A strong website must come before SEO investment; driving traffic to a poor site wastes budget because visitors will bounce and convert with competitors who have better pages.
We talk about the specific things on your website that are more important then great search engine placement. If you only have 10 seconds to win your visitors over then what should you be working one. We also talk about how every time you look at your search engine placement you might find your website in a different position.
No. Getting to the first page of Google with a low-quality website means visitors will compare your site to competitors, find it less appealing, and bounce. The hosts say the right first step is to fix the website before spending on SEO, because traffic without conversion produces no ROI.
Rankings are in constant flux because competitors change their sites, new websites appear, and Google regularly updates its algorithm. The hosts note that 24 of 30 keywords staying on the first page is still a strong result even when a monthly report shows many position drops highlighted in red.
E-WebStyle sends full-color printed reports with each invoice. Position increases are shown in green and drops in red. The hosts review reports manually rather than sending automated emails, so they can spot issues, alert the SEO team, and prepare clients for questions about fluctuations.
When the business is generating enough revenue from SEO traffic, the owner's time is better spent closing sales and serving customers. The hosts argue that an SEO expert handles optimization more efficiently, freeing the owner to focus on the most profitable activities in their own business.
you have, I'm going to be generous and say, ten seconds to get someone's attention. And to really make, and to say, hey, here's why you should stay at this website and research and look at all my pages. If you can't capture that, your visitor's attention, they're going to bounce.
Chris Burris
we make more money on SEO, but we don't even want to start SEO until we do the website. And that's the right thing that I felt like it was definitely the right thing to do.
Chris Burris
your most valuable asset is your time. And you're probably more valuable closing the deals or, you know, talking to the customers.
Paul Hanson
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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