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Engagement Factors for your SEO Plan - #SEOpodcast 258
Effective SEO requires 18 core practices including proper title tags under 55 characters, meta descriptions optimized for click-through, long-tail keywords, frequent quality content, and Google Analytics plus Webmaster Tools setup.
Key takeaways
- Keep title tags under 55 characters or Google will truncate and reword them.
- Meta descriptions hold zero ranking value but strongly influence click-through rates, so make each one unique.
- Target long-tail keywords like 'Austin Texas personal injury lawyer' instead of broad terms like 'lawyer' to rank faster.
- Place images on the fold, not above it, to force visitors to scroll and engage with more content.
- Use Google Analytics to measure which traffic sources actually convert, not just which ones send the most visits.
About this episode
How to start CTA'sWelcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutStarting CTA's with ActionEngagement Factors for your SEO PlanMaking your Social Media Presence Easy to Find
Questions this episode answers
How long should a page title tag be for SEO?
Keep your title under 55 characters. If you exceed 55 characters, Google will truncate it and rewrite it to fit what they think the user wants to see. Staying under 55 characters means the title you create will be the title that shows roughly 90 to 95 percent of the time.
Should I link out to external sites from my content?
Yes. Linking to high-quality, relevant, and trusted websites signals to search engines that your content is also high quality. Sites you link to will likely notice through their own SEO tracking, and you may earn a reciprocal link, comment, or social share in return.
Is old keyword-stuffed content still a problem in 2014?
Yes. Content that was heavily keyword-stuffed, even if it was considered good SEO practice back in 2010, can still trigger a penalty. The recommended fix is to go back, clean up those old posts, and rewrite at least 80 percent of the content to remove spammy keyword density.
Why should I set up Google Analytics and Google Webmaster Tools?
Google Analytics shows which traffic sources send visitors and which ones actually convert into goals, helping you judge the value of each marketing channel. Google Webmaster Tools reveals indexing errors, URL problems, and manual spam penalties, so without it you simply do not know what issues your site has.
In their words
any low quality content can trigger a penalty no matter how long it's been, so take the necessary steps to clean it up
Charles Lewis
ending every blog post that you publish with a question is a great way to encourage comments and interaction with your readers
Charles Lewis
Terms defined in this episode
- Long tail keyword
- A highly specific, multi-word search phrase such as 'Austin Texas personal injury lawyer' that is less competitive and more targeted than a broad term like 'lawyer,' making it easier and faster to rank for.
- UGC
- User generated content, such as blog comments, that signals to Google an article is informative, engaging, and relevant because many people are responding to it.
- GWT
- Google Webmaster Tools, a free platform where site owners can see indexing errors, URL issues, manual spam penalties, and tips from Google for better optimization.
- CTR
- Click-through rate, the percentage of people who see a search result and click it, which meta descriptions heavily influence even though they carry no direct ranking value.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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