Google Shows Click Count on Sponsored Ads - #seopodcast 111

Hi, and welcome to the SEO podcast, The Unknown Secrets of Internet Marketing. You sound about right. I think you got it right. Yeah, I nailed it this time. Every now and then that happens. My name is Chris Burris, owner of E-WebStyle. I am Charles Lewis, your internet marketing director. We are ready to get started. Unfortunately, Paul had another nephew or niece. Did you notice? I think he was a nephew. A nephew. Had another nephew today, so he will not be joining us. But you are listening to the most popular SEO podcast on iTunes. Mark our time so we know how long it's going to last. That's because of you. Keep downloading, keep listening to them, and keep shouting us out. We really appreciate it. We're getting about 3,500 downloads a week. Wow. That's so. Yeah. 3,500? Yeah. Per week? Yeah. It's a good count. Our last two podcasts have each had 1,200 downloads of the individual podcasts. Wow. Fancy. Yeah. So, our listenership is going up. Thank you. You are listening to podcast number 111. Wow. 1, 1, 1. Now listen to this one special. Yeah. Woo! That's all you get. Do the page rank. The tip from our last podcast, know your target market, understand your target market before you start your SEO campaign. Yeah. Yeah. Definitely. And, by the way, if that wasn't a tip before, it should have been even before because that's just pivotal. You have to understand who you're marketing to before you start your marketing. Absolutely. You know, it's like when you took your kind of first real English class, and they're like, you have to understand who you're writing to, you know, understand your market. Mm-hmm. Do not forget, we are your friendly local neighborhood top position snatchers, where our mantra is, do not be a douche. And we got two reviews. You haven't even seen these yet. Uh-oh. This is awesome. Um, but first, a little bit of news. The Google Chromebook debuted. Yeah. Yeah, that's okay. I was going to ask you what you think, but.

Well, I'm going to tell you, I'm a little caught up because, you know, I'm a big Google fan, big Android user. Yeah. Right? But my problem. You're on Chrome too, right? On the browser. And I'm on Chrome browser, which is part of my problem with Google, right? How come Android doesn't have Chrome browser? Yeah. Question one. Yeah. Yeah. Question two, um, they, they really competing against themselves. Right. Because Android is an OS. Yep. Chrome is an OS. Yep. And so once Chrome comes out with a tablet, what's this going to work? Yeah, so how's it all going to blend together? Yeah. And so I'm like, what's up, Google? You know, how, how is that going to work? And, and my, my recommendation, here's my recommendation to Google, who does that, right? Oh, since they're asking. Since you're asking, I would make Android just an operating system, period, with a bigger one to use for laptops, desktops, or whatnot. And then let Chrome strictly be a browser. Yeah. That's what I would do. Yeah. Yeah. Yeah. Because, I mean, it's hard to imagine that if Chrome, I mean, these Chrome devices, the Chromebook is, is if it's just a browser, like literally just a browser, which is the impression. It could be an OS as well, but like, yeah. So how's it different than, than, you know, the Galaxy we have, right? We've got a little Galaxy tablet. It's got Android on it and it can do browsing. So how's it different? And then, you know, I can actually put a keyboard on it. I mean, are you, and you've got the ViewSonic. Yeah. I got the G tab running Android. So, you know, and with the, with the Chromebook, you know, my concern is since it is an OS, is it going to require apps? You know, can I run Microsoft Office on it? You look, the most important thing, like the most important thing is, can we play Angry Birds on it? Because that's an Android app. Yeah. That's what I'm saying. Are you

