviews about wait times. \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tRight? So if you\u2019re not monitoring that, you don\u2019t fix it, that restaurant closes. Like that\u2019s what ultimately will happen, that\u2019s what she\u2019s talking about. 30% decline in revenue because of bad reviews or ultimately 13% of the stores closing. Yeah, think of reviews as providing free quality control. \n\n\n\nMatt:\tI like it. \n\n\n\nChris:\tRight? You could pay somebody go do like secret shopper, or you could just make sure you monitor reviews. But you must either manually monitor them and Moz Local has a service that actually monitors your reviews for you. \n\n\n\nMatt:\tThere\u2019s a number of like social listing stuff. \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tSocial mention that\u2019s out there that can like help you track, and even Google I think has a free service. It\u2019ll give you alerts if you show up.\n\n\n\nChris:\tOh yeah, Google Alerts. Yeah, absolutely. So that was number 38. number-- excuse me 36.\n\n\n\nMatt:\t[indiscernible]\n\n\n\nChris:\tNumber 37 is, \u201cLack of owner responses.\u201d So this really-- many owners when you\u2019re looking at platform it, \u201cSignifies direct reputation management, free marketing, free advertising, damage control, and quality control.\u201d I have a question for you, Matt.\n\n\n\nMatt:\tAlright. \n\n\n\nChris:\tAlright. The question is: how low - so 1 to 5 stars - how low in terms of a star rating should you absolutely put a response to the review?\n\n\n\nMatt:\tMan, that\u2019s a really interesting question. Do you have data?\n\n\n\nChris:\tI have no data. \n\n\n\nMatt:\tYou have no data? Okay. \n\n\n\nChris:\tYou know the answer, it\u2019s a trick question. \n\n\n\nMatt:\tWell I mean, I think it really depends on what the content of the response is. Right, and I think that it\u2019s all about--\n\n\n\nChris:\tSo let me ask you this.\n\n\n\nMatt:\tYeah, okay.\n\n\n\nChris:\tWe were visiting a client together the other day and they had a number of reviews, how many of those reviews did you say they should respond to? \n\n\n\nMatt:\tOne, the 1 star. \n\n\n\nChris:\tI thought it was all of them. \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tRight, \u2018cause even when you get a positive-- so the answer is: all of them. \n\n\n\nMatt:\tWell yeah. \n\n\n\nChris:\tSo that\u2019s a trick question, right? I set you up for that. So even if it\u2019s 5 stars, you should go in and say, \u201cThank you! We\u2019re glad to be of service.\u201d You know, \u201cGrab me next time you\u2019re in and I\u2019ll give you a free donut.\u201d Whatever you can do, because that just shows that you\u2019re engaged, right? It makes your positive review look even so much more engaging. \n\n\n\nMatt:\tWell, yeah. So I mean, when you\u2019re doing anything online, right? You want to respond and that creates engagement, that creates conversation. \n\n\n\nChris:\tRight.\n\n\n\nMatt:\tThat\u2019s one of the best ways to--\n\n\n\nChris:\tI think that creates free marketing, free advertising. Yeah?\n\n\n\nMatt:\tIt does, but it also-- Facebook is now networking. \n\n\n\nChris:\tRight. \n\n\n\nMatt:\tRight, and so if someone comments on your stuff, comment back on theirs. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tAnd then maybe direct message them and start a dialogue, and really there\u2019s a lot of ways to sell on Facebook and that\u2019s one of the best ways. Now you know it\u2019s hard to understand all this stuff and how it fits together, but it all is based on like authority management. Like are you-- you know, how are you viewed online and how are you responding to people and how are you engaging?\n\n\n\nChris:\tRight.\n\n\n\nMatt:\tRight? And so I think it just really truly depends what you\u2019re going for, what you have time for. \n\n\n\nChris:\tRight. \n\n\n\nMatt:\tWhere automation plays into that. There\u2019s a lot of different factors, but absolutely, I think 1-star reviews you have to respond to them, right? You know?\n\n\n\nChris:\tOh, yeah yeah. So if you only have time to--\n\n\n\nMatt:\tYou should respond to all of them. \n\n\n\nChris:\tYeah, all of them. Yeah. So I guess if you look at it, \u201cShould I respond to this one? Or that one?