8 Key Google Analytics Reports for SEO by Jessie Moore #407

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram, your PPC specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 407. You know, I never realized that that was right. 407. Man, I'm good at that. That was an absolute display of coordination, mathematical expertise, all of it together. Yes. So this is podcast number 407. As always, we have a tip. You know what? I don't have the tip written down here. Oh, I know what it was. Do you know what the tip was? Do-epic-shit. Do-epic-shit. That's right. The tip. No, that was the tip for me. Yeah. The next one. Let me just glance at this because I don't even remember the article that we covered. Chris has had a long day. He's back in town. You see him in casual here. Yeah. He's had some family stuff. Yeah. So give him a little bit of a break. Up in Dallas. And yeah, it was a rough day, day and a half or so, talking to lots of physicians who know a lot more about medicine than I do and not much more about what's going on. So I'm trying to think, the podcast last time was, do you remember what it was even about? See, isn't that the scary part? You're like, yeah. So I am actually reading this book right now, okay? And it's talking about increasing like blood flow to the brain, microchondria. Right. It's called Headstrong. It's actually the guy that wrote Bulletproof Diet. Okay. And I went and got cryo today. I went and got drip therapy. Okay. And I went to the chiropractor, right? And then the chiropractor, right? And so cryo gets rid of that chronic inflammation, brain function increases immediately, have still no idea what happened like two days ago. So all of this is to, so what did we talk about in the last podcast? All right. So we'll have to give the tip for you a

little bit later. Let's just say the tip is go check out our last podcast. It was a good podcast. So let's go through this. Please remember, we're filming live here from Houston, Texas. If you can't tell. Matt and I, we are your results rebels. We've got a good article that we're talking about today. This article is by Jesse Moore. Eight key Google Analytics reports for SEO. Google Analytics is a huge free tool. Has like just so much data, like it's dizzying how much data there is. And he did a pretty good job of the right reports to be looking at. In fact, one of them, I had to kind of like dig in deeper and we've got some questions for Google, Mr. Google, because not all the math added up. Yeah. Well, you know, I was on the phone with Google for about an hour today. Yeah. So if you want me to ask some questions next time, I can. Hey, what you could do, if you've got some sort of electronic device in front of you, what we'd like you to do is tweet. Tweet hashtag SEO podcast. Include us at bestSEOPodcast at eWebResults. And I'll also include Jesse here. He's at DigitalJesse, and that's J-E-S-S-I-E-U-K. Hey, go ahead and tweet that out and share it, please. If you've listened to this podcast before, you are probably interested in the tips we're doling out, right? And you might be interested in five online marketing mistakes that can tank your business and how to avoid them. You can get that for free. All you need to do is go to eWebResults.com slash SEO tip, and you'll get the five online marketing mistakes that can tank your business and how to avoid them for free. Or call and get 15 minutes with the expert. Absolutely. $125 value. Well, it's 30 minutes. It'll be 15 to 30. So we extend it a little bit. Usually. Definitely for podcast listeners. Any pressing question you have, call in and we'll answer it for you. Yes. Teaser, great article, tweet.

If you've seen this podcast before, if you haven't seen it before, howdy, welcome to the podcast. This is called The Potatoes. We're going to get into the meat here pretty soon. If you have listened to the podcast, you know what we're not going to skip. All right. We run a contest each and every week. The contest is if we get 10 shikos, a share and a like and a follow. If we get 10 shikos and a review, then we will push this all to the end and we'll not bother you with this because we didn't get, we actually got the 10 shikos. So that's good. Thank you for going out there and connecting with us, sharing, liking, and following. We did not get a review this week. And really, we'll keep that simple. Just leave us a review. It's easy to get to the review page where we want you to leave the review. Just go to ewebresults.com slash yelp and leave us a review there, please. But one of the things you did win because you did shikos 10 times is Chris is going to juggle for you. Oh, okay. All right. So I can do that. It's been a stressful week, but we can see if we can get that all in count. Look at that, ladies and gentlemen. Look at that tower. Look at that tower. The Google ball is being juggled. All right. Now do I get to, like, promote our stuff? Yeah. Okay. So here's where you can shiko us because, remember, it's two pieces. We need 10 shikos and the review. Leave the review at ewebresults.com slash yelp. Yep. And shiko us at, I don't know, facebook.com slash ewebresults. Twitter.com slash ewebresults. Instagram.com slash ewebresults. LinkedIn.com slash company slash ewebresults. And then finally, ewebresults.com slash ewebresults. YouTube. Oh, I missed that one. YouTube. Oh, this is a trick question every time. If you want a free website analysis, Matt already told you about that. You can call 713-592-6724 or you can just go to ewebresults.com and click the button.