telling me you just released a device that we can't play Angry Birds on? This is like, forget it. Yeah. Forget it. So I don't know about that. You know, Wii has a new device coming out, right? Yeah. Called the Wii U. Mm-hmm. If you're hoping that you can play DVDs or Blu-ray discs on it, don't. Yeah, it's not for that. I saw a brief commercial about it, I think. And then my kids, of course, was already asking for it. I wouldn't, you know, I wouldn't mind having one in the house. We have a Wii, we just don't use it very much. I mean, every now and then you bust it out and you play, you know, a hundred games of bowling. Mm-hmm. And then you put it away and it starts collecting dust. Yep. Then you pull it out again and you try and find batteries. Because the batteries have been there rotting the whole time. So, last thing, I saw this and it says news and it turned out to be probably a little bit of information that we'll be covering today. And that's Google is testing click counts on page search. So, they've actually added, remember the old page counter, click counter, whatever it is? The hit counter. The hit counter, yeah. Mm-hmm. So, they've added that to some of their page search. We're going to talk about that a little bit later. Before we get into that, we got reviews somewhere in here in all of my notes. Actually, let's talk about this first. We spoke a little bit about Gareth Perkins' question and he was talking about if I wanted a place well in New Zealand or Australia or the U.S. Yeah, because you did the sport today. And Canada. He came back to us and he gave us some, we asked for some kind of background information. And he gave us background information like, I like some of this, so we'll get our little geography lesson. New Zealand and Australia have a similar relationship as America and Canada. New Zealand

is about 4.3 million people. Australia has 23 million people. And he said, we made a good point about the spelling differences. And more importantly in this case, it turns out the empirical versus metric unit. So that's like the inches and feet versus meters and pounds or meters and kilos. The site makes big, men's big size site. So that would be like a big and tall site in American terms. They've been an e-commerce site. I don't know what he meant by that. Well, I think they call it, I think they may call it men's big size. Right. Right. And here we call it big and tall. Yeah. The site's been up for 11 to 12 years. It's in the New Zealand market. It's ranking really well. They've got one database, so it's going to have to all tie together. He thinks that the product names need to be the same because of the system. We could recode that system or you want to consider recoding that system because I think you may want different names if you're going to target different areas. You may want the same name, but you're going to have to have different content. If we do a quick search, you guys show up well. They show up well in New Zealand. Australia will be a little bit harder. And their goal is U.S., you know, to hit the U.S. market, of course. Isn't that everyone's goal? Yeah. Money in them heels. He also says that we are, there's gold in their heels, that New Zealand has .co.nz and Australia is .com.au. So, I'm really thinking I'd be seriously considering new sites. And just those new sites can tie into the same database. That shouldn't be a problem. And apparently the Rugby World Cup is about to begin there in Uckland. So, woo-hoo, you watch it every, every, when it's in a movie. Yeah. I watched it on the 33rd of Nebuary. Nebuary. Is that one click past the star and turn to the right at the moon? Mm-hmm. All right. So, we've

got Marco Ramos. He sent in some feedback and a question. Hey, guys. Keep up the great work. I currently listen to your podcast and learn more. Most of my SEO skills from you guys. Thank you so much. Just a minor question. I know you guys are big on CMS, but I was wondering if you guys know anything about PrestaShop. Any feedback would be greatly appreciated. Sorry, Marco. It was Marco, right? Yep. Marco. Marco. Well, appreciate you listening. I'm glad you're learning something. And don't know anything about PrestaShop. First time ever hearing of it. But tune in next week. I'll get you some info. Well, I did. I'll look it up. I did do a quick search. And so, there's a couple things that I look for. One of them is, it's pretty popular. Like, it's Alexa ranking for PrestaShop is in the thousands. So, it is pretty popular. I went directly to the forum and looked at when the most recent posts in the forum were. Because you want an active community. They were recent within minutes, within hours, for a lot of the subjects that were there. And, what was the other thing? I also, we have kind of a network that we use to find people who are skilled in certain areas. And, for instance, we had somebody in the other day who was using a CMS called Concrete 5. And I threw, yeah, bad. I threw Concrete 5 into that network. And I got zero responses. That means that there's kind of zero freelancers, at least on that particular network, who work with Concrete 5. There were a lot for PrestaShop. So, so far, we can say that we see no reason not to use it other than WordPress is better. Yeah. Yeah. WP Commerce, Cart66. Can't go wrong with those. We've been getting deep into those. And they're working really well for us. All right. We got two reviews on iTunes. So, this is what we love. You go out onto iTunes. You create an account. And one of them is

