#413 – 4 SEO Tasks You Need To Be Doing Today, But Probably Aren’t
2018

 
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When it comes to site maintenance, every strategist has their own checklist. The real question is how often they update said checklist. By nature, SEO professionals tend to get stuck in their own process and don’t update it or allow it to evolve along with the industry. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “4 SEO Tasks You Should Be Doing Today, But Probably Aren’t” by Patrick Reinhart. TRANSCRIPT:

Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

Matt: My name is Matt Bertram, your SEO Specialist.

Chris: Guy who’s about to be out of town for a surprise trip.

Matt: I’m going to Jackson Hall for a week, so peace out.

Chris: Whoo-hoo! He’s gonna have a good time. You deserve it. You deserve it for sure. Welcome back to another fun-filled edition of our podcast. This is Podcast Number #4– actually 13. It’s actually #413, so could you correct that?

Matt: Oh, I got a marker.

Chris: Is there maybe a pen? There’s a black marker over there that you can use. Nope, nope. Right there.

Matt: Brown.

Chris: Brown’ll work.

Matt: Brown. Brown. Brown. Brown.

Chris: So we’ll get that fixed. That’s #413.

Matt: Sorry.

Chris: It says 412, he wrote 414. So it’s #413. As always we have a tip from our previous podcast. So that tip– let me see.

Matt: What is the tip? Hmm.

Chris: Here is that tip.

Matt: Man that’s little.

Chris: Got it? Press that red button for record. Person: I’m not seeing any–

Matt: Oh no.

Chris: Oh, you gotta turn the video on and press that button again. Nope. Person: There we go.

Chris: Do that and there you go. And our tip from our previous podcast is–

Matt: Make sure you include purchase intent words– yeah, purchase intent words with your original content.

Chris: So purchase intent words are like “Buy.”

Matt: Yes.

Chris: Or “Buy now,” or where to buy from–

Matt: Or “Houston.”

Chris: Right, or “Houston,” could be. So– really?

Matt: Yeah. I mean when people buy they definitely put a location.

Chris: Oh well yeah. That’s if you’re talking about a brick and mortar place, absolutely.

Matt: Yeah, yeah.

Chris: So make sure you put those terms– in this case in an e-commerce site for your product descriptions.

Matt: Oh yeah, okay.

Chris: Subscribe. Follow. Boom!

Matt: This one wasn’t good guys. We’ll get you some of our other tips.

Chris: Alright, so let me see if we get back on track here. We’re excited– like our brains have checked out. We’re actually moved out. Hey, please remember we’re broadcast here live in– you can turn that off and you’re good. We broadcast live here in Houston, Texas. And Matt and I, we are your–

Chris & Matt: Results Rebels!

Chris: I gotta read this review, right? So I’m going through the reviews. So like, boom this one popped. It’s from Mold Killer!

Matt: Whoo!

Chris: Just like that. And it is of course–

Chris & Matt: 5 stars!

Chris: It says, “I own a construction company, it’s important for me to get ahead of my competition. With technology moving ever so fast along with social media eWebResults is truly the way to go. I’m extremely impressed with the attention to detail and explanation of what the offering are and how it will work for my company.” This is from Becky, Gulf Coast EnviroShield – The Permanent Solution to Mold. Punch in the face to you Becky. You were on that call right?

Matt: Yeah, yeah. I was talking to her, yup.

Chris: Very cool, yeah. Punch in the face to you. Really, really good. Look, if you’ve listened to this podcast before, you may be back and may understand that you like our tips. You can get our tips, 5 Online Marketing Mistakes That Can Tank Your Business & How to Avoid Them. In order to get those tips just go to eWebResults.com/

Chris & Matt: SEOTip.

Chris: Nice and easy. We got a great article for you today.

Matt: And this article is supposed to be the continuation of the AdWords–

Chris: Article from last time, e-commerce. Yeah.

Matt: With e-commerce.

Chris: Yeah.

Matt: But–

Chris: As promised, and then somebody on the staff forgot what the– I like literally as I was–

Matt: “Somebody on the staff,” I like that.

