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Different Ways Social Factors Can Affect Your Site's SEO - #seopodcast 173
Social signals like Facebook likes, shares, Twitter mentions, and Google Plus activity influence SEO rankings indirectly and directly, and businesses should actively build social presence to improve search performance.
Key takeaways
- Facebook likes, shares, and Twitter mentions of your brand are direct social signals that influence Google rankings.
- When tweeting links, avoid URL shorteners so retweets pass real link value back to your site.
- A high bounce rate can be acceptable if your conversion goal is a phone call made immediately after landing.
- If no one internally can manage social media, hire a college intern who is already skilled on those platforms.
- B2C brick-and-mortar businesses should prioritize mobile marketing, including Foursquare and Facebook check-ins, to drive foot traffic.
People are more likely to trust the website recommended personally by their friends than by a search engine.
About this episode
On this weeks podcast, we first go over on how having a mobile site can be important and profitable for a Business to Consumer system. We then go over on how social signals get recognized by google in order to rank your site. We then finish up by going over different ways social factors can affect your site. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing…
Questions this episode answers
How do social signals affect SEO rankings?
Social signals like the number of Facebook likes on a brand page, Facebook shares, Twitter followers, and tweets mentioning your brand or linking to your site are direct ranking factors. Indirect effects include increased inbound links, positive reviews on Google Local and Yelp, and lower bounce rates from socially familiar visitors.
Should I use URL shorteners when sharing links on Twitter for SEO purposes?
Avoid URL shorteners when tweeting links if possible. When your tweet gets retweeted, a full direct link passes real link value back to your site. A shortened URL does not. Only shorten when a keyword-rich blog title makes the full URL too long to preserve characters.
What social media pages should a business set up for SEO?
At minimum, set up a Facebook page, a Twitter page, and Google Plus. For Google Plus specifically, create a personal author page, a Google Plus Local page for the business, and a business Plus page. All three serve different but complementary SEO purposes.
Is a high bounce rate always bad for SEO?
Not always. If a business's primary conversion is a phone call, a visitor who lands on the site, reads the strong call to action, calls immediately, and then leaves has converted successfully. In that scenario a high or even 100 percent bounce rate can reflect a well-performing page.
In their words
People are more likely to trust the website recommended personally by their friends than by a search engine. Social has always been the new word of mouth. That won't change.
Host
Today's kids are tomorrow's consumers. They're raised communicating on Facebook, Twitter, and G+.
Host
Terms defined in this episode
- Social signals
- Metrics from social platforms, such as Facebook likes, shares, Twitter followers, and brand mentions, that Google uses as indicators of a site's credibility and relevance for ranking purposes.
- Relative author tag
- An HTML link attribute using rel equals author that connects a piece of content to a writer's Google Plus personal page, enabling an author image to appear in search results.
- Exact match domain (EMD)
- A domain name that exactly matches a target keyword phrase, such as carbonfiberhoods.com, which can be a ranking factor but requires good content and products to avoid negative effects.
- Google Plus Local
- A Google Plus page type tied to a physical business location, distinct from a personal profile page and a general business Plus page, used to improve local search visibility.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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