Search Engine Optimization Video - #seopdocast 39

Type 'link:yourwebsite.com' in the Google search bar with no space after the colon. You can also use BacklinkWatch.com as an independent source to verify which websites are linking back to you, giving you a second data point outside of Google.

PageRank is a measure of link quality named after Larry Page, and it has been a fundamental part of the Google algorithm since its early days at Stanford. Even if Google removes it from Webmaster Tools or the toolbar, the hosts argue it will always be used in the underlying algorithm.

SEVO stands for search engine visitor optimization. Once traffic reaches your site, you need calls to action so visitors convert by clicking, calling, buying, or interacting. Getting traffic is only part of the process; closing the deal on the site is equally important.

Google Analytics Goals let you track specific visitor paths through your site, such as moving from a home page to a form page to a thank you page. Google increased the number of available goals from 4 to 20, giving site owners more flexibility to monitor different conversion paths and e-commerce activity.