What is Link bait?
Answered across 5 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Content designed primarily to attract clicks and backlinks through a provocative claim, such as articles asserting that SEO no longer matters.
How experts on the show define it
Content designed primarily to attract clicks and backlinks through a provocative claim, such as articles asserting that SEO no longer matters.
From The Best SEO Podcast with Chris Burres and Matthew Bertram #458
Content created specifically to attract inbound links and traffic. The episode distinguishes strategic link bait, content relevant to your services, from non-strategic link bait, trending content unrelated to your site.
From 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
High-quality content, such as top-ten lists or research-backed guides, designed to attract links naturally from other sites.
From Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200
Content, especially stat-driven content, that is compelling enough to attract links and pickup from other sites or media outlets.
From Creating Content That Converts Customers - seopodcast 188
Content on your site compelling enough that other site owners naturally want to link to it, used as a foundation for outreach-based link building.
From Blogroll, Footer Links and links in General - #seopodcast 152
Episodes that cover this
- The Best SEO Podcast with Chris Burres and Matthew Bertram #458
- 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
- Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200
- Creating Content That Converts Customers - seopodcast 188
- Blogroll, Footer Links and links in General - #seopodcast 152
Related answers
See the full SEO & AI search glossary.
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