10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Google Sponsored Local Places Listing and SEO- Unknown Secrets of SEO E-Webstyle Number 54
Google Sponsored Local Places listings cost $25 per month but only show value when local listings already appear for your keywords, making keyword research the essential first step before buying.
Key takeaways
- Google Sponsored Local ads are only available in San Jose and Houston at the time of this episode.
- If no local listings appear for your keyword on Google, buying the $25 sponsored ad delivers zero visible value.
- Aspiring SEO professionals should build and rank a blog on a competitive topic to show tangible proof of skill to employers.
- Google Local sponsored ads run month to month with no contracts, so advertisers can test and cancel freely.
About this episode
We discuss the one hour conversation I had with Google regarding Google Sponsored local listing. This is the program where you can pay $25/month and have a highlighted local listing on Google. We discuss the pros and cons of this service. We also discuss which industries this is useless and which industries it would be beneficial. You can find information about SEVO HEREOur E-Webstyle Facebook page is here. Houston…
Questions this episode answers
What is Google Sponsored Local Places and how much does it cost?
Google Sponsored Local Places is a program where businesses pay $25 a month to have a small yellow Post-it style highlight added to their Google local listing on standard Google search results. At the time of this episode it was only available in San Jose and Houston.
Is it worth paying for Google Sponsored Local ads if no local listings show for your keyword?
No. According to the hosts, if Google does not display any local listings for your keyword category on the first page, the sponsored ad simply does not appear, meaning you pay $25 for no additional visibility. The ad only adds value when local listings are already showing.
How should someone with no SEO experience break into the SEO industry?
The hosts recommend starting a blog on a competitive topic, optimizing it to rank on the first page, and using that as tangible proof of skill in job interviews. Showing real results matters more to employers than a degree or GPA alone.
Why does keyword research matter so much for local SEO?
A keyword tool can surface unexpected high-volume terms with zero competition. In the episode, Shade Houston had the highest search volume for a window treatment business but zero advertisers were targeting it, meaning a business that optimized for that term would face no competition.
In their words
We talk about real estate is location, location, location. SEO is keyword, keyword, keyword.
Chris Burris
If you're going to do SEO, here are the things that we need to do.
Chris Burris
Terms defined in this episode
- Google Sponsored Local Places
- A paid program where businesses pay $25 a month to add a yellow highlighted Post-it style badge to their Google local listing in standard search results, available at the time only in San Jose and Houston.
- Google Local Listing
- A section on standard Google search results showing five to ten local businesses related to a search query, distinct from Google Maps or Google Images.
- Keyword Competition Level
- A metric in Google's keyword analysis tool that shows how many advertisers are bidding or optimizing for a given search term, helping identify high-volume terms that no one is targeting yet.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit