Why should I set up Google Analytics and Google Webmaster Tools?

Google Analytics shows which traffic sources send visitors and which ones actually convert into goals, helping you judge the value of each marketing channel. Google Webmaster Tools reveals indexing errors, URL problems, and manual spam penalties, so without it you simply do not know what issues your site has.

Google Analytics shows which traffic sources send visitors and which ones actually convert into goals, helping you judge the value of each marketing channel. Google Webmaster Tools reveals indexing errors, URL problems, and manual spam penalties, so without it you simply do not know what issues your site has.

From Engagement Factors for your SEO Plan - #SEOpodcast 258

Goals should be tied directly to revenue-generating actions, such as a contact form submission landing on a thank-you page, a phone call over a meaningful duration like 30 or 60 seconds, or reaching a key page like a pre-qualification form. Avoid goals like time on site or random page views.

From Use Analytics to Increase Your ROI by Charles Lewis #361

A goal is a target page in your website that visitors can only reach by completing a desired action. Common examples are a thank you page after filling out a form or a thank you page after completing a purchase. When a visitor reaches that page, Google Analytics records the goal as completed.

From Long tail keywords, google position and traffic decreasing - #seopodcast 47

Google Analytics Goals let you track specific visitor paths through your site, such as moving from a home page to a form page to a thank you page. Google increased the number of available goals from 4 to 20, giving site owners more flexibility to monitor different conversion paths and e-commerce activity.

From Search Engine Optimization Video - #seopdocast 39