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#476 - 8 Elite Digital Marketing Trends to watch out for in 2020 by Matt Bertram
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00:00
[Music]
00:10
hi
00:10
and welcome to the seo podcast i know
00:12
the secrets of internet marketing my
00:14
name is chris morris one of the owners
00:15
here at e web results ewr best seo
00:18
podcast on
00:20
i sometimes don’t know and my name is
00:22
matt bertram and i’m here i’m just here
00:24
hanging out welcome back to another
00:26
fun-filled edition of our podcast
00:28
uh this is podcast number 476.
00:31
the last one was not the number that i
00:33
gave
00:35
um please remember we’re broadcasting
00:38
live here from
00:39
houston texas and matt and i we are your
00:41
results rebels uh
00:44
we’ve got a review that’s not so good
00:47
we’re gonna talk about that
00:48
uh lots of talk lots of fluff is the
00:51
title of it it’s from
00:52
jay hallman oh i thought that was the
00:54
topic it’s only it’s only one
00:56
star it says i just listened to
01:00
that’s incorrect i just listened to two
01:02
podcasts and i basically got a giant
01:04
infomercial with very little actionable
01:07
content
01:08
there’s a remote possibility that we
01:11
winged it
01:12
on one or two podcasts well there was i
01:14
think there was a lot of value in those
01:16
though
01:16
there’s been a few podcasts that were
01:19
sort of
01:20
infomercial i thought it was like a
01:21
behind the scenes like here what’s
01:23
really happening and what we’re driving
01:25
and
01:26
yeah i mean that’s okay and i don’t know
01:28
the time frame
01:29
yeah it doesn’t say it yeah i mean in
01:30
the last 90 days is probably when that
01:32
happened right
01:33
yeah so um jay hallman first
01:36
to you we’re glad that you reached out
01:38
to us and gave us feedback uh
01:40
and we’ll take that into consideration
01:42
like we’re always going to
01:43
get better two clips yeah that i don’t
01:45
know if
01:46
i haven’t put a part of the podcast that
01:48
were actually infomercial
01:49
oh that were actually there there’s two
01:51
that were gonna be running on facebook
01:52
that were
01:53
actually infomercials right so i’m
01:55
wondering i didn’t put them on youtube
01:56
yeah
01:57
okay yeah okay so i didn’t know if it
01:58
was those no because then i was like
02:00
thank you yeah that’s that’s what we
02:02
were going for
02:03
and then of course we got to follow a
02:05
bad review with a good review great show
02:07
highly recommend this is from dave b it
02:09
is of course
02:10
five stars i’ve been listening to the
02:12
show for a couple of years and they put
02:14
out some great information
02:16
just need to hit my 30 second advance
02:18
button seven or eight times to get
02:20
straight to the meat but still
02:22
the best sdo show out there that’s what
02:25
i’m talking about
02:26
some people like it some people don’t
02:28
you can skip through it and then you get
02:29
your great content so
02:30
uh that’s really good teaser we’re gonna
02:32
be talking about your article today
02:35
and it’s going to be two podcasts yeah
02:37
i’ve got a little you know
02:39
critiques that we need to touch on and i
02:41
think this will give a little behind the
02:42
scenes
02:43
of like what you need to be editing and
02:45
looking for when it comes to
02:47
uh getting an article pushed out there
02:49
so so basically this article
02:52
was right before like i had a baby that
02:55
popped out
02:55
right okay and i was like trying to get
02:57
it done before
02:58
okay the new year’s yeah so i i had
03:01
that’s a really broad
03:02
excuse i like that like i cranked this
03:04
out pretty quick
03:06
there’s some spelling errors now we look
03:07
at it what you could do
03:10
um maybe before you listen to this
03:12
podcast and decide if you like a
03:13
cernitis psycho us
03:15
share like follow us
03:19
and get it over to a bunch of different
03:20
people we’re going to jump right in
03:22
uh the title of the article is eight
03:24
elite digital marketing
03:26
trends to watch out for in 2020
03:29
uh and my first comment was hey let’s
03:32
tweak that let’s make it eight
03:33
elite digital marketing action steps
03:36
this is probably i put items but
03:37
probably action steps
03:39
