6 Quick Tips to Improve Landing Page Conversion Rates by The AdVenture Media Group #311

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 311. Over the head living at 11. Yeah. As always, we do have a tip from our previous podcast, and our tip is design display ads based off your target audience. Look, if you know your target audience is looking for a certain type and they respect a certain color and a certain language, do your display ads with the same messaging. Tip from podcast 310. All right. Please remember, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood top position snatchers. And our mantra is, don't be a douche. Do not be a douche. It's not a good look. It is a bad look. We have a good article that we're going to discuss today. And that article is, six quick tips to improve landing page conversion rates. Six quick tips to improve landing page conversion rates. Punch in the face to Adventure Media Group. They posted this over on Search Engine Journal. We'll dig in a little later. Excellent. Yeah. What's the point of sending people to your site if they're running? They don't convert. Exactly. That's not a good thing. Hey, if you're in a position to, you have some sort of device that has the ability to, you should tweet. You should tweet or log on to Periscope and send us a message because we're live right now. But what you should be doing is tweeting us at eWebResults, at BestSEOPodcast. That's how you tag us in it. This is number, hashtag SEOpodcast311. That's your hashtag. That's how you tag us in it. Be social so we can follow you back. Hey, if this is the first time you've listened to the podcast, it's written behind it. So if it was confusing, check us out on YouTube and you can read it. Yeah. If this is the first time

you've listened to our podcast or watched our podcast, howdy. Welcome to the podcast. Glad to have you. We're going to get right into the meat of the podcast here pretty soon. If you've listened to this podcast before, you know what we're about to skip. No tear tattoo. Yeah, I saw that. And we got some shikes. And we got some good shikes. Shikes, if you don't know, are? Shares and likes. Shikes is our eWeb branded term for social engagement. Yep. So if you'd like to shike us, you can shike us at facebook.com slash eWebResults. YouTube.com slash eWebResults. Twitter.com slash eWebResults. Instagram.com slash eWebResults. And there's LinkedIn.com slash company slash eWebResults. That one all gets you to someplace where you can share and like us and connect with us and answer questions. And please go ahead and leave us a review somewhere if you think about it. If you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and call and leave an audio resume. 713-510-7846. We do have a free website analysis. You can get it at our website, eWebResults.com. It's like a 13-page comprehensive analysis. This is somebody here will talk to you prior to the analysis to make sure it's steered in the right direction for your business. And your objectives. Like we really want to know what are you trying to accomplish. Yep. And that way we can tell you what you need to do with your site. Absolutely. Do we have any algo cat today? No algo cat today. No algo cat. There is no algo cat today. Do you have any petips? I've got one. You've got a petip? Yeah, I've got one. So this is Jeff Smith. He's an SEO company that called. He told them to check out our podcast. Oh, so this is a punch in the face. I was like, uh. He is our client, right? I had a note that I took like Tuesday or something. So we've got a client punch in the face to Jeff Smith. Oh, can I

tell you what he told me before you do that? This came from you, so. So, not even that. I was talking to him yesterday and he says, he literally said this. I thought this was awesome. He said, we were talking about making plans because peak season is coming. Right. And he was like, dude, I'm already getting too many leads. Okay. To the point where our proposals are a week and a half out just because that's as fast as we can get to them. Wow. Yeah. Punch in the face to you and to me because we're churning results. And he's a good business owner. He's going to figure out how to accommodate those. Exactly. So then he got a call, right? You know how it is. A lot of you guys probably get calls or emails. We get. Would you like to be on the first page of Google? Like, that's where you found me at. Yeah, exactly. And so he got a call, SEO company, offering him SEO services. And he told them. He said, why don't you call eWebResults? They handle all of my. Oh, no. He told them to check out our podcast. He's like, you guys need to go watch the Unknown Secrets of Internet Marketing, SEO podcast. Punch in the face of Jeff Smith. That's awesome. That's awesome. You got any petits? That's it for my petits. Okay. I've got just a little bit of news. It was in the news. You know, ransomware. Where they'll come in. Somehow something will get into your internet system, your network. Lock you up. It's a hey. Pay us if you want access. If you want to unlock. And there was some hospital that ended up paying $17,000 to get that done. And I thought it was pretty interesting. It does, right? At the end of the day, you know what that really means? They didn't have proper backups. Well, exactly. That's all that meant. Because if we had a back, we do. Everything is backed up. Yeah. We would just push this back

