What is Lead Scoring?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A method inside a CRM that assigns values to leads so that automation can trigger targeted campaigns or drip emails when a threshold is reached.
How experts on the show define it
A method inside a CRM that assigns values to leads so that automation can trigger targeted campaigns or drip emails when a threshold is reached.
From 10 Digital Marketing Strategies for B2B Companies Ep. 598
Ranking potential customers based on engagement signals such as emails given, pages visited, or content downloaded, then placing them in targeted drip campaigns.
From Episode 508: Crypto Currency Marketing Plan Part 2 #508
A process where clients tag incoming leads as converted or not converted, giving the agency visibility to measure ROI and adjust SEO and marketing strategies accordingly.
From Top 12 Tips From Someone Who Has Been Working from Home for 12 Years by Ron Lieback PART 2! #483
Assigning quality or activity scores to contacts based on actions they take, such as viewing certain pages, so email sequences can trigger appropriately.
Episodes that cover this
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