uh in 2020 right so it’s really things
03:42
that you can take action on
03:44
on pretty quickly and that’s that’s what
03:45
we’re really about
03:47
um so i’m looking back at this i love
03:49
this think back to what digital
03:50
marketing was like back in 2020
03:52
2010 like it was totally different
03:55
uh we didn’t have influencers at least
03:57
not the way we see them today
03:59
no snapchat instagram just started in
04:01
october of that year
04:02
uh things were totally different uh it’s
04:04
truly a full-time job to stay on top
04:07
it really is of everything that’s
04:08
happening in internet marketing it is
04:10
why we do this podcast
04:11
right i mean that that’s kind of my
04:14
backstory is
04:15
like i saw the the value and the power
04:18
of digital marketing and i was working
04:21
in another industry and i just
04:23
like i gravitated to it and i was like
04:25
if i’m gonna really
04:27
really get good at this i got to commit
04:29
to it full time
04:30
and if you want a successful business
04:31
like you got to do
04:33
internet marketing well i mean there’s
04:34
the caveats to that if you own some sort
04:36
of small
04:38
you’re starting a business you’re not
04:39
considering the internet
04:41
right then you’re making a mistake i
04:42
believe people that have seen the light
04:44
like they structure their whole business
04:46
about generating
04:48
leads online i mean that’s amazing all
04:50
right so
04:51
number one and um we’re gonna get
04:53
through four of these today because
04:54
there’s eight there’s gonna be two
04:55
podcasts
04:56
uh number one stories on ever and
04:59
again this is uh eight elite digital
05:02
marketing action items
05:04
stories on every platform storytelling i
05:07
don’t know
05:10
i can’t no you’re right you’re right it
05:12
should be yeah action items or action
05:14
steps
05:14
action steps you know let me write that
05:16
down steps uh
05:18
um we’ve
05:21
and i know you’ve been on a lot of
05:22
podcasts talking about
05:24
stories i’m actually reading a couple of
05:26
books talking about
05:28
how do you put together great stories
05:30
how do you tell great stories like
05:32
whether it’s orally or whether it’s in
05:33
writing
05:35
how do you tell great stories because
05:37
the thing the one thing
05:39
and i watched it i don’t know if you’ve
05:40
done this so we’re going to get a little
05:42
segue i got to keep it tight
05:43
but um i i saw a youtube video on the
05:46
best way to start
05:47
a speech and you know what one of the
05:50
best ways is
05:51
what chris once upon a time
05:54
in a galaxy far far because what happens
05:56
right well that’s my shirt
05:58
right yeah which you can get at
05:59
ewebresults.com
06:02
but if the commercial but as soon as you
06:05
say once upon a time
06:06
people lean forward and they want to
06:08
hear what you’re about to
06:09
say fire sorry chat it’s telling a story
06:13
gets past people’s sales filter right
06:16
and so that’s what you want to do
06:17
um you talk about google owns youtube
06:19
and needs to keep up with facebook’s
06:21
growing watch feature feature
06:23
um you know that’s really important
06:25
ideally if you’re creating these stories
06:27
this is weird because i’m quoting you
06:30
right and then
06:31
am i asking you to say anything
06:34
[Laughter]
06:36
so ideally uh you want different
06:38
versions of the story because there are
06:40
different audiences on the different
06:41
platforms
06:42
um and those versions may some of them
06:44
maybe videos some of them maybe
06:46
obviously you’re not your blog is gonna
06:48
have content focus
06:49
uh but but stories really uh
06:52
what you say is they they add a sense of
06:55
urgency so like in the case of snapchat
06:57
and even instagram these stories
06:58
disappear so
06:59
there’s some sort of urgency like hey
07:01
this story is live
07:02
i got to go check it out now before it
07:04
disappears getting people to take action
07:06
yeah and snapchat’s done a really good
07:08
job of that it’s become more
07:10
conversational
07:11
um you know they want they want you to
07:13
engage they want you to
07:15
communicate with people yeah yeah so if
07:17
you haven’t made stories or storytelling
07:19
part of your content strategy
07:21
um do so i know it’s really hard
07:24
programs
07:24
