The Best SEO Podcast with Chris Burres and Matthew Bertram #458

How much do bobbleheads add to the legitimacy of anything on video? They're awesome. Every single person's face is awesome. It's like he's nodding yes. That makes it a serious legit. Look at this. This was 3D printed, and then we got bobbleheads. Like, we need to collect all kinds of things. We're like big kids. All right. So, can you hear me, or do I need a string? Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of eWebResults. My name is Matt Burris, and you're an SEO expert. SEO expert, and how do you know he's the, well, internet marketing expert? You can just read his t-shirt. Who is the best internet marketing agent with eWebResults? Boom! If you're on YouTube, get one of these shirts. Subscribe and follow, and thank you for being on YouTube. Shake of us. So, we always like you to remember that we are broadcasting live here from Houston, Texas. But we're really not broadcasting live right now. Well, that's true. Hey, we normally broadcast live here from Houston, Texas, and Matt and I, we are your results rebels! He's not, he's being a rebel by not conforming to the results rebel. We're going to go back to the beakers and the white jacket. The beakers and the white jacket? What were we at that point? We were the results lab. Yeah, but what were we called then? We were the... I don't remember. You don't remember? I don't. Oh, no. I feel like you also don't remember. We need to wear white coats to feel like people will take us more seriously. Take us more seriously. I need a bobblehead with a white coat. With a white coat. With a white coat. That was an option. You could have done that. All right. Before we get into this podcast, I want to jump right in with this review. This is from Tom Burley, and it is, of course, five stars. There are a lot of podcasts on SEO out there

in the internet of things these days. At first, I honestly thought Matt and Chris were a little off their rockers with their corny jokes and dry humor, but... Dry humor? Ah. But, and he capitalized the but in this one, says, like a punch in the face, they woke me up to the things I was missing. Matt talks about the eWeb free consulting call a lot. I was very skeptical at first because we've all been pitched with no pressure consulting calls that offer zero value and 100% sales calls. Chris and Matt stressed over and over that their passion is about helping any business, no matter how small. I finally bit the bullet, set up the call, and I was lucky enough to get Alyssa Flores in capital letters, who was amazing. By the way, she is amazing. She is amazing. Yeah. She gave me great feedback on changes I could make that would have semi-immediate results. Do yourself a favor. Give these guys and girls a chance. Give them a call. I added the last sentence. Give them a call. No, I'm not going to talk about calling us. Yeah. I really just fill out the form. Fill out the form. No, fill out the form. No. Why don't you just listen to our podcast because we give it all away? All of the information is available. All of the information. Here you go. Loose lips sink ships. So, the teaser for today is FAQ. So, we're going to answer some frequently asked questions. Oh, yeah. I was wondering what the... We're going to do that. First, I'd like to say if this is the first time you've listened to the podcast, howdy and welcome to the podcast. We're from Houston, so howdy is absolutely appropriate. Or if you went to A&M. Which is also... Which is in Texas. I mean, all the Aggies out there, why don't you give us a nice comment on our Facebook page. Yes. Let Chris know that you're listening. Yep. Yeah. Say howdy, Chris. Howdy, Chris. We also use howdy,