up somewhere else. Yeah. And then fix whatever hole you actually get. Fix the hole. Roll it back. And then manually make whatever change you might have to make from since the last backup. So it just means that their last backup was long enough ago that it was cheaper to pay $17,000. $17,000. Well, a lot cheaper. Because you pay $17,000 and you don't even know if anything's going to happen. You're dealing with crooks. Thank you for the $17,000. May I have another? Yeah, exactly. That was just too flinched. Yeah. Yeah. Oh, you pay that really quick. Usually it takes more debate. I think you have another $17,000. Yeah. I just thought this was cool. Smart watches are more popular than Swiss watches. Yep. Dig that. Chuck's got one. Let me tell you why smart watches are more popular. The biggest feature, which is probably, ironically, should be promoted more. Right. Safety on the road. Because we all get text messages and notifications while we're driving. And you want to check them out. Yeah. Because it may be wifey. It may be my kids. It may be the job. It may be some important thing. Get some milk. Get some bread. Exactly. And you don't want to stop and look down at your phone. But while I'm driving. With his hand up on the wheel. Yeah, I can glance over and be like, oh. And then keep it moving. Feel the vision still right. Yeah. It makes checking notifications easier while behind the wheel. A lot of things. I don't know if that's a good thing or not. But it might be. Easier, no. Safer, yes. Because if you kind of. I mean, it's interesting. I'm in a networking group. And our insurance guy came in and said, hey, I've got great news. All other insurance companies in the state of Texas are raising insurance. Ours are staying the same. Because we raised them three weeks ago. And it's because of distracted drivers. Insurance rates are going up. Yeah, it makes sense. That's a little scary. Hey,

this piece of news. I thought that was very interesting. A lot of nuances to this. Apple's refusing a court order to decrypt that the federal government has requested. McAfee, the lunatic genius guy, has offered to unlock that iPhone. That sucks, McAfee. Like, come on. Really, McAfee? Well, it's interesting. So, the FBI said this. Or paraphrase. This is paraphrased. It says that there should not be locks that the FBI can't break. I disagree. Yeah. And I agree with Apple. Punch in the face to you, Apple, for standing on your loins and not bow down to big, bad government about trying to break people's privacy. Like, I understand. He was a criminal. And by all means, comply with whatever you can do that doesn't affect the privacy of your users. I'm team Android. So, I wouldn't be affected. And frankly, Google's already released that day. So, yeah. But the point I'm making is, because there is a backdoor Android hack already. But the point I'm making is that the FBI, I think, is trying to intrude. And I'll punch in the face to you, Apple, for doing that. And McAfee, kick in the shin, though. Because, like. He probably, it's just for publicity. I know it is. But still. Okay. So, punch in the face for the smart publicity angle. Kick in the shins if you actually try it. I don't know. I'm going with Norton. Oh, that's saying something. I know. Holy smokes. I hate Norton, you know. It's like, when I see Norton on a computer of an IT client, I remove it. Yeah. When I see Norton, my stomach starts hurting. Yeah. I don't know why. It's like, ooh. Yeah. It's pretty bad. So, I just, you know, that will be a debate for eternity. Yep. Do you give up privacy and certain rights for safety? For security and safety. I love, I think Benjamin, it wasn't Benjamin, I think it was Jefferson who said, people willing to sacrifice rights for security deserve neither. Rights or security. Interesting. Yeah. That's a good quote. Something

