How many form fields should a landing page have?

Ask only for the information you need, as little as possible. The hosts note that reducing fields to just email can triple or quadruple leads. Each extra field creates roughly 23% friction. Additional information can be collected over the phone or in a follow-up email after the lead is captured.

Ask only for the information you need, as little as possible. The hosts note that reducing fields to just email can triple or quadruple leads. Each extra field creates roughly 23% friction. Additional information can be collected over the phone or in a follow-up email after the lead is captured.

From The Beginners Guide to Landing Pages #433

It depends on the goal. Dropping down to just an email field can increase leads by around 20%. But if you want more qualified leads and need to filter out unqualified contacts, adding more fields helps. The right number depends on what you promise to deliver.

From Ten Landing Page Tweaks That Increase Conversions by Lee Wilson #442

It depends on your sales process. If your process is phone-heavy, a short form with just name, email, and phone is sufficient. If you need to qualify leads before calling, add more fields, but be aware that more fields will deter people from filling the form out.

From SEVO Optimization trends - Internet Marketing Podcast Number 210

The hosts recommend as few fields as possible, noting roughly a 10 percent drop in form submissions per field added. For most businesses, name, phone, email, and a comments box is enough, with any extra questions saved for a follow-up call or a second form page.

From SEO Form Optimization Tips - #SEOpodcast 247