AI search visibility: a free video course
Five short lessons for in-house marketers on how ChatGPT, Perplexity and Google's AI answers decide which brands to name. Each lesson is a few clips from the show, about an hour in all, with what to keep from each clip and where our own evidence disagrees.
This is for marketers who run search or manage the people who do. If you own the business and want to judge what an agency tells you about AI, start with SEO 101 instead.
How the lessons work
Every clip plays from our YouTube channel and stops where the point ends. Under each one you get who is speaking and when, the idea worth keeping, and, where a speaker says something our evidence does not support, a note that links the evidence. We do not repeat a guest's statistics in our own words: if you hear a number in a clip, it is the speaker's, and we have not checked it.
5 lessons, 14 clips, 62 min of video. Each lesson ends with one thing to try before the next.
Where the clips come from
- What Actually Drives Citations in LLMs, with Solomon Thimothy. Lessons 1, 2, 3, 4.
- SEO’s New Frontier, with Duane Forrester. Lessons 1, 3.
- Which SEO Metrics Actually Matter Now, with Corey Morris. Lesson 2.
- Digital PR For AI Search, with Austin Holmes. Lesson 4.
- When PR Meets SEO, with Jackie Zukerman Delory. Lesson 4.
- Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey, with Lindsay Halsey. Lesson 5.
- Why AI Overviews Changed Your Traffic, with Connor Kimball. Lesson 5.
- LLM Traffic, Real Attribution, Real Results With Brie Anderson, with Brie Anderson. Lesson 5.