even though you're not in Houston necessarily. So, what I'd like to say is if you're looking for tips and tricks, we have tips and tricks. No, we don't. We have strategies and high-level concepts only. Well, what are they going to find if they go to ewebresults.com slash tips? Nothing. 4-0-4 errors. So, don't even bother going there. ewebresults.com slash tips. Don't call us nothing. This is low pressure. This is the opposite of high pressure. Do not check out our website. It's a bad idea for you to... We're launching a new website. Just wait. Just wait. Marketing strategies that have failed miserably. We're launching a new website soon. Don't visit the current one yet. Don't. Don't do it. Because we'll remarket to you. So, he does have a t-shirt that proves that he's an internet marketing expert. If you would like a t-shirt that proves that you are also an internet marketing expert, Matt, where would they go to get that? ewebresults.com. ewebresults.com. Swag! We've got a whole bunch of... Actually... Yeah, t-shirts to choose from. Soon to be. Yes? Which I got the draft of it. Okay. So, we're plucking off like a little water droplet. Okay. Okay? Yeah. Bestseopodcast.com as its own standalone podcast site. Entity, podcast, value. Yeah. Wow. Yeah. That's pretty awesome. Yeah. It's the first step in the media mogul... Media moguls. Moguls. Amigo moguls. We're going to be media moguls. Yeah. Just like the previous website... Ewe results media. Don't bother going there yet. Yeah. No. Don't go there yet. We don't... Yeah. Just turn us off and come back in like a couple episodes. We'll be way better. Yeah. It'll be much better. Every episode, we get better. All right. So, we're going to cover FAQs, Frequently Asked Questions, and Matt has the questions. I feel like he's also going to answer them. So, why don't you hand that list of questions over to me so I have... I'll give you some. No. It's all right. It's all right. I don't need any questions. You don't need any questions? I

can go hard and strong on this. These are pretty... Look. I'll give you a low ball. A low... All right. You're going to toss it underhand. Yeah. An underhand pitch. I'm ready with my bat. All right. Let's bring it here. So, this is what we'll do. I think that this will be good. So, I'll ask you the question. Yes. And then I'll read... The answer. I'll read the answer to you already. After I give the... No. Oh, okay. Before. Yeah. And then you tell me what you think about it. Okay. Right? Now, do you want... That's a low... That's a like a... That's like underhand... Right? Like that's fair, right? And it's more like a beach ball instead of a baseball. And I got a bat that's going to knock it out. I got a park. Okay. And so, with my commentary on that answer, are you looking just for something like, hmm? I just want... Or... Is that what you're looking for? Well, all right. I'm just going to ask you the question. Okay. Go ahead. And then we'll see where it goes. Yes. Does SEO matter anymore? Does SEO matter anymore? Let me ask you a different one. Okay. Does SEO really matter? Does SEO really matter? Yeah. That's the question. And so, to be clear, you're going to read unanswered first or you want me to talk about... No. No. I'll change it. So... It doesn't matter. I'm stalling, so I have a really good answer. So, the answer is yes. Correct. All right. This is good. Next one. Of course SEO matters. So, you know what... Do you know what... And I know you do. Do you know what it is when somebody's like, hey, SEO doesn't matter anymore? What is that called? It has a very specific phrase. It starts with link and ends with bait. So, you might know what that is. Link bait. Link bait. Yeah. Yeah. So, the only reason that they're writing those articles is it gets attention. Of course it's going to get attention. You're

an SEO. Maybe your life's passion is SEO. Like a lot of people here at E-Web Results. Their passion is about SEO and internet marketing and all of these things. And it kind of pops it on your radar. SEO doesn't matter anymore. I can tell you we've got a fun kind of contentious environment between the PPC team and the SEO team. And so, if the PPC team sees that kind of article, they're like forwarding it over to the SEO team going, see, SEO doesn't matter anymore. And that's all it is. It's just link bait. SEO is supremely important. It's getting more and more important. But what's getting more important is the overall strategy. Right? The overall strategy. Well, yeah. You can't run an internet marketing strategy on one platform anymore. You also can't rank a website with one strategy anymore. Right? It's just getting more competitive. It's getting more complex. It's kind of like, you know, to speak to that article, it's like, you know, the king is dead. Long live the king. Okay? I mean, it's basically SEO changes. We just had an algorithm update. It affected a lot of things. A lot of Google-made businesses and people doing nefarious things got taken down. A lot of crypto stuff got taken down. You know, a lot of clients were very concerned about their website. If you're doing the right thing by Google, don't worry about it. We actually saw huge pops for our website and a lot of other clients. Yeah. When you get all those, like, that bogus junk out of the way, boom, these websites pop up. Well, Google's like, hey, I'm going to reward you for doing the right thing. Right? Let me take a step back and ask you another question. Again, another, you know, softball question. Okay, yeah, underhand. Okay. Yeah. So when we did our, you know, ribbon cutting and the washing. Our grand opening event. Our grand opening event. Yep. You know, I was speaking and, you know, one lady was like, what is SEO? Yeah, that was.

