10 Ways To Simplify Your Local Marketing Strategy In 2016 by Wesley Young #305

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is number 305. 305. It's like five past 300. Yeah, we should have celebrated 300, and now we're five after that celebration. As always, there is a tip from our podcast, and our previous podcast tip was subscribe to the SEO Podcast, Unknown Secrets of Internet Marketing. Yeah, you should subscribe. Just plain and simple. Subscribe and get more information. And listen. And listen. All right. It doesn't get simpler than that. Self-explanatory tip. Yeah, subscribe. First word in what he said. Just subscribe. Just subscribe. We are broadcasting live from Houston, Texas, and please remember, we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Do not be a douche. Hey, we got a good article today. Got a great article, man. Want to give a quick punch in the face to Wesley Young and the good folks over at Search Engine Land. He put out an article called 10 Ways to Simplify Your Local Marketing Strategy in 2016. Right. So we'll dive in and see what he's talking about. Excellent. Hey, if you have some sort of electronic device in front of you, around you, kind of like Chuck has, what should they do with that? Well, first off, you should tweet us, right? Be sure to tweet us at BestSEOPodcast, at E-WebResults. Be sure to use the hashtag SEOpodcast. This is number 305. That way we can follow you back and do all of our social networking stuff. Absolutely. If this is the first time you've listened to the podcast, howdy. Welcome. Welcome to the most popular internet marketing podcast on iTunes. If you've listened to this before, you know what's going to happen next. We did not get a review. You'll see the tear tattooed. I saw that. It was kind of hollowed out, but I saw it. I

was like, man. It was painful to get that put on. That happens every time we don't get a review. Yeah. So when we don't get a review and or we don't get 10 or more likes, by the way, we did get 10 or more shikes. Shikes. Yeah. We got some shares and likes. Shikes is our new coin term for social engagement. Yes. Just so y'all know. And so now we're going to let you know how you could leave us a review. We've made it really simple. We actually had a back and forth on how to redirect because Google might be changing. G plus is changing, but we've kept it simple for you. In order to leave us a review on Google, we'll just kind of leave it that way. All you need to do is go to ewebresults.com slash Google plus or slash Google plus or slash G plus or slash G plus. All of those will take you to actually a search result. Yeah. It's actually going to take you to our local page. And so our rules actually change here. Normally, I would ask you to, hey, put us in a circle and then leave us a review. But putting in a circle option, you won't see anymore. So just leave us a review, please. Make sure that review is five stars. Yeah. Thank you. Hey, the next place you can leave us a review only takes three steps. All you have to do is go on iTunes, create an account, write a review. And we are hoping that review will be five stars. If you choose to, send us an email, podcast at ewebresults.com. And we'll probably read it on air even if you don't send us an email. It's just kind of cool to reach out to us. Next, you can leave us a review on Facebook, facebook.com slash ewebresults. And there's a review button. Yeah. That's simple. And then finally, and actually we would prefer this if at all possible, go to our Stitcher page. And the easiest way to

get to our Stitcher page, because I don't know what your Stitcher page is, is to go to ewebresults.com. Click on the sidebar, click the Stitcher logo. As soon as the page opens up, there's like write a review button right there. You click the stars, write a review. Yeah. Good to go. And hey, if you have any sort of blog or anything that you're on, go ahead and share our show. Yeah. Tag it. Tag us in it. More importantly, share it. Please do. But tag us in it. That way we'll know you shared it. We can go comment on it and engage and actually, you know, engage with you. Speaking of shares or shikes, because there's shares and likes. Yeah. If you want to follow us, you want to engage with us socially, we got a whole lot of ways to do that. Yeah. Facebook.com slash ewebresults. YouTube.com slash ewebresults. Twitter.com slash ewebresults. Instagram.com slash ewebresults. And we probably have a Pinterest that we need to add to that list. Hey, if you're a PHP expert or a WordPress genius, we're probably looking for you. Give us a call. Leave an audio resume. 713-510-7846. If you want a free website analysis, this is a 13-page in-depth analysis of the site you submit. All you need to do is go to ewebresults.com and you'll see it there. Send it to your analysis. Man, take advantage of it. It's 2016. I know there's a lot of business owners and even web developers and SEOs who follow us and kind of tune in. Dude, like, if you need some help, get an analysis. We can check that out for you. Absolutely. And do we have any I'll Go Cat today? No, I'll Go Cat today. I'll Go Cat today. It'll happen soon. It's just the first podcast. We didn't mention it. It's the first podcast of the year. Happy New Year. It is. Happy New Year to everyone. It's New Year's Eve, Wednesday. Yeah. Okay, well, Happy New Year. To everyone. 28th day. And Chuck mentioned in his freestyle