Boom. Boom. I have no reviews to read. I just had two pieces of information I thought was neat. Russian officers were arrested at a Russian nuclear facility because they were using their supercomputers to do Bitcoin mining. I like the down South America, you log into the Starbucks. Oh, yeah. That's awesome. We covered that one in Argentina. When you logged into the Starbucks Wi-Fi, it kind of pilfered five minutes from your CPU to do Bitcoin mining. Pretty ingenious. The other thing I thought that was good was Uber is giving Waymo, so they had a patent dispute in the espionage, corporate espionage thing. They gave Waymo 0.34% of Uber stock. Oh, interesting. How much do you think that's worth? A lot. Just roughly. I don't know. Uber's gone down a lot. Is it? Yeah. Just a lot of numbers. But it's big. Yeah? Yeah, I don't know. Is it less than 500, more than 500 million? Right on the bubble. Right on the bubble. So, $245 million was given over there to Waymo. So, Amazon launched their, like, shipping service. Okay. So, UPS and FedEx are shivering in their boots. Yeah. Yeah. Because if they just stop using them, they're the stock that's gone. Let alone taking some of their existing business. All right. So, here is the article. That is the potatoes of the meat we're going to get, I mean, of the podcast we're going to get into the meat or the tofu, depending, you know, if you're a vegan or something. This, again, eight key Google Analytics reports for SEO. Punch in the face to you, Jesse Moore, at DigitalJesseUK. He says, any stellar SEO strategy should be meticulously tracked and heavily data-driven. We could not agree more. You know what? That's probably going to be the tip next of this particular podcast. I'll sign off. And Google Analytics, like I mentioned earlier, their amount of data they have is overwhelming. You can just spend weeks looking at Google data. In fact, I got sidetracked looking at one of the reports that he recommended

that I, Matt, you have dove into it before. I hadn't. And so, there was another 10 minutes and Matt was like, hey, we got to get out of here. Can you stop doing extra work? It's relevant to the podcast. So, yeah, you can spend weeks in this. The first key analytics report, he says, is organic search. He defines exactly where to find it. Go to acquisition, overview, and then click through to organic search. He says, this provides an immediate summary of your top channels and how each is performing in terms of traffic volume, behavior, and conversions. I circled conversions. Do you know why did I circle conversions? Well, you got to set them up. If you don't set them up, you don't get any conversions in there. That is like the big caveat to this whole article, right? It's like, yeah, it doesn't, out of the box, there aren't really conversions. No. So, you've got to set up those conversions. That's the administrator, the admin section, and goals, and get those conversions identified. He talks about on bounce rates, it's a good idea to pay particular attention to this metric on an individual page basis, right? So, it's easy to go in on a monthly basis and say, look, our bounce rate is a little bit up, a little bit down, hasn't changed much. But it's also worth going in on a page-by-page basis, and I'll talk about this here in a second, where to find that. What's the bounce rate on each page? Because if every page has a 50% bounce rate, and one page has a 10% bounce rate, you might want to figure out what you're doing on that page that's right. That's an extreme exaggeration, but that's right so that you can apply it to the other pages. So, we do this in our MRC every month with our clients. Monthly results call. Monthly results call, and one of the things that we do is we'll optimize each page, like the About Us page, the Contact Us page, and bounce rates

