Internet Marketing, SEO, HTML 5 and Chrome Plugins - Unknown Secrets of SEO E-Webstyle Number 69

Hi, and welcome to the Unknown Secrets of SEO podcast. What's up, everybody? Welcome back to the Unknown Secrets of SEO. We're getting started a little early, about 24 hours. Yes, we are, and I have totally misplaced all of my papers. Is that mine? There you go. All right. No, we've got some news and other stuff, so let me find that. Paul, distract him. I'm Sir, look over here, everybody. Watch me do this. What's up, y'all? We're getting started a little bit early today. It's Thursday, the whatever. I have no idea what today is. Today's the 29th. We normally record at Friday, 9.15, but we're going to get started a little bit early today. And actually, oh, as a heads up, if you are a frequent viewer slash listener, we're going to get started a day early next week because I'm going out of town. Chris and I are actually going to both go out of town. He's going to Alabama? No, I'm going to, I don't even remember where I'm going. I'm going to Corsicana. He's going to Corsicana. Is that in Texas? That is in Texas. He's going to Corsicana, and I'm going to Atlanta. So, hey, if anybody is in Atlanta and listens to the podcast, let us know. Maybe we can grab a cup of coffee. I'll be in Atlanta like Friday. You didn't pick up my number? What in the world? How did they disappear? I just walked away. What's that on the floor about your... Yeah, that's stuff. That's all right. There's stuff behind your chair, too. I don't know. All right. That's all right. I remember some of the stuff. Okay. So, what did we talk about last time? Do you remember? No. All right. We talked about something related to SEO and PPC. We did talk about some cool stuff. We briefly mentioned 301 error redirects. So, you want to go back and touch that. We also talked about Excel. Remember the Excel... It was all you, man. It was all you. I'm sorry. Oh, the Excel spreadsheet.

Exactly. You know what? Okay. I had not really used it. I used it a lot this week. If you didn't listen to the last podcast, listen to it. It is an awesome, awesome, awesome tool. It's easy. It's good. You like it? Yeah. It's awesome, man. It's a quick and easy tool to gauge your competitors, see what they're doing on the internet. And to look at your own search numbers and see where you are for, on one particular day, where you are for particular search queries, like blue one-armed widgets, today's date, I show up on this position. The limitation is that it's only Google, though, but then again, most of your efforts should be geared towards Google. But it was awesome. Definitely take a look at it. There is actually another search engine, and what did I call it? BLEKO? B-L-E-K-K-K-O or something. I don't have my notes, so I'm just going to be winging it here. Is it an American search engine? Yeah, I believe so. Sure. We'll go with the American search engine called BLEKO. It does have this cool thing. It's got tags on it. It's already creating a buzz. It hasn't been out yet. And it's, you know, some of the comments about the search engine were how smart it is that they're kind of releasing some of this information up front because they're already generating some buzz, which is cool. So, they've got these slashes, and what they allow you to do is, they call them slash tags, is get a particular perspective. So, for instance, say I want to do BP oil spill slash conservative. So, now I'm getting the conservative perspective of the BP oil spill. Okay. It's kind of cool, right? So, they've got some other ones. They've got Christian. They've got Star Trek. Okay. I really don't know how you do Star Trek perspective of the BP oil spill. I mean, I know that there's a huge Star Trek following, so I bet that there was somehow somebody can come up with a way to do that.

So, here's the one. I've got to get your comments on this one, Paul. They have a perspective called beer. So, the beer perspective on the BP oil spill. On the BP oil spill. I mean, we've got to know the beer perspective on chicks. Yeah. From the guy's perspective. You know. More or the barrier. What is the beer perspective? I don't know. I'm going to have to take that out. Just food for thought. See what that looks like. Well, you probably want to wait until they actually release it. Oh. Nah. Nah. We can go read articles all day long on it right now. But, it's a pretty cool concept. You know, think about it. If we're, you know, we do, we're kind of a news agency, if you will, here. So, we could maybe do SEO from the black hat perspective. Or, we could do SEO from the white hat. I don't think those slash tags exist. But, you know, it's a very cool, cool thought. I'd like to see how the search engine will do in terms of SEO performance and having, like, SEO plugins and stuff. Well, yeah. One of the things it's talking about is it's going to be a lot more transparent about, you know, what is your ranking? What are your inbound links? What is, you know, it's just going to be really nice. Transparency. Why don't you try that on Google? Where are my links at? I just keep going back to that. Yeah. So, it's, you know, they're already generating some buzz. So, we'll check it out. Now, by the way, if a slash tag becomes really popular, guess who's going to adopt it? Us. Or, everybody. Google. Oh, okay. Of course, Google, you know, if it's going to work, it's going to work. Actually, you know, in my first thought when you're like, oh, another search engine? Whatever. Who cares? But, you know, actually, after I thought about it, I said the same thing about Google. Because I was like, Yahoo, all the way. I remember when I