rap, because it's not called rap improv apparently, it's called freestyle. It's ironically the same thing. Which, by the way, if you're interested in catching one of Charles' freestyle raps that occurs before, one, tune in. You've got to watch live and you've got to tune in a little early. You may catch it live. If not, we'll post it later. Listen to it at the end of our podcast. Yeah. So, we have music intro, podcast, music extra, and then you'll get that excerpt. So, check that out. And in his freestyle that he did today, before Podcast 305, he mentioned CES. Yeah. And yes, I'm just, I don't, you know, I was thinking today, you know, there's this intense desire to want to go to CES, right? Of course, they've got 20,000 new things. Cool things, right? And then another part of me is like, yeah, but half of them kind of never happen. And I probably, 20,000, I'd be like overwhelmed. Like, I just want to see that it's kind of cool to look at the news. Yeah, I want to see the iPhone 7. I want to see the newest one wheel hoverboard. I want to see, you know, it's about eight things. The fold-up monitor. I don't know if you saw that, that looked pretty badass. Knowing that, okay, soon, soon when you. Yeah, I'm going to be able to, it's going to be thin as a piece of paper. And yeah. That's sweet. So, the other thing I saw was a quadcopter car. I saw the quadcopter guy hovering on it. Did you see that? Oh, I didn't see that one. Dude, it was like on the Goblin Spider-Man deal, but it was like a, basically a big-ass drone. Right, yeah, just make the drone bigger so it can carry a person. Yeah, and he was just, I was like, okay, that's kind of cool. That's kind of cool. I don't know what the wait limit is, but I'd be willing to try. Yeah, we'll test it out. And the quadcopter car comment was,

don't wait for this soon. There's a whole lot of regulation. No, of course. Because think about it. It never happened. If Amazon is going to start dropping shit off on your doorstep, why not drop you at, use a big old quadcopter to drop you off at work? Yeah, we're going to dodge traffic. Yeah. Yeah. Make sure it has an air conditioner because I'm not, I don't, I don't care. I'm not taking a quadcopter. You're going to be charged up before you'd be dropping in traffic. I'm going to be late. And I don't know if you heard this, a booth got raided by the feds. Yeah, I got that on my blank step. Okay, that's kind of cool. I won't kill the rest of that for blank step or we'll save that for the end. Yeah, that was out of line for that, but it's what it is. It happens all the time. Exactly. It happens all the time. Hey, that's a, you got some tips or? Yeah, I got some news actually. Okay. So sticking to the news, so Twitter's rolling out. Anybody out there who's maybe stuck behind 140 character limit. Right. Right, so Twitter's debating rolling out 10,000 character limit option, right? Wow. Which just makes sense. That's actually less than most private messaging from like Facebook and other places like that. Theirs offers about 16,000 characters. Right, right. And so Twitter's the 10,000 character, which ironically is the same as what they allow in a direct message. And so basically you'll still get the 140 character tweet, but then you can open it up and extend it. Oh, okay. That makes sense. Yeah, makes sense. So dig this. You know, a lot of people are going in on Apple saying they haven't been as successful. So they're 2015 numbers. Okay, by that, first off, anyone who's saying that they're not as successful is judging it from a personal technology assessment perspective. Yeah, not a number. They have not looked at the numbers. So in 2015, they touted $20 billion just in app

store purchases. Wow. Wow. Just in purchases from the app store, $20 billion. So just a little, this is really cool. This is not iPhones, this is not devices, this is not iWatches. This is apps. Right. So put this in perspective. 99.999% of those apps were written by somebody else. Exactly. Right? They keep 50%. So if that's, if that was the net, the net's $10 billion for making a platform and, you know, they needed the iPhone had to exist and all that stuff. But in essence, they've already done that. Oh, by the way, let's add another $10 billion of revenue or $20 billion of revenue. In app store purchases. So dig this. Wow. So $1 billion of that happened during the holidays. So I got some more news. The Go, future search engine, right, they, uh, end of the day, you're on a high note. 12 million searches in a single day. Wow. The highest number in 2015. Um, Bing, this probably could have been Algo Cat. So Bing is powering AOL search. Okay. As of January 1st. AOL what? Yeah, exactly. I'll keep it moving. And lastly, um, Facebook Messenger hit 800 million monthly active users. Wow. That's pretty big. Facebook Messenger's growing. I use it frequently. I actually, I almost prefer it better than text message. And I say that because. And the little circle that sits on your phone and. Actually, that's irritating. It's borders between irritating and useful. It's like, oh, okay, I was waiting on that. I forgot or I was waiting. But at the same time, it's in the way. That's right. Sometimes you're like, I don't want to make it go away. So you're like moving around the screen. So I don't know about the circle, but, but I do. Well, the thing is, the thing is I have way more Facebook. I have Facebook contacts and I have contacts in my phone. Yeah. And so when I need to connect with somebody or message somebody privately, if I'm a friend on Facebook, then I can message you. Yeah.