like that. That was clearly a paraphrase because it was an old English. Yeah. That was like, that may have been from like Thomas and Joe. All right. So, you got any news? Thomas Jefferson and Ashley, same person. All right. You got some of me. I do have some news. So, dig this. Google Translate is now available in over 100 languages. Wow. Yeah, they said Google announced it has updated this Translate with 13 new languages, now offering languages between 103 languages in total. They also said with the new languages, Google says Translate now covers 99% of languages used by the online population. That's what's up. I'm just curious to know how accurate is it. I know that when you... I was like, and Google also announces the accuracy has increased 100%, so now it's 20. Yeah, exactly. It's like, that accuracy really needs some attention. Yeah. And I got some one of those, too. So, Microsoft introduces advertisers to the new Bing network. So, you know, poor Yahoo. So, basically, their search partnership is done. There's no more Yahoo Bing ad network. It's only the Bing network. And now they're migrating everything over to the new Bing network. And so, if you're running ads on Yahoo, those will continue to run for a limited time. You have to make some adjustments at some point. But at that point, you'll probably just want to stop it. Yeah. Just turn it off. That's it? That's it. All right. So, I got a couple of reviews. This one is on Stitcher, and it is... Fastos! It says, fun and accessible adding value. I admit it. At first, I was skeptical. These guys just find an article from one of the major SEO websites and read it out. But they really add value. So, first off, we don't... Just find an article. Like, today's article. Who is this by? This is by Dig Don Draper. Cool name. Digi Don Draper. Digi Don Draper. Ooh, that's fly. That's kind of a cool name. So, dig this. For today's article, sponsored by

the Adventure Media Group, Six Quick Tips to Improve Landing Page Conversions, I went through 17 articles to get to this one. Read all 17 of them. Scrutinized all 17 of them to present this one. Yeah. So, you're getting like the creme de la creme. Yeah, it's like, you know... Let's choose that article. But they really add value. They're working on the coal face using the tips and advice from these articles with real clients and businesses. And they tell you what works and what doesn't and why. I'm not familiar with the phrase coal face. I'm thinking coal miner, like hard work. Like digging in. I just like coal face. I'm not sure what you mean either, but it sounded cool. Yeah, that's right. I am working with the coal face. Yes, exactly. That's all I work with is coal face. What do you mean? They also managed to have fun along the way, which in the technical world of SEO is no bad thing in my book. Charles has his rapping mojo back. I don't remember when he lost it. Yeah, but I'll take that. So we've kind of gone in from just choosing articles to coal face to... Got my mojo back. I can dig it. You know what? Punch in the face to you. Digidon Draper. Digi... For the name itself. That's too... Yeah. Next, also... Five stars. This is by Ambience Design. And it says, a truly informative podcast for startups and for really any business that wants to utilize the internet to promote their business. They are honest and upfront, no sugar coating, a little slash lot corny. I'm like a little corny, he's a lot corny. Yeah, I'm cool with that. That's how I grew up. But they haven't spent any money on cool yet, but that's okay. Um... So... Yeah. Ambience Design? Ambience Design. I don't know how to spend money on cool. I thought I was like default cool. Just cool. Like I wake up cool and just... I permeate cool. You're like Digidon Draper cool. Exactly. It's cold

face cool. By the way, the AC is on... And you paid the bill? ...and money for cool. So you paid for cool. We are doing that. Yeah. We have been spending. Anyway, punch in the face to you, Ambience Design. Appreciate you tuning in and your support, man. Leaving a star. And then finally... Hopefully a review came with a follow. Yeah. This one is also... Five stars. It says, great podcast could be longer. Really? That's a first? Yeah. We've been trying to trim it down. And this is from Kevin Naren. And it says, I have returned to upping my SEO game. Welcome back. Welcome back. And I am glad to hear these familiar faces. Very informative and really... Okay, that says voices. Yeah. Familiar voices. You said faces. Oh. Yeah, because... Yeah. Because, well, it's cold faces. All right. Very familiar voices. Very informative and relative. I think that's me relatable. I don't know how you got faces. I don't know. There's an F in the word before and it ends in the S. I don't know. All right. So that was our three five-star reviews for today. Thank you very much. We are the most popular internet marketing podcast in iTunes. And apparently we do this in cold face. We permeate cool and it should be longer. And it should be longer. I like that. All right. So that is the potatoes of our podcast. Time to get into the meat. Man. So like I said, good punch in the face to Adventure Media Group. They posted this article, six quick tips to improve landing page conversion rates on Search Engine Journal. And so let's dig in. They start off by saying, however, you could be making a convincing argument to those already interested in your products or services that you are the best option. And so, again, they're talking about on the landing page itself, this argument that people who visit this page, why are they there? And so I believe he's absolutely right. The purpose, the whole purpose of that landing page is