Chris: Literally as I was selecting the article for this week, I was like, “I know Matt mentioned a particular type of article in the last podcast,” and I just drew a blank, and this is a short week. So I grabbed an article. So next time we’re gonna talk about e-commerce and PPC, because there’s a lot of amazing things that you can do with e-commerce and PPC.

Matt: So that will be 4–

Chris: 414.

Matt: 414.

Chris: There we go.

Matt: So tune into that.

Chris: This article that we’re gonna talk about today is 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t. This is by Patrick Reinhart, and you can find him at @AskReinhart.

Matt: Yes.

Chris: Yeah, nice and easy. By the way, if you’re near some sort of digital device that allows you to tweet, we would like you to tweet. Include us #SEOPodcast, this is Number #413, @BestSEOPodcast, @eWebResults and @AskReinhart. Let him know we’re talking about your article– his article.

Matt: Yes.

Chris: And you guys are learning lots of wonderful information. So, we do run a contest every week.

Matt: We do.

Chris: So if you’ve listened to this podcast before, you know what that contest is. If you haven’t listened to this podcast before: howdy, welcome to the podcast.

Matt: Howdy.

Chris: We wanted to give you a nice warm Texas howdy. The way the contest works is each week, if we get 10 shikos–

Matt: A share, a like and a follow.

Chris: Share, like– I’m gonna translate for him. A share, a like and a follow.

Matt: I don’t know. I was like– someone was going in there with a British accent at that event yesterday?

Chris: Yes.

Matt: Every time she was talking– I don’t know. Mind’s not as good.

Chris: Oh yeah, the British accent is with– I think that’s with a good friend of mine. It was great talks yesterday, actually.

Matt: Yes, yeah.

Chris: It was very impressive. So if we get 10 shares, likes or follows on our profiles and we get a review, then we will skip the section and move it to the end. We got 29 new shikos on our Instagram account. So boom. Punch in the face to Adam for getting that taken care of.

Matt: Yup.

Chris: So what that means is we’re gonna push this to the end. We are not gonna tell you that you could leave us a review at eWebResults.com/Trust. We’re gonna do that at the end not now. We’ll do that later. If you would like a free website analysis, we can get that free website analysis for you. We need some of your information in order to do that. All you need to do is go to eWebResults.com and click the button that says not ironically, “Free Website Analysis,” and you will be in good shape.

Matt: I fee like just for the flow of it, we should have eWebResults/WebsiteAnaysis.

Chris: Or WebsiteAnalysis/eWebResults. So I’m gonna do this next review. This is a little bit longer review. And this review is on Yelp. It is of course–

Chris & Matt: 5 stars!

Chris: And this is John Shaver– John G from Shavertown, PA. “Just had my Initial Profit Plan meeting and… it was awesome. Johan and Matt taught me the art of writing blog posts with very simple and actionable advice.” Wow. “They showed me that I still have much foundation to build through my site. However, when they analyzed my industry’s top competitors’ sites, they helped me realize that the competition present is definitely beatable.” That’s good to know, right? “My view of how to run my website has changed dramatically. I have a lot more confidence in its future because of Johan and Matt giving me measurable goals for each blog post, as well as helpful online tools to support me along the way. I didn’t realize how cloudy my vision for success was, but now it’s crystal clear. Thanks eWebResults!” And thanks to you and Johan.

Matt: Wow, I didn’t know we got that review. So I’m gonna have to go and respond to him, that’s a really nice review.

Chris: Of course it’s Yelp, it’s hidden. Punch in the face to you John. Thank you for taking the time to give us that review. You had a little bit of news today, right? That you wanted to share?

Matt: Oh well, I don’t know if I’ve mentioned this before or not, but I’m a little concerned AdWords is just– I thought they were already doing this actually. I really thought they were already doing this, but they make recommendations for what you should do for your keywords.

Chris: And they’ve been making recommendations for a long time, right? Yeah, yeah, yeah.