basically telling stories and pictures
07:26
yeah i mean yeah
07:28
i mean really and and one of the things
07:30
that i talked about in my book i didn’t
07:31
talk about here but
07:32
is figure out the relationship
07:36
that you want to have with somebody yeah
07:38
and then that’s how often you should
07:39
post
07:40
so like daily weekly monthly what is
07:46
very cool number two this is stop
07:49
chasing likes right so everyone freaked
07:52
out
07:52
in 2019 when instagram hid the likes by
07:55
the way i don’t
07:55
don’t use instagram that much so i was
07:57
one of the ones who didn’t freak out
07:59
i didn’t know they were there i didn’t
08:00
know they were gone like i didn’t
08:02
know they’re playing with it so it’s
08:05
coming and going now right and they’re
08:07
they’re playing with it i think that you
08:09
know there could be a debate either way
08:11
right whether whether likes or no likes
08:14
right okay but but i think but they’re
08:16
certainly they’re trying to encourage
08:17
people to post but
08:19
but also i think the people that do post
08:21
are trying to get a bunch of likes yeah
08:22
like that’s a that’s a it’s a
08:25
gratification
08:26
comes from like having a popular post
08:27
sometimes you don’t even know like
08:28
what’s going to
08:29
be really popular and that gives you a
08:31
feedback loop but but i think
08:33
too what i’m seeing in the data is
08:35
people are starting to dm more
08:37
right so they’re sharing stuff but
08:38
they’re dming more so it’s like
08:40
direct messaging yeah so there there’s
08:43
the public persona there’s a private
08:44
person i don’t
08:45
i don’t know i think that this like
08:47
shaming thing got
08:49
kind of like taken out of you know
08:51
context
08:52
yeah but they’re back right because
08:54
because i do have some influencers for
08:56
uh for my vital scenes we really talked
08:58
about it right okay they didn’t really
09:00
get it
09:00
out there might want to tweak that um
09:02
when they threatened to hide the likes
09:07
um also likes in my uh option
09:10
there’s opinion uh i’m gonna get like
09:12
full critique on here
09:14
uh creators and individuals so what what
09:17
like you just said what it was trying to
09:18
do is make sure that
09:20
these creators weren’t trying to make
09:22
the perfect post
09:23
right they were just posting stuff and i
09:25
honestly i think that was a
09:27
if if they did it they would have the
09:28
reverse effect
09:30
look there’s some errors in my writing
09:34
here but the gist of what i’m saying is
09:38
very good i’m just giving you a hard
09:41
time
09:42
i’m giving you a harder time than i
09:43
probably wouldn’t give any one of our
09:45
other authors
09:46
making it more of a community-based app
09:48
that’s what they were trying instead of
09:49
a competition
09:51
and i’m not sure that it it would even
09:53
do that like hiding the likes would
09:55
would do that
09:56
but i think there is uh your your point
09:59
stop
09:59
chasing the lights is still really value
10:01
valuable so yeah
10:03
there’s there’s a there there can be
10:06
value in this mass appeal
10:08
but really it’s the relationships that
10:10
you
10:11
actually create that add value to your
10:13
business well so so what i can tell you
10:15
is
10:15
i’ve heard a number of people speak in
10:18
say the last three months
10:19
right okay at conferences or uh
10:23
you know talks or whatever and a lot of
10:26
people are talking about
10:28
the posts that they make the more like
10:30
their
10:31
sharing of themselves the more that
10:33
they’re like
10:34
they’re more engagement like right like
10:36
they’re the more that they like are like
10:38
oh i really shouldn’t post this this is
10:40
so personal when they post that that’s
10:42
where they get the most engagement
10:44
and that’s when people connect with them
10:45
the most and i think that that’s what it
10:47
was going back to
10:49
you know i mean there could be other
10:51
aspects of younger kids posting and
10:52
getting likes and
10:53
there’s some issues in there but but i
10:55
think that really the core
10:58
the core of what they were trying to
10:59
focus on is to build that relationship
11:02
and communicate
11:02
and not worry so much like
11:06
if people like it and like people that
11:08
have a ton of likes
