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Internet Marketing for the company ImproveMyCreditUSA.com, A Great Interview Part 1 of 4 - Unknown Secrets of SEO E-Webstyle Number 28
ImproveMyCreditUSA.com director of marketing Joe Orsak shares that small businesses should identify one clear differentiator, speak to audience pain, and delegate outside their expertise, including SEO, to specialists.
Key takeaways
- Speak to your audience's pain directly rather than generic claims like great customer service or fast delivery.
- If you cannot explain what makes your business different before launching, you have no reason to be in business.
- Opportunity that pulls focus away from your core strength is often just distraction in disguise.
- Delegate areas outside your expertise, like SEO and analytics, to specialists so you can focus on what you do best.
About this episode
We hear part 1 of a 4 part interview series, we get some great information from Joe Orsak. Joe is a marketing expert and owner of ImproveMyCreditUSA.com. He gives us great advice on posturing your business, from a marketing perspective, to satisfy what your customer really wants. Joe points out that 4% of businesses survive the first 10 years, we point out that SEO can help to make your company one of the survivors.…
Questions this episode answers
What does ImproveMyCreditUSA.com do and who are their customers?
ImproveMyCreditUSA.com is a credit repair company that works primarily with mortgage brokers and real estate professionals. Those partners refer clients with bad credit, the company repairs it, and then returns the clients to the partner. Their core promise is 100% communication throughout the process.
What is the Golden Triangle in SEO mentioned in this episode?
The Golden Triangle is a well-known eye-tracking study in which an independent research organization attached devices to watch how people's eyes move across a website. The study found that website visitors focus on the upper left area of a page, which is the opposite of how people scan print ads.
What statistic about small business failure does Joe Orsak cite?
Joe states that 96% of small businesses fail over a 10-year period, with 80% failing within the first five years. Of the remaining 20%, another 80% fail in the next five years, leaving only a 4% chance of success over 10 years.
In their words
the only thing an entrepreneur is is a salesperson. Yes. Fixes problems for money, and you can only fix a problem for money if you can sell your fix for that problem.
Joe Orsak
once you, as a, as a business owner, can really latch onto the thing that sets you apart, right? Don't tell me you're the fastest, all that stuff. Tell me why and know it.
Joe Orsak
opportunity often isn't. Opportunity. Opportunity. It's distraction.
Host
Terms defined in this episode
- Golden Triangle
- An eye-tracking study result showing that website visitors focus their eyes on the upper left area of a webpage, identified by an independent research organization that attached devices to watch people's eye movements.
- 100% Communication Promise
- ImproveMyCreditUSA.com's core differentiator: proactively updating referral partners on every step of a customer's credit repair progress, with software controls letting partners adjust the volume of updates they receive.
- Drop Test
- A concept described by Chris Burris where you drop a piece of literature on the floor or push back from a desk to see what is readable from a distance in two to three seconds, testing how well a design communicates at a glance.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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