Entity Graph

Canonical machine-readable identity for The Best SEO Podcast, its host, and publisher. One #person, one #organization, one #podcast @id, referenced across the site.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://matthewbertram.com/#person",
      "name": "Matthew Bertram",
      "alternateName": "Matt Bertram",
      "jobTitle": "CEO, EWR Digital",
      "url": "https://matthewbertram.com",
      "knowsAbout": [
        "AI search visibility",
        "LLM Visibility",
        "Generative Engine Optimization",
        "Answer Engine Optimization",
        "Search Engine Optimization",
        "Go-to-market strategy",
        "Oil and gas marketing"
      ],
      "sameAs": [
        "https://matthewbertram.com/",
        "https://www.linkedin.com/in/mattbertramlive/",
        "https://www.crunchbase.com/person/matthew-bertram-c7ef",
        "https://www.searchenginejournal.com/author/matt-bertram/",
        "https://muckrack.com/matt-bertram/",
        "https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7",
        "https://www.ewrdigital.com/author/matthew-bertram/"
      ],
      "worksFor": {
        "@id": "https://www.bestseopodcast.com/#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.bestseopodcast.com/#organization",
      "name": "EWR Digital",
      "url": "https://www.ewrdigital.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.bestseopodcast.com/img/logo.png"
      },
      "founder": {
        "@id": "https://matthewbertram.com/#person"
      },
      "sameAs": [
        "https://www.ewrdigital.com/author/matthew-bertram/"
      ]
    },
    {
      "@type": "PodcastSeries",
      "@id": "https://www.bestseopodcast.com/#podcast",
      "name": "The Best SEO Podcast: Defining the Future of Search with LLM Visibility™",
      "url": "https://www.bestseopodcast.com/podcast/",
      "description": "Weekly conversations on SEO, AI search, and LLM visibility for operators and marketers. 680+ episodes since 2009.",
      "image": "https://www.bestseopodcast.com/img/podcast-cover.jpg",
      "webFeed": "https://rss.buzzsprout.com/2019013.rss",
      "author": {
        "@id": "https://matthewbertram.com/#person"
      },
      "publisher": {
        "@id": "https://www.bestseopodcast.com/#organization"
      },
      "sameAs": [
        "https://podcasts.apple.com/us/podcast/id303672420",
        "https://www.youtube.com/@BestSEOPodcast",
        "https://rss.buzzsprout.com/2019013.rss"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.bestseopodcast.com/#website",
      "url": "https://www.bestseopodcast.com/",
      "name": "The Best SEO Podcast",
      "publisher": {
        "@id": "https://www.bestseopodcast.com/#organization"
      },
      "about": {
        "@id": "https://www.bestseopodcast.com/#podcast"
      }
    }
  ]
}