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Internet Marketing Starts with your Domain Name, A Great Interview Part 2 of 4 - Unknown Secrets of SEO E-Webstyle Number 29
Choosing a descriptive domain name, targeting local keywords over national ones, and keeping credit card balances under 39% of the limit are the core growth lessons from this episode.
Key takeaways
- Pick your domain name before finalizing your business name to ensure availability and instant clarity about what you do.
- Target local or city-specific keywords first to get faster, measurable SEO results before competing nationally.
- Keep credit card balances under 39% of the credit limit to avoid score penalties from FICO scoring increments.
- Spread balances across multiple cards rather than concentrating high usage on one card to improve credit scores quickly.
- Meta descriptions are your first sales pitch in search results, so use clear keywords and drop vague words like Premier.
the sale starts at the search result
About this episode
Learn why should you hire an SEO Expert? Learn why Internet Marketing starts with your domain name. Joe Orsak shares with us what are ideal colors for your website. In part 2 of a 4 part series we get some great information from Joe Orsak. Joe is a marketing expert and owner of ImproveMyCreditUSA.com. He gives us great advice on posturing your business, from a marketing perspective, to satisfy what your customer…
Questions this episode answers
Why should a small business target local keywords instead of broad national ones for SEO?
Ranking for a broad term like credit repair draws millions of competing results, making it nearly impossible for a small budget. Targeting a city-specific phrase like credit repair Houston narrows the competition to a manageable level and produces quantifiable results much more quickly, according to the episode.
How does credit card usage percentage affect your FICO credit score?
The FICO model works in increments of 20 percent. Carrying a balance above 39 percent of your credit limit puts you in a worse scoring bracket and can cost 30 to 50 points. Staying at 19 percent or below is the ideal zone, and you should never exceed 39 percent going into a reporting date.
What is the optoutprescreen.com tip for improving credit scores?
Visiting optoutprescreen.com removes you from pre-approved credit card offer lists, similar to a no-call list for telemarketers. Doing so can add an average of 5 to 15 points to your credit scores because creditors view fewer open credit offers as a lower risk indicator.
Why is a descriptive domain name important for online marketing?
A domain name that clearly states what the business does eliminates the need to explain the service. The episode uses ImproveMyCreditUSA.com as an example, noting that people never ask what the company does after hearing the name, which also helps customers find the site through relevant search queries.
In their words
Nobody knew what the heck we did. Right, right. You know, because we market our product, our service, typically to the mortgage and real estate professionals, we wanted to convey to them that we were developing buyers.
Joe Orsak
if you type credit repair in Google, you're going to get millions of hits. It's just nuts. Right. So I couldn't compete with that. But if you type credit repair Houston, then I can actually work on that.
Joe Orsak
Terms defined in this episode
- Meta description
- The text tag in a webpage's source code that Google typically displays in search results, serving as the first sales pitch to a potential visitor before they click.
- FICO scoring increments
- The FICO model measures credit card usage in bands of 20 percent, so crossing from 39 percent to 40 percent usage triggers the first major score penalty.
- Local keyword targeting
- Focusing SEO efforts on city or region-specific search phrases, such as credit repair Houston, to compete in a narrower, more winnable search landscape before pursuing national terms.
- Optoutprescreen.com
- A website where U.S. consumers can remove themselves from pre-approved credit card mailing lists, which can raise credit scores by an average of 5 to 15 points.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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