to highlight your particular product or service really exclusively from the other products or services that you may offer. And so usually when there is a landing page, it's likely coming from a paid campaign or some other specific type of campaign. But that landing page is usually stripped down, right? Smaller menu, less distractions. And so that way, when people land, you can be a little bit more specific, a little bit more focused on what your offer is. And you have a higher chance to convert. And so that's exactly what he's saying, that your page, that's why people go to those pages. And so your page should do that pretty effectively. So he gives us six tips. Number one, they say brevity and clarity of the copy, right? I'm talking about your text on here, your content. Brevity and clarity of the copy. He says, first off, website visitors don't read, they scan. True. He also says, important text should be formatted in bullet points, shortlists, and callouts. Avoid long paragraphs in almost every instance. And even avoid complete sentences when possible. Not quite sure about that. I wouldn't promote bad grammar. But I get what he says. Shorter sentences is what I think he was in towards. But he's right. People don't read, they do scan. I do like a combination read, scan. Like a zyborg thing. Yeah, like I'm really looking. I think it's a cold face read. Exactly. And that's what I do and that's what he does. And that's what bulk of people who find your content will do. I'm a bigger reader in the office, right? So, I'm probably, no. No, you're not. Yeah, Daniel reads. He's a creative writing manager. He's supposed to read. He's reading every word and analyzing them as he goes, like a writing zyborg. Exactly. And I'm probably next. And I'm still, I'm a skimmer. Skimmer. Let's throw it over. Where's the right piece of information? Is it here? Nope. Move on. And so, what I would say is make it real easy to understand what this

page is about. And more importantly, what the point is you're trying to make on this page. So, visitors shouldn't struggle. They shouldn't struggle to understand what it is that you offer and how to get it from you. So, if it's reading this content and in this content you got some bullet points about, I don't know, maybe the features of your product or service. The advantages of using your product or service. The benefits of using that product or service. Bulletize these. Make it easy to find. Maybe even supply some supporting graphics. The point here is making the brevity and the clarity of your copy easy to understand, easy to digest. So, people can know exactly what it is they offer. And you can use one phrase like, never make your visitor work. Or never hit. Yeah. They shouldn't struggle. Struggle. Struggle is the word I use. That is so true. We get customers who will show us a website or I'm doing a website analysis on the phone with them. And they're like, I'm like, where's your phone number? He's like, well, it's right at the contact button. Well, why are you making them click the contact button? And it's at the bottom of the page. Why are you making them scroll? Yeah. Right? So, people shouldn't have to struggle. That shouldn't land on this page. They shouldn't have to struggle. They shouldn't have to think. Exactly. It's supposed to be really, really easy. Number two. Two. He says, understanding triggers. He says, triggers are what we use to draw attention to an action that we make. So, let's be clear here. Trigger is different from your call to action. Right. Okay. Your call to action may be, I don't know, get a free web analysis. Or buy this pair of Jordans. Or subscribe to my newsletter. Or whatever your call to action is. The trigger, what he's talking about, understanding, is what makes people take that action. Right? So, for example, maybe you want to order some exclusive pair of Jordans. Right. And that trigger

is limited availability. Right? And so, now I want to. It's the emotional trigger. Exactly. Triggers are usually benefit from FOMO or stuff like that. I can see the hair standing on the back of your head. Like, limited? Like, ooh. Okay. How limited? Exactly. It's limited. It's limited. Like, limited get now. Or limited where I call my boy at the store and say, put these to the side. Or limited. Like, I'm too late. Limited. Right? But the key is it triggered me to take an action. Right? So, maybe, maybe, maybe, maybe you're asking to subscribe. Right. And so, you go subscribe to my newsletter. It'll only take a minute. Or don't miss another tip. That's a great one. Or stay informed. Yeah. Right? Give people some sort of trigger that really highlights the value of what your action is. Yeah. Make your landing page a little bit more effective. Number three. Three. Affinity. I was like, man, affinity. Cool word. And I know what that means, too. But he goes on to say, the editorial tone of your site should confirm to a degree and validate your visitor's sense of belonging. Affinity. What does he really say? He's talking about this regularly. Yeah. Do they belong here? Are they in the right spot? Right. Are you communicating the message the way they need to hear it? The way they're accustomed to hearing it? Yeah. Right? Or do they feel out of place? Have you written it in old English? Exactly. Have you written it in Harvard? Whatever that means. Have you written it in Ebonics? Have you written this in slang? Have you written this in first person? Have you written it in third person? Are you using, is it too urban? Is it too corporate? Right? Understand who your visitor is. Affinity. I like that. Affinity. Great word. Punch in the face for choosing that. The concept here is to speak the right lingo, choose the right colors, have the right design, have the right functionality for your target audience. If your target audience is