Matt: They’ve been making recommendations and every once in a while I feel like they’ve changed stuff on me. And I’ve called Google and I’ve gotten some money back here and there for some clients. But now they’re saying straight up that they’re gonna start doing it, and you gotta actually opt out of the–

Chris: So when you say gonna start doing it– so they made these recommendations in the past, and you could or could not opt into them, or you could click a button actually and those would happen.

Matt: Yup.

Chris: And now– ‘cause I’m seeing some of these emails where they’re like, “The change that we recommended three days ago or whatever will happen in 7 days or something like it.”

Matt: I think it’s 14 days.

Chris: 14 days.

Matt: But what’s scary about that is you know, bidding against yourself on particular campaigns as well as like bidding up the market.

Chris: Right.

Matt: So what I really think is gonna happen is they’re gonna enhance CPC or they’re gonna automate it, and it’s just gonna kinda– just like the computers in the stock market, right?

Chris: Yup.

Matt: Like they’ll bid them up, they’ll bid them down. And I’m just concerned that it’s gonna start elevating the prices in all industries.

Chris: Well, and I know like you’re the PPC Guru, so you can kind of address this. So I know there are complex strategies that you can use. Where you need multiple campaigns and you have to orchestrate them in certain ways, and you have to underbid in one spot in order to not be bidding in yourself, right? So, I mean I know it’s possible, but it’s probably unlikely that the Google PPC algorithm is smart enough to know that you’re kind of balancing these types of complex campaigns. What’s your thoughts on that?

Matt: Yeah. I mean, I think Google’s looking at– everything fits into a couple buckets. Also they change the enhance PPC option, which was quite a big change not too long ago. That usually I think it was 20% or 30%. I think it was 20% that they would bid it above like your target bid price.

Chris: Right, right.

Matt: Now, they’ll max it out to what you have for the day. So if you’re overbiding on a campaign because there’s low volume, like say 100 bucks a day, but you only really wanna spend 20 bucks–

Chris: Per click.

Matt: Per click. They could bid that up with like computers bidding on each other. It could bid up to $100 per click. So that’s gonna be one of the big things that we’re gonna implement. Is making sure to watch for those clicks that are really elevated beyond what the market is, as well as a history. Now when you look at like targeting like the CPC, Cost Per Acquisition, right? I think you need to have–

Chris: CPA.

Matt: CPA, yeah. Sorry CPA. It means that I think it’s a certain number– Argh! I think it’s 15 per month– conversions to help you target that, but there’s a lot of options with this automated bidding that I’m not sure is there with Google, or at least in my opinion I don’t think it’s there. I’ve tried it on a number of campaigns when we’re not winning the bid on the conversion, but yeah. I just think that this is gonna be a mess. I think a bunch of people are gonna be upset. I think Google–

Chris: They may even retract it.

Matt: They might even retract it. I don’t wanna claim that I think that that’s gonna happen, but I just kind of foresee a lot of problems.

Chris: So I hear what you’re saying is that they probably should retract it.

Matt: I mean it’s definitely a concern to opt out of what Google wants to spend. I mean think about those quick start campaigns. What are they called? The quick start campaigns?

Chris: Yeah, the Express, AdWords Express. Yeah.

Matt: The Express, like not a lot of options. I haven’t seen any campaigns that are very effective in Express. If you’re doing Express, don’t do it.

Chris: Yeah, do something else.

Matt: Do all features. Like when you go on the campaign, go to All Features and it gives you a lot more flexibility.

Chris: Okay.

Matt: Sorry, that was a lot.

Chris: Yeah, I know. That was a lot. I actually had a little– but that was really valuable, ‘cause they’re making this change and it means more than ever that you gotta keep your eye on it, or you gotta hire a company who’s job it is to keep an eye on–

Matt: Yeah, that’s been– the automated bidding is something I’m really looking at. I think it is the future, but I not sure Google’s machine learning’s there yet.

Chris: Alright. Well the one piece of news I had was just that Trump is tweeting of course against Amazon. And you know there’s a valid point, Amazon can compete in environments– you know, if they don’t have a location in your state, then they’re not required to collect state taxes from you. And so yeah.