\u201d the answer is you should absolutely respond to anything low. Really go ahead and just say thanks, right?\n\n\n\nMatt:\tYeah, yeah. \n\n\n\nChris:\tEven to the 5-star. \n\n\n\nMatt:\tOr like it.\n\n\n\nChris:\tAbsolutely. Alright, so next, and this is a big one. We\u2019ve all seen this, right? \u201cPoor owner responses.\u201d Man and her article actually linked to a pretty interesting one that was just like-- the owner response was just the absolute opposite of what you should do. I was trying to find some really good-- just checklists, like 5 points or whatever. We probably could do a whole podcast on what are the actual correct podcast to reply to. Not podcast, but what are the correct way to respond to a negative review. \n\n\n\nMatt:\tI would say probably like if I was to start with a list, was like: if it\u2019s a bad review, don\u2019t get on there immediately and respond, like respond with a cool head.\n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tAnd like think about what you\u2019re gonna say.\n\n\n\nChris:\tDon\u2019t press send, yeah. \n\n\n\nMatt:\tYeah, so I think that that\u2019s--\n\n\n\nChris:\tWhat was it? I think we gave advice, maybe it was during this podcast or prior, we were like, \u201cGo ahead and write the meanest, nastiest, ugliest review you can come up with, right? Where you\u2019re spitting at them and fire and they\u2019re morons and all that, and send it to your secretary. Right? Don\u2019t post it, don\u2019t push it out live. Just say, \u201cHey, I needed to get this off my chest,\u201d and then come back the next day and take all of the stuff that was emotional and negative out of it and you\u2019ll be in good shape. Really, there are a couple factors, right? You need to apologize, you need to acknowledge the mistake. Well, first acknowledge the mistake, \u201cYes, we\u2019ve made a mistake. It appears we made a mistake from what you\u2019ve described, we\u2019ve made a mistake.\u201d Even if you know it\u2019s not true, right? This is what\u2019s out there, apologize, \u201cWe\u2019re sorry this mistake happened. We\u2019ve already put in systems to make sure it doesn\u2019t happen again.\u201d You know, and then offer something. You know? Offer something like, \u201cCome in and I\u2019d like to make this right.\u201d \n\n\n\nMatt:\tWell I actually really love it, like the quality control that we were talking about, it actually gives you an opportunity to really make it right and develop a loyal customer because they know you care. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tAnd I mean the biggest thing with all of this is just get in the conversation. Be part of the dialogue and engage them, because that what it is, that what Twitter is, right? \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tI mean that\u2019s-- you tweet about it if you\u2019re upset. \n\n\n\nChris:\tYeah, absolutely. And a lot of sales books that I have read talk about how perked up a high-level sales guy will get when there is a problem \u2018cause then he\u2019ll run at that problem, fix the problem, and now the company is the hero and you actually end up driving better reviews after fixing a negative problem. \n\n\n\nMatt:\tIt\u2019s opportunity I think.\n\n\n\nChris:\tYeah, absolutely. So what you do wanna avoid is, lack of an apology, lack of accountability, rude language, blame shifting and certainly you wanna get out of dishonesty. \n\n\n\nMatt:\tYes. \n\n\n\nChris:\tI like this. So she put this indent, \u201cComplaints give you the chance to act, but silence leaves you in the dark.\u201d I actually think complaints give you the chance to act, but silence shows you don\u2019t care.\n\n\n\nMatt:\tHmm, indifference. \n\n\n\nChris:\t\u2018Cause it\u2019s just you don\u2019t care enough to respond. Alright, next, \u201cPoor staff training.\u201d So really this is-- you know, if you\u2019re getting negative reviews, you got a customer service problem. You know, if it\u2019s delays at the restaurant, if it\u2019s you know, your plumbers aren\u2019t dressed appropriately, too much butt crack, whatever it may be. Right? Then that\u2019s just a training issue. So again, use reviews as the opportunity for quality control and then take care of it. You just wanna make sure you got support documentation, detailed employee guidelines, and regular staff training sessions. \n\n\n\nMatt:\tWhat\u2019s the best like staff training program company that you\u2019ve ever seen?