10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
Technical SEO
55 Tips for SEO - #seopodcast 125
A 2008 list of 55 SEO tips is reviewed for relevance, confirming that content freshness, canonical redirects, keyword-focused title tags, and quality backlinks remain core ranking factors today.
Key takeaways
- Keyword-focused title tags should place the company name last, or omit it entirely unless the brand is a household name.
- Fresh content gained even more ranking value after Panda, and sharing it on social platforms like Twitter and Facebook amplifies that value.
- Canonical issues between www and non-www versions split link juice; a 301 redirect consolidates it to one authoritative URL.
- Getting a link from a quality, frequently updated site gets a new site indexed faster than submitting through Google's standard submission form.
- PPC managers need SEO expertise because Google evaluates the quality of landing pages tied to paid campaigns.
A website is an expense. Internet marketing, including SEO, is an investment.
About this episode
In this podcast we begin to go over 55 tips for great SEO. Not your usual 55 tips these are 55 tips from 3 years ago. We also discuss that Google can index flash. We also discuss AJAX and its effect on SEO. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Why do canonicalization issues hurt SEO rankings?
Google treats www and non-www versions of a domain, plus URLs with and without index.html, as separate pages. Inbound links spread across those variations divide link juice. A 301 redirect consolidates all versions to one preferred URL so Google attributes all link equity to a single page.
In their words
Fresh content can improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
Guest
If there is no good logical reason for that site to link to you, you don't want the link.
Guest
Terms defined in this episode
- Canonicalization
- The problem of multiple URLs representing the same page, such as www and non-www versions, which splits link juice. A 301 redirect resolves this by pointing all versions to one preferred URL.
- 301 redirect
- A permanent redirect that tells Google one URL should replace another, consolidating link equity to a single authoritative page.
- Link juice
- The ranking value passed through inbound links. Splitting links across multiple versions of the same URL reduces the value each version receives.
- SIVO
- Search Engine Visitor Optimization, a term used by the hosts to describe their website analysis approach.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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