And so, you know, and it's for my phone. I think that's the benefit. Yeah. So especially with the upgrades, you know, they added video chat. They added a whole bunch of stuff to it. So, yeah, I see. I see it continue growing. Matter of fact, it was the. It was listed in the Android store as the fastest growing app in 2015. Oh, wow. Facebook Messenger. It's a separate, separate, as a separate app. Yeah. Yeah. So, so that's my news. Cool. Any patiffs? No patiffs. No patiffs. All right. No patiffs. Nobody need to follow us, man. Hit us up so I can punch you in the face. So I'm hoping. We got our fingers crossed that the first review of the new year is not somebody complaining about the potatoes because you could fast forward through that. Just an idea. It's somebody who's excited about the infotainment and what comes out of this. So that is the potatoes. That's out of the way. Let's get into the meat. Yeah. So good punch in the face to old Wesley Young and the good folks over at Search Engine Land. And so he posted this article, 10 ways to simplify your local marketing strategy in 2016. Now, I'll be honest, Wesley, before we get into this, some of the things were debatable. So we'll see. We'll debate them here. We'll debate them right here. So his first one, and you'll probably debate this one. His first one, he says, use social media for engagement only. Or not at all. Ooh. I was like, hmm. So he goes on to say, extensive use of social media with its free access and huge audience can be tempting. But social media has yet to prove its worth in the search space in helping consumers find new local businesses. Wesley, not entirely sure about that. I get the logic behind what you're saying because, well, because truthfully, it's a lot easier to engage with existing clients and existing clientele in social media than it is to pick a new business. So from

that perspective, I get it. But I won't say it's impossible. And I definitely would say not at all. Because frankly, paid search works really well. Yeah. You know, things like check-ins and things like that. When I have friends who check into other restaurants, then I- It gets on your radar. It gets on my radar. And now that's effectively social media drawing me to another local business. Absolutely. And so from that perspective, I think it works. But he also goes on to say social media is effective at engaging with existing customers, keeping them updated on what's going on, and reaching out to them with deals and offers. And he's right. He's totally right. Not only deals and offers, but I say latest news, new content, company changes, and et cetera. Whatever new you have going on, new content, new blog posts, new products, new services, new employees, changed employees, whatever changes are going on at your company, use social media, because he's right. It will help you keep engaging with your client, your existing client base. Number two. He says, consider mobile only website designs. He goes on to say, mobile has already overtaken desktop in both local search and Google search. So instead of investing in responsive sites or multiple sites with different screens, simplify and design a site just for mobile devices. Wesley, I don't know about that one. And the reason I don't is because the numbers are different, right? And I didn't want to just say the numbers are different without bringing some numbers to prove my point. And so in regards to, you know, mobile taking over everything, I got three sets of reports here from one of my favorite tools, which is Google Analytics, right? And so, and I'm doing this for the month of December last month for three of our different clients. And Wesley, this is just to say that I wouldn't recommend that people focus on only mobile, mobile only websites. We focus on responses and here's why. Yeah. I got one client, there's a music school

in Austin, punching the face of the Lone Star School of Music. Boom, killing it. Killing it right now. So dig this. For the month of December, they had 1,200 visits. Right. Right. 665 were desktop. Yeah. 430 were mobile. And then there was another 100 plus that were tablet. And so here's a case where, where desktop actually oversees the mobile visits. And so I would, you know, his performance may not be as well if we had a mobile only type website. And we were meeting with a client last night and maybe you're going to, I'll let you finish before I ruin your. We've got a different client, Noble Mortgage. Shout out to Noble Money. If you need a hard money loan or any alternative means of financing in Texas, that's who you want to go to, but another client, right? 980 visits last month and 620 of them came from desktop searches and the other 300 came from mobile. So there's another case where mobile isn't the, the, the primary source for traffic to the website. And again, a mobile only website would probably be not the greatest experience. Lack experience. Exactly. Now, ironically, right? You can look at, uh, I didn't, I didn't even bring it. Oh, but ironically, there are some others. Like I had a donut shop in here in Houston, 90% of their business is all mobile. Yeah. So in this case, it may be worth redesigning and making some changes that have a mobile focus because that's clearly almost a hundred percent. And another, another thing to take into consideration. We just met with a client late last night, um, uh, silver Sycamore. She's actually building a town where you can have your wedding. Yeah. Amazing. SilverSycamore.com. Um, she gets more mobile traffic, but more engagement and time on site and everything. And more conversions from desktop. Yeah. Tons of mobile traffic, decent conversions from mobile traffic as well. But her desktop traffic engages more. They spend more time and they convert faster. Yep. So, so, so be cautious with the

mobile only designs. I'll say it's not a bad idea. I think it depends on industry. It depends on, yeah, make sure you're in the right place for, you know, where, where bulk of your traffic is mobile. Yeah. You're familiar with your analytics. Number three. Three. He says, uh, don't be a TMI marketer. Too much information. He says recently, he said, I recently heard a radio ad that sounded like they hired a speed reader to read the script. The messaging was lost and the call to action was rushed. He's right. So if you're going to market, especially in this kind of instant gratification on demand age, your messaging must be clear, must be right to the point, must be easy to understand. And, and I'll say this, don't, don't filter it. Matter of fact, he goes on to say, you know, you single call to actions, right? He goes on to say, highlight the most requested information, probably above the fold. Right. And so do these things when you're marketing, what you're branding. I'll add this, especially on landing pages, kiss it. K I S S. Keep it simple. Stupid. Yeah. Look, summary, CTA, maybe corresponding video. And that's it. No menu, no nav, no distractions, right? Make it really simple to make it easy for them to convert. Number four, he says funnel everything to your top 20%. Good one. Then based on the 80, 20 rule or the Pareto principle, 80% of your results are driven by 20% of your marketing, including search visits from keywords, calls, extensions, ads, and ultimately sales from advertising. So that's right. I've actually heard of the 80, 20 rule before, but the basic concept I think is marketing ways that are most successful for your business. If it's 20%, if it's 30%, if it's 10%, whatever it is, find what's working, right? Stop throwing money at the wall. Stop just shooting shotguns and hoping to hit something. Yeah. Find what's working and then test and measure. And narrow it and focus on it. And focus on that. So

understand what your channels are, right? Your channels may be social media, which could be broken down across platforms. It may be paid, which could be broken down across platforms. It may be some traditional, right? It could also be broken down across platforms, figure out what's working for your business, what's generating the most conversions, the highest return. The only way you can do that is with a series of tracking numbers and things like that. We can help you with that if you've got questions, but implement those things so you can really figure out what's working with your marketing dollars and then invest there. Yep. Number five. Five. I like this one. He says, get specific on your target audience. He said, the more you know about your ideal customer, the better you can deliver relevant search results and advertising. He's absolutely right. It's extremely important that you understand what it is about your orders, how they shop, when they shop, what they look for, why are they looking for it, when are they looking for it. It's best to get that kind of stuff. That way you can be specific and have a little bit higher conversion ratio, a little bit more engagement, a little bit more shikes, frankly, because you're hitting them right when they expect it in a language and a method of content that they understand. They prefer. Exactly. That they get it. Well, number six. Six. He says, consolidate your targeting data. Putting all your data in one place not only simplifies analyzing and managing it, but it makes it much more effective to use. And exactly right. So that same data I was just talking about, right? Like all this demographic data, your best user, when they shop, what they purchase, what they eat, all that kind of stuff. Hopefully you have some sort of CRM, some sort of database to put that in so you can categorize these people, not just leads, but you want to categorize existing clients, former clients and leads. Segmented. Yeah. Categorizing by what's great, what's

