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#482 - Top 12 Tips From Someone Who Has Been Working from Home for 12 Years by Ron Lieback
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Home » Podcast » 2020 » #482 – Top 12 Tips From Someone Who Has Been Working from Home for 12 Years by Ron Lieback

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Video Transcript
00:00
[Music]
00:10
hi and welcome to the seo podcast
00:12
unknown secrets of internet marketing my
00:14
name is chris burris one of the owners
00:15
of e-web results
00:17
my name is matt bertram one of the
00:19
owners of ewr digital
00:22
or e-web results also known as e-web
00:24
results we are we are in
00:26
it was with the ewr south it stands for
00:28
right we are in covid lockdown
00:30
um this is another podcast i honestly as
00:33
i was putting together content for
00:35
for this one i felt like it was still
00:38
too i don’t know about you man but i
00:39
felt like it was still too early to just
00:41
like
00:41
jump back directly into seo content like
00:44
we’re still
00:45
you know maybe we’re three four weeks
00:47
into it depending on what part of the
00:48
country what part of the world you’re at
00:50
but i still feel like we need to
00:51
continue to talk about you know the
00:53
experiences that people are having on
00:55
kovid so
00:56
this may be our last kind of coveted uh
00:59
uh
00:59
uh um subject podcast um but i i don’t
01:03
know about you
01:04
it feels a little too early to just jump
01:06
right back into seo only stuff what do
01:08
you think man
01:08
well so interestingly enough probably
01:12
probably about three weeks ago um i got
01:15
an ad set up and started running it
01:17
that was um the chinese sign for like
01:20
crisis and opportunity
01:22
and uh i started running that ad and it
01:25
wasn’t well received
01:27
um so i turned it off i think
01:30
so i think that um they’re
01:34
uh you gotta look at the psychology
01:37
of um you know the entire world
01:40
i guess right now and understand
01:44
where they are in the cycle and we’ve
01:46
been talking a lot about
01:48
uh mindset uh the last podcast i
01:51
interviewed a lady by the name mallory
01:54
that has a mindset podcast i thought it
01:57
was appropriate
01:58
um and we were even talking with our
02:00
team earlier today
02:01
about motivation right and why we now
02:04
have a lot of time
02:06
and there was a lot of things that were
02:07
on the shelf but we need to have the
02:09
right motivation we need to get the
02:10
right sleep we need to
02:12
uh take care of ourselves eat healthy
02:14
work out get some sun
02:16
uh to help us give us the energy to do
02:18
the things that we need to do and
02:20
and i think uh it’s really appropriate
02:22
to uh discuss
02:24
kind of what people are going through
02:25
right now and kind of address that a
02:27
little bit more because that
02:28
is a factor that goes into long-term
02:31
success
02:31
with uh digital marketing or anything
02:34
really is you gotta
02:36
uh yeah ninety percent of jobs showing
02:38
up right
02:40
and so what is one of the things that
02:41
we’re doing we are all working from
02:44
home home so we we chosen our article by
02:47
uh ron liback
02:48
uh before we jumped into that we do want
02:50
to let you know
02:52
matt and i despite not being in the same
02:54
location we are both broadcasting live
02:56
from houston texas
02:57
and matt and i we are your results
03:00
now is there a delay chris is there a
03:02
delay here i don’t
03:04
know is there a delay there may be a
03:07
little bit of a delay
03:08
and so we’ll be like those professional
03:10
reporters
03:11
when i hand it off to you i’ll go quiet
03:13
and then you’ll just look like you’re
03:14
being quiet for too long
03:15
and then you’ll pick it up okay because
03:18
because really you were like we’re
03:19
working from
03:20
and for anybody that’s just listening he
03:22
raised his hands and did like
03:24
spirit fingers and i was like what
03:27
working from home
03:28
yeah so um that was fun so if there are
03:32
delays uh it is it is uh
03:34
well maybe it’s already it’s due to my
03:36
internet maybe it’s due to my internet
03:38
like you can throw me under the bus i’m
03:40
not hardwired in
03:41
like i said we’re covering uh an article
03:43
by ron liback
03:45
um great article top 12 tips from
03:47
someone who’s been working
03:49
from home for 12 years so he’s had
03:52
an entire year to put together each one
03:55
of the tips in this and so we want to
03:57
jump through this
03:58
um i did want to read a review that we
04:01
have we have an amazing show
04:02
and there’s no way we’re going to be
04:03
able to time this together so i’m going
04:05
to extend it
04:06
i’m going to say it is five stars
04:14
um it’s from rydal b that’s the handle
04:17
and it’s tactical seo strategies and an
04:19
entertaining duo
04:20
keep up the great work fellas uh tiff to