Matt: Oh here’s something else. There’s a lot of people like Elon Musk that are tweeting “Delete Facebook.” Like I mean there’s a big kind of momentum that’s starting to move to delete Facebook. I don’t see it happening, right? But it’s interesting that some big names–

Chris: Do you know what the– ‘cause I saw that, I don’t know what the– I didn’t do enough research on this.

Matt: Oh, there was a company that got access to all Facebook’s data that was doing some nefarious stuff with it.

Chris: Oh that’s right.

Matt: And you know, Facebook needs to protect the information a little bit better. But I mean there’s some really big names, and a lot of these leaders of tech companies know each other, so this is starting to be– it could get nasty, you know?

Chris: So I saw the piece on Elon and it was in like a press release. He didn’t even know they had a Facebook page.

Matt: No, and then he deleted both of them.

Chris: And then he’s like, “It’ll be down by the end of the day,” kind of thing. So very interesting. Alright, well let’s jump– that’s the potatoes of the podcast. That’s what we like to call it. We’re gonna jump into the meat, again we’re gonna talk about this article 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t. punch in the face again to you Patrick Reinhart. If you’re listening then that’s a good thing, don’t worry. “By nature,” he says, “SEO professionals tend to get stuck in their own processes and don’t update it or allow it to evolve along with the industry.” I just wanna stop for a second and speak to that. One of the reasons that we continue to do the podcast– yes, it is actually a lead generation tool for us, so thank you. Yes, we’ll do internet marketing for you, so kind of reach out to us. One thing that it does for us as a company: kind of set the tone for the culture is one, and then another that’s more important and relevant frankly to this, is that Matt and I have to stay on top of the latest trends and tricks and tips for the industry. We have no choice. If we’re gonna deliver valuable information to you, we’ve gotta understand that valuable information and then put it in a format that makes sense to you.

Matt: Yeah, well I just wanna speak Chris, to the culture that you’ve created here. It’s one of constant learning.

Chris: Right.

Matt: So everybody’s always trying to get better, trying to learn the next strategy, what hacks there are to optimize it for our clients. And that’s really led by you Chris, you know? And all the continued education you provide, we bring in speakers. I mean our team is top-notch and keeps getting better.

Chris: We bring in experts, I mean yeah. It’s really, really good stuff. Yeah, thank you. It’s an important piece. And we’re like a family, so one of the things– there’s a lot of companies that could do internet marketing, the real difference is the people. So understand how they create an environment where good people wanna stay. So he kind of continues, “The truth here is that those methods and tool sets need to change from year to year,” at least, to keep up with current trends and the ever-changing search engines.

Matt: Yes.

Chris: That’s absolutely true. You gotta change them all time. So 4 SEO Tasks You Should Be Doing Today, but you might not be doing. I liked this one. It was a little complex, “Indexation Analysis.” Right? It’s a mouthful for sure. And what it really is talking about is– he breaks it down and says there are four common– Google will visit your pages, but there’s a big difference between a robot visiting your page, a Google bot visiting your page, and actually ending up in the Google Index.

Matt: Yeah, oh yeah.

Chris: Right? And he gives a list of some pages that could easily be indexed and very likely not be– excuse me. Could be easily visited but not necessarily indexed. And he’s like, “Search result pages.” So if a bot can end up on a page that’s just search results. “Pages with templated content.” “Pages with think content.” “Pages with dynamically-generated content.” “Pages with broken elements such as broken schema, canonicals, etc.” Those are thing where Google’s bot may visit them, but they may not get indexed. So no matter how specific you search for that particular page, it may never show up because it’s just not in the index.

Matt: I mean Google’s starting to do a lot of active stuff. I mean like with the anchor text, don’t they change the anchor text?

Chris: They will.

Matt: It’s crazy, you can’t– and then even doorway pages, you know? I mean they’re really buckling down.

Chris: Basically any page that doesn’t provide a good user experience is having a harder time getting into the index at all. Now, the fact that it’s in the index and if it’s bad content– you know remember, we talk about in our podcast all the time, if you’re providing a good experience to the Google user, then Google will look favorably upon you. It is just making the point that those pages that don’t provide good experiences, one: they’re already way back in the search results pages, and two: they may not even be indexed anymore.