millennials and bulk of your visits happen on mobile devices, then speak to them. Make sure your page shows up late. But speak to them in that fashion so they can, you know, short sentences, smaller words because, frankly, they have a short attention span. That's kind of how that works. Maybe your target audience is baby boomers and they tend to use Bing and IE for some strange reason and they're Windows users and they're always on a desktop. Okay, then at this point, you won't want to go with short paragraphs. You may want to go with complete sentences because this is how they tend to absorb content. You see the tight delay? Yeah. Oh, that's a Facebook group. Oh, okay. All right. And so, some messaging. Yeah. So, the key is speaking to the right audience, speaking to the right audience with the right message on your landing page, making sure that they feel like they're in the right spot. Worst thing to ever do is plan on something, go there, and when you get there, you're like, I am in the wrong spot. This is not what I thought. What I thought. Exactly. And that happens on your site a lot. You got a high bounce rate, then chances are either you're really converting really, really well or your affinity really, really sucks. Yeah. One of the two. Or continuity. Yeah. Yeah, which kind of falls in affinity. Yeah. Definitely. Number four, reciprocity. Like the art of reciprocating. Right. And he says, studies have shown that even a small token gestures will often motivate the recipient to return a gift with a disproportionately large reciprocation. Oh, my God. What does that mean? He means that usually when you give something away free and they accept it, then they kind of feel like they have to return the favor. And they're willing to do it bigger than what you did. Especially if they perceive great value from what you gave them. So that's why you can't just start churning out garbage content and garbage e-guides and kind

of crappy stuff. Put some thought into it. Put some work behind it so there can actually be some value. And then give it away free. Right. Give it away free. And the key thing here is when you give it away free is make sure that your marketing tunnel is set up right. So when they go to your site and they do get that away free, they do end up on some mailing list. They do end up on your audience list. And so now as you begin to market to them later with actual paid products, they have a higher likelihood of buying that from you because they already took something free from you. They feel they need to reciprocate. Exactly. Number five, social proof. I like this one. They're going to say that for social proof to be an effective aspect of our web design, we need large numbers of people acting in a certain way and we need those people to be as much like us as possible. What does that mean with social proof? Yeah, you need to display your social proof. If you have your Facebook shares, Facebook likes, Twitter followers, retweets, your subscriber count, your reviews, testimonials, all of that kind of stuff is social proof. People need social proof to make decisions these days, which is one of the reasons why we tend to use the Facebook page plugin on all of our sites. Why? Because the plugin does a great job of showing you your friends that have liked that page. Right. And so that way when people visit your website that we happen to build for you, if any of their friends have liked you on Facebook, then there are pictures that will show up. Kind of increases the engagement. More engagement, more likely to buy, trust factor. Yeah, like, okay, my people like this. Ten of my friends have liked this page. Yeah. Awesome. I should like it. I should like this page. I should engage. Or even work. May even contact one of them. Hey, I know

that you like them. I'm thinking about buying something from them. How was that experience? Thank you. Exactly. So social proof is a huge deal for getting conversions on your landing page. Last one. Number six. Six. They say don't defy convention. Right? Don't defy convention. And what they say by that is, you know, make every element on the page as familiar as possible. We talk about this all the time. And frankly, at one point, we even got. Punch in the face. For that. Yeah. Like, that's a punch. Another punch. An uppercut. Over the top. All of that. Haymaker. Because what happens is, a lot of times, people want to do something extremely cool, extremely different. You know, off the charts different. Which is great. I'm not crapping on creativity at all. But at the same time, people look for a certain convention. They look for logos here. They look for phone numbers there. They look for certain stuff above the fold. They look for, on a mobile device, a menu bar. Like, they just look for these things. A consistent, easy menu. And so, the point is, don't lose that. Don't try to be too creative where you're really, really cool and really, really not functional. Because then you really, really get a high bounce and you really, really won't grow. Instead, you've got to stick to naming conventions. You've got to do what people are expecting to see. Now, there ain't nothing wrong with doing it better. Right. There ain't nothing wrong with making your menu faster, making it look a little different. We're talking about where it is and how people use it. Functionality is the key here. Don't change from that. And so, keep it consistent. And I'll say this. Menus, cart functionality, page layout, things like that. Responsiveness. Those are the things you need to kind of keep consistent because people have a certain level of expectation. Yeah. Dude. For sure. Adventure Media Group. Man, great article. Punch in the face to you guys. Six quick tips to improve landing page conversion