04:23
you rydel
04:24
uh we really appreciate you and
04:26
appreciate all the audience
04:29
as i was digging through a bunch of
04:30
articles i did notice uh there are a
04:31
couple interesting facts
04:33
one of them one article that i thought
04:34
was interesting was about reviews
04:37
and how many reviews are fake and this
04:40
that yeah you know i know you love
04:41
statistics matt this one really stood
04:43
out
04:44
on amazon 90 of bluetooth
04:48
product reviews are fake
04:51
interesting i did not know that 90
04:54
that’s a
04:54
that’s a lot of fake reviews if you’re
04:56
looking for bluetooth products
04:58
be careful relying on the reviews
05:01
and you’re on amazon uh it was just an
05:03
interesting article that
05:05
that about how much fraud it is he
05:07
actually outlined all the different
05:08
types of fraud it’s really fascinating
05:09
article
05:10
um i don’t know if you know this matt
05:12
google is slashing their marketing
05:13
budget by
05:14
50 google is
05:18
yeah so the money they’re spending on
05:20
their marketing
05:22
down 50 how much market share
05:25
does google have um so i’m not sure
05:28
i’m sure this is my guess would be that
05:30
this covers
05:32
everything this is just a guess i really
05:34
didn’t dig into that all their other
05:35
products not just search
05:37
yeah yeah so like the pixel the
05:41
ad yeah so everything so um but they’re
05:44
dropping it now they’re saying
05:45
you know that’s that’s their take on it
05:48
um i think
05:49
i think that if you’re doing the right
05:50
advertising you actually should be
05:52
increasing your advertising right now
05:54
because uh it’s
05:55
it’s it’s well okay so
05:59
so with that being said you know who is
06:01
not advertising right now that i
06:03
truly believe should be crushing it
06:06
on all channels right now advertising
06:10
walmart bot jet fan sanitizer well no
06:13
walmart bought jet
06:15
and they have a online uh they have
06:18
their online application that competes
06:21
uh with amazon and it’s actually up 30
06:24
uh in signups but amazon’s kind of slow
06:29
right amazon’s kind of slow shipping
06:30
this stuff like
06:32
i believe walmart should be dumping
06:35
money in
06:36
advertising if i were them walmart
06:40
take a listen well maybe maybe they’re
06:42
trying to avoid the challenge of if they
06:44
dump a bunch of money so maybe they’re
06:46
sprinkling it through around the country
06:48
where maybe close to where their
06:49
warehouses are because they could
06:50
quickly run into the same issue i
06:52
literally had a piece of uh
06:54
of studio equipment that uh that was
06:57
scheduled to arrive
06:58
may 5th right so right now we’re on the
07:01
24th
07:02
on the 20th i cancelled that order
07:04
ordered the exact same thing
07:06
from the same person and it’s going to
07:08
be here on
07:09
the 28th right so there’s just a lot of
07:12
like
07:13
amazon’s doing having to do a lot of
07:14
things shifting i think they hired a
07:16
hundred thousand people
07:17
and i think they’re about to hire
07:19
another 75 000 people
07:21
yeah well i’m just i’m just saying if
07:22
you’re competing with amazon right now
07:24
and and they’re having delays it’s a
07:27
really good opportunity
07:28
to one get into the market and to grow
07:31
market share and
07:32
walmart has the ability i believe to
07:35
scale
07:36
they have the logistics like to do that
07:39
so this should be their opportunity to
07:42
shine and i have not seen
07:44
one walmart like app ad you know on
07:48
on television on uh social media
07:52
on you know any any platforms that have
07:55
a screen on them
07:56
you know that was just my observation if
07:59
i was a competitor that’s what i would
08:00
be doing
08:01
with what amazon’s experience because
08:03
they’re the they’re they’re really
08:05
becoming the sole beneficiary
08:07
to a large degree of everything that’s
08:08
going on right now yeah again
08:10
article by ron liebeck top 12 tips from
08:13
someone who has been working from home
08:14
for 12 years um one of the things he
08:17
points out is like uh
08:19
uh for for employees who typically spend
08:21
40 hours in the office working from home
08:23
has escalated anxiety and confusion i
08:26
think
08:26
i think we can agree with that right
08:28
like that seems
08:30
uh pretty true uh self-quarantined
08:32
mandates during this global crisis
08:34
the anxiety and confusion confusion
08:35
intensified day by day
08:37
not only that if you’re if you’re or
08:39
somebody who didn’t already have
08:41
a camera you can’t get one right now um
08:44
there are the pricing is through the
08:46
roof you’d like 300
08:48
for a 35 camera on ebay or amazon
08:56
sorry yeah we are talking over each
08:58
other sorry about that i’ve heard the
08:59
price of pizzas gone up i haven’t
09:01
ordered any pizzas but i’ve heard the
09:03
price of pizzas gone up so it’s a supply
09:04
