What is Not Provided?
Answered across 5 episodes of The Best SEO Podcast
The label Google Analytics shows instead of organic keyword data, caused when users are logged into a Google account or when the site uses HTTPS with an SSL certificate.
How experts on the show define it
The label Google Analytics shows instead of organic keyword data, caused when users are logged into a Google account or when the site uses HTTPS with an SSL certificate.
From 8 Key Google Analytics Reports for SEO by Jessie Moore #407
A keyword reporting gap in organic search where Google withholds the actual search terms users typed, making PPC a useful workaround to see which keywords drive traffic and engagement.
From Planning an Effective Digital Marketing Strategy by Katy Katz #318
A Google change that hides organic keyword referral data from analytics, making it impossible to see which search keywords are driving traffic or sales. The hosts describe this as 100% not provided.
From Online Marketing and SEO Trends - Internet Marketing Podcast Number 209
A Google Analytics placeholder that replaces keyword data when a user is logged into a Google account during search, affecting keyword referral reporting for site owners.
From Real Estate and Negative SEO, the real scoop - #seopodcast 147
Keyword data withheld by Google when users are logged in during a search. The episode notes this figure was already 12 to 17 percent and predicted to reach around 25 percent due to Google plus and Android growth.
Episodes that cover this
Related answers
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