\n\n\n\nChris:\tStaff training program company. So you mean just a company that does a great job? \n\n\n\nMatt:\tWell, like where you get the consistency and everybody knows what they\u2019re gonna get, served over a million. Those golden arches. \n\n\n\nChris:\tSo two come to mind, now that you threw some images in my mind. The first one that comes to mind, even though they don\u2019t interact with that many of their customers, is Zappos. \n\n\n\nMatt:\tZappos is great. \n\n\n\nChris:\tNow but Zappos is about the right culture that\u2019s focused on delivering a great result. You\u2019re right, McDonald\u2019s is the one that\u2019s about delivering the same result over and over and over and over again. \n\n\n\nMatt:\tWell, how we answer our phones, I mean that was the first thing as we hire new people is train--\n\n\n\nChris:\tHere\u2019s how you answer the phone, yeah. \n\n\n\nMatt:\tYeah, quality. Right? And Ray Kroc did a great job in honoring that.\n\n\n\nChris:\tAmazing. \n\n\n\nMatt:\tGreat books on what he\u2019s done.\n\n\n\nChris:\tAlright, so item number 40 on 45 SEO pitfalls that you should avoid or could avoid, and how to avoid them. This one is, \u201cReview kiosks.\u201d So if you don\u2019t know what a review kiosk is, imagine you\u2019ve got an iPad sitting in your office and as somebody comes out after getting your teeth cleaned, you say, \u201cHey! Why don\u2019t you review us right here.\u201d There is no platform that says this is okay. Actually, none of them. Current guidelines specifically prohibit. Now, there\u2019s a little confusion because Google used to allow it and now no longer allows it, right? So it\u2019s a little confusing. \n\n\n\nMatt:\tI just had this image in my head of like, you get done with the service and--\n\n\n\nChris:\tLike, \u201cHere! Here! Here!\u201d Before you leave, yeah.\n\n\n\nMatt:\tIn your way, yeah. Like before you leave like, \u201cHere.\u201d\n\n\n\nChris:\tPunch in your 4 star review here. To open the door. Right, that would be a cool technology. There are some anecdotal evidence of even reviews getting removed if the customers were using the same IP address. The Wi-Fi in the store. \n\n\n\nMatt:\tIn the store, yup.\n\n\n\nChris:\tAnd there\u2019s even other anecdotal reviews of it getting removed because now Google knows where you\u2019re at, right? So even if you\u2019re on your phone and you\u2019re not on the Wi-Fi, you\u2019re on a cellular connection.\n\n\n\nMatt:\tYou get the conversion but not the review. \n\n\n\nChris:\tRight, yeah. So don\u2019t do review kiosks. I think it\u2019s better to-- what she described is, \u201cBetter to collect emails at the time of service and then write to the customer within a few days.\u201d I believe actually-- you know, our process or thought process here at eWebResults is that that\u2019s actually not enough. We\u2019ve got-- our process Matt was talking about is called CSSR, Customer Service Survey and Reviews, and here\u2019s what we do with that: on each month our customers will send us about 10 clients. Hopefully they\u2019re gonna send us-- \u2018cause our goals is reviews. Hopefully they\u2019re gonna send us 10 clients who have had really good experiences, and we\u2019re gonna call them and ask them about three survey questions that we\u2019ve brainstormed. By the way, you\u2019re welcome to use this technique. You gotta get the scripts right to make this work, but welcome to steal all of these ideas. So you get 10 of them, we call them up and we\u2019re like, \u201cHey, we\u2019re the marketing company for XYZ. We\u2019re just asking three short survey questions.\u201d Boom. Boom. Boom. If it looks like they had a good experience then we ask them if they\u2019d be willing to write a review, and that we could send it to them and confirm their email address. If they do, we send that email and we get-- here\u2019s the Pro Tip. \n\n\n\nMatt:\tThe magic. \n\n\n\nChris:\tReally the magic. And that is: we get their permission to follow up with them in seven days. So when we call them in seven days, statistically speaking, and they haven\u2019t yet written a review-- we\u2019ve already gotten the permission, \u201cRemember you gave me permission to call? I\u2019m calling. I wasn\u2019t able to find that review, did you have any problems leaving that review?