What is Lookalike audience?
Answered across 4 episodes of The Best SEO Podcast
A larger ad targeting group built by matching a customer email list to social media accounts and then finding new users who share similar characteristics, as described by Matt Bertram.
How experts on the show define it
A larger ad targeting group built by matching a customer email list to social media accounts and then finding new users who share similar characteristics, as described by Matt Bertram.
From Digital Insights: Unveiling Strategies with Matthew Bertram | SEO Consultant Ep. 575
A Facebook targeting list built from an existing customer base that the platform expands to roughly three times the original list size by finding users with similar behaviors and attributes.
From Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads Ep. 537
Ad targeting that finds new potential customers who share characteristics with an existing customer segment, used in paid social media campaigns.
From 10 Digital Marketing Strategies for B2B Companies Ep. 598
A Facebook targeting feature where advertisers upload a customer list and Facebook uses its algorithms to find and target new users who share similar characteristics, potentially expanding a seed list many times over.
From Facebook Ads vs. Google AdWords: Which one should you be using? Part 2 #447
Episodes that cover this
Related answers
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