What is Social Signals?
Answered across 5 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Activity on social media platforms that the hosts reference as having some SEO value, described as psychosocial signals from an SEO standpoint.
How experts on the show define it
Activity on social media platforms that the hosts reference as having some SEO value, described as psychosocial signals from an SEO standpoint.
Metrics from social platforms, such as Facebook likes, shares, Twitter followers, and brand mentions, that Google uses as indicators of a site's credibility and relevance for ranking purposes.
From Different Ways Social Factors Can Affect Your Site's SEO - #seopodcast 173
Shares, likes, and tweets that Google and Bing use as ranking factors, incorporated via an algorithm change in 2011 according to both companies.
Retweets, likes, shares, plus ones, and similar social interactions that Google uses as ranking factors to determine content relevance and importance.
Activity on social networking platforms that Google and Bing have acknowledged they factor into search rankings, making consistent posting and engagement important for SEO.
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
The Best SEO Podcast explains it; EWR Digital, the SEO & AI-visibility agency led by host Matthew Bertram that produces the show, does it for you. Get a free AI visibility audit →
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit