10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
The Best SEO Podcast with Matt and Chris #469
E-Web Results shifted from posting three social media posts per week to guerrilla marketing tactics, LinkedIn outreach, video creation, and integrated marketing packages because organic reach is now pay-to-play on most platforms.
Key takeaways
- Facebook organic reach is now essentially pay-to-play for businesses, making remarketing ads a bare minimum strategy.
- LinkedIn is producing strong organic engagement and Matt is building a dedicated strategy and article around it.
- Adding a marketing assistant to larger packages lets agencies execute guerrilla tactics like group participation and forum posting turnkey.
- Websites with only stock art risk losing trust; visitors now check social profiles and site authenticity before calling.
- Email marketing remains the highest-converting channel, especially for B2B, and copywriting skills are critical to results.
really now if you're a business, it's pay to play
About this episode
The Best SEO Podcast with Matt and ChrisBestSEOPodcast hosts Matt and Chris talks about Social Media Marketing!, Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and…
Questions this episode answers
Why did E-Web Results stop offering a standard three-posts-per-week social media package?
The hosts explained that organic reach dropped dramatically as algorithms changed, making three weekly posts largely ineffective. They cut it down to one post per week just to show activity, and eventually dropped the full package because it was not adding measurable bottom-line value for about 30 percent of clients on it.
What social media tactics is E-Web Results recommending now instead of regular posting?
They recommend guerrilla marketing tactics such as participating thoughtfully in LinkedIn groups, Nextdoor, and Facebook groups, tagging relevant people to expand reach, running Facebook remarketing ads, producing video content, and using an internal marketing admin coached on best practices to execute these strategies.
Why is LinkedIn highlighted as a priority social media platform right now?
Matt says he is seeing strong organic engagement on LinkedIn currently, plans to write a full article on his LinkedIn strategy, and describes it as the platform where the game is right now. He views it as a coming topic worthy of a full podcast series.
In their words
really now if you're a business, it's pay to play. Yep. Right? You're not gonna get really any viewership, I forget the numbers, how low they were to target your audience
Matt Bertram
be careful how vested you are in one platform
Chris Burris
things like Facebook ads are starting to work really well, because what I'm seeing, at least in my kind of circles of friend groups, is Facebook, people are getting off Facebook
Matt Bertram
Terms defined in this episode
- Guerrilla Marketing
- A strategy referenced from the book Guerrilla Marketing where businesses use their own voice and time to drive leads through low-cost, high-effort tactics like group participation and forum posts rather than paid ads.
- Remarketing
- Showing ads to people who have already visited your website, described in the episode as a bare minimum Facebook ad strategy that businesses should activate once they reach about 5,000 monthly visitors.
- Pay to Play
- The condition on platforms like Facebook where businesses receive almost no organic viewership without spending on ads to reach their target audience.
- Social Signals
- Activity on social media platforms that the hosts reference as having some SEO value, described as psychosocial signals from an SEO standpoint.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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