Right? And I thought, I said, hey, it's search engine optimization, but I don't think she understood what that was. Right. Right? So why don't you, for anybody that's a new time listener, right? Because I'll tell you, every single person in our office, if I asked them what SEO was, their answer would be pretty close. But slightly different. But slightly different. Right? Right. So I'm interested to hear what your definition is. Now, so do you want to compare and contrast of like SEO versus SEM? That's another question. That's another type of question. I want to just know what you think SEO is. Search engine optimization, right? Where does it start? Where does it start? No, go ahead. Keep going. Sorry. Keep going. Like if you're. Yeah. All right. So search engine optimization. It's the process of giving, getting your web property to show up high in the organic listings. And that also includes the maps. So I would say it specifically excludes PPC, which SEM search engine marketing includes, PPC. And then you're talking about the maps and the organic section. Now, there's a lot of nuances and other things that get thrown in now to SEO, which didn't exist when we started way back in 1999. A lot of things didn't exist back then. Things like the knowledge graph, having good positions in the knowledge graph and how important that is. Voice search and the implications of voice search. And I'm not talking voice search like, hey, you know, find me at Burger King. I'm talking about. So we. If you're. What is the best internet marketing agency in Houston? Yes. We've got a video that's up on our Facebook page, facebook.com slash eWebResults, that shows Adam, our lead SEO guy, who at his house, he's got a Google Home device, right, with a screen. And he says, who is the best SEO company in Houston? And guess who it is? It's eWebResults. We pop up. So, so, so, so yeah, that's what I think SEO is. And it's a very long-winded and fun story

of SEO, did I? Yeah, so, yeah, so SEO, the people are like, well, I need YouTube SEO. I need social media SEO, right? Yep. That word is being interchanged. It's kind of like Coke, right, right? Hey, I want a Coke. Given this, because this is truly different from what my mindset is, I'm very happy that I said website or internet property. Because when you talk about SEO for YouTube, you're just talking about a video or an internet property getting it to the first page. Yeah. Not Google, but YouTube. You know, YouTube SEO is starting to be quite a bit more important, right? You know, you can drive a lot of referral traffic from YouTube to your property. Also, you know, what videos? Vimeo, all the other platforms that do videos. Yep. Which ones show up most in Google search results? Hmm. It seems to be this symbol that we have on this table right here. Why do you think that is? YouTube. Why do you think that is specifically? Maybe, because Google owns both? I don't know. So that leads me to another thing that we've been looking a lot at is how hosting, right? How speed time, how recall rates, how, you know, PWA's progressive web apps are playing into this thing. We've been looking at, and we have moved ourselves and a number of clients to AWS and Google and Azure. We're doing a lot of testing on all of the kind of server levels. So this is like deep, deep, deep undercover. Yeah, I mean, so this is development stuff that's actually affecting SEO, and it's kind of like, that wasn't part of how SEO was. It's kind of like those high-frequency traders that are like moving closer. Yeah, closer and closer to the actual transaction. To the exchange, so they can get, you know, it's weird. But, so what's interesting is we found by testing, AWS is better. Yeah. Also, you get a year free sometimes, right? Yep. But we're moving people to Google. Right. Okay? Or we move ourselves to

