What is AEO (Answer Engine Optimization)?

The guest's preferred term for optimizing content for AI-driven answer engines, described as roughly 80% overlapping with traditional SEO but focused specifically on high-intent, buyer-specific content that LLMs surface to users.

From Why AI Overviews Changed Your Traffic

Optimizing content so it is surfaced by answer engines including Google, ChatGPT, Claude, and Gemini, treating those platforms as destinations that deliver direct answers rather than blue links.

From What Actually Drives Citations in LLMs

Terms Erik Huberman groups together to describe optimization for LLMs, which he says is where clients are most intrigued but is still only one of many marketing tactics to pursue.

From What Actually Scales A Marketing Team

Terms used in the episode for optimizing content so that large language models surface it in AI-generated answers, described by the guest as essentially the same practice as good SEO.

From SEO Isn't Dying, Bad SEO Is

A term from Backlinko describing Google as a platform where users ask for direct answers rather than searching for information, reflecting the shift driven by voice search behavior.

From How ready are businesses for voice search by Kimberly Collins and VOICE SEARCH: The Definitive Guide by Brian Dean #453