and demand thing
09:05
yeah well yeah it’s yeah it’s the whole
09:08
and then the grocery stores
09:10
like everything is just topsy-turvy
09:12
right like so
09:13
we all used to eat at least some amount
09:16
at a restaurant
09:17
in houston apparently it’s more than
09:18
most places in the world we actually eat
09:20
out
09:21
i don’t know seven six or seven times a
09:23
week um
09:24
is the houston average it’s pretty high
09:26
um but now all those people
09:27
aren’t eating at the restaurants so now
09:29
they need more groceries and that’s
09:31
what’s really significantly impacted the
09:33
grocery stores
09:34
um and we could throw a toilet paper
09:36
joke in there but i feel like that’s
09:38
been overdone so
09:39
um all right so ron liebeck he says his
09:42
mission is to take on free
09:43
his mission at one point in his career
09:45
was to take on freelance writing full
09:47
time
09:47
and for and this forced him this is i
09:50
think
09:50
important it forced him to learn time
09:53
management skills
09:54
and it said it took six months of self
09:57
training in productivity habits so
09:58
there’s really two keys things he’s
10:00
saying
10:01
time management productivity habits and
10:03
then he emphasizes
10:05
yes it took him six months uh
10:07
unfortunately we actually don’t have six
10:08
months we need to be productive
10:10
immediately so here’s the 12 ways
10:13
uh the first one is set up a daily
10:15
routine uh by planning your week
10:18
matt do you want to talk a little bit
10:19
about that uh
10:21
planning your week is super important i
10:23
think that um
10:25
you know when you’re when you’re
10:27
managing your weekend like i think a lot
10:29
of people come into the office
10:31
that’s so cool for any of that you that
10:33
don’t know chris has a green mug on a
10:35
green
10:36
screen background and it’s invisible um
10:38
it’s really pretty cool
10:40
anyways um yeah youtube make sure you
10:43
subscribe and follow
10:45
absolutely um if you don’t plan your
10:48
week you’re not very productive period
10:50
okay um there’s a lot of people that
10:52
come into the office
10:54
and then they just grab at stuff uh to
10:56
work on
10:57
and they don’t know what to work on next
10:58
and they’re failing to plan
11:00
and they’re just working what hits them
11:02
they’re not prioritizing
11:04
uh they don’t have a game plan typically
11:08
uh when i was growing other teams what i
11:11
would do
11:11
is they would have a daily activity
11:13
sheet which we do
11:14
due to time tracking but have a daily uh
11:17
daily activity sheet that they turn in
11:18
at the end of the week so it sees how
11:20
productive you are
11:22
and then um what your tasks are for next
11:24
week
11:25
have that all outlined so um one of the
11:28
things i like to say is you treat your
11:30
week
11:31
like um maybe 10 different half an hour
11:34
or half day segments right so it’s like
11:36
10 different segments
11:38
and so if you’re not having a good day
11:39
in the morning take that break during
11:41
lunch come back and treat it like
11:44
it’s a fresh start right and um
11:47
you know so so i typically do that
11:49
that’s kind of how i
11:50
you know uh train our team to to do it
11:53
um also
11:54
typically three big things three big
11:56
things a day or three big things a week
11:58
depending on the size of the project
12:00
if you knock out the most important top
12:02
three things every day
12:04
um or every week you’re gonna be moving
12:06
the ball down the
12:07
field and you to focus on that a lot of
12:10
people and eating your frog first right
12:12
i i think it’s
12:13
really important to take care of the big
12:15
tasks and then the little tasks
12:17
um move a lot faster and do the big
12:20
tasks
12:21
first thing tackle it when you’re when
12:22
you’re fresh and so
12:24
um i think time management drives
12:27
productivity
12:28
uh and also it enhances motivation so
12:30
yeah plan that week and remember when
12:32
they talk about eat the frog
12:34
it’s not necessarily like i think you’ve
12:35
got a good plan it’s not necessarily
12:37
that
12:38
big project it’s actually the project
12:40
that you
12:41
okay one maybe you you find yourself
12:44
keep pushing off
12:45
right so like you keep pushing it off so
12:47
like eat that frog first maybe it’s a
12:48
little tiny task that you just don’t
12:50
like to do
12:51
eat that first i think that’s really
12:53
good i would also say there’s a really
12:55
interesting study about routines um
12:57
and and this is all like through a
12:59
conversation i had with a buddy of mine
13:01
i was drinking beers
13:02
and he was talking about i know this is
13:05
a uh can be a challenging subject but
13:07
um it was talking about those people who
13:11
tended to survive jewish concentration
13:13
camps or concentration camps in general
13:16
and it was people who had routines so
13:17
that person who got up
13:19
