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The Best SEO Podcast with Chris Burres and Matthew Bertram #458
SEO still matters and is growing more important, but success requires a full strategy covering website quality, server infrastructure, keyword ROI analysis, and layering in social and email only after a strong SEO foundation.
Key takeaways
- Articles claiming SEO is dead are link bait designed to get attention, not reflect reality.
- Ranking first and second for the same keyword can capture over 50 percent of all clicks for that term.
- Before spending on SEO, calculate keyword search volume and product margins to confirm a positive ROI is achievable.
- A good SEO company should rank for its own target keywords and have a clear, consistent process from sales through campaign management.
SEO is supremely important. It's getting more and more important.
About this episode
The Best SEO Podcast with Chris Burres and Matt BertramBestSEOPodcast hosts Chris Burres and Matthew Bertram answers some FAQs on SEO and internet marketing., Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great…
Questions this episode answers
Does SEO still matter in a world dominated by paid ads?
Yes, according to this episode. Claims that SEO is dead are described as link bait meant to attract attention. SEO is called supremely important and growing more so, though success now requires a broader strategy and not just a single tactic.
What is the difference between SEO and SEM?
SEO refers to organic placement, including Google Maps and natural search results, and excludes paid ads. SEM is the broader category that includes pay-per-click advertising. On mobile, the first screen is now dominated by ads, making the organic and paid distinction practically significant.
How do you find a good SEO company?
The episode recommends spending time with the company before hiring, checking whether they rank for their own target keywords, reviewing case studies, and evaluating whether their sales process feels structured. A company without a clear process in sales likely lacks one throughout the entire campaign.
Is SEO cost effective compared to PPC?
The episode says SEO can deliver 2x, 3x, 5x, or 10x the return of PPC spending. However, cost-effectiveness depends on who does the work, product margins, keyword search volume, and how long it takes to reach a positive ROI threshold.
In their words
SEO is supremely important. It's getting more and more important. But what's getting more important is the overall strategy, right? The overall strategy.
Guest
Never compete on price, because there will always be somebody willing to go out of business faster than you.
Guest
If you get the top two positions, which we have it for a few clients, you're getting 33% plus, I believe, is it 17%? That sounds right. So you're getting 50% of all traffic for that keyword.
Host
Terms defined in this episode
- Double-siloing
- A strategy where an SEO agency ranks both a homepage and an internal page for the same keyword, taking two of the top ten positions on a single Google results page.
- SEM
- Search engine marketing, the broader category that includes both organic SEO and pay-per-click advertising.
- Gulf Stream effect
- A term used in this episode to describe how websites in the top three organic positions tend to stay there due to accumulated ranking momentum.
- Link bait
- Content designed primarily to attract clicks and backlinks through a provocative claim, such as articles asserting that SEO no longer matters.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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