How long should a page title tag be for SEO?

Keep your title under 55 characters. If you exceed 55 characters, Google will truncate it and rewrite it to fit what they think the user wants to see. Staying under 55 characters means the title you create will be the title that shows roughly 90 to 95 percent of the time.

Keep your title under 55 characters. If you exceed 55 characters, Google will truncate it and rewrite it to fit what they think the user wants to see. Staying under 55 characters means the title you create will be the title that shows roughly 90 to 95 percent of the time.

From Engagement Factors for your SEO Plan - #SEOpodcast 258

According to the article discussed in this episode, a title tag should be 50 to 60 characters. Going beyond that risks the title being cut off with a trailing ellipsis on the search engine result page, which creates a poor user experience.

From How to Craft the Perfect SEO Title Tag (Our 4-Step Process) by Joshua Hardwick #409

Title tags should be about 65 characters. Going over that limit causes the text to get cut off, which can chop off important keywords. Each page should also have a unique title tag reflecting that page's specific topic rather than a generic site-wide name.

From Optimal Title Tags for Internet Marketing, Ajax Sucks for SEO, When to Use a Splash Pages - Unknown Secrets of SEO E-Webstyle Number 19

According to the episode, the optimum title length is between 50 and 70 characters. Exceeding that limit risks Google rewriting your title in the search results. You should focus on one keyword and optionally include your brand name separated by a pipe or hyphen.

From SEO - On Page Factors - #seopodcast 216