What is Domain Authority?

A metric the host says was created by Moz and acknowledged as not fully accurate, calling it and similar third-party scores completely made up by the industry rather than official Google signals.

From ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 2) Ep.588

A measure of how credible and high-traffic a website is, which determines how much weight its coverage of a brand carries in search rankings and LLM training signals.

From Guardrails For Your Online Brand With Paige Donnell

A metric used alongside total backlinks and domain age to assess how competitive a site is and how hard it will be to outrank it for a given keyword.

From The Best SEO Podcast with Matt and Chris #468

A score indicating a website's strength for ranking purposes; the hosts note that links from sites with authority above 30 or 50 are more valuable than lower-authority sites.

From Why You Should Be Using Linkable Assets by Joshua Hardwick Part 2 #421

A Moz metric measured on a 100 point scale that indicates the overall strength and ranking potential of a domain name.

From Important SEO Data Points - #SEOpodcast 243