shaved every day like if you’re in this
13:22
horrible environment you might look at
13:23
that person and go why are you even
13:24
doing that
13:25
and it’s those people who have this
13:27
routine who have that next step
13:29
um to work towards uh who are the
13:32
and a lot of the points in here will
13:34
actually support this
13:36
are the ones who who made it out right
13:38
uh
13:39
i i hope that parallel doesn’t it well i
13:41
think that that’s a pretty serious
13:43
uh topic to be drinking beers talking
13:46
about
13:48
it was not a light-hearted conversation
13:50
to be sure
13:52
um but yeah ha ha ha so get up you know
13:55
if okay if you’re gonna leave your
13:56
pajama pajama bottoms on
13:59
at least put on a shirt right like a
14:00
t-shirt or something
14:02
um that that fits that mode so yeah
14:04
there you go eat sleep
14:05
seo so put so you’re doing that
14:08
get up get your teeth brushed make sure
14:10
you’re gonna turn on your camera and so
14:12
have
14:12
these routines and you’ll see that a lot
14:15
of this goes uh
14:16
that goes forward with these next steps
14:17
the next point uh
14:19
again these are top 12 tips from someone
14:21
who’s been working from home for 12
14:22
years
14:23
do not multitask it’s this multitasking
14:26
is the world’s greatest fallacy
14:28
um by the way man i don’t know if you
14:30
know this uh do you know that women are
14:31
actually better at multitasking than men
14:34
i do i
14:35
i hear that they’re better at everything
14:36
[Laughter]
14:38
oh a wise man he listens to his wife
14:42
um yeah just know that multitasking is
14:45
is not a good thing um i think that like
14:48
right after this
14:49
well a couple down we start talking
14:51
about a little bit about email
14:52
but when you’re bouncing from one
14:54
project to the next the studies are
14:56
clear
14:57
there’s no doubt about this you can’t
14:59
even make the argument that you’re the
15:00
one person who can actually do
15:02
multitasking
15:03
uh because of all the research when you
15:05
hop from one project to another
15:07
you actually lose time if you were to
15:09
finish that project
15:10
in its entirety and then move on to it
15:12
you’re missing all the lost productivity
15:14
time between the hop
15:16
um and sometimes that productivity time
15:18
can be a lot more draining than whatever
15:20
the 15 seconds or a minute that it takes
15:23
to transfer for it to
15:24
transition from one project to another
15:26
so so don’t multitask i don’t know matt
15:28
if you’ve got any kind of things to add
15:30
there
15:30
yeah i i would say um i definitely
15:34
don’t multitask i um don’t
15:38
check my email like i batch check my
15:40
email i’m not constantly checking my
15:41
email i know that
15:42
that that’s kind of a hindrance for uh
15:45
some people
15:46
i typically focus on what’s right in
15:49
front of me i dive into it
15:50
and and i knock it out and that’s why i
15:53
feel like i’m making a lot of progress
15:55
now i typically do have the list of all
15:57
the things i need to do
15:59
um whether it’s a trello board uh
16:01
whether it’s in teamwork whether it’s
16:03
on a piece of paper next to me or on a
16:05
whiteboard i have those tasks and also i
16:08
know when
16:09
uh something else becomes a higher
16:11
priority or if there’s a meeting that’s
16:13
set up
16:14
to make sure i don’t miss it but
16:16
typically when i’m working on something
16:18
i’m working on that one thing and it’s
16:22
prioritized as the most important thing
16:24
i need to be doing now
16:25
even though other stuff could be burning
16:28
um
16:28
i try to make sure that i’m i’m
16:31
assigning or juggling or sending an
16:33
email so people know hey
16:35
i’m working on that i’ll get back to you
16:37
like i like one of the big things is
16:40
uh sometimes people don’t like to uh
16:43
respond to an email until
16:44
a task is completely finished and i let
16:48
them know hey
16:49
i got your message it’s in the queue and
16:51
i’ll circle back with you
16:52
in you know 24 hours or whatever
16:56
so i can stay on the task that i’m
16:57
working on but i
16:59
always work on i guess the thing that
17:01
i’ve used the highest priority at that
17:03
time
17:04
and other stuff is going to be
17:07
languishing a little bit
17:08
but i make sure if there’s something
17:10
that i need to jump that becomes the
17:12
higher priority task
17:13
i shift to that but i’m only working on
17:16
one thing at a time and and you got to
17:18
kind of sometimes zone it out one of the
17:20
things i do
17:21
is i always listen to like edm uh
17:24
music that has no words and that like
17:26
puts me
17:27
in this like productive time frame so i
17:29
put headphones on
17:30
and i’m working on unless i’m
17:32
interacting with somebody uh
17:34
and that typically like kind of paddles
17:36
a lot cues me in
17:37
to say hey now it’s time to get
17:40
productive
17:40