you want to look for is if it's over 80, you got some concern. If it's right around 60 or less, you're killing it. So, that's the metric that we use personally here. I can tell you, and in fact, let's save that for kind of the page-by-page, and I think that's actually a blended, it's a blended page. He continues, right, when talking about organic search, that particular report. All is very well, but wouldn't it be handy if you could view only the organic traffic across all of Google Analytics, right? So, as you're looking at your conversion reports, your, I don't know, your e-commerce reports, et cetera, what if you could only, you know, could segment? You can. We have sophisticated segments, and we've used them before to, like, get rid of ghost traffic and things like that. I just never really use them. I'm usually, like, going back and forth between reports to say, oh, I wish I could only see the PPC data on this. I don't spend enough time in analytics, obviously. So, now, it's really cool. If you want to look at your conversions reports and only look at the, I don't know, say paid traffic or only organic or referral traffic, just segment it, and usually keep all users in segment, because that's going to be really useful. So, imagine if your bounce rate off of PPC was high and off of your all users was low, then you want to look at that PPC traffic. Is it the right traffic? We always look at that. I mean, if it's, like, 15 seconds or less, you're getting the wrong traffic. If it's a minute and a half or more or something like that, it's good. And I know you know this, but there's two pieces. Is it the wrong traffic or is it the wrong page? Like, does the page need to be adjusted for that particular traffic? And one of the things to look for, too, is how many page views, right? Like, time on site, but also how many pages

do they look at once they come there? And what's the, you know, what is it, inbound marketing model or sales model of where they go? Yeah, how long are they spending on the site in general versus the individual pages? So, that was number one. Number two is, this is eight key Google Analytics report. This is the landing page and page titles. In order to find it, you've got a behavior, site content, landing pages, and then add secondary dimension, site titles. So, one of the most frustrating things about being an SEOer, and you know what? It's interesting. There's probably people who are coming into the industry recently who are like, what do you mean not provided is frustrating? It's always been not provided. Like, there's never been data there. If you've been an SEO as long as us, since 1999, you know there was a time when organic traffic, you knew the keywords that brought them to your website. And now, looking at not provided is just one of the most frustrating things forever. There's, you know, you to experience there, or to see regularly. There's two things that can cause not provided. One is if they're logged into a Google account. Almost everybody is. And two, if the website is on HTTPS, so it has an SSL certificate, then you will get not provided. Yeah. So, I mean, Google Trends, you can kind of see some of that data, but like Search Console? Yeah. Oh, yeah. I mean, Search Console's where I... It's your only access to... And I don't believe it's all of the data. I think it's, you know, whatever they decided to share with us, right? Yeah. I will. It's a free tool that they own. And like, I mean, when you talk to Google, they can see stuff that we can't. Right. You know, so, yeah, for sure. So, there is no way to get the data, right? That search data from organic traffic. But what you can do is look at the landing pages. And as you're looking at the

landing pages, know what the title of the page is, know what you've optimized that page for, and you can really have a good sense of what the keyword probably was, certainly what the intent of the keyword was for them to land there. And then that's where you can kind of dig in and say, okay, well, I know this title page with this landing page, if they landed here, did they convert? So, which entry and landing pages are the ones that caused them to convert more so you can, hey, I need to spend more time on those SEO keywords. So, really good. Landing page and then title pages. It says, view your organic traffic via landing page and page title, as this will show you which pages are performing the best in terms of organic search. Remember, for us, the best is not just traffic. Really, we kind of don't care about time on site. I don't think we have any clients. You know, we've had clients in the past where maybe that was important to them. They're all about conversions. Give me the leads. That's what we're concerned with. And then I was going to say something about the individual pages and what you can do on individual pages, the balance rate. I don't know. Now I forgot it. But that's the place I should be talking about it. If I remember, I'll come back to it. Number three. So, number three is eight key Google Analytics reports. It's the conversion goals. I put one, two, three, four exclamation marks. That is how important it is. It's all about the conversion. And the most important thing is you've got to set up the conversions. Like, we probably need to do a podcast just on setting it up. And as I'm thinking about it, I'm thinking about how visual that podcast would need to be, right? Because it's like go to admin, go to tools, and, you know, what are the kind of goals that you want to have? Whether that, you know, one of the

most frequent goals for us is landing on the thank you page that occurs after a form submission. Yeah. Right? And we literally, this week, were debating with a client who wanted to make their own landing page. And so she made her own landing page, did a really good job, actually. I asked her if she wanted a job. She said she wasn't interested. And then we told her, you know, she has a form on the page. And when they press the form, that form just refreshes and has a small green message. And you've probably seen this before. But it's easy to miss that message. Yes. I think it's a bad user experience to just have that kind of message unless you, you know, you've got to do other things to make sure they know they submitted. I mean, I would resubmit a couple times. Oh, I don't know. I didn't go to the thank you page. And then finally you're like looking at the green thing and you're like, oh, okay, I guess it went. So that's one reason because it's a better user experience. The other reason is when they land on the thank you page, you get another opportunity to show them a whole new page of content. And what I suggest to this particular client is, great, you took advantage of this free pet exam. Do you know anybody who would like a free pet exam fill out into their name and email address? It's called a bump. I mean, you want to ask for something else or upsell or do something. So he says, you find the conversion goals by going to conversions, goals, and then overview. And it says you will need to be tracking conversions. You have to have those goals set up. The first is your conversion. You can filter these with regards to traffic and understand what percentage of your website's conversions are resulting from organic traffic. Again, you could use that segmentation to find that. Some clients care only about keyword rankings and some only care about

dollar signs. So you can, even if it's a form submission, you can sit with your client and talk to them about the historical performance, how many form submissions turn into a customer, what's the average value of a customer. So now you know the average value of one form submission. So you can back that up and you can enter that into Google Analytics and not just track form submissions, but track actual dollar value of the organic traffic. You like have to do that because when you're running ads, like you got to look at that conversion rate, cost per conversion, and figure out, is this making sense? Also talk to the client because sometimes the data looks good, but the client's not happy. That's not the kind of traffic they want. Something could be messed up with the conversions. Like it's really important to get the full feedback loop from the client. Like in the pet example, if all the forms submissions are like, my iguana is sneezing and they don't take care of iguanas, then they probably won't be happy with that. That's a really good analogy. Nothing worse than a sneezing iguana. I'm just telling you. Number four is assisted conversions. And you were probably attempted to kind of dive into this because you were really close. Because this is the piece that I ended up spending a couple more minutes and chatting with you about. The place you find it is conversions, multi-channel funnels, and assisted conversions. So although useful, conversion goals only give you a surface view of conversions. What if somebody initially found your website via Google, right? And I think what he means is like via Google organic, right? And didn't convert. But then later return to your website by typing in the URL directly and then convert it. And this is called attribution. If you're in this business regularly, you've probably heard attribution model. I can tell you one of the customers that we've had that has been the hardest to attribute has been wedding venue, right? Because these brides

will go to the knot. They'll do a search and click a PPC. They'll do another search and go organic. They'll type your website directly. They'll go to a convention and get a form and go to a particular URL that you gave them. And then ultimately, they'll call you out of the blue. And you're like, so we're running this pay-per-click campaign. We're spending $1,000 a month. What's the value? And if you only looked at conversions, you might say that it's not good, right? Because in that case, they called out of the blue. It wouldn't have counted as a conversion. A lot of clients like to use the last touch model, right? And they're like, your ad didn't work, you know? And so you have to show them, hey, there's other stuff going on here. Look at the AIDA funnel and talk about where you're hitting them, how to build that. It gets pretty sophisticated. But I mean, I can tell you so many times clients have said, hey, it's not working, right? And so it's really important to paint that full picture. If you're selling social, it's even worse. Okay, so. Yeah, it's a lot harder. Yeah. So I can give you an example with a client that we have. Pay-per-click campaign, I think I looked over the last six days, seven days, spent $614. When you look at the actual e-commerce revenue, it's $555.75. So lost, I don't know, what is that? $55, $65, right? So that client might say, hey, this pay-per-click campaign is not working. When you get into the attribution model where paid, so what this means is like, which clients converted who at one time clicked a pay-per-click ad, right? So whether it was the first time, in the middle, or whatever, and Google actually provides this really nice chart of when that occurred, and the assisted conversions were $918. I know the profit model for this particular customer, that was profitable, and it's only the first sale. This is your other business. This is my other business. It's only the