11:10
you know it’s kind of like the rich get
11:12
richer right kind of thing like there’s
11:13
this
11:14
kind of demarcation yeah well i think
11:16
that’s i think that’s true
11:17
until you’ve got somebody who’s creating
11:19
really strong content and then they
11:21
climb the ladder really quickly like it
11:23
like this
11:24
i mean it’s it’s a it’s a measuring
11:26
stick like it
11:28
is one form of a measuring stick i mean
11:30
i i don’t know i think that there’s
11:31
debate on both sides of it i thought
11:33
that
11:34
it was just important to bring up well
11:35
yeah and i think stop chasing the likes
11:37
go after the actual relationships
11:39
all right so number three get a chatbot
11:42
like
11:43
yesterday so larry kim actually came out
11:46
with
11:46
mobile monkey which is a chatbot jumped
11:48
on the bandwagon
11:51
uh he loves unicorns and like he’s he’s
11:55
a real funny guy but
11:56
he’s he’s so analytical i i really i
11:59
really like
11:59
what he’s doing and also there’s a lot
12:01
of data to support that what he’s doing
12:03
there’s a lot of like
12:03
uh facebook messenger like outbound and
12:07
stuff like that
12:08
yeah you mentioned the decision tree the
12:10
bot that we have on our facebook page
12:12
you can go check that out
12:13
um and some of your points were like hey
12:15
just make sure your notification sounds
12:17
are
12:18
are down i can tell you that sales for
12:20
for myvitalc are up
12:22
from having uh uh actual live chat not
12:24
about the live
12:25
clients that have uh the chat bot people
12:28
it it’s kind of like
12:29
back in the day where people don’t want
12:31
to they they don’t want to get on the
12:32
phone with somebody i don’t want the
12:34
high pressure sale they just want to
12:35
kind of get their question answered or
12:36
it’s even like calling like a 1-800
12:38
number to get like a little more
12:39
information
12:39
yeah yeah i know i i it’s it’s certainly
12:42
a value
12:43
there are ways to set up call some call
12:46
centers have the ability
12:48
and we’re familiar we could help you out
12:49
to to get in contact with somebody to
12:51
man
12:52
your chat 24 hours a day all right
12:54
that’s just a good way to do it makes
12:56
sense call center manning calls
12:58
okay now they just need a computer
12:59
terminal yes i just said computer
13:01
terminal
13:02
uh test your chatbot pop-up system on a
13:06
different on different people like give
13:07
it to friends and family and and make
13:09
sure
13:09
really it doesn’t irritate them right
13:11
make sure it works the way
13:13
that you want to um and you mentioned
13:15
some piece in there that was about
13:17
um having a form in case nobody’s
13:19
available
13:20
and i’ve had the debate i don’t have the
13:22
data but i had i’ve had the debate of
13:25
well if there’s no chat available just
13:27
hide the bot
13:28
right but when you don’t hide the bot
13:31
and they actually have to fill out a
13:32
form
13:33
and say hey we’ll get back to you soon
13:35
we actually do get a number of
13:37
submissions on that and so it’s really
13:39
kind of a more convenient contact us
13:41
page
13:42
yeah i mean that that’s that’s what i’ve
13:44
seen in the data i mean
13:45
all things being equal make sure it’s
13:47
live but i don’t i don’t think it has to
13:49
be live i think
13:50
like a lot of people have these chats if
13:52
you’re running a small business
13:54
on their cell phone right so basically
13:56
as soon as someone messages you
13:59
right like when they see it they’ll
14:01
message you back right so it doesn’t
14:02
i’m not saying like have it vacant like
14:05
when it goes to some
14:06
email that like no one checks right but
14:08
but if it’s tied to somebody
14:10
the response time is going to be better
14:12
even from a company standpoint
14:13
yeah no that makes sense all right so
14:16
this is number four
14:17
eight digital marketing trends uh excuse
14:21
me action
14:21
steps in 2020. you don’t want to do
14:25
five i feel like i feel like we gotta
14:27
have some comments on five we gotta
14:28
we’ll get those comments
14:30
next podcast we’ll get into this a
14:32
little bit
14:33
you can you can totally get me back on
14:35
the next podcast
14:37
do you know what podcast number that’s
14:38
gonna be um 476.
14:41
seven this is six number four the rise
14:44
of micro influencers
14:49
that’s number four yeah yeah so
14:52
um really this is talking about um
14:57
people who may not have this massive
14:58
appeal but
15:00
and and you you use the example you you
15:03
use the example of of myvitalc
15:05
where by reaching out to these kind of
15:07
smaller influencers
15:08
they’re able to generate a thousand
15:10
dollars a month of revenue sorry that i
15:12
put like real numbers in there no that’s
15:14
right is that okay no that’s fine
15:16
because so you get a number of them
15:18
and you know it’s not rocket science if
15:20
you can get a an
15:22
influencer to generate a thousand then
15:23
you want 15 of those influencers
15:26
to generate 15 000 a month of income so
15:29
talk about that a little bit more talk
15:30
about maybe one or two podcasts you’ve
15:31
been on and like what you’ve seen
15:33
well so there’s a couple of things so
15:35
i’ve been on some really big podcasts
15:37
that have just kind of
15:37
blown the business up i’ve been on some
15:40
smaller podcasts that have just kind of
15:42
barely moved the needle
15:43
what i did in fact i sent an email
15:44
yesterday to one of the podcasts that i
15:46
was on
15:47
he generated like 20 sales and i’m like
15:49
hey maybe there’s some arrangement that
15:51
we can make where i can sponsor your
15:52
podcast
15:53
and get in front of your audience on a
15:55
regular basis because clearly your
15:57
audience is responding
15:58
uh and then and then you know i’m
16:00
sponsoring your podcast you’re getting
16:02
paid and then i’m generating revenue
16:04
uh so so that’s one of them all i’m also
16:06
on this platform
16:07
in telefluence yeah and that
16:10
has actually been really really good for
16:13
testimonials so
16:14
in this case the product is really good
16:16
people who try it really love it
16:18
and so what i’m getting is high quality
16:20
images of
16:22
attractive people with my product i’m
16:24
also getting
16:25
email actually there was a video that i
16:27
got today it’s like 28 minutes
16:30
but she actually chronicled multiple
16:31
days of being on the product
16:33
and how and you can physically see the
16:35
difference in her
16:37
physically it just came out it just just
16:40
arrived today
16:41
it’s way too long to be useful you
16:44
really need to go in and trim it down
16:46
but it’s it’s pretty
16:48
remarkable the results the marketing
16:49
sequence yes
16:51
well well the video needs to be cut out
16:53
right it needs to need some tlc in order
16:55
to make it
16:56
you could i think you could sequence it
16:57
really well maybe something that i sent
16:59
over to
16:59
monsoon um but but it’s really powerful
17:02
because you can see the difference and
17:04
she’s like taking it every day
17:06
and and so you can get these micro
17:08
influencers
17:09
to generate a lot of value for you so um
17:12
i i think it’s good i mean it’s it’s
17:14
really quite growing and like if you
17:15
think about
17:16
industries that don’t let you use ads
17:18
okay so the bitcoin industry the
17:20
marijuana industry
17:21
things like that um basically seo
17:25
and influencer marketing are the go-to’s
17:27
yeah for those
17:28
uh companies well and i think it’s
17:30
really
17:31
when you start getting into education
17:33
marketing right so
17:35
so what what we’re good here at in
17:37
general is
17:38
people are looking for what you do we
17:40
can put you in front of the people who
17:42
are looking for what you do
17:43
right and we do that really well in the
17:46
case of like my vital c
17:47
nobody’s looking for my vital c demand
17:50
generation they’re not even looking for
17:51
what my vital like the main
17:53
the most research aspect of the product
17:55
right the product has been shown in a
17:57
peer-reviewed published research to
17:58
extend life by 90 percent
18:00
people no one’s looking for that people
18:02
are looking for longevity
18:03
and they’re not and well people are
18:06
looking for
18:07
the signs of longevity producing the
18:09
signs of longevity and you’re talking
18:10