\u201d\n\n\n\nMatt:\tIf you get the commitment from somebody, people tend to follow through. \n\n\n\nChris:\tAbsolutely. \n\n\n\nMatt:\tYup.\n\n\n\nChris:\tYup, and so you got this reminder. so that\u2019s our process CSSR, if you\u2019re interested in us kinda doing that for you. Yeah, except we wouldn\u2019t do it for Yelp until we confirm that it\u2019s okay with Yelp.\n\n\n\nMatt:\tYeah, I think we need to do some real research. The landscapes continue to change on what you can and can\u2019t do. And really I like the Google police but at the same time, like it\u2019s sometimes challenging but only like I think 20% of all websites are even standardized. \n\n\n\nChris:\tRight, right. \n\n\n\nMatt:\tAnd they\u2019re just trying to kind of get everybody on the road. \n\n\n\nChris:\tRight. Yeah, yeah yeah. \n\n\n\nMatt:\tI get it, you know?\n\n\n\nChris:\tWe actually had a client who was using a service where they did the iPad in their office, they didn\u2019t have them submitted directly to G+. Then the company was actually creating a brand new G+ account and then submitting a review about our client.\n\n\n\nMatt:\tWow. \n\n\n\nChris:\tAnd I was like-- I was like, \u201cI would not do that.\u201d And she goes, \u201cWell, it\u2019s working for here and here.\u201d And then it was actually working for her, and I\u2019m like, \u201cOkay. I would not do that and that could-- all of those reviews that you\u2019re paying good money for--\u201d like that\u2019s what you\u2019re paying for, is the reviews, \u201cCould disappear overnight.\u201d I think they did. I think Google went in and swept out. \n\n\n\nMatt:\tReally? That\u2019s a horrible story. \n\n\n\nChris:\tYeah. Well and she was just going off of this doctor had done it, that doctor had done it. So I think it\u2019s okay, and yeah. \n\n\n\nMatt:\tYou gotta be careful who you trust. There\u2019s so many people out there that are doing so many different types of things and it could work temporarily, but you might be a short-term client for them and you don\u2019t know what\u2019s happening under the hood. \n\n\n\nChris:\tAnd you might get short-term value. \n\n\n\nMatt:\tYou might just get short-term value. That\u2019s I think the point I was trying to make. \n\n\n\nChris:\tYeah, the scary part of it.\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tAlright so that wraps up the meat of our podcast. Again, if you guys could tweet out to Miriam Ellis and let her know that you\u2019ve been listening to her article on our podcast, we would much appreciate that. So would she, she\u2019s been very interactive with us. Our tentative goal is to have her on. \n\n\n\nMatt:\tI like it. \n\n\n\nChris:\tI think we should do it.I think it would be really cool and maybe we\u2019ll tell her, \u201cLook. There\u2019s 45 of them, what are your top 5?\u201d And we\u2019ll kinda discuss them and how important they are. \n\n\n\nMatt:\tOr we could try to have her go through all of them.\n\n\n\nChris:\tWe need to--\n\n\n\nMatt:\tAnd the time of it. \n\n\n\nChris:\tYou do have that timer, right? We\u2019ll flip it, like each section 1 minute. So if you liked this podcast, please go ahead and tell some friends and also tweet. You can tweet her. Again it\u2019s @Miriam_Ellis_ make sure you tag us #SEOPodcast, this is number 388. So go ahead and share that with a couple of friends, people that you know in the industry or business owners who might get value from this. You know, we certainly have a lot of business owners that we talked to who had challenges with internet marketing companies, and so they really need to have some level of education to understand what they-- how do you critique an internet marketing agency, what should you be looking for? And we definitely did a podcast on that, and then each of our podcasts just give you more and more information. \n\n\n\nMatt:\tI think that that\u2019s another-- could be another article as well. \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tSo I mean, that\u2019s really something that people need to think about is how you choose you agency. Is it a long-term relationship?\n\n\n\nChris:\tYup.