Home / Episodes / Content & Keyword Strategy

SEO - On Page Factors - #seopodcast 216

Episode29 min2014-01-27

Strong on-page SEO in 2014 requires quality content, conversational keyword thinking, proper HTML titles and meta descriptions, structured data markup, fast site speed, and mobile-optimized responsive design.

Cover art for SEO - On Page Factors - #seopodcast 216
Apple PodcastsSpotifyYouTubeiHeartRadioRSS
Key takeaways
my advice is to make sure each page stands on its own as a topic

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutMaximizing GWMT and BWMT when launching a new siteSEO - On Page FactorsHidden Elements in HTML

Questions this episode answers

How long should a page title be for SEO in 2014?

According to the episode, the optimum title length is between 50 and 70 characters. Exceeding that limit risks Google rewriting your title in the search results. You should focus on one keyword and optionally include your brand name separated by a pipe or hyphen.

Should small business websites run display ads for SEO and conversions?

The hosts advise against ads for service-based businesses like plumbers, law offices, or medical practices. Ads are described as a distraction that takes visitors away from the site. Sites whose revenue depends entirely on traffic and ads are the exception where running ads makes sense.

How does content freshness affect SEO rankings?

The episode recommends having an editorial calendar so content is created strategically and consistently. Stale content does not perform well in search. Fresh content should also be unique, not just timely, because covering the same topic with a distinct angle provides more value than similar articles.

When should you use structured data markup on a website?

Structured data markup is recommended when you sell products, run regular events, or have a physical location you want visitors to find. The episode notes it can display business hours, addresses, and event details directly in search results, though site owners should weigh that against driving clicks to the full website.

In their words

engagement is about whether visitors spend time reading your content or they bounce quickly away

Host

with today's multi-tab browsers, people are more likely to see a URL than your title tags

Host
Terms defined in this episode
Content engagement
Whether visitors spend time reading content or bounce quickly away, including actions like filling out forms, clicking links, watching videos, or sharing on social media.
Structured data markup
Code added to a website that allows Google to display additional details like business hours, addresses, events, or product information directly in search results.
Editorial calendar
A planning tool that helps site owners create and post content strategically and consistently to avoid stale content in search.
Responsive web design
A design approach where a single set of URLs serves all devices and the layout adjusts to fit different screen sizes, recommended by both Google and Bing as the ideal configuration.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

Related episodes

The show explains it. EWR Digital does it.

The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.

Get a free AI visibility audit