Matt: Now, if you write really good content, you’ll get in the–

Chris: In the Knowledge Graph.

Matt: In the Knowledge Graph.

Chris: Yeah.

Matt: Yeah.

Chris: We got a couple feathers in our cap in that regard. So if you wanna figure out if you’ve been indexed, right? So one of the ways is you could just like choose some content on it, put that content in exact quotes into the search bar, and then boom.

Matt: Yeah.

Chris: If that doesn’t show up, then it just means that that page isn’t in the index at all. But you could also Google– pull up a Google browser– I mean a Google search, and search for, “Check to see if pages are indexed.” There’s a couple of different things. None of them– so it’s very easy– in fact if you do “site” inside of a Google search bar you do “site:” and then the website, it’ll show you all the pages that are indexed, but then you actually have to have– take a database of all the pages you have and then you gotta download all the pages that are indexed and then cross-reference them to figure out which ones aren’t. I found a couple of pages– ‘cause I thought this was important– a couple of pages where you could go do that.

Matt: So that kind of Boolean search term that you used, is actually really good for finding where you can submit content to, or you can apply for things like scholarships.

Chris: Oh okay, yeah. Yeah. There’s all sorts of really cool search modifiers that you can add to.

Matt: That you can add to find places for things.

Chris: Yup.

Matt: Forums, that sort of thing.

Chris: So that was Number #1, “Indexation Analysis.” That’s 4 SEO Tasks– 1 of 4 SEO Tasks You Should Be Doing Today, But Probably Are Not. Next is “Cannibalization Analysis.”

Matt: Yes.

Chris: Do we know what cannibalization is?

Matt: Yes.

Chris: Do you know what cannibalization–?

Matt: Yeah. I like it. I like to get three pages ranked on the first page. Pretty fun.

Chris: And actually I’ve been in SEO conversations where they talk, “Hey, we’ve got two pages on the first page of Google for the search phrase, ‘We’re doing something wrong.’” Right? Right? So you gotta be mindful that that could kick you in the butt in the future, right? Because as the competition gets stronger for those particular phrases, you could have those pages cannibalizing opportunities from each other.

Matt: So I was thinking the other day at the workshop and all this kind of stuff, and I walked away with this weird thought. I was like, “I’m gonna just show everybody how easy to it is.” Like I’m gonna get like MattBertramSEO.com and I’m gonna see how quickly I can rank myself on the first page.

Chris: Okay.

Matt: Like if I can get enough time to carve out to devote to that, I think I can do that. And then we’ll have 5 of the first Top 10 search terms for eWebResults.

Chris: Josh, Matt, Chris, Johan. Okay, so he says– here’s some question you ask, “Do you have several pages that talk about the same thing?” This often happens. “Are you having a hard time getting these pages to rank well for that topic? Do you have a lot of parameters or faceted pages that are indexable?” Right? So those are pages that would end up being kind of cannibalizing each other. And, “Do you have a lot of search page results that are indexable?” Again, that’s the search result. So if somebody does a search– you know, gets on your site, gets into your site search bar and does a search. So keep an eye on that, right?

Matt: Well so the thing is, if you are really trying to get one page to rank, right? There’s one kind of money page that you want to rank, there’s a concept out there called siloing.

Chris: Okay.

Matt: Okay? And so it’s basically leveraging all the SEO juice you have from existing pages and then pointing them up. Right? So pointing them to your target account or your target page, and that works really well.

Chris: Yup, so build it up. Almost like a mountainscape. Alright so Number #3, “Experimenting with New Technologies.” So this is kind of SEO tasks you should be doing but are probably not doing. So there’s two technologies that he talks about, and I’m on the fence, mostly on the opposite side of this particular one: AMP. “Currently the most widely adopted and asked about technology on his list is AMP (accelerated mobile pages).”

Matt: Yup. Yup. Yup.

Chris: He makes the point, “With Google’s mobile-first indexing initiative rolling out and speed becoming more and more important as the months peel off the calendar, this is something that everyone should explore and test out on their site. The largest hesitation is typically, ‘I don’t think AMP makes sense for my site’ or ‘I don’t have enough resources to build this out.’” I think those are very valid arguments. We haven’t done much with AMP, right?

Matt: Yeah.

Chris: We’ve got some of our SEO team has kind of gone off on their own and played with AMP. And if you think back we had Loren Baker on our podcast in the early part of this year, kind of predictions for 2018. And he pointed out, ‘cause he’s got more experience, like it’s clear that if you’re in the providing of information space– so if you have an online publication, or whatever type of publication and you’re giving information–

Matt: At 4,000 views.

Chris: Right. You need to use AMP, absolutely. What Loren said was that he’s seen so many different companies waste so much resources on AMP, and then not only it failed, it didn’t provide value, it’s actually detrimental in addition to all the wasted resources.

Matt: So, I was reading up on AMP, trying to better understand what it was trying to do. And to explain it really easily is Javascript will prevent certain parts of your website to load.

Chris: Right.

Matt: And so you just gotta really turn off the Javascript to make sure it doesn’t prevent anything to load, call-backs to the server, the time, back and forth. And it’s basically just letting it load with nothing preventing it to load and making the page really lightweight, because there’s a lot out there that shows if they’re on mobile and it takes every second to load, there’s a certain percentage of loss of visitors that drop off, and so Google’s trying to help with that user experience.

Chris: Yeah, he does say, “If you’re using WordPress, there are many plugins,” and again some of our SEO team said they’ve played with them, and they were inconsistent and ultimately turned them off. For SEO value, they turned them off. I’m gonna say that again. For SEO value – for SEO purposes – turned off AMP. And in this case it’s an ineffective and incomplete AMP instance, but it’s not as simple. At least in some of our experience as getting an AMP plugin into WordPress and turning it on.

Matt: You gotta do it just right.

Chris: Yeah. Next is, “Progressive Web Apps (PWAs),” which Matt was very proud, ‘cause he kind of brought progressive web apps to my attention, I don’t know about two or three weeks ago. And then we had like a vigorous debate about what is the technology really? So fundamentally, what is the technology? And so it’s pretty interesting. “While most folks are focused on technologies that will help them rank better, we have seen the emergence of the importance of giving our users a great experience on our websites, whether or not that content is meant for search.” Right? So Progressive Web Apps are a newer technology that they’ve seen companies begin to adopt.

Matt: Yes.

Chris: And I think that the best way for you to kind of experience a PWA is if you wanna go see what it looks like – and it doesn’t matter if you’re a Pokemon fan or not – just go to the Pokedex website, and it’s AMP.

Matt: On a side note.

Chris: Yeah?

Matt: We could make this a Pokemon gym.

Chris: You wanna make this a Pokemon gym?

Matt: We could make this a Pokemon gym.

Chris: Is that easy?

Matt: I mean yeah, we just submit an application and we’ll have all these Pokemon people out on the parking lot.

Chris: Driving by.

Matt: Yeah, like they’ll have parties and they’ll have pizza out there all the time. It’s kind of crazy.

Chris: That is kind of cool.

Matt: Yeah.

Chris: I thought– my son plays Pokemon, I’ve helped him play Pokemon– and my daughter doesn’t seem to be that interested. Although if there’s a Pokemon around she wants to flick the little Pokeball and like try and catch it. They’re all at churches and schools, right? That was the default I guess when they launched the software.

Matt: I think there was overlay of like historical sites or something like that that they loaded into the system. And yeah, it hit a bunch of churches, and yeah.

Chris: And schools. And then yeah, we talked about a while ago, I figure if you haven’t been injured while playing Pokemon, you’re not really a true enthusiast. People falling like whatever, over curves.

Matt: I mean when that was hot, everybody was driving around, Houston was crazy.

Chris: So Progressive Web Apps, look into that technology. It’s a way basically, when you first visit the website, to really bring the content and the interactivity down on that first load so that you don’t need the web hits to have it again afterwords.

Matt: Yeah, if the service is bad or something like that, I feel like it’s like an advanced catchy.

