10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Ten Landing Page Tweaks That Increase Conversions by Lee Wilson #442
Landing page tweaks like personalized headings, simplified forms, softer CTA button text, live chat, and lead nurturing email workflows can directly increase conversions faster than driving more traffic.
Key takeaways
- Changing button text to 'continue' instead of 'buy now' lowers emotive commitment and keeps curious visitors moving forward.
- Reducing form fields to just an email can increase leads by around 20%, but more fields filter for higher-quality leads.
- According to MarketSherpa, organizations that nurture leads experience a 45% lift in ROI compared to those that do not.
continue is my current top tip for trying on button text. I urge you to give it a try
About this episode
Ten Landing Page Tweaks That Increase ConversionsEnsure that your website is well-optimized and attracts users to convert. Use these 10 landing page tips that can bring you increased conversions over time.
Questions this episode answers
What button text should I use on a landing page to improve conversions?
The episode cites Lee Wilson's recommendation to replace 'buy' or 'buy now' with softer text like 'continue.' The idea is to lower the sense of commitment so curious visitors keep moving through the funnel rather than bouncing at the first call to action.
How does lead nurturing affect ROI according to this episode?
According to MarketSherpa, cited in the episode, organizations that nurture leads see a 45% lift in ROI on average. The hosts add that while only 3% of people are ready to buy immediately, nurturing with email or SMS over 90 days can bring that figure up to 40%.
Should I use more or fewer form fields on my landing page?
It depends on the goal. Dropping down to just an email field can increase leads by around 20%. But if you want more qualified leads and need to filter out unqualified contacts, adding more fields helps. The right number depends on what you promise to deliver.
What is Wistia and why does the episode recommend it for landing page optimization?
Wistia is a paid video hosting tool mentioned in the episode for tracking micro-goals around video content. It shows how much of a video viewers watch and when they drop off, and it allows marketers to build custom audiences based on viewing behavior, giving more data than free YouTube hosting.
In their words
according to MarketSherpa, on average, organizations that spend the time nurturing their leads experience a 45% lift related to ROI
Host
The main page heading has the greatest impact on bounce rates than any other on page element.
Host
if you want to filter out the leads and get more qualified leads, add more forms. If you want to widen the funnel, lessen it
Host
Terms defined in this episode
- Micro-goals
- Smaller tracked actions on a page beyond a final sale, such as pages visited, video watch time, brochure downloads, or terms and conditions views, used to measure engagement step by step.
- Emotive commitment
- The psychological weight a visitor feels when asked to take an action like clicking 'buy now.' Reducing it, such as by using the word 'continue,' keeps visitors moving forward with less resistance.
- Lead nurturing
- An ongoing process of following up with contacts who are not yet ready to buy, using email workflows, SMS, and other touchpoints, to stay present until they are ready to purchase.
- Conversion rate optimization
- The practice of making ongoing tweaks to landing pages and other site elements to turn more existing visitors into leads or customers, described in the episode as part of a monthly SEO package.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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