was in college when Google came out. I was like, whatever. Google. There's nothing here. Just a search bar. Yeah. There's no information. You know, how wrong was I about Google? So, hey, you never know. This thing might take off. Hey, I don't know if you know this. We have a listener. We like to kind of point out listeners around the world. We have a listener in Dubai. Wow. That's what's up. Hey, you're probably extremely wealthy. And or you're looking at a search engine optimize used construction equipment for sale. I got 15 cranes. That are currently not operating. I'll sell them to anyone. Cheap. I'll throw in 100,000 barrels of oil. Hey, I tell you what. If you throw in two tickets to Dubai, we will record from your location. Mansion. Yeah, probably. And I have a question. Somebody told us, I don't remember who, that citizens, natural-born citizens of Dubai get a stipend from the country. You know that's true of Alaska. I didn't know that. Yeah, in Alaska, same thing. The oil profits are so rich from Alaska that your tax return, well, for a while, I don't know if that's changed, you know, if they've turned the corner. But for a while, you used to get tax refunds. That's cool. That's not enough to make me to move to Alaska. No. But I would move to Dubai. So let me know. That's cool. That's awesome. Well, don't you? I think you have to be born there and naturalized and, you know, all sorts of, there's one or two restrictions that we may or may not, probably not qualify for. But we'll be happy to come do our podcast in Dubai. From your mansion and your gold-plated Bentley limousine. Two tickets. Well, that sounds like we've got to do two podcasts. That's at least two weeks in Dubai. So we were actually working with an SEO company that was expanding into Dubai. So it's a, you know, it's a land of opportunity. Apparently so. Well, it used to be. You know, and I looked

it up as I was looking in and zooming in on the one location that listens to us. I thought that those islands were right off of Dubai, but apparently it's somewhere else in the UAE. You know, the ones that look like the world and the palms. Palm trees. Okay. Is that off of, do you remember? I thought it was. I thought it was right off and I didn't see it. I assumed it was, maybe they washed away. I don't know. Send us some news. You heard it here first. That's right. The palms have washed away. Maybe. At least according to Google satellite maps or whatever. Let's see, what else? There was some other interesting, really fascinating news that we had. That we forgot about. Hey, I want to mention this. This is cool. This is like plugging H-Town. Lois bloomed last weekend. Oh, yeah. I heard. I actually want to go check that out. Yeah. Corpse flower. The corpse flower. So this, it's either the 28th or the 29th. And these things are like five foot tall, four foot across when they open up. Only 29 blooms in the history, recorded history in the United States. This is like the 29th or 28th or something. That's very cool. I'm going to go check that out. If you're not in Houston, you probably don't care. Yeah. It stinks really bad, though, from what I understand. You know, these are the things I like to read about. Why does it stink? I guess it's attracting flies so that it can pollinate other corpse flowers. I don't know. Whatever. That's cool. I'm going to go check it out. They bloom so rarely. I don't know. There's got to be some evolutionary challenges with this whole process. I don't know. Yeah. I don't know. We'll research that and get back to you. I'm probably going to go see it tomorrow, then. Or maybe today. It's not stinking anymore. You know that. I don't even know. Good. I don't even know. There's some cute photos. If it's bloomed, I'd like

to check that out. I think it'd be cool. Yeah. Definitely. So, you know, hey, anyone who's hearing this, watching this, fly to Houston, you can see the corpse flower. Yes. We always got to promote Houston. After that, we've got, I'm just trying, I'm trying to like mentally picture my notes that have vanished. I mean, we'll get it next time. Yeah. We'll get it next time. That'll work. Cool. Today, I found something, another tool I know, I know, it's getting old. No, it's not, actually. I found another tool today. Okay. Woo-hoo! We like tools? Yeah. This is something that everyone should go download if they have not already. Even more useful than the Excel spreadsheet I talked about last week. This is something you can use every day for every single website. Okay. I typically use Firefox. Well, I used to. Randomly, last week, or maybe about two weeks ago, I started using Chrome just to kind of feel it out and like it. Like, my nephew was like, oh, you should use Chrome. It's better. It's awesome. And I'm like, okay. So, I kind of started using Chrome accidentally. And I was like, you know, let me see if Chrome has any SEO plugins because I do have some for my Firefox, right? I have very little experience with Chrome other than just checking how webpages load on it and SEO factors on it. So, I started using it and I found Chrome has an SEO plugin that is phenomenal, right? And I printed out a couple pages of what it, you know, of what it shows. Okay. Here's the information you can get from the SEO Chrome plugin. You can get the number of pages indexed on any website from Ask, Bing, Google, Majestic SEO, and Yahoo, and there's even more. You can get the backlinks for that website from Alexa, Google, Majestic SEO, which I have no idea what that is. But it sounds very magical. Open Site Explorer, not sure what that is, and Yahoo, and there's even more pages you can

get backlinks from. You can find the traffic data and your ranking from Alexa, Complete Rank, Compete, Google Ad Planner, Google Page Rank, Quantcast Rank, Quantcast Unique Visitors, and Technorati. And we did a podcast on Quantcast a while back. That's right. So, make sure you go back and... Very important site. Very important site in terms of your rankings. You can get search stats from a company I've never heard of called SEM... Rush. I don't even know what that is. But you can get your rank, your search traffic, and the value of your search traffic, I guess. You know what? I'm guessing it's like Gold Rush, SEM Rush, so it's trying to analyze value of a particular site or whatever. It'll give how many social bookmarks you have from Delicious, Stumbled Upon, Demos, and Dig. It'll tell you... You read those randomly. It was kind of funny. Oh, yeah. I'm dyslexic. Go ahead. It works. You can also get... It'll talk about the cache of your website in Google, website, archive.org. It'll talk about on-site things like... It'll look at your robot TXT file or the robot TXT file of that particular site. Does it have an XML sitemap? The status... The HTTP status code. It'll give domain details like your DNS, which it didn't give for this particular one. It'll give your IP address. It'll give the server location. And it'll give you the who is information behind that domain name. This is all from one SEO plug-in. And it's... Man, it probably takes about 10... No, maybe 5 seconds to load. You hit the little plug-in button in Chrome, and it analyzes everything. Maybe in 5 seconds. 4 or 5. Wow. Yes. There's another tab to it. It's a keyword tab. So you enter in your keywords, and it'll tell you... It'll tell you information like keyword suggestions for that particular website. The next version of this tool will have AdWords... It'll have information from the AdWords Keyword Selector tool. It'll tell you traffic data for these particular keywords. It'll give you the level of

competition for those words, and the cost per click. So, this is a plug for the Google Chrome SEO plug-in. There's about 30 different SEO plug-ins for Google Chrome. This is the one that I feel like has the most information. It is quick, it's easy to download, and it's very fast. Next, this is probably the one tool that I feel like that I've used all week. I've used it every single day, multiple times a day, all of this week. I just downloaded it on Monday, so I guess I have three and a half days worth of experience. Three days. So, it's not a lot. But I'm very excited about this tool. I've used this tool more than I've used the AdWords Selector tool this week. And I use that sucker constantly. So, I definitely recommend you take a look at it. Let me know what you think. It's awesome. It's definitely worth your time. And we started working, I really started working with some in-depth data with Insight, Google Insights. Google Insights. That's an amazing tool, and it allows you to do a lot of really deep-down analysis. So, you know, you wonder, potentially, for some of our clients, we're looking at some national clients that literally are national, because they go across the whole country. I don't even know where I was going with that. But they're actually national, and the way that you want to target some of these national campaigns is you want to understand what is local search volume. So, how many people, you know, let's just say it's, I don't know, an oil change. So, how many people in the Houston area are Googling, in fact, it was related to oil and oil changes, and kind of the consensus of this company that we're working with is that, hey, people don't search for oil changes because they use the guy down the block, and they've used him their whole life or whatever. And, you know, there's something that feels right about that. There's also something that we know, which is everyone