Chris: Yeah. Well, it’s kind of like an app where you’re loading the app. I mean that’s why it’s called a Progressive Web App.

Matt: Yeah, that’s a better analogy.

Chris: You’re not having to go into the Google App Store, the Apple Store, and then download this app and now you’ve got access to it, and it needs a little bit of internet communication to work properly, it’s like–

Matt: Yeah, for notifications and stuff like that, yeah.

Chris: So you just pull up the webpage and it downloads the app and it starts to work.

Matt: It’s very cool, it’s very cool. I like that.

Chris: So look into that technology. And Number #4, again this is the fourth of 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t. And this is “Using Search Data to Inform the Rest of the Business.” I think this is probably true that most people are not doing this, and it’s really paramount. So the point he makes is that when you have search data at the center of kind of the business, “It empowers your organization to make smarter choices on everything from product names to locations where you should open your next location based on search demand.” And let me give you an example. So we just launched a website for a plastics company, All-Plastics.com, it’s actually All-Plastics.com. And one of the things that they wanted is access to the data for the search, right? So when people do search on that page.

Matt: Yes.

Chris: And they’re just really smart about this. So if I have this data, then I know what people are looking for. If they happen to be looking for a particular type of plastic, or a particular type of injection molding that we don’t do, and everyone who visits our webpage immediately looks for like this unknown injection molding, then it’s a product we gotta consider.

Matt: Or where it is on the page, or like you know, it’s where the gaps are in your website.

Chris: Oh, can it be easily found? That’s the other kind of issue. It makes sense to have whatever search data you do have available to you, where they spend most of their time, and visit those pages so that you can make good decisions about what you’re gonna do next. They gave a great example. And as I was reading this example I thought of Matt, and we’ll get that to that here in a second. But the example was for a product called, “Folding Chicken Roaster.” I don’t know if you’ve ever had a Folding Chicken Roaster. If you search “Folding Chicken Roaster,” I think you’ll actually find this particular product. It turns out though that what most people call it is a “Beer Can Chicken Holder,” right? And so because their product on their product page was named this Folding Chicken Roaster–

Matt: No one could find it.

Chris: Right? No one could find it, ‘cause they’re all looking for the Beer Can Chicken Holder. Which is not a folding rotisserie chicken holder. So he says it’s borderline irresponsible not to name this on your website the “Beer Can Chicken Holder.” You know, if you’re looking at it from an SEO strategy, or really if you’re just looking at it from a, “I would like to sell more of my ‘Beer Can Chicken Holder.’”

Matt: Which was an awesome name.

Chris: But I thought of you, right? Because you– don’t you know some of the guys or something?

Matt: Well yeah. I know my buddy Kevin Hester was the one that actually started it.

Chris: Okay.

Matt: Right? And he sold royalties to it, but he was doing the [00:29:15] [directors wants] marketing on the TVs. And like a really cool guy, very entrepreneurial, and yeah he was the one that started it.

Chris: So he’s the one who started–

Matt: Beer Can Chicken.

Chris: The Folding Chicken Roaster.

Matt: Yeah, he’s never called it that ever.

Chris: Ever. In fact if somebody were to say it somewhere other than you know, after this conversation, you would have been like, “Yeah, that’s interesting. I don’t know anybody in that industry.”

Matt: Yeah. I was like, “What is that?”

Chris: At all.

Matt: I wouldn’t even know what that is if someone told me that.

Chris: Hey, punch in the face to Patrick. What a great article, 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t. Just a really good article. I don’t remember where we got that article. From Search Engine Journal, surprise, surprise. Alright so that really wraps up our podcast. This is the Pre-Easter Podcast. So hopefully you guys are getting a break tomorrow. Everyone go take a break.

Matt: We get a break next week.

Chris: Yeah.

Matt: I’ll be gone.

