What is SEM?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Search engine marketing, the broader category that includes both organic SEO and pay-per-click advertising.
How experts on the show define it
Search engine marketing, the broader category that includes both organic SEO and pay-per-click advertising.
From The Best SEO Podcast with Chris Burres and Matthew Bertram #458
A category of internet marketing comprised of three things: pay per click, pay for inclusion, and search engine optimization.
From Internet Marketing What is Internet Marketing/SEO? - Unknown Secrets to SEO E-Webstyle Number 1
The combination of SEO and PPC, covering any active effort to target keywords and run paid campaigns through search engines.
Search engine marketing, which the hosts describe as the broader category that includes both pay-per-click advertising and search engine optimization.
From Is newspaper advertising finished? - Unknown Secrets of SEO E-Webstyle Number 16
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
The Best SEO Podcast explains it; EWR Digital, the SEO & AI-visibility agency led by host Matthew Bertram that produces the show, does it for you. Get a free AI visibility audit →
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit