SEO Podcasts vs. SEO Blogs: Which Should You Follow?
Introduction
In the ever-evolving world of SEO, staying updated with the latest SEO trends, strategies, and best practices is crucial. Two popular mediums for learning SEO are podcasts and blogs. Each has its unique advantages and disadvantages. This post compares the benefits and drawbacks of learning SEO through podcasts versus traditional blogs, helping you decide which medium suits your learning style and needs best.
Benefits of SEO Podcasts
1. Convenience and Accessibility
- On-the-Go Learning: Podcasts are mainly audio and can be consumed while commuting, exercising, or doing household chores, making it easy to integrate learning into a busy schedule.
- Hands-Free: Listening to podcasts doesn’t require you to sit in front of a screen, offering a hands-free way to absorb information.
I have a personal rule that if I am on YouTube or listening to a podcast or even a book on tape I have to be “moving” or doing something. I listen to podcasts while working out most frequently.
2. Personal Connection
- Voice and Tone: Hearing the host’s voice can create a more personal and engaging experience compared to reading text. (Good sound quality is more important than you think though! It’s got to be easy to listen too)
- Interviews and Conversations: Many podcasts feature interviews with industry experts, providing insights and perspectives that might not be captured in written form. I love being a “fly on the wall” during some of these conversations. It is amazing the topics and conversations you can listen too in the age of information.
3. Up-to-Date Information
- Timely Updates: Podcasts can quickly address recent changes in SEO algorithms and trends, offering timely insights. People just have to create content on the topics. It usually takes about 24 hours for people to start creating content about a trending topic.
- Regular Episodes: Many podcasts release episodes weekly or bi-weekly, providing a steady stream of current information. I try to do this as best I can about the podcasts that we create. Some podcasts I am expecting them to post daily updates! It just depends the relationship you are looking to have with the with host or hosts.
Drawbacks of SEO Podcasts
1. Lack of Visuals
- No Visual Aids: Complex topics that benefit from visual aids, such as diagrams and charts, can be harder to grasp through audio alone. (YouTube might be better for this if they have a video component with good video production.
- Memory Retention: Without the ability to easily reference back, some information might be harder to retain and recall. This however, differs among the listeners and may not be that big of a issue.
2. Limited Depth
- Time Constraints: Podcasts are often limited by time, potentially leading to less detailed coverage of complex topics.
- General Overviews: Some podcasts might offer more general overviews rather than deep dives into specific subjects.
Benefits of SEO Blogs
1. In-Depth Analysis
- Detailed Content: Blogs can provide comprehensive, step-by-step guides and deep dives into specific topics.
- Visual Aids: Articles often include images, infographics, and charts that enhance understanding and retention.
2. Easy Reference
- Searchable Content: Written content can be easily searched and referenced, making it simple to find specific information when needed.
- Bookmarks and Links: You can bookmark important articles and follow links to additional resources, creating a rich learning ecosystem.
3. Self-Paced Learning
- Read at Your Own Pace: Blogs allow you to read and digest information at your own pace, which can be particularly beneficial for complex subjects.
- Re-readability: You can re-read articles as many times as necessary to fully understand the content.
Drawbacks of SEO Blogs
1. Time-Consuming
- Requires Full Attention: Reading blogs requires dedicated time and attention, which can be challenging to find in a busy schedule.
- Screen Time: Spending too much time in front of a screen can be straining for your eyes and mentally taxing.
2. Engagement
- Less Personal: The lack of a human voice can make blogs feel less personal and engaging compared to podcasts.
- Overload of Information: The vast amount of available blogs can be overwhelming, making it hard to discern which sources are reliable and valuable.
Which Should You Follow?
Personal Learning Style
- Auditory Learners: If you learn better by listening, podcasts might be more effective for you.
- Visual Learners: If you prefer seeing information and visual aids, blogs will likely be more beneficial.
Time Management
- Busy Schedules: If you have a busy schedule and need to multitask, podcasts offer a convenient way to learn on the go.
- Dedicated Study Time: If you can allocate specific times for study, blogs provide a more thorough and detailed learning experience.
Content Needs
- Timely Updates: For the latest news and quick updates, podcasts are excellent.
- In-Depth Learning: For comprehensive guides and detailed explanations, blogs are more suitable.