Google. Yeah. So what's interesting is why have we done that? We're really testing because we believe that for whatever reason, regardless of what Google says, they're going to take care of their own, just like they did with YouTube. And I know that that's not A-B tested, and there's not a lot of data on it. If you do have data on it, please send it to us because we're now... Doing some of our own testing. We're doing our own testing. Experimentation. But why you need to do that is if you have a big website, if you don't have a 10, 12-page website, or you're getting a lot of traffic, you're really taking a lot of data transfer. And if you're on a shared server, it's going to affect your performance. Also, it's going to affect other people's performance. Yep. And you really need to look at getting a dedicated server. And if you're going to spend money on SEO, $1,500, $2,500, $4,500, or more on SEO, doesn't it make sense to spend $120, $150 a month to get access? To optimize the infrastructure behind managing the website. Right, to optimize the infrastructure to be able to scale. You also want to pay for probably a C-Panel license. That's a good business. Okay, $20 per license to get access to some different things. So, there's a lot of stuff that goes into SEO that not a lot of people think about. And the definition of SEO continues to expand of what impacts what. Yeah, what particular whatever technical challenges get lumped into SEO. Yeah, because speed wasn't a big consideration, right? Until Google made speed a big consideration. Well, mobile first, right? Yep. So, there's a lot of things. All right, next question. All right. Another lowball. All right. All right. Hopefully, they're all lowballs because I feel like... No, I'm going to start throwing some fastballs. By the way, it's kind of hard to hit a beach ball out of the park, right? You may be able to get a good swing and you may hit

it every time. It just doesn't go out of the park, so... Well, out of the pool. It's out of the pool. You can get it out of the pool. I can get it. You've got to play in the right arena. The right arena. The only problem with getting it out of the pool is then somebody's got to get out of the pool to go get it. And that's horrible. That's not. That's horrible. You don't want to be that person. You'd rather have the net, like just reverse net, clean the pool and bring the... I haven't done that, but... Oh, I did. All right. All right. You brought it up earlier. What's the difference between SEM and SEO? So we've got search engine optimization and search engine marketing. And as it sounds, search engine optimization always refers to the organic placement. And that can be organic of the Google local or the maps position and the organic, naturally organic position. And search engine marketing is overall. So why are they important differences right now? And this has certainly changed. Like as Google shifted to mobile first, right, that's an organic aspect. But if you look at doing a search on a mobile device, what are the first things that you're seeing now, right? It's three, four ads at the top. And then you potentially have an ad in the map. And then you've got maps. So the whole first screen didn't used to, not in the past, was it all ads. Now it's all ads. So one of the things that Google did too to try to, I believe... Monetize? Trick you. Oh, trick you. Is ads. And a lot of people, for whatever reason, didn't know that there was ads, even though it was like... It said ad with like a little circle around it, right? Yes. It was clearly marked as an ad. It was green, it was like, this is go, green means go, I think, ad. But they changed it to these little icons, okay? Yep. And so they just made it

really smaller and harder to see. Yep. But as people, BS meter gets stronger, they're still going to know that, and they're just going to skip to where there are no ads. Where it's organic, right? Because most people skip the ads and look for organic. And I know the last podcast, we kind of talked about, you know, when to run ads and when, you know, versus SEO, kind of thing. One of the things I did say, okay? In the last podcast. In the last podcast. Okay. You had this opportunity to make it up. Oh, you had this opportunity to make it up. I want to make sure you hear me. All right. So, here's the deal. Like, when I'm talking to people and they're like, I got to run ads. And I'm like, you want to run coupons, okay? Yeah. And the Sunday paper, every Sunday, forever. Forever. You want value hunters. You want deal hunters. Is that who your target market is? Is that who you want to buy your product or service? Most people say no. And I was like, well, that's what ads are. Yeah. They've just kind of gone from print to online. And that's actually what you're getting, okay? So, when I say it in those terms, people start to kind of understand, right? It's a different kind of customer that you get, right? It's people that want urgency or people that want a deal, okay? There are, it's kind of a Venn diagram, people that search for both. So, urgency can be valuable, right? So, like a plumber. Emergency plumber. Valuable. Like, you need, or emergency air conditioner. You need that if you're in Houston. Yes. Texas. Yep. You almost need that all the time. Here. Emergency. Not in the north. They don't even have, like, air conditioners. Yeah. If you were in air conditioner sales in, like, Nebraska, like, you would not be. You would not be in business. Yeah. No. You would be one of a very few. Yeah. So, PPC is more like the coupon hunter, the