good, who's the top quality, who's low quality. So that way you can really control your marketing. And I like what he goes into on number seven. Number seven, he says, use programmatic buying to narrowly fulfill your ads. I was like, programmatic buying? What is he talking about? He's talking about buying ad space, right? So if you're using some sort of paid search and you're buying ads on, I don't know, AdWords or AdCenter or Facebook or whatever it is, he's suggesting that you program it so you could buy at the right times. Well, how do you buy at the right times? Well, you use that data that he's referring to in number six. Yeah. So, for example, maybe you target females and they shop between two and four and they use mobile Android devices. Right. Right. Now that you have that data, then you go in and you program your ads to say, okay, well, between two and four, target females and raise my click cost. Bump my budget. Bump my budget because these are the times when I'll have the highest likelihood of convergence. And he's suggesting that you program that so you don't have to manually go in every day at two o'clock and raise your bids and four o'clock, bring them down and do all of this stuff. Programming. AdWords makes this extremely easy. AdCenter does as well. Number eight. Eight. He says measure meaningful numbers. Oh my God, Wesley, this is a good one. I spend so much time going through analytics and data. It's a lot of numbers that really don't matter. They matter to me sometimes, but not really to the client. So don't spend your time spinning wheels looking at, you know, all of these numbers that analytics will give you because most of them aren't meaningful. He says it's easy, however, to get caught up in the metrics that everyone else measures or that marketer's side is proof that the ads are working. Sometimes those numbers are in conflict with another. Our biggest example of this is bounce

rate. Bounce rate. Right. You know, you think you got a great bounce rate. People ask us all the time, should I have a, is this bounce rate good? Is this bounce rate bad? We were telling the client last night that 65% is an average bounce rate. So we're the one, actually the only company I've ever heard of that said, you know, 100% of bounce rate could be a good thing. Our job is not to make a pretty website. It's not to get lots of traffic. It's actually to get you business and the only way people typically can do business with you is if they're reaching out to you. Exactly. So this obviously doesn't apply on e-commerce. So if they're going to one page, getting enough information and calling you Mr. Joe Plummer because they had the right information on that page or better yet, they're calling you from the ad, then it doesn't even affect your bounce rate. But if they get to your website and call you, then... Yeah, your site's laid out well. They come from the ad, they click, they see great image, they see CTA, they see, you know, confidence building information, they see your USPs, then they see your call to action that says call. Maybe they're on a mobile device and they tapped call. Oh, that just left the browser and opened up their phone. That was a bounce. Or more importantly, maybe they were on a desktop and they saw a call. They picked up the phone and called you, talked to you, did what they had to do and then left. Guess what? That's a bounce also. But that's okay if I talk to you and you said, man, my call volume is through the roof. And I say, yeah, your bounce rate is really, really high. Then it kind of makes sense. Thumbs up. Now, if you say, exactly. If you say, man, my phone hasn't been ringing at all and your bounce rate is really, really high, then, yeah, we'll go back and revisit this

and make some adjustments. Probably need a video. Yeah, exactly. Need some more explaining to do. So, the moral of the story is just be cautious with the numbers that you look at, right? Figure out what numbers are directly applicable to what you're trying to measure and have the right data. Number nine. Nine. He says, embrace e-commerce. I tagged this when applicable, right? Because a lot of times we rarely deal with e-commerce. We're not only doing what we do, but most of our bread and butter is kind of service providers, right? And so, I think what he's really saying is automate what you can, right? So, when you embrace e-commerce, he says, you know, using e-commerce platforms means leads are captured 24-7, orders are taken and fulfilled automatically, reminders are emailed, fewer cancellations result because of this, and fewer errors are made, and customers are generally more happy. And what he's really talking about is the automated features that come with e-commerce sites. Yeah, yeah. And so, I would just say, embrace the automation. You know, whatever you can automate. Automate your autoresponders, newsletters, you know, customer service emails. Make them personal. Right. That's the problem a lot of people make. They're writing automation, and you get an email that says, hey, client name. Yeah. Hey, customer X. Exactly. I'm like, customer L. Okay, get it right. You know, but you automatically lose credibility right there. Right. But, taking advantage of automation can not only streamline your process, but definitely help you provide a higher level of service. I can give you an example of automation, and one good way to execute it is, if you meet me at a networking event, and I end up with your business card, you're going into one of our automated drip campaigns, which starts off with me saying, hey, it was great to meet you. I enjoyed our conversation about X, and I feel like I never have enough, literally, it says, I feel like I never have enough time to explain what my company does. Here's what we