so yeah yeah no i’ve certainly done that
17:42
at times where i’ve had
17:44
kind of whatever i needed to get my head
17:46
put my head down
17:47
uh have even blared music and and that
17:49
can work in some instances
17:51
ironically i was just lecturing my
17:52
daughter today how she can’t have
17:54
you know children’s music in the
17:56
background while she’s doing her
17:57
schoolwork
17:58
um so i don’t know exactly how that fits
18:00
in because there’s two of us who will
18:02
actually do it
18:03
um i think you just got to be aware that
18:05
you’ve got to know what you’re doing and
18:07
be aware of what you’re doing
18:09
and really try not to multitask i’ve
18:11
recognized in you matt from
18:13
from when we first met that you’re
18:14
really good at like blocking out time
18:17
staying focused on the right thing and
18:18
then you know switching to the next
18:20
switch so
18:20
um so you know i think you’re a little
18:22
bit ahead of me in in that
18:24
arena so one other one the next
18:28
all right so one other quick thing that
18:30
i think uh is interesting and this was
18:32
some article or study or something that
18:35
i read
18:36
um that there are some people uh
18:39
that are very active minds okay and
18:42
chris this might go back to your
18:44
daughter
18:45
um if they’re a very active individual
18:48
putting on that
18:49
music that creates a little bit of that
18:51
chaos or that
18:53
like that movement um actually helps
18:56
center
18:57
noise yeah like because there’s some
19:00
movement going on
19:01
that actually gives the person that that
19:04
needs that
19:06
uh that that focus or attention to dive
19:09
into whatever they’re
19:10
doing like i i did read that or uh
19:12
somewhere and
19:13
and i thought it was it kind of hit me
19:15
because i do like to
19:17
some people need it completely silent
19:19
but i actually like to have
19:20
kind of some music going on and that’s
19:22
why i don’t like words because then i’ll
19:24
like focus on the words
19:25
but if i have some kind of activity
19:27
going on
19:28
then i can zero in on whatever it is i
19:31
need to do
19:32
so yeah yeah so yeah i think it does
19:35
depend on your wiring and that has a
19:36
little bit of self-awareness
19:38
all right so number three block time for
19:40
specific projects and this really it
19:42
goes back to the compliment i just gave
19:44
like where you block time i i know
19:46
you’ve got a couple of strategies where
19:48
you’ll
19:48
sometimes just break the day into two
19:50
pieces and make sure you’re knocking out
19:51
a lot of good stuff in one piece and
19:53
then the other piece
19:54
and then you’ll break it down even in
19:56
even further uh
19:57
in in this case uh ron talks about
19:59
breaking it down into like
20:01
hey i’m going to answer emails at this
20:02
time i’m going to do conference calls at
20:04
this time i’m going gonna have a lunch
20:05
work
20:07
working out right so go have lunch and
20:09
then go work out
20:10
uh and then have periodic breaks to
20:12
freshen the brain
20:13
um so so you wanna talk a little bit
20:15
about how you tend to break your day up
20:18
yeah i know i i kind of mentioned a
20:19
little bit before earlier i think that
20:22
uh certain people do good with really
20:24
regimented things
20:25
uh for me uh i’m not as good
20:29
at planning out exactly how long
20:31
something’s gonna take me
20:32
and so um you know typically
20:36
i and i want to kind of try to complete
20:38
that task unless i get kind of exhausted
20:40
on that
20:41
um and so i i you know i i used to work
20:44
out at the same time
20:45
every day uh for sure um but i think
20:49
that
20:49
for me i need a little bit more elax
20:52
elasticity
20:53
in in the day to make sure sometimes uh
20:57
projects run long but i think for a lot
20:59
of people that really regimented if
21:01
you’re doing
21:02
smaller kind of tasks not so much like
21:04
strategy or
21:05
you know kind of bigger project work it
21:08
works really really
21:10
well and yeah i think breaking uh
21:13
your tasks up by hey i’m going to do
21:16
this from this time to this time
21:17
this time of this time is actually
21:19
absolutely helpful to make sure you
21:20
actually work on it
21:21
i definitely do that with setting
21:22
meetings internally hey we need to talk
21:25
about this project
21:26
and we’re going to do it at this time
21:28
and we’re going to get some action steps
21:29
to come out of that
21:30
and um that that tends to work really
21:33
well but yeah three
21:34
three three big things a day breaking
21:36
the part in the
21:37
two days because you can always reset is
21:40
is certainly helpful very cool all right
21:42
so the next is
21:44
e and you mentioned this earlier email
21:46
is the enemy
21:47
of productivity um i think i think
21:51
email is one of those things that feels
21:53
like you’re doing stuff and
21:55
let’s be realistic you are doing stuff
21:57