rates. Awesome. Do we have any what? Oh, do I have some wet notes? You do. Oh, yeah. Dude got some wet notes. We have some what? No, it wasn't what. It was like a. Oh, we have some really? News. Yeah. So, this really news goes to Jeb Bush. Yeah. So, and you guys probably know this. Jebbush.com. That's the domain name that he's been using for years for all of the things he's campaigned for and run for. And currently, potential presidential candidate, Jeb Bush, didn't renew his domain name. Not only did he didn't renew it. As much as I dislike Trump. Punch in the face to Donald Trump and his team for being aware that this domain name is expired. Not only did they buy it, they redirected it to their site. Yeah. Right? So, a couple ways he could have done this. If I was him being the ultimate douche he is, I'm surprised he didn't put up a whole nother site. About the bad stuff about Bush. About all the other candidates. Oh, yeah. Under his domain name. That's probably what I would have done if I was him. Yeah. Or, but redirecting it actually had the better SEO value. Which is, I think, why he probably had a team of agencies. Like, you know what? Connected agencies. He's been using it. So, all this link juice, everybody who's linking to Jeb Bush, including the government and everything the Bushes do. Let's redirect all of this link juice and link authority to DonaldJTrump.com. Wow. And then we were just talking about how Google could impact a presidential election. Exactly. You type presidential candidates, the first one that shows up, most people are going to give a little credibility to. So, punch in the face, ironically, to the Trumps for that, for being aware and taking advantage of the opportunity. Man, a kick in the shin. A kick in the shin to you. That's like a full month. So, the site is down for a full month. Yeah. Before that can happen. Right? Yeah, you

get time. You got some emails. Somebody on your squad got some emails. Hopefully, it wasn't one of them people you let go. You know? But somebody got an email that said, hey, this domain name is aspiring, da, da, da, da, da, da, da. You need to renew it. And if it was GoDaddy, you got that email like every day for the last week. Yeah. And so, yeah. That's crazy. Got to do better. That's the first kick in the shins and punch in the face, like related incidents. Yeah, it's like literally a presidential punch in the face and a presidential kick in the shins. Kicking the shins. Yeah, like, come on. All right. Hey, if you're looking to grow your business with the largest... By the way, let me just say this. Yeah. Yeah. If you can't renew your domain names, you're probably not ready to run the country. All right. Yeah. I mean, it's hard not to think that. If you can't put the right team together to do that. To renew your domain names. All right. If you're looking to grow your business with the largest, simplest marketing tool on the planet... The internet. ...call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, that's somebody who's interested in internet marketing, web design, even consulting, send them to us. They pay their bill. We pay you. We've got a good referral program. Remember, this show was filmed live at 5999 West 34th Street, Suite 106 Houston, Texas, 77092, and a transcript and video of this podcast are available on our website, eWebResults.com. Hey, you guys have made us the most popular internet marketing podcast on iTunes. You guys are engaging with us socially. Appreciate it. You guys are writing reviews, asking questions. Send us some questions. Yeah, more questions would be good. Send us some more questions. And the reason being, because we were working on another project, you know, that we want to offer, where you guys can really log in and get some exclusive

content and things like that. So, send us questions. Type of questions you'd be interested in learning, or questions you just want us to ask. If you wanted access to exclusive content, what would that exclusive content be? Because we can put together almost anything. That's the end of the podcast. Until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Mike check. Mike check one, two. It's your podcast, 311. Checking Chris Mayne back with another message. So, please tune in. We're about to begin for 30 minutes. Can we have your attention? Yeah. It's your podcast, 311. 311. Get ready. Yeah.