What is SEM?
Answered across 4 episodes of The Best SEO Podcast
Search engine marketing, the broader category that includes both organic SEO and pay-per-click advertising.
How experts on the show define it
Search engine marketing, the broader category that includes both organic SEO and pay-per-click advertising.
From The Best SEO Podcast with Chris Burres and Matthew Bertram #458
A category of internet marketing comprised of three things: pay per click, pay for inclusion, and search engine optimization.
From Internet Marketing What is Internet Marketing/SEO? - Unknown Secrets to SEO E-Webstyle Number 1
The combination of SEO and PPC, covering any active effort to target keywords and run paid campaigns through search engines.
Search engine marketing, which the hosts describe as the broader category that includes both pay-per-click advertising and search engine optimization.
From Is newspaper advertising finished? - Unknown Secrets of SEO E-Webstyle Number 16
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
Want this done for your site?
EWR Digital runs SEO, content, and AI-visibility programs for operators. Get a no-pitch audit of where you stand in Google and in AI answers.
Get an SEO & AI-visibility audit