first sale. So he's watching those dollars. It's only the first sale, and we know that there's lots of reorders for this particular client. So that's customer acquisition cost, and then lifetime value customer. Right. Right. Yeah, so initial customer acquisition, you would say $918 divided by, well, no, $614, which is the actual spend divided by the number of new customers. The debate that you might have, right, is is it the number of new customers that just came directly from PPC, or is it that anyone who touched PPC is part of the process? And I would argue if you don't have that additional touch point of the pay-per-click to your website, then you're lacking a little bit of credibility. There's other things going on. So it was really interesting. Now, the frustrating thing with Google is when you're looking at this multi-channel attribution, so the assisted was $918, the actual last click was only $278, and the actual revenue was $555. Why was the revenue $555? You would think that the revenue would have been tied to the last click. Are you all tracking? I'm tracking. You could have told me that before I decided I was going to talk about this. No, there's first touch, multi-touch, and last touch models. Multi-touch, you can weight the models. It's just really important to see the full view. I know Google's starting to do stuff when you cross the threshold, when you walk into a physical business. Into a physical business, it's only getting more sophisticated, and Google has a number of different formulas for this. I've read a lot about different attribution models, and really, I think what it comes down to most is educating yourself, and then also educating the client to understand that email marketing and internet marketing, or email marketing is internet marketing, but display ads and email marketing, as well as PPC, as well as content, they all kind of go together, and it's like a symphony, and it's like what you add when, and it's really important to look at that full data,

and Google does show you that pretty accurately from the data that they have. It's really a nice feature when clients or yourself are trying to figure out, is this money being spent in the right place? Well, and I like it. You often use, in talking about all sorts of things, different levers, right? Yes. And so having different levers, it's a multifaceted approach to getting to your clients, and we know the more that you touch a client, the more likely that they're going to sue you. I mean, no. What? The more that they're likely to become a customer. That was just a little perverted joke. All right, number five, site speed. The place that you find it is behavior, site speed, and then overview, right? And it says there are a number of tools that we can use. We actually, like Pingdom, right? We're concerned about Google Page Insights because it often is, and we've talked about this on the podcast before, it's a go, no go, or you're using this technology. And actually, Josh, our in-house SEO expert, genius dude, we had a legitimate discussion about it, a little debate about it. And so I think he's more on the fence than I am. I'm more convinced that it's the actual page speed, which you would get, say, through Pingdom. Pingdom does a really good job. But those tools only look at the home page. They don't look at your internal pages. So one of the nice things about the Google Analytics version of page speed is you can actually see the page load speed for each of your individual pages. So optimize your images. Yep, step one. Number six is site search, right? So this is under behavior, site search, and then search terms. If you're paid, so this is when somebody goes on your website, you have a search bar, and they're searching on your website. We have one. Yep. You can go check it out, eWebResults.com. So you can, yeah, this page is, what you can notice is if they keep searching

for something. So let's say, for instance, on ours, we notice everyone's looking for pay-per-click. Like, everyone comes to our website, seems to spend, you know, 30, 45 seconds, and then they search pay-per-click. They might be having a problem finding the pay-per-click link that's under services, right? Well, we're ranked on the first page on Google for PPC Houston and use PPC. And so, you know. So they're finding us. And then, well, usually they land on the PPC page. So that's not a good, that's so, so we went to a conference, and we handed out a whole bunch of cards, and they landed on our page. And we noticed that we were promoting at the conference pay-per-click, and everybody was unable to find the pay-per-click page. You know, you can use this, what people are searching to kind of identify what they're trying to find and not finding. They were finding, people were searching sniper ads, and Brandon, since the last talk that he did. Oh, yeah. So people were searching sniper ads, eWebResults. That's the search term. That's the, that's it. That's pretty awesome. Yeah. Yeah. There's a story behind that, but we won't bore you with that. In addition, if you can help identify any keywords or search terms which may need to create a new page for, if one does not already exist. So I don't know if somebody said, like, elbow marketing, and we're like, I don't know what elbow marketing is. We research it, and we find it, and then, by the way, we're already on the first page for elbow marketing. And Bitcoin advertising. And Bitcoin advertising. Yes. Then, you know, look at those phrases. Maybe there's something that's a little odd that people are searching for that you didn't realize was important to your users. And now, by looking at those search phrases, you do realize it's important, and maybe you need to make a page for that. Number seven. Again, this is eight Google analytic keyword reports that you need to be focused on. And it's mobile. You go

under audience, mobile, and then overview. It's worth considering the conversion rate of the different devices. It can be an indication of, you know, what device traffic is most valuable because there are options. You're the kind of PPC expert. When you're in AdWords, you can adjust bids based on device, right? Well, okay. So really interesting done. A couple of different split tests. Also, social, this works well, too. Right. On Facebook, I actually tested where you capture, what is it called? It's like form capture, right, before they hit the landing page. Right. And then also landing page conversions. And what I found is on desktop, the landing page converts better. Right. And on mobile, the little Facebook forms are exposed. So I'm running ads now separately. Different ads, yeah. Like two different campaigns. Yeah. So one of them is campaign, mobile campaign desktop. Yeah. That's where you get the best bang for your buck. And that's where you need an experienced team to really steer you down the right path. Just for clarity. So on Facebook, you've got the option to click in. And before you go to the page, a thing pops up and says, hey, you want to share your information? Well, that's what we're doing with the chat box, trying to get them to pop up when they hit the landing page. Right. So, but we're playing with all kinds of stuff. But yeah, mobile sites convert differently than desktop sites. So just be aware of that when you're buying traffic. If you get more segmented, there's a lot of fun things you can do. Excellent. All right. And finally, so just, I do want to add. So on mobile, even our clients who are B2B, who are engineering, so people are visiting them on workstations, they're still seeing 30% to 40% mobile traffic. So only mobile traffic and a lot of conversions, all of their conversions on workstations. We have clients who are business to consumer. They may have 60% mobile traffic, but they're still seeing like 70%, 80% conversions on workstations. So

it's important to kind of first focus on conversions on your work, on your desktop workstation view, right? Version. So number eight. Was that confusing? No, no, I was just thinking that there's some really funny data out there that I'm starting to see is if you start looking at when people are starting to look at ads more. Right. Right. When they're just like getting distracted at work. Right. It's like noon on Thursday. Like after that, like no one's working. Yeah, no one works on noon on Thursday. It's like... Maybe we should shorten our week. What is it like if no one's going to be working? Well, depending on what you're selling. Yeah. Right. If they're going on Facebook to get away, right? And you're selling something, you can ramp it up, you know? Yeah. So. Yeah. All right. Number eight. Customize your dashboard, right? So customize the way you find it is you go to customize dashboard. I have not done that. Me? I really, I really feel like I would, that would be something good for me. And I have. I haven't taken the time. Yeah. I haven't done it. So, so I've done it because we do have, we've got a team member who actually pulls reports. We, you know, we do our MRC, our monthly results call every month with our clients. And we look at standard reports. Now they can be tweaked, right? So we've got some clients who are national campaigns. So obviously when you're looking at regional kind of information, you, you want to look at it nationally. You've got other people where they're Houston based. So you kind of zero in. Yes, they get traffic from all across the country, but you really zoom in onto what the Houston traffic looks like and what, how it, how it executes. So there's tweaks, but I have a dashboard for each of those so that when, when our team member goes in, they're just like, they have to click. They know which reports they need to do. There's the list. And

then they just need to tweak them for the right, you know, for the right client. I mean, the really, the only kind of like setup I have is like when you sit, if you sit at my computer, I've got that big monitor there, that two sides, and it looks like a spaceship. Yeah. And so that's my dashboard. He's always in the spaceship. Especially at noon on Thursday, apparently. I like this. Sure, you may be a Google Analytics whiz, but the chances that your client is, is pretty much nil. Therefore, present, presenting the data in a way that is digestible and manageable is key to convincing them of your SEO prowess. I actually disagree with this. I think the key to convincing them of your SEO prowess is walking them through the reports that you get them, right? So walking them through the strategies that you've done over the last 30 days and what strategies you're going to do over the next 30 days and talking about the positive impact those strategies had and will have moving forward. So I'm really seeing a trend in new clients knowing a lot more when they're coming to the table. Like, you know, some of them are like, I don't even think you can help me. Like, they're like, prove it to me. And I was like, all right, let's jump in a profit plan. Yeah. And I was like, okay, you got like 80% of it. I can give you that other 20% or that other 10% that's going to take it to the next level. And so it's a little stressful, you know, when people are challenging. From the start of the call to the end of the call. From the start of the call. But it's ended well every time so far. But it's been stressful. Because we have 100% money back guarantee on that profit plan. No one's asked for their money back. No one asks for their money back. And actually, when you get one of those profit plans, if you move forward with

