What is Link bait?
Answered across 5 episodes of The Best SEO Podcast
Content designed primarily to attract clicks and backlinks through a provocative claim, such as articles asserting that SEO no longer matters.
How experts on the show define it
Content designed primarily to attract clicks and backlinks through a provocative claim, such as articles asserting that SEO no longer matters.
From The Best SEO Podcast with Chris Burres and Matthew Bertram #458
Content created specifically to attract inbound links and traffic. The episode distinguishes strategic link bait, content relevant to your services, from non-strategic link bait, trending content unrelated to your site.
From 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
High-quality content, such as top-ten lists or research-backed guides, designed to attract links naturally from other sites.
From Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200
Content, especially stat-driven content, that is compelling enough to attract links and pickup from other sites or media outlets.
From Creating Content That Converts Customers - seopodcast 188
Content on your site compelling enough that other site owners naturally want to link to it, used as a foundation for outreach-based link building.
From Blogroll, Footer Links and links in General - #seopodcast 152
Episodes that cover this
- The Best SEO Podcast with Chris Burres and Matthew Bertram #458
- 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
- Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200
- Creating Content That Converts Customers - seopodcast 188
- Blogroll, Footer Links and links in General - #seopodcast 152
Related answers
See the full SEO & AI search glossary.
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