about
18:11
actually living longer like actually
18:14
living longer not like reducing the size
18:15
so the search
18:16
volume of longevity live longer or
18:19
whatever is abysmal
18:20
right there’s like three thousand people
18:23
a month looking
18:24
like i would say how to live longer like
18:25
i would i would go after reduce the
18:27
signs of aging like right so go after
18:29
all the skin creams all that kind of
18:30
stuff
18:31
and be like actually reduce like
18:34
like create longevity or or increase
18:37
health yeah it’s really increased health
18:39
but that’s in your cells young
18:44
[Laughter]
18:45
thank you for the testimonial uh so it’s
18:47
a really interesting situation and and
18:49
if they’re not looking for this
18:51
longevity piece and
18:52
trust me i’ve looked at the data they’re
18:54
not they’re looking for other piece
18:56
pieces that um our customers our
18:58
customers report well
19:00
mostly they believe if i live longer i’m
19:02
going to live longer
19:03
the way that my grandma or grandpa died
19:07
right with a walker potentially with
19:10
alzheimer’s like so quality increasing
19:11
quality of life
19:12
and i promise you they’re probably not
19:14
even looking for increase my quality of
19:16
life like that
19:17
those phrases and what this product so
19:20
then you’ve got to just get the message
19:21
out there and influencers is one of the
19:24
best ways
19:25
yeah so so that’s what the focus has
19:28
been on there
19:28
all right so that’s the four of the
19:30
elite
19:32
digital marketing action steps that you
19:34
should be taking
19:35
in 2020 you know i use the word elite
19:38
because
19:38
we’re we do a lot of value elites
19:42
we have a client who’s elite elite
19:45
mmm a they’re they’re doing some amazing
19:48
stuff here in houston and and it’s
19:50
pretty cool to see them
19:51
we’ll be having conversations in a
19:52
couple months about how to take
19:54
advantage of
19:55
all the national traffic that we’ve
19:57
generated for them that was a
19:59
conversation like
20:00
almost a year and a half ago i had with
20:02
them and now they’re now they’re jumping
20:03
on it
20:04
all right so uh that wraps up our
20:06
podcast uh
20:08
if you like this podcast we would ask
20:10
you to share it with three people
20:12
make sure you tune in to the next
20:13
podcast which is what 477
20:17
where we’re going to be talking about
20:18
i’ll make some grammar corrections to
20:20
uh my article that i posted on linkedin
20:22
and change the title
20:23
and change the title before then
20:27
if you’re looking to grow your business
20:28
with the largest simplest marketing tool
20:30
on the planet the internet call e-web
20:32
results for increased revenue in your
20:34
business
20:34
and you can call us at 713-592-6724
20:38
we were actually filmed live here at
20:41
what is it 13
20:42
105 northwest freeway houston texas
20:46
77040
20:47
uh if you want one fifteen trans spot
20:50
yeah five fifteen
20:51
five fifteen yeah it’s not first one
20:52
fifth floor um if you want transcript
20:54
video or audio of this podcast
20:57
if you can’t find it on our website
20:58
reach out to us and we’ll figure out how
21:00
to get that
21:01
over to you now you guys have made us
21:03
the most popular internet
21:04
marketing one of the most popular
21:06
internet marketing podcasts on itunes
21:07
and the most popular seo podcast on
21:09
itunes
21:10
thank all of you all so we are going to
21:13
be going after
21:14
um you know marketing podcasts yep and
21:16
small business podcasts
21:20
it’s on our radar thank you guys so much
21:23
until the next podcast my name is chris
21:24
burris
21:26
bye bye for now
21:30
[Music]
21:35
i literally just tried to highlight by
21:37
going from the start of the sentence to
21:39
the end of the sentence
21:42
you know how you’re on a computer i
21:45
literally just went
21:46
oh that’s oh that doesn’t work
21:48
[Laughter]
21:51
that’s hilarious shooting we’re ready
21:53
we’re shooting are you going to eat
21:55
you’re going to eat don’t don’t eat

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