do. We believe in great communication so strongly that I'm going to have my web designer contact you in 24 hours, and then they get an email 24 hours later, hey, it's hot air, Chris told me to call, to write you. And so, that goes out. And we get responses like four in going, oh, great to meet you, Charles. Great to meet you, Chuck. I'm like, yeah. Yeah. I'm glad to meet you, too. Yes. Awesome. Even though I don't even know who you are. Yeah. It's working. It's working. It's customized, and it's a drip campaign. Yeah. And it's personalized. Automation. Exactly. Number 10, and this is the last one, and this is something we do here. He says, reuse your content across all platforms and media. He goes on to say, you know, small businesses may be better off creating one high-quality piece of content that they can share across all media channels rather than customizing content for each channel that suffers from inattention. I get it, Wesley? I would propose that we kind of do a mixture of both. Create some high-quality content. But if you're going to promote this on individual channels, you have to customize it for that channel. I can't tell people on Twitter to like me. Right. I can't tell people on Facebook to follow me. Right. I can't tell people on Instagram to subscribe. Right. They have to like. And so, if you're using the same piece of content and spreading it across multiple platforms... It's got to be a decision. You've got to tweak it some. Yeah. You've got to tweak it some. Make sure the messaging is to the point for the platform that you're on. Take advantage. Boom. In conclusion, he did have a conclusion. He said, simplifying your marketing strategy doesn't always mean it takes less time at work. He's right. He said, but it does mean less confusion and clear goals that allow your marketing to be more focused and more effective. He's absolutely right. And especially if you like a DIY or you maybe

hire somebody internally to do this, then definitely simplify. But you can always hire an agency. Yeah. And just don't even worry about it. Just expect to get called every month and every week with updates and everything's working fine. With results on how things are working well and getting better. The plan for making them better. Punch in the face to you, Wesley Young. Do a great article, man. And good people over at Search Engine Land. 10 ways to simplify your local marketing strategy in 2016. We'll post this on Facebook and on our site. Awesome. And that Facebook page is facebook.com slash eWebResults. All right. I think we got a little, do we have a little blank stare? Yeah, do get some blank stare. Yeah. I like what? I like a sound effect that goes with it. That's what I feel when I'm blank staring. Like what? Really? Really? Yeah. So this blank stare, I got two of them. How about really news? Okay. Really? News. Oh, that's awesome. Okay, done. So dig this really news right here. So in regards to Apple, we're talking serious earlier. So iPhone 7 is coming. They got rumors that it's not going to have an earphone jack. Yeah. And so I love the- 200,000 people have signed a petition saying, please don't get rid of the earphone jack. Don't get rid of it. Sorry. Great concept, right? Kind of. I mean, I get it. If you had them, then maybe they're going to give them away. I would think so. You'd have to, right? Well, if you buy the iPhone 7, it should come with some new Bluetooth headphones. But I just think about, you know, the times, well, have there been times when I needed to plug in something else? Yeah. Right? So like, for example- How does the square work? Interesting. Exactly. How do you use the square? There are a lot of things that go into the audio jack, not just headphones. And so that's kind of my concern with that. Interesting. Well, Bluetooth square? Yeah. I

mean, that could work. Bluetooth, I mean, square's got to come out with the right technology of it. And then my other really news is, so Bloomberg reported that this company called Shenzhou, First International Trade Company, feds ran up in their booth on CES recently and confiscated all- Everything. Everything. Everything. Like, everything. Yeah. And so what it was, there was a company called Future Motion. They have a patent for the one-wheeled hoverboard. And then this Chinese company came to CES with their version of the one-wheeled hoverboard just totally crapping on their patents. And the feds weren't having it, basically. We have to get you up out of here. Yeah. And so I'm going to need you, Shenzhou, First International Trade Company, to follow the rules and be a little bit more prepared to present products that have your own patents. Yeah. That aren't patented by somebody else. And apparently they had been warned. They actually tried to stop them from going. Like, don't bring that here. Yeah. You got to be more careful. That is- That's our really- Oh, come on. Really? News. I love it. All right. All right. So if you're looking to grow your business using the largest, simplest marketing tool on the planet- The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have referrals, somebody who's interested in internet marketing or web design, send them to us and we'll do the work. They pay us. We pay you. It's pretty simple. Remember, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas 77092. And if you want the transcript of this podcast or the video of this podcast, you can find it on our website, eWebResults.com. Until the next podcast, my name's Chris Burris. I'm Charles Lewis. Bye-bye for now. Balance check. Balance check. One, two. SEO Podcast 305. Tune in right now because we're going live. Should have been at CES broadcasting, but instead I'm in Houston podcasting. Huh, just Chuck and Chris, you can't fade it. Tune in for

some new infotainment. Infotainment. 305. Be ready. Boom.