going to excuse the length of this startup part of our podcast. I love it. So, go to iTunes. Create an account. Submit a review. And then hit us up, actually, on Facebook. Facebook.com slash eWebStyle. Twitter.com slash eWebStyle. YouTube.com slash eWebStyle. We're doing another podcast, which is... Do we want to do a shout-out? Yeah. I'm sorry. That's one of my sounds. Okay. That's up there. We are doing another podcast, which is a video podcast. It's our website analysis podcast. It's available on Ustream right now. And all you need to do is go to our website, e-webStyle.com. On every page, there's a form on the right where you can fill it out for a free website analysis. If you're one of the lucky, chosen few, we'll do a video analysis of your website. And you'll have that. And that'll go into our podcast. And we're getting a lot of really good feedback from that. Yeah, we're getting a lot of good feedback. It's great information. And we do it screen to screen so you can actually see what we're talking about. Very in-depth. We'll talk about your code. Talk about your site. It's more than just, you know, SEO. It's kind of CVO as well. Yeah. Because we talk about what can help the site convert. And more importantly, you can access it and watch it. Show it to your partner. Show it to your salespeople or whoever you need to do. Or more importantly, contact us. And we can implement those changes for you. Yeah. And we're finding that we'll do those website analyses. And then the people who requested them will come back to us and ask us more questions and get started with a campaign. So here it is. Title, Awesome in Double Time. Okay. So this is from Podcast Brainstormer. This is on June 13th. Chris, Paul, and sometimes Chuck are hilarious together. I don't know if that means you're sometimes hilarious or I don't know. And make this a great resource for those trying to DIY their SEO. Do it yourself if

you guys aren't playing on. As well as those who have no idea where to begin. Thank you also for not being pompous, stuck-up rock stars. I'm sorry. Thank you again for not being pompous, stuck-up rock stars. Did I repeat that? Yeah. That just felt good. That you want to punch in the face. So apparently some people want to. But remember, a punch in the face is cool. So you don't want to punch them in the face. To us, but I, go ahead. Yeah. Or have commercials for 10 out of 30 minutes. I think that buys you as much goof-off time at the beginning of the show as you want. Recently we've had some reviews complaining about how much of our initial time is, I don't know, fluff or whatever. Yeah, BSing. Yeah. But, you know. So, apparently we're not running commercials, so we get to do it. We get to do what we want. Ha! You're supposed to be happy. Yeah, take that. Keep up the great work. I just found you guys last week and have been listening to all your episodes in two times speed. That's why the awesome at double speed. Oh, duh. On his iPod. The Albin and the Chipmoke voice. Yeah, exactly. So, let's slow down so you hear this. You're going to do it at triple time. Yeah. He's at episode 82 now and should be caught up in a day or two. Wow. Now, that's what's up. He's at episode 82 and should be caught up, meaning like to number one. Up to one, two, ten. Yeah. In two days? Yeah. He's beastie. Shout out to the podcast brainstormer. Yeah, he's killing it. Yeah. And thanks for that. Really, we've never had anyone or even kind of come up with our own justification other than we just enjoyed it for having that fluff period, if you will. We call it the Gino time limit. Yeah. I like this one. The title is, I like it so much, I actually told a friend. Appreciate it. Tell them to go

like us. Mom for rock. This podcast has taught me so much about SEO. It's an easy listen that didn't bore me to tears or put me to sleep. It even makes me laugh. This is crazy. Who would have thought SEO could be entertaining? Thanks for all your knowledge and help. I guess I'm officially out of the SEO closet. Ugh. So we're responsible. Who's that? Mom for rock. Mom for rock. What's up, mom for rock? Appreciate it. Yeah. I guess we're responsible for another person. Coming out the closet. Coming out the closet. How do you say that? Coming out the closet. Yeah. I got to tag that SEO just so I won't have no, you know, confusion later. Yeah, exactly. Just want to make sure. I don't want to be quoted as having come out of the closet. Come out the closet, exactly. Not that there's anything wrong with coming out of the closet. Paid to fill. All right. Here we go. So we got a Google testing display of click counts on paid search. I found this on Search Engine Land. Let me see if I can find some specs so you guys can find that article. The author was Pamela Parker. However, the title is Official Google Testing Display of Click Counts on Paid Search Ads, June 16th. You guys will be able to find that. Really, all we need to talk about is just our impressions because we get it. The only discussion I saw there of any value was it says, for instance, one of the clicks was 156,000 clicks for this advertiser. So it's interesting, was that for that ad or for the advertiser? That was the debate in that particular situation. What you can't see what we're looking at, but what's happening is in the sponsored ad column, under the sponsored ad, Google is listing the stats. Basically, how many clicks this particular advertiser got. And they're showing numbers, you know, 156,000, 59 million, oh, yeah, that does say million, 59 million, 900,000. Yeah, so. Well, clearly that's Next Tag