\n\n\n\nMatt:\tLike what are your goals? That sort of thing. \n\n\n\nChris:\tHow long have they been in business? \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tWhat kind of results have they gotten for their clients. We actually have a checklist that we share with people that we\u2019re talking with. Look if you\u2019re looking to grow your business with the largest, simplest marketing tool on the planet...\n\n\n\nMatt:\tThe internet!\n\n\n\nChris:\tCall eWebResults for increased revenue in your business, our phone number is 713-592-6724. If you have a referral, that is somebody who\u2019s interested in internet marketing for their business. So that\u2019s website, social media, pay-per-click. Whatever it is, if it\u2019s online, we\u2019re probably doing it or about to do it \u2018cause we\u2019re about to do a whole lot of new stuff. \n\n\n\nMatt:\tWe are. \n\n\n\nChris:\tSo go ahead and send them to us, when they pay their bill, we pay you. We have that referral program in place. We also have a program called Instant Leads Guaranteed. Go ahead and fill out the-- actually they can\u2019t fill out that green button, they gotta fill out the one on the upper right. \n\n\n\nMatt:\tContact Us page. \n\n\n\nChris:\tOr just hit the Contact Us page and ask us about our Instant Leads Guaranteed.\n\n\n\nMatt:\tWe are doing some new things at the website as well. \n\n\n\nChris:\tWe\u2019re making it work better, it\u2019s pretty cool. Pretty exciting stuff. If you do networking in Houston, make sure you come out and check UP Social Network. Actually go to UPSocialNetwork.com, I\u2019d love to see you at one of those events. \n\n\n\nMatt:\tYes. \n\n\n\nChris:\tIf you\u2019re a member you actually get great content. We\u2019re encouraging all of our customers to be members of UP Social \u2018cause of the content that they get. And then is that it? Let\u2019s see? Yeah. Do you have anything?\n\n\n\nMatt:\tB-B-B-Booom!\n\n\n\nChris:\tBoom! Alright, so remember we were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you would like audio, video, or a transcript of this podcast, you can find it at our website eWebResults.com. We are the #1 internet marketing podcast on iTunes, that is because of you. He actually has the #1 kind of sitting on his head right now, if you\u2019re watching it. Watching the podcast, this is probably one worth checking out. It\u2019s because of you, so we appreciate you. Downloaded in more than 100 different countries. If you\u2019ve got questions, go ahead and hit us up. Our email is podcast@--\n\n\n\nMatt:\tPodcast@\n\n\n\nChris:\teWebResults.com. Go ahead and send us a question, we can answer that on air. Sometimes he can answer it on air, sometimes I can, and then there\u2019s other times where we have discussions about it on air, which is--\n\n\n\nMatt:\tWe can answer over the phone too. \n\n\n\nChris:\tWhich is of great value. \n\n\n\nMatt:\tI think people like the dialogue. \n\n\n\nChris:\tI think it\u2019s important.\n\n\n\nMatt:\tI think it\u2019s important--\n\n\n\nChris:\tIt\u2019s such a dynamic industry, it\u2019s changing all the time. So the fact that you read an article sooner or more recent than I did, or vice versa, or it\u2019s a different article, like that\u2019s the whole point, right? And so, you know, dig in and understand and try and--\n\n\n\nMatt:\tI mean I think that our conversations here on a daily basis are something that people should be interested in.\n\n\n\nChris:\tYeah, yeah, I think so. Like what strategy is gonna work for this client.\n\n\n\nMatt:\tBecause this is a lot of-- what we\u2019re doing a little bit on the air is what we do behind the scenes, and get on the same page and the best way forward when we we get with clients. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tYou know? So you get to see some of the behind-the-scenes stuff. \n\n\n\nChris:\tBehind the scene Pro Tips! So thank you very much for making us the most popular internet marketing podcast. Please make sure you leave a review. I don\u2019t need a tear tattoo and also make sure you share, like, and follow on our pages. Punch in the face to you. Actually Glenda punch in the face, Patrick, Marcus and Nolen, punch in the face to all of you. Until the next podcast, my name is Chris Burres. \n\n\n\nMatt:\tMatt Bertram.Chris:\tBye bye for now.