searches for everything all the time. All the time. Right? So, maybe it's only 25% of the people, and the other 75% are happy with who they have, or even if they became unhappy, would just, you know, use another one that they drive by. They may be looking for coupons. They may be looking for discounts. There are, you know, people get online just to research. They might be on their phone, like, I need an oil change. Where can I find an oil change place? That is from where I am right now. And so, to understand the search sphere in a very localized area. So, we don't just care how many people are searching for something related to oil change in the country, even though it's a national term. We want to break it down to Houston. Hell, we want to break it down to the suburbs and the regions around Houston. So, inside Houston proper, there's an area called Bel Air. There's an area called West University. They're small little areas. But if somebody were in those areas looking for an oil change, they would probably want to find an oil change within their areas. I mean, we have a thing called the 610 Loop, and there's kind of a joke about how inner loopers will never even go outside the loop, right? So, they could live right on the edge of the loop. One block away could be an oil change place, but they would drive 10 blocks to go into town because they don't go outside the loop. So, you know, you want to be able to access that data, and Google Insight has the ability to do that. So, it's a really powerful tool. We use it when we're really focusing in on both pay-per-click campaigns and SEO campaigns in a very regionalized area. So, go check that tool out. I thought it was really awesome. What I thought it was really cool for is, you know, let's say you're looking for how often someone searches for a national term in your local

area. Like oil change. Like mover. And if you've been listening, you know the difference between a national term and a regional term. But we can cover it again real quickly. Oil change would be national because you're not defining an area. And in the old days, oil change could potentially, even if you were in Houston, could get you results in Massachusetts or whatever. Google and most of the search engines have refined it so that they kind of keep track of where you're at. They probably have a list of things that they consider to be really local searches. Typically, if you're looking for an oil change, you do care where it is. You want it to be close to you. So, that would be a national term. Then oil change Houston or oil change Bel Air or oil change West U would be an example of regionalized or localized searches. So, yeah, it's a great way to figure out who's doing global searches in a small area. And then the next tool that we're looking for, I'm sure it's out there. We just haven't really researched enough to find it, is how do we see the results as if we were in San Antonio? Oh, yes. Man, if anybody knows how to find that, tell us. Yeah. Send us an email or whatever. Probably by the time you hear this, we'll have it figured out. Yeah. And we'll share it with you. How do we look? We want to know. Let's say we get a client in L.A. We want to figure out how to look at search results for an oil change in L.A. Right. You know, or whatever. The actual results. So, now we know how many people are searching from Google Insight because we can define it as L.A. Now, we want to know, okay, so when they do search and they're in L.A., what do they see? Because now we know that it's different for each location because it's regionalized. And we want to know what do they see if it's local. In

fact, you know, probably Google Places is dependent. Like if you're in Conroe, which is kind of a north suburb of Houston, almost not even a suburb yet so far out. But, you know, we'll call it a suburb of Houston. If you're in Conroe and you search for something national, your results are going to be different than in Houston. Are they different in Houston if you search from different places within the city? Within the city. Because even, again, oil change, if I search oil change from my office or I search oil change from my house, I probably want different results. And typically, you can figure out where people are within a good range. Or a radius or a certain amount of radius. Yeah. So that's the next tool that we're looking for. And when we find it, we'll share it with you. And if you share it with us, we'll give you something. A shout out. There you go. There we go. Yes. I was going to say free website analysis. We'll give you a free results page of what it looks like to do a search for your product from some city of your choosing. There you go. What else? All right. So we went through a couple tools. Good stuff. Check out those tools. They are awesome. I know we come up with tools all the time. But these last tools have been very, very helpful. So we got an inquiry. It's actually from a company in Israel. And they do tours in the Middle East. And they've got a great website. Lots of content. And they were asking, you know, why isn't my content showing up? And it turns out that a lot of, not all of their pages, a lot of their pages are actually in Flash. So I wanted to do, we have always talked about don't do, don't put content in Flash. And we've always said there's this juxtaposition, which by the way I'm not going to resolve today. But there's this juxtaposition of what Google says they can do

