Is a high bounce rate always bad for SEO?

Not always. If your call to action is to get users to call by phone and a visitor calls immediately after landing and then leaves, Google Analytics records that as a bounce even though the user converted. Analyzing bounce rate in context of your specific calls to action is essential.

Not always. If your call to action is to get users to call by phone and a visitor calls immediately after landing and then leaves, Google Analytics records that as a bounce even though the user converted. Analyzing bounce rate in context of your specific calls to action is essential.

From Content Redesign Tips - #SEOpodcast 244

Not always. If a business's primary conversion is a phone call, a visitor who lands on the site, reads the strong call to action, calls immediately, and then leaves has converted successfully. In that scenario a high or even 100 percent bounce rate can reflect a well-performing page.

From Different Ways Social Factors Can Affect Your Site's SEO - #seopodcast 173

No. If a visitor lands on one page, gets enough information, and calls the business directly, that registers as a bounce but is actually a conversion. The hosts say 65% is an average bounce rate and that 100% could even be a good thing if call volume is high.

From 10 Ways To Simplify Your Local Marketing Strategy In 2016 by Wesley Young #305

Not necessarily. The hosts explain that if a visitor finds what they need, calls the business, and leaves without viewing a second page, that is a good bounce. The concern is a bad bounce where users return to search results and click a competitor, which signals a poor experience to search engines.

From Important SEO Data Points - #SEOpodcast 243