a monthly service, that $499 actually applies to the monthly service moving forward. So it is absolutely risk-free. Hey, Jesse Moore, punch in the face to you. He's at Digital Jesse UK. Punch in the face. What a really good article. Eight key Google Analytics reports for search engine optimization. Was there one that he missed that maybe you would have spent some time on? I really haven't been focused. On this particular. I've just really kind of rolled. It's been a long. We had long weeks for different reasons. Both kind of stress. Yeah. I just kind of rolled with it here. So I really didn't dive into it. So maybe next time. Yeah. So I think all those reports are good. Those are all reports that we actually jump into. I can. Oh, here's the story that I remembered before the end of the podcast. All right. Here's the story. So when you're looking at what page, we always look at what are the top 10 pages, right? What are the top 10 pages on a particular website of our client that gets the most traffic? And this one story kind of resonates. There's other instances of this where a particular page is getting lots of traffic. And when you go visit that page, it was actually a pretty useless page. Now, in our defense, we just kind of took over the website and we're optimizing other pages. But this one, it was a calculator. Not surprising. Calculators do really good. That's a pro tip. If you can make some sort of calculator for your business and put it out there, people will flock to it. Resource page. Yeah. But this particular calculator page, it would do this kind of mortgage calculation. And there was no real CTA. There was no real driver behind it. So it got all this traffic and not much results from it. And so we really beefed up the CTAs and the actions, made it clear the actions that the client should say, hey, yes, you're going to make a lot of money

on this house. Contact us and we can get you the loan so you can get the house tomorrow kind of thing. I like it. So visiting that is really good. One other important thing just worth sharing. Very often, the team page is one of the top 10s. Like almost with most of our clients, it's always in the top 20. It's certainly within the, usually within the top 10. People, people connect with people. I can tell you, engineering firm where you think, you know, the deliverable, and this is true, is the report or the software or the technology. They deal with people. So the people are the real key. Make sure that you're allowing people who visit your website to connect with the people on the other end of the business. The about us page is one of the top ways to sell, right? And you can tell your story and you can build trust and authority and, you know, share what's unique about you. And yeah, that's one of the most looked at pages. And the team page is absolutely, people are connecting with people. Again, don't use generic stock art and all that. Use real images and it definitely makes a difference. Very cool. All right. Well, that, yeah, we got to wrap up, wrap up the podcast, right? Isn't there some content we need to post? Hey, if you enjoyed this podcast, we'll ask you to share it with, uh, with three different people. Uh, that would be really nice. If you're interested in growing your business with the largest, simplest marketing tool on the planet, the internet, go ahead and give us a call for increased revenue in your business. That's 713-592-6724. Um, if you have a referral, somebody who's interested in internet marketing, you send them to us. They pay their bill. We pay you. Or a charity. Or a charity. I like that. I need to add that because if you don't, well, you'll, you'll, you'll be here a while. Please remember we are filmed live here in Houston, Texas,

5999 West 34th Street, Suite 106, Houston, Texas, 77092. Um, we are the most, oh, if you want video, audio, or a transcript of the podcast, you can find it at eWebResults.com. Uh, please remember we are the most popular internet marketing podcast on iTunes. That is because of you, because of all of you all. Thank you so much for being loyal fans and listeners and sending you questions. Manny is tuned in here. Uh, I think we're almost done with his project. I know he's leaving on a vacation soon. Uh, so we want to have that done before then. Uh, punch in the face to all of you. We really appreciate you. Until the next podcast, my name is Chris Burris. My name is Matt Bertram. Bye-bye for now. Oh my, I think she's gonna set me free.