with Flash and what actually happens. So basically I took one sentence, you know, the typical way to find out if a page has been indexed, take a sentence that's going to be unique, put it in quotes, put it in a Google search, press Google search. Press this, the button that's, the only button because it's so boring, right? And if that page will come up because Google has the ability to look at, you know, specific sentences and you're choosing a sentence that's unique to that page. If it comes up, that page exists. If it doesn't come up, then that page does not exist. So I took a sentence out of the Flash content, I put it into Google, I pressed the Google submit, I followed my own directions well actually, and it didn't come up. So I sent an email back and then I got on and guess what I found? Webmaster Central blog has an article about improving Flash indexing. And what I think it means is from the perspective of Google, they are improving Flash indexing. But just to be sure, everything I'm going to read here, remember, when I took a sentence out of this guy's Flash website that's been up, other pages show up, so other pages have been indexed, that Flash page did not come up. So that has to mean, at least for that page, for whatever reason, that wasn't indexed, right? So maybe it hadn't been indexed yet, or maybe they're just lying, or I'll tell you what, if that were Apple, they'd be like, you're just searching wrong. Yes, you're searching wrong. You're pressing the button wrong. You're pressing the button wrong. Try it a different way. It works. That's hilarious. We know it works. You're just doing it wrong. So here's what Google, so this is Google's official stance. You know, which Flash files can Google better index now? And they say they index textual content in Swift files of all kinds. You know, I'm going to kind of breeze through this, because we've got about five

more minutes. What content can Google better index from these Flash pages? Well, I don't even know what that question means. Really, the only thing that it can index, as we know, is textual content. Okay. It can't index videos, per se, and it can't index images. I mean, it can know they're there, but I don't know if Flash has a capability of putting, like, alt tags on images that are actually stuck inside of the Flash component or whatever. But Google is claiming that they can index text. I'm not, I can neither confirm nor deny that Google can, in fact, index text. I can only say that I've never seen a Flash website on the front page of Google, in the first page of SERPs. And whenever I've taken content from a Flash component and stuck it in Google, Google can't find it. So, I don't know what that means. And if you've seen it, I haven't seen it either. If you've seen a website that's on the first page for a keyword search, not for a business name search, let us know so I can tell you that you're lying. Yeah. You want to call me a liar? Is that okay? No, I can tell them that they're lying. Oh, that they're not. You're going to call our audience a liar. I don't know what's worse. Let's see, they're discovering URLs that appear in Flash, and then they keep falling through the pipeline. Basically, they're just describing how they do, in fact, index. They obviously say, we don't index images, and they do not index FLV files. So, those are videos. So, that's something that I mentioned there. How does Google see content in Flash? Now, this is very important. We can't tell all of the proprietary details, but they can tell you that the algorithm effectiveness was improved, and they're using Adobe's new searchable Swift library. What they do is, their algorithm will actually go through a Flash page. So, you know you can have a thousand, whatever, an unlimited number of pages within one

Flash component, and that can be your entire website, which we highly recommend against, or you can do that, but you've got to do an HTML version as well. Yes. It'll explore all of that, and it'll put it all on one page. So, even though in Flash it appears to be ten different pages, it shows up all the content as one page. Okay. So, this goes back to Darren Bowie, who was asking, hey, what's the problem with having everything on one page? And we outlined that as, I mean, the biggest problem is keyword dissolution? Dilution. Dilution. There we go. Keyword dilution, and that, you know, where you could have one page that was keyword focused, and then another page that was keyword focused on something else. If you put both of those pages on one page, both keywords are now diluted in terms of how often they're mentioned. So, you know, even if they can index it, which I'm not saying they, maybe, I'm sure they can, right? It can't be rocket science. Yeah. So, are they, and how quickly are they, et cetera. They say that it's part, they don't have a separate bot out there doing it. It's part of their standard algorithm. Google Monster, that they use. Go back. It's a running joke. Some of our reviews have said, yeah, go back and listen to the earlier ones. Then you can understand the running jokes. Yeah. Because if you just tuned into this one, you're probably like, that was a stupid joke. Did he just growl like a Google robot monster? Monster. All right. Here we go. So, what do I need to get Google to index the text in my flash? Basically, you don't need anything because it's part of their standard Google Monster that goes around and eats information. Oh, Darren Bowie sent us something that was pretty funny. You know, why there's apparently like the Church of Google or something. Oh, I did see that. Where Google is God and it's like Google's omniscient, Google knows all, Google's omnipotent, I