and not that ad, right, because Next Tag is a huge website. So we ended that debate. I don't know if they figured that out on their own. So they're just showing how many times that particular advertiser has been clicked. Now, the question I would have now is, is that how many times an ad they've had has been clicked? Or is it that particular ad? Well, it's definitely not that ad, because this one is like ProShield air purifiers, right? 59 million searches. That's probably like two years of searches. Well, yeah, and it says for this advertiser. Right. So my problem with this, Chris, is that what about the new guy? Yep. You know, the new company who's a new business. They just getting into AdWords. They came to us, right? We're doing their PPC campaign. They're a good company. They do a good job. They're a good company, legitimate, you know, operate with integrity, but they're new. And so theirs is going to have like one click compared to 156,000. Like, yeah, yeah. It is a little uneven. Well, and the other thing is, is Nextag is a great example. So if we did a search for air purifiers, Nextag may sell a lot of them and may have a whole lot of clicks. But one company may have more product options and at better pricing, and that could be their entire focus. So if you only do air purification, you're going to have less clicks than somebody who said, like, you know, Amazon who sells everything. Literally everything. So, yeah, there's a disadvantage in that regard. I agree. I think it's going to go the way of the dodo. Which is a way, by the way. The way of the dodo. It is actually gone. What else did we have? Did we have anything else? Yeah, you gave me this one. That one. Oh, yeah. So what is that one? A portrait of who uses social networks in the U.S. This is another Searching Land article by Greg Finn. And I'll post these on Facebook

so you guys can check them out, and that way you can, you know, kind of follow up what we're looking at. Hey, while you're checking out the articles that he's posting there, why don't you like us? Yeah. Because we have, how many do we have, 140 likes? Which I'm excited about. I think that's great. And we'd like it to be significantly more. So this is, yeah, this is interesting. You know, we always like stats, and we always like to give our interpretation of stats. I think most of this is going to be no duh kind of stats, right? Mm-hmm. The change in numbers. This is percentage of social network users, right? Is that what SNS means? Yeah. Social network sites. Okay. By age. By age. Interesting. Yeah, well, I mean, it's no surprise that, you know, 18 to 22, you know, is the highest one. Actually, they're not. It's 23 to 35. Look at that. Yeah. What's not surprising. By age group. Yeah, is the 65 and up, is they're not using it at all. That's like, that's like, yeah. Like one grandma accidentally ended up on a social networking site, and that got thrown in the stats. Yeah, so the actual big number is for young adults. Yeah. Not teenagers. 23 to 35. Look at that. And then it looks like the percentage actually decreased for 18 to 22-year-olds. That's a little weird. Well, and then we're looking at the chart. The chart is showing us from two years ago, 2008 and then 2010. Right. And so all of the numbers decreased. Well, no. I think they just leveled out because it's a percentage. Yeah. Yeah. So more and more people are using it. It's not skewed as much towards 23 and 35-year-olds. By the way. So that's like your almost college graduate. Or just recently. Yeah. Or people my age. Yeah. You know. Wow. Okay, now I don't feel that bad no more. I mean, because I was heavy on social, you know, and it's all right, cool. Yeah. So you're not outside

of the norm by that much. All right. From 2008 to 2010, the ratio male to female of users was 47% male, 53% female on social media sites. I believe it. Yep. Now it's 44% male, 56% female. You know, it's a little counterintuitive because it's technical. Like, you know, so it's computer and all that. But it's social. But it's social. It's different. Yeah. And I think the marketing takeaway here is that, you know, when you're doing a social media campaign and you're tying it into your SEO and you're linking everything to your website, keep in mind where your target is socially. You know, I mean, the numbers say, you know, more females than men, right? And so if you're having, let's say you're selling handbags and you're targeting women, then it's in your best interest to kind of attack social heavy. Yep. You know, because that's where they're at, especially from, you know, ages 23 to 35. And so these type of numbers help you establish where you should be spending your money at socially and how you should target it. We have a, there's a friend of mine who owns a company called High Heel Junkie. And she's actually the person that's given us, we've kind of modeled some of the stuff that we do here in terms of paper, social media, after stuff that she's doing with her website. And, you know, she's doing really well. She's just, you know, crazy, high-end, high-heeled junkie. And she's doing really well, so. I purposely have not shown Kim this site. Oh, really? Don't think it's going to be in my best interest to show her that site. Let's be honest, it's really in anyone's best interest. Other than our friend, the owner. Yeah. Right? It's definitely in her best interest. All right, so age and then which social media. That's a whole lot of information there. Yeah. And then I was looking at, I was surprised. That's how you know this article, they went back kind of far because MySpace was even included. But still gets

such a, there's a lot of traffic on MySpace still. There's a lot of traffic. I don't use, I've never, I don't know if I ever created a MySpace page. I did. Javier, did you ever create one? What is that? MySpace page? I think so, yes. Okay. He doesn't even know if he actually created one. I have one. Oh, he does. He does have one. We also had something called like High Five or something, which was another social media that's done well in Latin America. So, yeah. Yeah, well, MySpace, it was, I had one. I was part of that whole craze, I mean, because I make music. Right. So, it was good for that. You know, album sales, I could put my PayPal links on there and it worked well. Then I stopped using it. And then recently, matter of fact, maybe three months ago, I go to check it out. I got an album sale. Right. And, you know, I'm checking analytics and it's like, whoa, MySpace link. So, I go to MySpace, they reformatted everything. And so, now, all of the customization I had once did is all out of place. My background's brown and black and green and blue and my parts are screwed. And it's like, I logged out. Just, abort. Yeah. No, no. First, you wonder, how did I get that album sale with my website looking like this? Looking like this. And second, you're happy for the album sale and you're not going to fix this. Nothing. Yeah. Logged out completely. And, you know, put that on the top of my list of things that I need to get done that probably won't get done. That probably won't. That'll never get done. It's not even, that's under the honey-do list. Yeah. Yeah. All right. So, MySpace, Facebook, LinkedIn, Twitter, other social networking sites. The gender, it looks pretty even. MySpace is a little more skewed. But that could be because of, you know, what you were talking about. All right. One thing that was key on that chart was look

at the difference in users from 18 to 22 compared to Facebook and then LinkedIn. Oh, yeah. That's a good point. Yep. Almost, almost no 18 to 22. It's almost like grandma numbers. On LinkedIn. On LinkedIn. Yeah. Yeah. Yeah, and that changes really quickly. It's, oh, I need a job. Yeah. Where do I get a job? Oh, I get on LinkedIn. And I was going to skyrocket. Percentage of users, male to female ratio, MySpace, Facebook, LinkedIn, Twitter. LinkedIn actually has significantly more. It's 63% to 37% female. Not surprising. Yeah. Um, and then the rest are all headed up by female. Even Twitter. Interesting. Well, there's a lot of chicks on Twitter. Yeah? Yeah. Um, I got a lot of female followers. Um, and I follow a lot of females when I think about it. So, it makes sense. Um, probably why dating sites do well socially. Yep. Because there are a lot of females online. Yep. And then they're getting more comfortable, uh, dating. I don't even know what that means. All right. So, here we have ethnicity. So, this is, uh, so, let's, let's read one of their taglines. It says, African American users have the lowest presence on LinkedIn, making up 2% of total users. The highest saturation of African Americans is on MySpace with 16% of total users. Interesting. Yeah. I mean, it's, you know, I see the numbers. I mean, I'm part of the urban community. And so, that, that, you know, that sounds fairly accurate. Um, but what's interesting to me is that, um, I need to figure out the date when this was, when this was done because. When the snapshot, you know what the change is. People are not using MySpace now. And so, you know. Well, and this, this could easily just be the, the reference of those people still using MySpace. Yeah. Um, what the ratio is. That's interesting. Mm-hmm. And I'm sure there's, like, some, Hispanics are mentioned here that there's probably some, like I mentioned, high five. I don't think the numbers are comparable to