Conclusion
Both SEO podcasts and blogs offer valuable resources for learning SEO, each with its unique advantages and drawbacks. Your choice depends on your learning style, time management preferences, and content needs. Ideally, incorporating both mediums into your learning strategy can provide a well-rounded understanding of SEO, combining the convenience and personal connection of podcasts with the depth and visual aids of blogs.
How to Choose the Best SEO Podcast for Your Needs
Finding the perfect SEO podcast can be challenging. Our guide offers tips on choosing the right podcast for your expertise level, specific SEO interests, and preferred formats, ensuring you get the most value from your listening experience.
Introduction
Podcasts have become an invaluable resource for learning and staying updated in the fast-evolving field of SEO. However, with so many options available, choosing the right SEO podcast can be overwhelming. This guide will help you select the best SEO podcast based on your expertise level, specific interests, and preferred formats.
1. Determine Your Expertise Level
The first step in choosing the right SEO podcast is to assess your own level of expertise. SEO podcasts vary widely in terms of the depth and complexity of the content they offer.
Beginner Level:
- Look for podcasts that cover SEO basics and foundational concepts.
- These podcasts often include step-by-step guides, beginner-friendly tips, and explanations of fundamental SEO terms and strategies.
Intermediate Level:
- Intermediate podcasts delve deeper into SEO techniques and strategies.
- They often feature case studies, interviews with industry experts, and discussions on more advanced topics like technical SEO, link-building strategies, and content optimization.
Advanced Level:
- Advanced podcasts are geared towards seasoned SEO professionals.
- These podcasts discuss the latest industry trends, algorithm updates, and in-depth analyses of complex SEO challenges.
2. Identify Your Specific SEO Interests
SEO is a broad field with various subtopics. To get the most out of your podcast listening experience, focus on your specific SEO interests.
Technical SEO:
Content SEO:
Local SEO:
- If you’re interested in local search optimization, find podcasts that cover local SEO tactics, Google My Business optimization, and local link building.
E-commerce SEO:
- For those working with online stores, e-commerce SEO podcasts can provide insights on product page optimization, category structuring, and e-commerce-specific SEO tactics.
3. Choose Your Preferred Podcast Format
Podcasts come in various formats, each catering to different listening preferences. Consider what format keeps you engaged and fits your lifestyle.
Interview-Based:
- These podcasts feature interviews with SEO experts, providing diverse perspectives and insights from different industry leaders.
Solo Shows:
- Hosted by a single expert, solo shows often offer in-depth analysis and personal insights on SEO topics.
Panel Discussions:
- Panel discussion podcasts involve multiple experts debating and discussing SEO trends and strategies, providing a well-rounded view of the topic.
Case Studies and Real-Life Examples:
- Some podcasts focus on real-life case studies, showcasing successful SEO strategies and lessons learned from actual experiences.
4. Check the Podcast’s Production Quality
While content is king, production quality also matters. A well-produced podcast with clear audio, good pacing, and engaging delivery will enhance your listening experience. Poor audio quality or disorganized content can detract from the valuable information being shared.
5. Read Reviews and Recommendations
Before committing to a podcast, take some time to read reviews and recommendations from other listeners. Reviews can provide insights into the podcast’s content quality, the expertise of the host, and the overall listening experience. Additionally, recommendations from trusted sources can point you towards high-quality podcasts you might have overlooked.
Conclusion
Choosing the best SEO podcast for your needs involves assessing your expertise level, identifying your specific interests, selecting your preferred format, and considering production quality. By following these tips, you can find the right podcasts that will help you stay informed and improve your SEO skills.
Happy listening!
Creating content—high-quality, engaging content that delivers results—is tough. Whether it’s an article, a podcast, or a short video, content creation involves a relatively lengthy process that can feel overwhelming.
One of the crucial factors that can determine the success of your content marketing strategy is the quality of your content. According to Semrush, 55% of content marketing strategies that succeeded focused on brushing up on content quality. But what happens if you hit a content creation roadblock? How can you sustain growth even without a steady stream of fresh content?
Why not look into repurposing some of your old content?
Now, you might think that “repurposing content” simply means copying some of your existing content and pasting it onto other marketing channels.
You might ask yourself, “Isn’t that cheating?” No, it’s not.
Let’s look at why content repurposing or recycling can benefit your business and what you can do to give your content more mileage.
Why Repurpose Content in the First Place?
Repurposing or recycling content means taking your content, whether it’s the entire piece or just parts of it, and reusing it by giving the content a new format to get more mileage. For example, if you have an article that you want to repurpose, you can turn it into a podcast or a short video. There are many ways you can repurpose content, and some of the benefits it provides include:
It Saves You Time
Aside from saving you a lot of time, content repurposing offers more freedom to focus on creating additional high-quality assets like comprehensive guides or video tutorials. All without you having to worry about creating fresh content for all the different platforms that your business has.
It’s Scalable
Repurposing content is easily scalable and improves content distribution. There’s no need for you to create content from scratch. Instead, you can use existing content and use it as a basis for future publications.This process helps you maintain your publishing schedule without compromising the quality of your work.
It Can Improve Your SEO
Reusing content will help improve your SEO because you have several opportunities to target crucial keywords. This can also play a role in improving your site’s organic visibility as well as reinforcing your brand’s message.
Connect With a New Audience
Repurposing can also mean adapting your existing content for a different audience, allowing you to expand your reach and engage a new audience. Not everyone prefers written guides. Some visitors would rather watch a short video tutorial. Reformatting your content, helps you extend your reach by offering spots to place your content, tapping into new audience segments.
However, remember that you need to go about repurposing your content with intention. When you repurpose your content, be careful not to make your audience feel like they’re coming across something repetitive or mediocre.
What Kind of Content Can Be Repurposed?
Repurposing content makes a lot of sense, especially if you’ve built up an archive of popular or top-performing content.
Some of the best types of content to recycle are the following:
Evergreen content
Start by browsing your archive to look for high-quality and relevant content. Evergreen content is ideal for content repurposing because it can be recycled in many ways.
Popular or content that’s performing well
Go through your archive to find popular content. You can use tools such as Google Analytics or YouTube Analytics to jumpstart your search and help you find pieces of content that bring in a lot of traffic.
New content
Yes, new content can be recycled, especially if they’re long-form. Doing so can help you improve your content distribution, keeping in mind that the content you want to repurpose should still be valuable and relevant to your audience.
Content that needs updating
Another way to approach content repurposing is to create new, unique pieces with the mindset of repurposing them later.
5 Clever Ways to Repurpose Content
Transform written content into audio content
Audio content, particularly podcasts, is a great way to boost SEO and brand awareness for your business. Plus, you can monetize your podcast. If you have evergreen content, like a long-form article, for example, you can repurpose that into audio content. This allows visitors who prefer listening to podcasts to tune in and listen to your content. Moreover, you can use your existing content as a jumping-off point for a podcast series where you can engage in more in-depth discussions.
Turn your podcasts into video content
If you find content that you’re planning to repurpose, one way to go about it is to create video content. With your podcast, for example, instead of just releasing it as audio content, why not film your session and turn that into video clips that you can post on YouTube or Linkedin or Instagram?
Create your own infographics
Using infographics can help boost website traffic by 12%. Aside from capturing your audience’s attention, colorful visuals like infographics can also help boost your sales up to 80%. For example, if you have content that’s heavy on data, then you can turn that into an easy-to-digest infographic that you can share on your social media channels. This also makes it more accessible to different types of audiences. Aside from data, you can turn instructional resources like guides into simple and shareable infographics.
Update your old posts
Repurposing content can be as simple as updating your old articles or blog posts with new information. Say you’ve compiled a list of statistics for 2021. You can add new information for 2022 within that same post to keep its URL and SEO value instead of creating a new, separate post. Then, you can promote your updated article to your other channels. Don’t forget to indicate the date of modification.
Break down long-form content into multiple posts
This is ideal for websites that publish a lot of long-form content. Instead of creating one very long blog post, why not break that down into multiple posts? One of the best content types for this content repurposing approach is in-depth guides. With this, you can break off your blog into sections or different posts, giving you more room to elaborate on each section.
A Better Way to Repurpose Content
Repurposing content can be an effective marketing strategy when done properly. However, navigating the murky waters of marketing, particularly content marketing, can be challenging. Need help with streamlining your content marketing strategy? Schedule a one-on-one consultation with us and allow us to offer you a better way to repurpose your content and bolster your marketing tactics.