don't know. It's kind of funny. I thought it was pretty funny. It's good. Somehow you can. I wonder if you could marry somebody if you were, according to the Church of Google. The Church of Google. You could do anything. Why not? It had to be online, though. And not in a flash file. Yeah. What are the current technical limitations? It says Google does not execute sometimes of JavaScript. So, if JavaScript's built into Flash, you know, we typically say, you know, use JavaScript for usability if you want. Actually, you should use CSS. But use JavaScript if you want. Just make sure you have other ways around it. They do not attach content from external resources. Don't, I don't even, yeah. So, if you have content, the way I took that is, like, if you have content inside your Flash that's going to go to another place, it's not going to index that. Oh, okay. Yeah. And if your Flash loads XML or HTML files, it's not going to be part of it. So, and while we're able to index Flash in almost all languages, we will be unable to index Hebrew language and Arabic language content from Flash files. Interesting, because I said, you know, that client was actually in Israel, although it's all in English. So, it wasn't in Hebrew. So, that was actually good for them. So, after all of this, Google saying, yes, we can index Flash, I'm just not sure. Sure, and there's no way we would risk our clients or ours or yours or anybody's opportunity to be on the first page of Google by having a Flash-only website. It's just, yeah. Maybe in a year, maybe six months, it might be caught up to where that everything in Flash is instantly indexed or indexed as quickly as normal text is. Today, I just don't feel like it is. Yeah. So, I don't think it's there yet. If you have an entirely Flash website, I would still tell you to make it in HTML. Also. As of, yeah, as of today.

Well, and the technology is expanding, right? So, now we're going to have images that are embedded into XML, HTML, or HTML5 has the ability to do video. So, there's going to be a lot of capabilities that are going to come, that potentially are going to come out of Flash and go into regular HTML, which I know that sounds a little foreign for you HTML addicts out there. Where, you know, okay, so now I'm going from just tags and I'm actually having content in the embedded in the, it's not even embedded because we have a classic understanding of what embedded means. Flash is embedded in HTML. Now, this is actually part of the HTML code. So, things are going to be changing and my guess is that we change and we're a little more active and able to do a lot of the things that we can do with Flash before Google really concretely starts, you know, doing what they say they're doing. Because we don't see it. And it could change. I think, like, when you said things are changing, like, you've heard that phrase, like, the only constant is change. And I feel like that could never be any more true in this industry. Yeah. Things always change, constantly. You know, Flash may go away and there may be something else that might replace it in 18 months. Google may be go away and be replaced by Gleko or Blico. You know what? Stranger things have happened. Yeah. Not really, but it makes sense. But it was pretty strange. Yeah. Anyway, that is the end of podcast number 69. You are listening to the most popular SEO podcast on iTunes. We did not cover how to follow us, tweet us, all that. So, you can find us on Facebook, facebook.com slash eWebStyle. You can find us on Twitter, twitter.com slash eWebStyle. You can get to our Ustream page and watch us live at 915 Central Standard Time, usually on Friday mornings. Today's Thursday. Next week will also be Thursday. And if I knew the

number, I'd tell you what number it was. I think it's... 70. Because this is 69 and I'm the only mature... Oh, no, no. I mean, like, what date? Oh. I'm the only immature person that laughed inside when you said 69. Actually, I was laughing all morning. It's just so much fun. It's funny to me. Who cares? Yes, I'm immature. He said 69. I know. Yes, I'm immature and it's funny. You can email us at podcast at e-webStyle.com and you can find our YouTube page, e-webStyle.com slash YouTube. That's Y-O, YouTube. And that'll take you to our YouTube page because we have a lot of videos out there. We also have a funny animation of this podcast. You guys should go check that out. You can find that also on our Facebook. Facebook and we also have, there's like one other video, a couple of videos and... Yeah, there's a few videos. There's a, yeah, there's a video Darren Bowie put together for us. That's awesome. And thanks, Darren, for that. Awesome. And you can also see we did, how we do search engine optimization. We actually have, what is it, like a two-minute video, three-minute video of exactly the process that we use to get a website from, I mean, you can see it second by second, from the second page to the first position. That's right. All you need is an exacto knife. Check it out. All right. This is podcast number 69, the most popular SEO podcast on iTunes. You have been listening to the Unknown Secrets of SEO Podcast. My name is Chris Burris. And I'm Paul Hanson. Bye-bye for now.