What is Marketing Qualified Lead (MQL)?
Answered across 3 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A lead that has been assessed as more likely to become a customer based on engagement or fit, used by in-house SEOs as their fourth most important metric instead of raw revenue.
How experts on the show define it
A lead that has been assessed as more likely to become a customer based on engagement or fit, used by in-house SEOs as their fourth most important metric instead of raw revenue.
From SEO ROI: How To Ensure Performance Tracking Matches Goals Ep. 558
A lead generated by marketing, often someone who downloaded content, but not yet confirmed as the right person with the right need and timing for the sales team to act on.
From Aligning B2B Sales and Marketing: Strategies for Supercharging Business Growth with Will Barron
A lead generated and vetted by a marketing team before being handed to sales. Friction between sales and marketing often stems from salespeople finding MQLs insufficiently qualified to close.
From Mastering Sales and Marketing Synergy: From Personal Touch to Digital Strategies with Mark LaCour
Episodes that cover this
Related answers
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