MySpace. Yeah. But there may be some other social networking site. And that's, that follows under the other. Well, there's a good, that's interesting. So, um, the second, you know, percentage-wise for African Americans is, is actually other social, social networking sites. Yeah. I wonder what those are, yeah, yeah, what keeps a similar balance. All right. People, how many people use it several times a day? Probably YouTube, um, you know, other sites like that. That's, that definitely counts. Um, so our next chart here is, uh, how many times do you use it at a particular social media site? Several times a day, once a day, three to five days, a week, blah, blah, blah. Um, MySpace, 29% never, um, Facebook, several times a day, 31%, and Twitter, several times a day, 20%. Now, it's interesting, because we know so many, so many fewer people use Twitter than Facebook. I mean, the numbers are, are staggering, I think. Um, so, but the people who do use it, they use it several times a day. That makes sense. Yeah. Well, and then I think, I think it's not taking into account the fact that most of these are, are, are synced. Right, yeah. And so, you know, if I'm using Twitter, then technically I'm using Facebook, because all my ads are, they're all posting over there. Yep. And so, in E-Web's case, vice versa. Right? Yeah. Facebook is posting on Twitter. And so, you know, um, the numbers probably a little skewed. But it makes sense, though. So, people who, what I've noticed is people who use Facebook are heavy on Facebook. Right. Like, you're either using it or you're not. Yeah. And most people who use it really use it. Yeah, they're keeping photos up to date. They're making comments. Photos, events, comments, stats. Um, so, let me give you another marketing takeaway from this would be, I think, if you're doing social media marketing, um, figure out where your target, where they're active at. And then wherever they're active at, that's where you should be spending your

time and efforts putting the ads in front of them. If they're heavy on Facebook, and they're female, and you sell handbags, you know, then it's probably in your best interest to run some Facebook ads. Yep. If they're heavy on Twitter, then it's probably in your best interest to maybe do a landing page and tweet links to your landing page, um, with some, with some, you know, don't be a douche. With some decent content, you know, participate in the conversation and sprinkle in your links that way. Yep. Um, and, and, and the whole part of being social is, you know, being in social media is be, literally be social. We had a whole thread on our, on our, um, Facebook page, on our Facebook wall about the weather. You know, what was the weather in England? What was the weather in, in Australia, in New Zealand? And, and, uh, complaining, uh, they, I think it was pretty funny, the, the British guy was like, um, it's summer here, and it snowed last week. Man. Because the guy in New Zealand was complaining that it was winter, and it hadn't snowed yet, so he couldn't go snowboarding. Well, well, it's hot here. Yeah. It's super hot. Stupid hot. Hot, yeah. I think I even posted something that was like, look, we don't kid about air conditioning in, in Houston. It's not a joking matter. All right, so, um, I got a couple shout-outs. All right. And I got some, uh, blanks there, too. All right. I think we pretty much beat this one. Yep. Um, okay, so my shout-out, first off, uh, punch in the face to HubSpot. Good job on the acquisition. They bought, uh, Performable. Uh, Performable? Performable, which is a, um, analytics-type company. But their analytics focus on the user and not necessarily traffic and clicks and page views and stuff like that. They track, their analytics almost track CTA actions, like what this user did, how many calls, how they do this, how they do that. And so, yeah, HubSpot bought them, undisclosed