but it is is it really the productivity
21:59
stuff is the really productive and
22:01
valuable is it the frog
22:02
email’s not the frog that you need to
22:04
eat not the thing that you’ve been
22:06
uh that you haven’t been accomplishing
22:08
uh it’s the thing that
22:09
really distracts you and make you feel
22:11
like you’ve had a pseudo-productive day
22:13
he even talks about on my creative days
22:16
when i do much writing or thinking
22:17
through business strategies
22:19
i check and respond to email twice
22:21
spending about 15 minutes
22:22
of each of those times so once around
22:25
noon and then once around 5 p.m on
22:27
creative days
22:28
so this is my viewpoint on email uh and
22:31
it’s
22:32
it’s evolved right um but my viewpoint
22:35
on email right now
22:36
is you know you have typically four
22:39
hours
22:40
maybe you know six hours to respond to
22:42
something
22:43
where it where it’s professionally
22:45
acceptable
22:46
um and so you know you’re not gonna miss
22:50
out on that
22:51
and if someone really needs to get in
22:53
contact with me
22:54
they’re gonna live chat me uh or they’re
22:57
gonna call me or they’re gonna text me
22:59
or they’re
22:59
they’re gonna get in touch with me
23:01
because email
23:03
is the the passing of
23:06
information i believe um it’s not
23:10
like live conversation right like so
23:12
even like different social media apps
23:14
like like you post something on facebook
23:17
it’s almost like passive
23:19
right uh but if you’re posting something
23:21
on chat or you’re talking with somebody
23:23
on chat or twitter or
23:24
snapchat or whatever it’s real time
23:27
right
23:28
um and so i look at email as like a
23:31
passive communication
23:33
uh and so you know i have time to
23:35
respond and if you’re
23:36
uh sending me an email and you need
23:38
something urgently
23:39
like copy x xyz person on this right
23:43
um so so i i don’t feel that when i
23:46
check emails sometimes beginning of the
23:48
day
23:48
end of the day only that i’m really
23:50
missing anything
23:52
because they know that i’m not actively
23:55
checking it and they know how to get a
23:56
hold of me and that just
23:57
comes down to setting expectations and
23:59
again email
24:00
to a certain degree is now you know uh
24:03
really
24:04
the tool of marketers uh more than
24:06
anything else
24:07
and most of those emails are irrelevant
24:10
and
24:10
um you know their their sales sales and
24:14
any
24:14
any kind of client is going to know
24:15
really uh how to how to get a hold of me
24:18
or
24:18
anybody on my personal network so i have
24:21
actually chris
24:22
uh i i feel like oh sorry
24:25
the last thing i can tell you um and
24:28
this is for
24:28
everyone out there um i
24:32
uh don’t check my voice
24:35
messages on my phone and i have
24:38
uh look at that 333
24:44
unre unlistened to voice messages
24:47
on my phone right now
24:51
so text message is definitely better
24:54
there’s other ways that are better to
24:55
get a hold of me but i think that
24:57
on any medium where uh marketing or
25:00
you know that’s the phone robobots are
25:02
blowing me up
25:03
like it’s not like like i don’t even
25:06
feel like it’s necessary to
25:07
answer the phone you know unless i’m
25:09
waiting for some kind of call
25:11
or something like that so that that’s
25:12
how i feel about email go ahead
25:15
yeah yeah i i can tell you at least
25:17
twice this week
25:18
um i’ve i’ve had i’ve seen
25:21
email signatures which say hey i only
25:24
respond to my emails at like
25:26
one o’clock and five o’clock if you need
25:28
to get me get a hold of me faster then
25:30
you probably know how to do that
25:31
otherwise just know that i’ll respond in
25:34
a in a professional timely manner so
25:36
um that’s probably a good signature to
25:39
have on your email so
25:41
so you’re managing the expectation of
25:43
people and really
25:44
let’s be honest in in a lot of sense
25:46
that’s probably managing your own
25:47
expectation of how quickly you want to
25:49
respond because if you’ve got a message
25:51
at the bottom of your emails that say
25:53
i’m not checking until one or five if
25:55
you happen to check
25:56
at i don’t know three you know you know
25:58
what i should just mark that as
25:59
unread and come back at five because
26:01
that’s what i’m trying to get myself to
26:03
do and you’ll be
26:03
a lot more efficient so um so yeah
26:06
email is the enemy of efficiency or
26:09
productivity
26:11
uh number six is kill social media
26:15
i don’t know if email is more an enemy
26:18
of productivity
26:19
than social media i would argue that at
26:22
social media
26:23
because at least with the emails you’re
26:25
kind of interacting with clients
26:27
interacting with team members
26:28
and there’s stuff that gets like moved
26:30
further down the road
26:32
uh if you’re on social media unless
26:34
that’s your job
26:35
which puts you know like ewebs in a
26:37
unique situation because we actually do
26:39
need our team members to kind of be
26:41
aware of social media
26:43
understand like what’s the trends and
26:45
things like that and so we can’t
26:46
like just lock it down if i if i owned a
26:49
business where
26:50
social media wasn’t that important um
26:53
for some of our clients we’ve
26:54
helped them lock down social media uh in
26:57
orthopedic surgery center right because
26:58
they don’t need
27:00
social media there uh but i think social
27:02
media
27:03
yeah like we’ve we’ve had debates on
27:05
websites
27:06
of how prominent should the facebook
27:08
link be on a website should there be a
27:10
facebook link yeah you should have a
27:11
facebook page and you should be
27:13
doing social things on your facebook
27:15
page um
27:16
but if you put it at the top and
27:17
somebody’s like oh i wonder i wonder
27:19
what
27:20
xyz company does on their facebook
27:23
profile that customer or prospect
27:26
may never ever come back very true
27:30
i think that um we’re in a unique
27:33
situation we have a unique lens that we
27:35
look through because
27:36
uh social media is part of our product
27:38
offering right and
27:40
um we’ve recently brought that back with
27:42
what has gone on we
27:44
uh really uh social media since the
27:47
algorithm changes
27:48
uh it’s a lot uh more kind of community
27:52
management
27:53
than anything else and and that uh
27:56
component
27:56
they have to understand your business so
27:59
well
27:59
they really need to kind of be in your
28:01
office one of the debates we had about
28:03
social media as a business is you know
28:06
it’s it’s something that people give lip
28:09
service to so they put
28:11
somebody as the mouthpiece of their
28:13
company that maybe
28:15
is it should almost be the most
28:17
connected highest paid
28:19
person at the company because they have
28:21
such a voice
28:22
on different channels so really social
28:25
media is unique
28:26
it depends if you’re a content producer
28:28
or you’re a content consumer
28:30
um i tend to consume uh my
28:33
uh social media just like email like
28:36
there’s two times
28:37
in the morning at night right and and
28:39
anything else is
28:40
is kind of business uh related um the
28:44
data shows that you know starting to be
28:46
thursday friday around lunchtime
28:48
uh social media is quite quite big and
28:51
it depends on the different channels but
28:53
um social media is a conversation
28:56
it is a great way to do business to
28:59
connect with people i
29:00
i was actually in in my last business uh
29:03
was one of the first people on linkedin
29:06
and i was on linkedin all day every day
29:08
for you know eight ten hours a day
29:10
and i was actually social media
29:13
exhausted
29:14
when i went home so i uh didn’t get on
29:17
other platforms and i wasn’t
29:19
very social um so you need some balance
29:21
in that but i think
29:22
just social media is like anything like
29:25
everything’s good in
29:26
kind of a healthy doses
29:30
so i like you i like your story of
29:32
linkedin because you were on
29:34
at that time linkedin was brand new and
29:37
really
29:38
you were in the recruiting industry and
29:40
the only reason that anybody ever
29:42
got onto linkedin was really like oh
29:44
this is the new way to brush up my
29:46
resume so it was like hey matt here’s
29:48
another prospect
29:49
hey matt here’s another person i think
29:50
that’s just a cool time to have been in
29:52
that environment
29:53
yeah i can tell you that i actually had
29:56
alerts set up
29:58
and in the different industries that i
30:00
had jobs to recruit on
30:01
um uh you could put in parameters
30:04
right and then anybody signing up for
30:07
linkedin at the time
30:09
it was just really your resume online
30:11
and then you could tell
30:12
based on how they filled it out right so
30:14
i i’d get an alert
30:16
the resume uh would be the right person
30:19
right age group right
30:21
you know job description and either they
30:23
would fill out their
30:25
profile by just putting their job and
30:27
like no description or if they kind of
30:29
really filled out that description i
30:31
knew they were interested and
30:33
just those small linkedin alerts uh for
30:36
for a time period made
30:39
made me a ton of money um because it’s
30:42
all about
30:43
buyer behavior and user intent and
30:45
getting to that person at the right time
30:48
with the right conversation in their
30:49
head and like if you just call people
30:51
cold call people
30:53
uh and you’re a recruiter they never
30:55
wanted to talk to you
30:56
okay like like because they didn’t need
30:58
what you had right then
31:00
but when they needed you they were your
31:02
best friend right and
31:03
and that helped kind of sift through
31:05
that for me and you were your best
31:07
friend
31:07
yep so it was it was quite nice uh for
31:10
for quite a while
31:11
so all right well we’ve gotten halfway
31:13
through this this this is again from
31:14
ron liebeck top 12 tips for someone
31:17
who’s been working from home for 12
31:18
years
31:19
uh and we’re we’re going to run out of
31:21
time if we keep going so we’re going to
31:22
split this into two podcasts
31:24
uh what i’d like to do is say hey if you
31:26
liked this podcast or any of our
31:28
previous podcasts
31:30
why don’t you go share it with three
31:31
people and and maybe what you should do
31:33
is
31:33
psycho us share like follow
31:38
now i know that that’s a little delayed
31:42
um i i i would say if you like this
31:45
podcast
31:46
i would encourage you to go to best seo
31:48
podcast dot com
31:50
and check out some of our old podcasts
31:52
that’s the website behind me
31:54
well you can’t see the domain but yes
31:55
that’s what it looks like
31:57
um best seo seopodcast.com
32:00
um we are going to be adding a number of
32:02
resources to that page
32:04
um we are uh building the
32:08
online component of the business uh
32:11
together
32:12
uh right now like a lot of people have
32:14
requested hey i want to learn about
32:15
email marketing well we’re putting
32:16
together
32:17
playlists for that of hey here here are
32:19
the podcasts
32:20
you need to listen to um we are coming
32:23
up with
32:24
uh some productized seo packages
32:28
some smaller consulting packages outside
32:31
the agency
32:32
um really trying to make that site as a
32:35
resource more interactive we’re going to
32:36
be adding
32:38
news like all top to it there’s a lot of
32:40
things that are coming down the pike
32:43
and i would encourage you to check it
32:44
out i would ask
32:46
um if you do like what we’re doing with
32:49
the podcast
32:50
uh and and you have been listening to it
32:52
for a while
32:53
consider uh our patreon account if you
32:56
scroll down on the home page
32:57
uh to kind of two-thirds down the home
33:01
page
33:02
chris is going back and forth for any of
33:03
you that aren’t watching this
33:05
it’s pretty hilarious uh you know kind
33:08
of support us so
33:10
support us with the patreon account also
33:13
uh
33:13
we are looking for software sponsors
33:17
uh right now uh and the podcast has
33:20
uh over 50 000 downloads a month so if
33:23
you know anybody
33:24
that might be interested that has a
33:26
software we do want to vet the software
33:29
out and test it out
33:30
we will start offering sponsorships on
33:34
the podcast so
33:35
we would ask you to help get the message
33:37
out there
33:38
but just know uh for all of you out
33:41
there
33:41
that are doing it yourself um we’re
33:44
gonna have a lot of other offerings for
33:46
you
33:47
excellent well um also if you’re you’re
33:49
interested in growing your business with
33:51
the largest simplest marketing tool
33:53
on the entire planet the internet
33:57
call you up results for increased
33:58
revenue in your business our phone
33:59
number
34:00
is
34:05
live at two 713-592-6724 uh so we won’t
34:07
mention those locations because they’re
34:08
our homes uh the transcript video and
34:12
uh in of this podcast are available on
34:14
the website best seo podcast
34:16
and like matt said um you can support us
34:19
in two ways the patreon account is one
34:21
way
34:21
at the bottom of the page the best seo
34:24
podcast and the other one
34:25
is to just share this like that consider
34:28
that a way of paying us or repaying us
34:30
uh for any good content that you’ve
34:32
gotten from us uh we would
34:34
like some reviews right you guys maybe
34:36
have a little bit more time maybe
34:37
uh in this day and age uh you can go to
34:41
ewebresults.com
34:42
g plus well they’re they’re they’re not
34:45
back yet
34:46
like they said that they’re back they’re
34:47
not back yet so
34:49
so so leave them on facebook
34:51
facebook.com
34:54
best seo podcast there you go
34:57
and then you can also find us like on
34:59
twitter twitter.com
35:02
[Music]
35:03
i’m not on twitter that much find me on
35:05
linkedin
35:07
i’m on linkedin on linkedin
35:11
but please uh share it leave a review if
35:14
you can
35:15
on our facebook page uh and then you
35:17
know if you’d like to donate
35:18
some coffee to fill this coffee mug that
35:20
looks really cool on a weird
35:22
green screen then um you can you can do
35:25
that by going to our patreon account at
35:27
the bottom
35:27
of the podcast page best seo podcast
35:30
well
35:31
that wraps up this podcast we’ll be back
35:33
shortly to do another
35:34
uh to wrap up the the next six items uh
35:38
patif to ron my back uh top 12 tips for
35:41
someone who has been working from home
35:42
for 12 years
35:43
good advice and and great input from you
35:45
matt
35:46
until the next podcast my name is chris
35:48
burris my name is matt bertram
35:50
bye bye for now

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