Chris: Go take a break, you’ll get a break from Matt. If you– actually we should do one. I’m gonna do one with Adam. If you like this podcast, please tell three people about this podcast. You can do that right now, we’ll wait. Oh! And we also have to tell you how to shiko us, ‘cause this is now the end of the podcast. There’s a couple of ways you can shiko us. You could go to Facebook.com/

Matt: eWebResults

Chris: Twitter.com/

Matt: eWebResults

Chris: Instagram.com/

Matt: eWebResults

Chris: LinkedIn.com/company– let me say that again. LinkedIn.com/company/

Matt: eWebResults

Chris: And if you wanted our YouTube page, you could go to eWebResults.com/

Matt: YouTube

Chris: And we are looking for reviews. We would very much like a review on Trustpilot.

Matt: Yes!

Chris: We are not gonna make you go to Trustpilot.com and then search for us. By the way, Matt’s done a good job, he’s already got a review off of Trustpilot. I read that. That was the one that I read, yeah.

Matt: Yeah.

Chris: So all you have to do is go to eWebResults.com/

Matt: Trust

Chris: That’ll take you to our Trustpilot profile. If you’re looking to grow your business with the largest, simplest marketing tool on the planet.

Matt: The internet.

Chris: Go to eWebResults for increased revenue in your business. Our phone number is 713-592-6724. You can get a free website analysis on our website eWebResults.com. Just click the button there for the free website analysis.

Matt: Was I supposed to key into that?

Chris: No, I’m just playing around. I’m playing around with longer pauses. I should be playing around ‘cause my business coach just got back from a voice coach and he’s talking about, how often do you change the tone of your voice and what octaves are you at? Do you change the octave? Do you drop the octave lower? Do you slow down the pace of what you’re saying?

Matt: Oh, okay. Okay.

Chris: And so I’m trying to kind of play around with that. I think it adds another dimension to how things are going.

Matt: Well you know, Adam’s voice you’ll have–

Chris: Oh yeah! Adam’s got the dimension!

Matt: Yeah, he was a broadcaster before. Awesome. He has the voice.

Chris: He had a radio station. He worked for the military, had a radio station in Honduras. So kind of really interesting. Hey, if you have a referral – somebody who’s interested in internet marketing, we have a referral program for you! All you have to do is send that referral to us. That could be a website, social media marketing, social media pay-per-click, AdWords pay-per-click, it could be whatever–

Matt: Keep going. Keep going.

Chris: All of it. Landing pages. It can an email drip campaign, maybe you want a complete funnel, right?

Matt: Yeah.

Chris: So, “Hey, I’m driving people from all of these platforms,” Facebook and AdWords are the typical ones. They’re landing on a landing page that’s created by you guys. When they land there, they fill out a form ‘cause you guys know how to make that landing page. When they fill out a form, I don’t have time to call, so I want you to send them five emails to encourage them to come back and actually make a purchase or to reach out to me and schedule an event. That we can do.

Matt: That’s the beefed up Instant Leads.

Chris: Instant Leads. So if you have somebody who’s interested in that–

Matt: Leads leads leads…

Chris: You send them to us, they pay their bill, we pay you. Like it works out really good. We were filmed live here at 5999, West 34th Street, Suite 106.

Chris & Matt: Houston, Texas.

Chris: 77092. Actually go ‘Stros. The opening day today, they won I believe. They were up 3-0 at some point.

Matt: Yeah, people were listening to the game today and I was just like working away.

Chris: Yeah, we get a post like, “They’re up 3-0.” How do you have time to even know that?

Matt: I was like, “What is going on?”

Chris: So you guys– we are the most popular internet marketing podcast on iTunes. That is because of you guys. All you guys.

Matt: Thank you.

Chris: Thank you so much. Have a great wonderful Easter weekend.

Matt: Yes.

Chris: Until the next podcast, my name is Chris Burres.

Matt: Matt Bertram.

Chris: By the way I just realized if Adam’s going to step in in the next podcast, we’re probably not gonna do the e-commerce PPC version ‘cause you’re really the expert on that.

Matt: Ah you’re right, yeah.

Chris: So that’s gonna mean 315 is gonna be the PPC e-commerce.

Matt: Okay.

Chris: And maybe Aaron. We may have– we’ll do an arm wrestling or something, or maybe both. Until the next podcast, my name is Chris Burres.

Matt: Matt Bertram.

Chris: Bye bye for now.

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