them out. So, um, you know, I guess that 32 million investment kind of helped you. Gave them, uh, now they're on a spending spree. Woo-hoo! Let's go buy stuff. Yeah, so. We're available, by the way. Yeah, yeah. Highlighting. Um, so, yeah, shout-out to y'all and people over there. And, uh, shout-out to James over at MadePro. Um, we did an analysis on his. We took it down. You can't watch it. They're a franchise. So, but, um, he watched it. He liked it. Contacted us. And so, you know, appreciate you tuning in. And, um, yeah, somebody else go fill out the webinar for him, and we'll do yours, too. We'll be doing some website analysis here pretty soon. Mm-hmm. All right. Um, anything else? Oh, I got Blankster. All right, Blankster. Okay. Oh, that was good. That was really good. That was solid. All the way blank. Yeah. So, check this out. Blankster at Groupon. Yes, Groupon. At Groupon. Yeah. From AtChuck. So, apparently, their salespeople are too aggressive with the merchants. Right. Right. You got merchants filing complaints, sending complaints, posting bad reviews about the process of signing up with Groupon. And then, to make it even worse, is that they're losing money as a merchant. Yeah. If you go to Groupon, you have to pay to be a part of the system. And then, they flood you with business, they flood you with customers who all want discounts. And so, what happens is, you're spending money to get a client who wants a discount. Did they change? Because I know, for instance, Third Coast Comedy, where I do some improv performing at, the way that they approached them was, look, we're going to put your ad on Groupon, and we want you to offer a 50% discount, we're going to collect the money, and we're going to keep 50% of the money. A bit, yeah. So, basically, there wasn't any upfront cost, it was just the fact that they're going to stick customers at Third Coast Comedy, basically, at 75% discount. Yeah. So, there's no...

Well, then the example that I saw, the example that I saw was a restaurant, and the lady had several Groupon discounts. And so, but at the end of her receipt, she was in the negative. Like, the restaurant owed her a dollar. And so, I think I need to work out, you know, work out the numbers so that it helps the merchant. Yeah, make sure you're standing by the merchant. Yeah, strictly user-friendly for the end user is awesome, right? I'm discounting some, like you said, 50%, 75% off. But for the merchant, who's already probably struggling with these times, you know, I think y'all should change focus a little bit. And I'll be honest, though, if I'm a merchant, well, first off, some of that blame has to go on the merchant. It has to. Right? Because you have to do the math and put the restrictions in place so that you don't owe the customer money when they come in the door. That's, you know, pretty straightforward. Smart enough. But, you know, for a third-coast comedy, you know, struggling to get enough audience, you've got to just make, it's a great way to make awareness. And we've bought, you know, tons of Groupons because they're things that we already participate in. That's not the market for Groupon, right? That's not the market that the vendor is really trying to go after. They're, you know, I'm willing to give you a 75% discount if you're now aware of my place. That's true. Yeah. How often does that happen anymore because it's gotten so big? It's, you know, we see, I see a Groupon of a place I know, I buy it. Yeah. Right. Now, I'm not, that doesn't really add value to the merchant. It actually adds value to me and to Groupon. And to Groupon. Yeah. The merchant is losing money. Yeah. You know. So, what I want to say, they're not losing. They just didn't get as much as they could have. Yeah. And, and it's, that's worth doing typically for new customers. It's not

worth doing for existing customers usually. New business, new establishment, maybe a brand new product launch. And you need to raise some brand awareness and create a lot of foot traffic or something like that and you have the budget to, to almost, I won't say take a loss, but to start off. To break even. Yeah. On a, on a potentially large amount of customers. Then go all in. Yeah. You know, but if you're established and you pretty much have a great brand, then, you know, use it moderately and, and research before you sign it. Yeah. And make sure that you don't owe the customer at the end of the meal. Yeah. I think that's a good plan. That might be a good tip. All right. A fair tip. Make sure you don't owe the customer. Anything else? Is that it? That's it. All right. Thank you guys. You have been listening to the most popular SEO podcast on iTunes. That is because of you. You over there. Yeah. You can see the video of this. If we haven't made this clear, you can see the video of this live on Friday mornings. We target 915. We've been around a little bit late. As of late, we're going to try and get back on 915. Central standard time. Just go to our website, e-webstyle.com slash SEO podcast. There's a video area of the screen there. That's where it actually is broadcast. Right under that is archives. So you can actually go watch video archives of this particular, of our podcast. And then we actually release them out on iTunes regularly. You guys have made us the most popular SEO podcast on iTunes. We really appreciate you. You have been listening to podcast number 111. 1-1-1. 1-1-1. Until the next podcast, my name is Chris Burris. Bye-bye. Thank you.