Avoid nine common SEO mistakes including click-here anchor text, Ajax-driven content, splash pages, flash menus, missing or duplicate title tags, and unoptimized image alt attributes to improve Google indexing and rankings.
Ajax is a way to dynamically bring in content onto a webpage without refreshing the entire page.
We discuss optimal title tags for SEO. We talk about the example of Internet Marketing Houston. Many people what to have fancy FLASH splash pages, they are beautiful but when should you use them and when should you avoid them. We also discuss some negatives like, AJAX sucks for SEO.
Search engine bots like Google and Yahoo do not click dynamically loaded links or read Ajax-generated content. If your target keywords only appear in Ajax-loaded sections, Google will not know that content exists on your page, so you cannot rank for those terms.
Title tags should be about 65 characters. Going over that limit causes the text to get cut off, which can chop off important keywords. Each page should also have a unique title tag reflecting that page's specific topic rather than a generic site-wide name.
A splash page is acceptable when it serves genuine utility, such as country or language selection for a global site. FedEx is cited as an example where users select their country before entering the site. Otherwise, splash pages hurt both SEO and user experience and should be avoided.
Google counts image alt attributes when indexing a page. Adding descriptive alt text to images provides an additional SEO signal and also improves usability by displaying text when a cursor hovers over an image, making it a practical double benefit for site owners.
Google is expecting there to be information about click here on a page where click here is the link.
Chris Burris
if you don't have title tags, go back and listen to the rest of our podcasts because you're probably missing a lot of other really simple things that can do well for your website
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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