coupon clipper, and is that the business you're really after? This phrase I just love, which is never compete on price, because coupons are about price. Never compete on price, because there will always be somebody willing to go out of business faster than you. It's a race to the bottom. Yeah. So, don't do that. You need to build your internet marketing infrastructure so that you're actually engaging people early on in their buying process, hopefully even before they know they need to buy, and then getting them to buy when it's ready. Building authority through the AIDA model. Yeah. So, we're actually going to do a workshop on that. I'll take the next question, because you kind of led into it. Okay. Okay. How can I... Wait, let me guess. Is this an even lower ball question? And so, this is why you're taking it, because it's so easy? Well, no, actually. So, this one, there's no answer. Oh, okay. So, I'm making up the answer. Okay. You see that? Oh, there we go. How can I learn SEO fast? I feel like that's an easy answer. Well, it's a new answer. Okay. We're going to do a mastermind group. There we go. That's fast. Right? And if you want to learn SEO, and you want to learn how the pros do it, we're going to have a mastermind group. First ever mastermind. Okay? We're going to give it all away. If you want to build an SEO agency, if you want to grow your company, we're going to do a workshop, and we're going to tell you step by step how to do it. There's going to be probably like an additional day where you can pay. We'll do a case study on your business. We'll go through the entire workshop that we do with people, and we'll help you implement it. Okay? Yeah. So, this is going to be a big deal, and if you want to learn SEO fast, go to YouTube. Okay? Yeah. That's the free way. Well, there's a podcast. Right? There's a

lot of people. There is a podcast. I don't know if these people found the podcast or not. Maybe they're not podcast listeners, and that's why they haven't found it yet. Well, you know, we do rank for best SEO podcast if you type in. Yes. Right? Now, we need to rank for best marketing podcast. Yep. Okay? And all these other things. CMO podcast. Yeah. But... CMO. Yeah. But anyways, if you want to learn SEO fast, go to YouTube or listen to our podcast or come to our workshop, and we're going to go through it step by step, and we'll help you build your business online. So, it's something to check out. I know that that's not the answer that Google wants to hear, but it's the answer maybe to the podcast listeners want to hear. All right. Next one. Good. Next question. Is SEO cost effective? Is SEO cost effective? As so many things in internet marketing, it depends. It totally depends. Who you have doing it. One, who you have doing it. Two, where your margins are. Right? So, I would say it's one of the most cost effective ways to take advantage of the internet. Period. Right? So, is it worth it? The answer in every case is yes. The question is, like, how are you accomplishing it and what value are you getting out of it? So, let's just say you've got a concept, right? A charitable concept, and you just want to get the concept out there. First off, watch the podcast, learn about the podcast, and you can do SEO on your own site, and then you can get your site to rank, and you can get. I mean, we've had, remember we had one of our frequent podcast listeners, Manny, said he took his website views from, like, tens to tens of thousands, and... And now his website is on our server, and basically it's grown so much by the data transfer that, Manny, if you're listening, we need you off our server, because you've gotten too big. And we're

