Google Shows Click Count on Sponsored Ads - #seopodcast 111

Google tested displaying the total click counts for advertisers directly under their sponsored ads in search results. Numbers shown included figures like 156,000 and 59 million clicks. The hosts noted this metric likely reflects all clicks for the advertiser, not just the individual ad, based on examples like NextTag.

New businesses running AdWords campaigns would show very low click counts next to established brands showing millions of clicks, creating an uneven playing field. The hosts predicted this feature would not last, saying it would go the way of the dodo.

According to stats discussed in the episode, 23 to 35 year olds are the largest social network user group, and female users outnumber males at roughly 56% to 44%. The hosts recommend matching your ad spend and social media presence to where your specific target audience is most active.

Merchants should calculate the math carefully before signing up and put restrictions in place so they do not end up losing money on each customer. Groupon works best for new businesses seeking brand awareness or foot traffic, not for established brands serving customers who would have paid full price anyway.