The AI Answer Corpus

Every month we send ChatGPT and Perplexity the same 331 buyer questions, 12 times each, through their APIs with web search on, and keep every answer and every source. This is the public record of what that archive shows. The figures are pooled across 12 company sites in 7 industries and name no client.

The short answer

ChatGPT and Perplexity disagree about what to cite, and ChatGPT disagrees with itself. Twelve identical ChatGPT runs draw on about four times the hosts one answer shows; Perplexity's twelve draw on nearly the same list. Four in five cited pages carry no date at all. And one ChatGPT check finds a brand only 45.9% of the time that twelve checks would.

12,408answers
331prompts
12repeats per prompt per month
7industries
122,018citation rows
6,158distinct hosts cited
2monthly fills so far

The studies

4.0 against 1.12Where the sources come fromDistinct hosts across 12 runs divided by hosts in one answer, ChatGPT against Perplexity. Perplexity cites LinkedIn in 16.0% of answers, ChatGPT in 0.7%; ChatGPT cites Wikipedia in 12.6%, Perplexity in 0.4%.4 in 5How old the cited pages areFour in five cited pages carry no date in the URL or title. Where one exists it is the current year 62.6% of the time on ChatGPT and 81.1% on Perplexity. The old pages are files.45.9%One check against twelveWhere 12 ChatGPT runs ever name a brand, one run names it 45.9% of the time; on Perplexity, 87.1%. All 12 ChatGPT runs agree in 4.7% of cases.6,204 × 2How the corpus is builtThe instrument, the sample, the three citation bases, the statistics, and what is withheld.

How to cite it

What it cannot tell you

What is next

The November fill adds a 15-prompt research panel chosen for the questions these pages raised, not for any client. The pages refresh after the November 2026 fill closes, about 15 November. If there is a question you want the corpus to answer, suggest a prompt for that panel.

Quoting a figure? Link to this page as the source: https://www.bestseopodcast.com/research/ai-answer-corpus. Figures are dated 2026-10-25 and cover answers collected 12 to 26 September 2026 and 1 to 5 October 2026; the next refresh is after the November 2026 fill closes, about 15 November. The page is the citation: there is no download.

Who did this

Matthew Bertram, host of The Best SEO Podcast
Author · Host of The Best SEO Podcast since 2009 · Owner and CEO, EWR Digital

Matthew Bertram runs EWR Digital, the SEO and AI-visibility agency whose monthly tracker produced this corpus, and he is the author of LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery. The studies were built, re-derived from counts and reviewed before anything was written up; every figure on this page traces to a script in the project record. Questions about the method go to him through the contact page. More about Matthew Bertram.

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