going to help you move to another server. So, we're actually going to be reaching out to you, and we'll offer you to move you to the cloud. But, yeah, you've grown so big that you've kind of, you've used up your... Allocated resources. Yeah, allocated resources. And it's time for you to go to the pros and get in the cloud. You are in the pro league now. Yeah. So, go to the pro stadium. Yeah. So, it's absolutely valuable. We talked in the previous podcast. Well, one of the things, Chris, that we did talk about in a previous podcast, I don't know what the title of it was exactly, but we were talking about your wife's business. Yes. Okay? So, I did a profit plan with her. Yeah. And, you know, she was like, I want to go after German. I want to go after French. I want to go after... She was starting a language school for all you that didn't listen to the podcast. But, basically, it's like how to start your own business or something like that. Yeah. You know, what we determined by the traffic, by the data... Data-driven. Data-driven. Yeah. Right? We're like data scientists. That's really what we are. Do you really want to teach German or do you want to teach... Money. Basically, how to make money in running a business online. Yep. Really, it is English, Spanish, and then we found out, interesting enough, sign language. Yep. That's where the volume was. And, also, the volume hit a certain level that we kind of checked the box and said, you should do SEO on this business, but you've got to look at your ROI, right? Yeah. And, also, when that ROI is going to take place, when you're going to kind of cross that threshold. Like we talked about in the last podcast, we're building out an algorithm. Right. Like a little math formula to help kind of, you know... Determine if there's going to be a positive ROI. Yeah. How big that ROI is going to be. Yeah,

because you've got to really look at it. But that SEO will give you 2x, 3x, 5x, 10x what PPC would cost. And, also, at a certain point, maybe it's six months to a year, whatever you're spending in SEO... And, again, SEMrush is not a perfect indicator. But, we kind of look for what is it worth in SEMrush. Yeah. You know, are you covering your cost? Are you making a money? You know, it depends on the industry. And, it also depends on the specific targeted keywords. Because, we've seen two things. We've seen we're crushing it. By the way, we've seen thousands of things. But, these are the two he's going to talk about. These are the two things that I've really seen over the last month. Is, certain clients are ranking nationally for great volume. But, really, they're a local business. So, we've got to look at those local keywords. Okay? Yep. Does that make sense? And, then, the second thing is, if you're... If you're... I don't know. I don't know what I was going to say. Your phone rang, and I totally lost it. Yeah, my phone did. But, bottom line is, you've got to look at the ROI. And, what the cost is of your product or service. And, is it making sense to spend that? And, also, because you can... So, now, actually, we're double siloing our sites. What that means is, we, for a lot of our clients right now, we're taking up two positions on the first page of Google. Okay? Yep. Just so you know. Home page and internal page, usually. Yeah, home page and internal page. And, we're doing this consistently. So, if you're interested in that, reach out to us. But, essentially, you know, based on the position 1 through 10, based on a previous study, you're getting maybe 6% or 3% or 33%, right? But, if you get the top two positions, which we have it for a few clients, you're getting 33% plus, I believe, it's... Is it 17%? That sounds right. Right? Yep. So,

you're getting 50%. Is that right? 50%, 40%? That's cool. 50%? Yeah. Of all traffic for that keyword. Baller. Okay? Is clicking to your site. Winner take all. Okay? And, it wouldn't surprise me if you hold first and second position that the actual click-through rate increases, because we know for a fact that if you have a paid ad up above, your organic listing increases. So, if you have first organic and second organic, I promise you that third organic is getting less, and that second or first is getting more. Yeah, I call that the golf stream effect, okay? Okay. Once you get into the golf stream of the top three positions... You're just going. It's just going. It's just going. All right? It's going. Unless there's some real power coming after you, you're kind of like an incumbent, right? Yeah. You just kind of stick there based on, you know, all the data. But, essentially, you know, you distracted me again on whatever I was going to say. It was, but what I said was brilliant, so it's your turn to say. You're blinding me with your brilliance, okay? Things that probably aren't true. But what I'll tell you, the last thing related to this topic is that you've got to make sure there's enough volume to spend, if you're going to spend the money to get the return on what you can actually get. So, now we know we can get 50% of all clicks for a certain keyword. If there's only 340 clicks nationally for your keyword term, your product value for what you need to sell needs to be quite large. Right. Right? Or we need to find other keywords. So, there are certain determinations that we make, and you've just got to make sure that you have the right strategy going into it, or you're going to go after a keyword or a keyword term that's not going to move the needle enough to support what you're spending. That's what I would say. Yeah, so, like, in the case of my wife's business,

