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10 Digital Marketing Strategies for B2B Companies Ep. 598
B2B companies can grow revenue by layering digital strategies starting with a high-converting website and SEO, then adding email automation, paid social, PPC, and influencer marketing in sequence.
Key takeaways
- 33% of B2B companies say SEO is their top lead generator, making it a critical foundation.
- Email marketing returns $44 for every dollar spent, making it one of the highest-ROI B2B channels.
- 75% of B2B buyers use social media before making a purchase, so a paid social strategy is essential.
- B2B sales involve multiple stakeholders, so separate buyer personas and campaigns are needed for each.
- Layer strategies one at a time rather than launching everything at once to measure what is actually working.
33% of B2B businesses say that SEO is their top lead generator
About this episode
Topics discussed: 📌What is B2B digital marketing? 📌What are the benefits of B2B digital marketing? 📌8 digital marketing strategies for B2B companies 📌Specify your business’s positioning 📌Understand your target audience 📌Have a user-friendly B2B website 📌Help customers find you with search engine optimization (SEO) 📌Offer valuable information and insights with content marketing 📌Nurture your leads and strengthen…
Questions this episode answers
What digital marketing strategies work best for B2B companies?
The episode recommends building a high-converting, mobile-friendly website first, then adding SEO, email marketing, organic and paid social, PPC, and influencer marketing in layers. Starting with SEO and email automation is emphasized as the strongest foundation before adding other channels.
How is B2B digital marketing different from B2C marketing?
B2B involves multiple stakeholders and longer sales cycles, so marketers need separate buyer personas for each decision maker. B2B buyers are influenced by logic, ROI, and data, though the episode notes people still make emotional decisions and respond to storytelling.
Should B2B companies run both SEO and PPC at the same time?
Yes. The episode explains that PPC helps inform the algorithm when SEO rankings are not yet strong, so the two work together. Having one team or agency manage both is recommended to avoid silos and ensure constant communication between campaigns.
How important is influencer marketing for B2B companies?
The episode says influencer marketing functions like PR and becomes valuable once other foundations are in place. Finding influencers with an engaged audience that matches potential customers matters more than follower count, with 10,000 followers cited as a general threshold.
In their words
email marketing touts a return on investment of $44 for every dollar spent
Host
75% of B2B buyers use social media before making a purchase
Host
I really believe that podcasting is one of the greatest ways to create premium content as well as syndicate and distribute it
Host
Terms defined in this episode
- Buyer Persona
- A profile representing a target customer segment, used to guide B2B sales and marketing strategies and map pain points to the solutions being offered.
- Account-Based Marketing
- A B2B strategy that targets specific accounts or companies rather than broad audiences, often paired with account-based selling.
- Lead Scoring
- A method inside a CRM that assigns values to leads so that automation can trigger targeted campaigns or drip emails when a threshold is reached.
- Lookalike Audiences
- Ad targeting that finds new potential customers who share characteristics with an existing customer segment, used in paid social media campaigns.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIGâ„¢ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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