where she wanted to go after German, and you're like, no, no, no, German is not one of the top three that we should be going after, because it's not going to have the ROI, an equal ROI to the other phrases. Yeah, I mean, that's a referral deal, right? Like, you're going to get a referral for something like that. I think we've got time for, what, maybe one or two more questions? Okay. Let me find a good question. All right, Chris. Uh-oh. How do you find a good SEO company or a good SEO expert to do your SEO? So that's, obviously, you can go with us. Like, we deliver a lot of value. I think you need to interview the company that you're working with. You need to spend some time with them. Date them. Yeah, you need to date them. I don't think it's a situation where you call them up, or you're like, you know, hey, how much is the price? Oh, it's $1,200. You're cheaper, so it's a commodity. Let's jump in. Or it's $4,000. Even if you're like, I want to pay the most, maybe that's not the best solution. I think you want to spend some time with them. We will bill you more. Actually, I underbid, like, two RFPs, and the reason one of the guys called me back and said, you were too low. Yeah. Okay? And I was like, you should have told me that. Why we did that is we look for the most cost-effective ways to achieve what we need for our clients. And really, I wasn't underbidding them. What happened was, you know, WordPress is open source. Yep. Okay? We were using another platform called Pimcore that's open source. So basically, I just stripped out all the licensing fees. And that saved so much money. That saved so much money that I was like, well, I'm going to pass that on to the customer. And so we were really actually, you know, in a competitive bid. Yeah. But you took that out. It dropped us

down so low. They were concerned that we wouldn't be delivered. Yeah. You know, and so we had to have that conversation. And it's interesting because I'm helping them restructure our people. But anyways, but... Yeah. So you want to date first. And you want to understand that they have a process for everything. How many things should they have a process for? Everything. Everything. So even if you don't have the sense in their sales process that there is a process, then there probably isn't a process in their onboarding, in their maintenance of the agreement. Like all of this, all of the processes that you hope and need to be in place in order to have a successful campaign don't exist. If their sales process doesn't, you know, isn't, doesn't feel like it's gelled over some period of time. Right? So like it's been put together well. And so that would be one of the first things I look at. I would also look like do some searches. Do they place well for, I don't know, SEO Houston, PPC Houston, Internet Marketing Houston, Website Design Houston, I think is one of the efforts. The thing that the service you're looking for, see if they drank their own Kool-Aid. And if they don't, be like, okay, why don't you rank for this? All right, fine. You're a cobbler. You're using the cobbler's shoes excuse, right? The cobbler never has new shoes, right? The cobbler's kids. Never have new shoes, right? Because he's always working on them. The cobbler always has new shoes. No, I'm just kidding. But the cobbler's kids have no shoes. Okay, show me some good case studies, right? Yeah, really good case studies. And first, I'd just be suspect if they're not there, right? Well, we don't have case studies on our own. No, no, no. I mean, if they're not in those positions, right? Oh, yeah, we rank for a ton of stuff. But we need to get the case studies. That's why the new website, that's why I don't want people to go. Yeah,

because there's not enough case studies. No, I'm telling you. So, like, I'll tell everyone out there, I got charts. I did, like, ten clients, okay? I was going through the list, and I was, like, and I marked, like, when we took them out as a client. And it was, like, vroom, vroom, vroom. Yeah, and I basically was going to, like, just go into our page and just drop them all on there and, like, scratch out the person's name and just, like, boom, boom, boom, boom. I was, like, this is what happens, right? When you hire, this is the E-Web hockey stick. And we'll end on this because I actually have some other questions. Maybe I can go get another beer and we can pub crawl this next podcast real quick, okay? And do a few more questions because I need another beer. So, here's the deal. So, we have a process, okay? And really, SEO works on a site that's, like, aerodynamically made to soar up to the head of the top. To the first position, yeah. Soar up to the first position, get in the Gulfstream, and keep rolling. You know, a lot of these sites, you pay somebody to build you a site. It doesn't mean it's built properly. It doesn't mean Google's going to like it. We've seen it over and over again. And you want whoever builds your site to understand SEO, build it in that way, build it in a framework, host it in a way that really benefits the SEO. So, that's why you want an SEO company that understands that, that also has a good design eye, okay? So, that, for conversions, right? And also, you know, you want it to look pretty, of course. So, really, our process is we want and need to approve and audit your website to make sure. It's aerodynamic. It's light. We can float you up to the search engines quickly. It's going to catch the wind. Yeah, it's going to catch the wind. And then, hey, do you have good target

keywords? Or, like, how quickly is it going to take you to rank? What's your current placement? All those sort of things. Get that moving. And then start thinking about social media. Now, email automation. Now, text. Killing it. 98.5% open rate. 98.5%. That's really where we've really gone to and seen a huge amount of success. But all these other shiny objects come after a really good website and SEO. And I'm going to tell you consistently, hundreds of campaigns, if you follow this three-step format, which I'm going to make five because people are asking for other stuff. But just, you know, good website, SEO, everything else. Follow that pattern. You're going to succeed online. So, if you're frustrated, give us a call. Talk to one of our, oh, I said I'm not going to do it. Don't call us. Don't call us anymore. At all. Yeah. Okay. Except for the number that's on our site. But you shouldn't use that. No. No. Don't use that. Don't call us until September. Yeah. September. Don't call us. That's the time. So, that's the last question. I'm going on vacation. That's why. I don't want any new clients. Distractions. No new clients while on vacation. I don't want any headaches. No, I'm just kidding. No, clients aren't headaches. I'm just kidding. All you existing clients. We love all of our clients. No. No, really. We're actually looking for businesses to invest in. So, if you're in a low competitive niche, you need capital. If you think you've identified a good niche, right? You've identified a good niche. And you need a capital injection. Okay? You need maybe some accounting. You need some IT infrastructure. You need some internet marketing. Please give us a call. We're actually looking for businesses to get involved with, partners to get involved with probably, I think, probably 30% of our portfolio is companies that we're personally invested with. Yep. And we're looking for companies in certain niches. Okay? So, if you've identified as some serious, reach out to us. Let's have a conversation. You

know, that's really where we're looking to go. We've been able to drive a lot of success in a number of different niches for a number of different owners. We have a lot of long-term clients, four- or five-year clients. We're looking at getting involved in building up properties and online businesses. So, give us a call if you have one. Yeah. That sounds good. All right. So, if you like this podcast, we're going to ask you to do, I don't know. Don't share it with anybody. We're going to ask you to hold it. Keep it like a gambler's secret. Yeah, don't share it with anybody. Keep your cards rested so that no one sees those. We would ask you, if you like this podcast, to listen to the next one after I drink another drink. Drank. And we're going to see how much better we can get. If you're looking to grow your business with the largest, simplest marketing tool on the planet. Print magazines. Print magazines. It's not print. No. It's no more beer. No. Billboards. No. Billboards. Internet. The Internet. Radio ads work. The Internet. Radio. Well, they do. Pandora. Mail outs. Direct mail pieces work. Direct mail. Circling back. Just marketing. Yeah. Like, direct response marketing. Call eWebResults for increased profit in your business. 713-592-6724. If you would like... No. No. No, that's not there. We're not giving... Don't go to the website. No. If you want the video, audio, or transcript... Call Chris on his personal number after 10 p.m. when he's free. And he'll type it up for you. Please remember that we're filmed live here at 13105 Northwest Freeway, Suite 500. Houston, Texas. Dash 35. Dash 35. 500-35. Houston, Texas 77040. You guys have made us one of the most popular internet marketing podcasts on iTunes. We really appreciate you, all y'all, every one of you. Until the next podcast, my name's Chris Burr. My name's Matt Burr. Bye-bye for now. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye.