B2B SEO Versus B2C SEO - Internet Marketing Podcast 105

Hi, and welcome to the SEO Podcast Internet Marketing Unknown Secrets for you today. To learn some good stuff, man. What's up, everybody? Welcome back. Another fun-filled Friday. Happy Royal Wedding. Yeah, we considered calling this the Royal Wedding Podcast, but we don't have titles for our podcast. You can call me Sir. Sir? Sir? Duke Lord Sir Hanson. Duke Lord Sir Hanson. You just pulled that out. Duke Lord Sir Hanson. DLS Hanson. Barrister Hanson. So this is officially not the Royal Wedding Podcast, because we don't have titles. You are listening to the 105th Podcast. Man, I remember this. Awesome. We're getting about 4,000 downloads a week. We are the most popular SEO podcast. Yeah. Wow. On iTunes. It used to be 1,000. Yeah, it's just growing. It's awesome. We are the most popular SEO podcast because of you guys. I am a little disappointed. There's no review. If you're listening to the archive of this, go out onto iTunes, create an account, post a review. We'll give you some link love. I actually found a whole slew of reviews that were posted on our Facebook Places page. We now officially have, I think it's four pages. We have our page, which is a business page. For Facebook pages? For, no, just our page. Okay. Like our, kind of what we think our normal page, about 120 followers. We have our Places page. We have a company page, which we didn't create. So, I think Facebook scraped that somewhere. Okay. And, and then we have a personal page because we do social, so we need to create Facebook pages and we didn't want that to be associated with, you know, any one individual. So, so there's a company. So, we have like four. So, well, we actually did get a review. We did? Yeah. On iTunes? Guy, oh. Oh, yeah. Is that iTunes? Yeah, it's not on iTunes. Yeah. Because he said, he screenshotted it from his iPhone. Oh, no, I got that. That's here. Oh. Yeah, no, I got that. We're, yeah. Okay, well, let's just hop

right into that. Um, basically, Guy sent a screenshot of his iPhone, uh, and this is from Israel, and he says, we've got five stars, one review. And, um, I don't know, I don't know how that works. He didn't, I don't know, you know, he reviewed us, I think, a while back. I'm not sure. Maybe that doesn't show up on, on iTunes here. I don't know. It should, because he did it. I saw it this week. Okay, well, I'll look for it. Thanks, Guy. But, man, this is a great image for those guys who are actually watching. This is pretty cool. I think that's cool that Apple phones can screenshot. I kind of wish Androids could, but I don't know why. I'm sure they can. I think it's cool I see that. Like, special shout-out to Guy and his wife, Mayan? Hey, good job. Mayan? Good job. Maybe. What's up, Paul? Good job, maybe. Actually, didn't, we got some comment on our Facebook page, which I didn't print, which was, uh, I have a classic Dutch name. Please let Paul try and answer. Oh, yeah. As always, we want to mention our tip from 104. was, uh, uh, post tweets on Friday, and, uh, on Facebook, uh, post something on Saturdays, because tweets on Friday are most likely to get retweeted, and Facebook, uh, entries on Saturday are most likely to get liked or passed on, or shared, shared. That's what it was. That's right, because we all waste our Saturday on Facebook. On Facebook. Is there, is there anything else to do anymore? No. Like, everyone. Well, if there is something else to do, I get on Facebook to find out. Find out. Um, also, uh, I'm still trying to push people on our Facebook page, go to questions, and by the way, our Facebook page is facebook.com slash ewebstyle. There's a survey, and we're trying to figure out where our listeners are. I want at least 10% of our Facebook followers to have answered this question. Right now, we got five, and we are

counting Paul and me. Yeah. That's not even really fair. Seven more. So, we need at least seven more. Just go out there. Basically, we're asking, uh, what business are you in? B2B, B2C, service, product. It's real simple. Get over there, and, and, and get that answered out there. Uh, and actually, Aaron Thomas is, he's actually in Houston. I think he works with Logix, uh, is one of the guys that, that, um, is kind of not in our regular crew that actually put it. So, thanks. Thanks, Aaron. Um, Darren Bowie did, uh, post on Facebook. He, he, he had some internal turmoil. He, he didn't know whether to watch the wedding or our podcast. And, uh, thank, I know you're from London and all, but come on. Thank the powers that be. He's actually watching our podcast. And a little bit of news. I thought this was something, some, like, cool staggering stacks. All right. Well, he's watching the podcast because he's still up coming home from a royal wedding party. Party, yeah, where he could only have champagne because they don't serve beer. Yeah, they didn't serve beer. I was like, that's kind of odd, you know. Why is beer as low class now? Are y'all uppity? Hey, maybe it was, maybe it was just champagne and shots of tequila. Yeah, there you go. Hold it. Get the party started. It's on. Ooh. I gotta be honest. A lot of Brits are only fun after a few pints. But they're all great conversationalists. That's one thing, like, you can have, a Brit can pull a conversation out of nowhere. You can have nothing in common and talk with a Brit, like, forever. That's what's up. It's crazy. Same was true in Australia. Australia was a blast. All right, so Apple has actually surpassed Microsoft in revenue. For what? In iPhone sales? Oh. Just revenue, like general revenue. Now, get these numbers. Apple had revenue, and I think this is 2010, of $24.67 billion. Okay. Profit, 5.99. Right? 24, 5.99. Microsoft, $16.4 billion revenue, so $24.16.

Microsoft had $5.23 billion profit. 5.99, $5.23. See, there's a skew in the numbers. Microsoft makes 32% profit from the dollars, the revenue dollars that they bring in. This is probably, like, double what Apple was making, right? 24. Okay. So, basically, with 33% less sales, Microsoft almost made as much money as Google. So, they're doing something right, you know, not with their software, but they're doing something in terms of their accounting. Have you thought about, you know, software is the key. Okay. Because every iPhone you sell has a hardware cost. Every box of Word you sell has like zero on it. It has the same development that went into the iPhone, maybe went into the software, and now you're selling boxes of paper and plastic, the CDs, versus an iPhone. That makes sense, because they don't, Windows doesn't make like a device, but they have devices with Windows software on it. They have that device, but the majority of their business is software, which doesn't. Yeah. Yeah, absolutely. Another note, Apple passes Nokia in revenue. Now, get this, so, Apple sold 18.65 million iPhones and passes Nokia in revenue. How many phones do you think Nokia sold? How many phones? Yeah. I don't know. 10 million? 108. Million? Phones. Wait, 108 million? Phones. Oh, okay. Wow. So, Apple sells 18 million and creates more revenue than Nokia selling 108 million phones. You know, not to knock Nokia, but when was the last time you saw a Nokia phone? It had a shoulder strap. Yeah, I thought it had a backpack on it. Wow. A couple of reviews here. This is on our Facebook Places page, where Darren Bowie at one point put a mark, like, what is all this check-in malarkey? Oh, yeah. Because he can't check in. But we've got Michael C. Jones. He's actually got a picture of Ralph Macchio, the karate kid, as the karate kid, not the Dancing with the Stars, Ralph Macchio, because they're totally different. Hey, guys, love the podcast. I left a comment on iTunes. I don't even remember

that one. Comparing us to Schoolhouse Rock. I think I kind of remember this. What? This is a little old. That's what's up. I'm learning a lot from you, and hopefully helping my website, unbeatableappdevelopment.com, get on the first page. And basically what they do is iPhone apps and Droid apps with no programming skills. Don't ask me how that works. I was like, is that possible? I think it is. Because I've seen some of the apps. Okay. Gareth Perkin, just tuned in from Auckland, New Zealand. And I am just finishing my study in web design and development and need to learn more about SEO. Really happy I found your show. It's a show. I like this. Oh, that's a podcast. It's a show. It's a show now. If anyone could be so kind as to send me some of the main basics to include SEO-wise for starting a new website. We just posted the audio for our 101st podcast. Fresh off the presses. I'll see you there. We just finished our 101st podcast, which we called SEO 101, and go back and listen to that. Also, go back and look at, go to iTunes and find Year in Review. There are two Year in Review podcasts. Yep. Those are great. 2010 Year in Review and 2009 Year in Review. And then finally, we got Jason Atwater, new to your SEO podcast. You guys crack me up. Also, lots of good info in an entertaining manner. Thank you, Jason. And there was one last one there. Actually, Terry Crosby is. And then my dad. He did? Yeah. He's like, if you need SEO, you need to use these guys. I don't know what they do. But if you need SEO, you need to use it. My dad knows we do a podcast, but he doesn't actually know what a podcast is. Yeah. I would think that my dad is in the exact same boat. Because he was like, hey, call me when you finish your podcast one day. And I was like, that was a podcast. I was

like, I don't know, but you do it. He's like, all right, dad. I'll take that. It apparently takes your time. Yeah. All right. That's what's up, dad. That's what's up. That's cool. I see you're holding the New York Times article. That's an awesome article. We're going to cover that right now. And then we're going to cover a little bit about five new tactics for SEO post-panda. Post-google farmer panda. Quick, do a panda noise. I've never seen a panda before. I got one. Because they be grubbing all the time. They eat bamboo. That can't be, that's got to be noisy, right? Yeah, there you go. I'd like to see a panda. And what is the farm? I don't get, why does it have two names? Content farm. And then panda was probably like in it. Name of, is farmer like the name of it? They decided to, hey, just throw a farmer on it because it's about content farms? I think, yeah. I think farmer, yeah. I made that up. That's, that's, it was perfectly acceptable. Yeah. So everybody's talking about farmer panda, farmer panda. What's going on? And, you know, some people out there say, you know, I'm losing in the rankings. And so this came out in March, right? They decided to retool their search algorithm. They haven't done this since last year. And they removed poor content. That was what it was focused on. And a lot of websites. Like content farms. Yeah, yeah. Well, content farms kind of got the boot instantly. But then if your content, if you, if you would, Chuck likes to call, site jacked somebody for their content, you have duplicate content, or if you're just a terrible content writer, you know, you felt the effects of it. And some people felt the effects even when they had fresh original content. And Google was like, sorry, we're not perfect. Get over it. So what this talks about is what happened with the algorithm. And here's basically what happened with the changes in the search formula. Small businesses are

trying to find a way to retool their strategy because a lot of people are dependent on that. And, for example, there's a company, where was this company in here? Oh, well, here's a quick fact. Google says that the modifications in the algorithm impacted 12% of U.S. search, U.S.-based search queries. And further changes rolled out earlier this month will be affecting an additional 2%. So from March to April, that's 14% of all U.S.-based search queries. I'd assume that everyone else is about to feel the effects of it if they have it. And 14% sounds low, right? Yeah, but that's like a billion searches. Except there's more than a billion searches that are affected by this algorithm update. Here's a couple companies. Ergo and Demand saw 40% decline in sales. They went from a 17-person staff to a 5-person staff. Another furniture company, One Way Furniture in Melville, New York, their company, onewayfurniture.com, saw its web traffic from Google dropped as much as 64%. They're an online retailer. So that's like, you know, maybe you've got a great storefront, and you know how often they'll do road construction, and businesses will close because nobody can get foot traffic? That's like Google, like, put a construction sign in front of your business. And didn't allow access to get for 60% of them. That's a great analogy. So, I mean, this is damn near shutting some businesses down. So he lost 64% of his business or his online traffic as an online retailer. And I'll tell you what a lot of companies are doing. They're saying, how can we get around this? And here's what this guy, One Way Furniture, did. He noticed that his product descriptions were coming directly from the manufacturer. And we've talked about this before. You know, if you're going to do it, you need to rework that content. Yes. Yes. So, and that's exactly what he did. He started paying freelance writers to create original, more detailed product descriptions and recently added canonical tags to his website to help search in his distinguished original

from duplicated content. And you were saying something about the canonical this morning that Matt Cutts said that, I don't know. Well, a couple of things. Usually when you have kind of e-commerce sites, there may be multiple ways to get to a product. You know, just like in WordPress, you've got categories and you've got tags. So you can actually get in. Chuck and I were just looking at his website, the SEO wrapper, and looking at how there's actually multiple ways and what that creates is multiple URLs of very similar content. And by using canonical or 301 redirects, you can actually make sure that Google's not seeing those pages of duplicate content. And if anybody happens to link to any one of those versions, you want to make sure that you have one version that actually gets the link juice. Yeah. And what Matt Cutts says is if you're going to do either one of these, 301 or canonical, well, what he really said was do 301. If that's not an option, do canonical. And the example he gave was if, say, you're on a blog and you don't have access to be able to get, you know, and you, well, let's say you've got a free website, right? And you don't really have access to a lot of meta tags. First off, you shouldn't have one. Thank you. Thank you. Because I'm like, wait a minute. Let's say you do just for, because you're new and you didn't hear our podcast prior to setting up your business. And you don't have access to put, like, 301 redirect tags in a free website that's templated and you add information or whatever. You can use a canonical tag. That's something that you can add. And that'll just say, okay, now I'm going to move off of my free website because it sucks and it has ads. And I'm going to redesign a new website. E-website is going to make an awesome website with calls to actions, unique selling propositions, and it actually closed business. And I'm going to

put, I've got links to my old website. I want to make sure that I get that link to you. So you put a canonical tag there saying, hey, I've got the similar content here and here, but give all the credit over there. Ignore this one. Go to that one. So that's a perfect, great example. You know, that's what Matt Cutts said. I told the guy the other day, man, like, you should be following Matt Cutts on Twitter. Bar none. Like, that's an absolute must. Because that's, people say, you want to hear from the horse's mouth. He is the horse's. He's the horse. He's the horse and has a mouth. Or he's at least a molar. Yeah, there you go. So you definitely want to follow that. But so one point I want to make about this article that I think is really important, one of the things that we do here in terms of internet marketing, it's not just SEO. It's not just pay-per-click. It's not just social. It's all of them. Because, you know, Google is going to make changes. And sometimes maybe they make mistakes and they'll retract them. But if it takes them a month to figure out that they've made a mistake and are damaging more than 12% or 14% and then they've got to retract, you know, if your business is entirely focused on just organic traffic and they mess with that, which they can, there's no legal liability for them to mess with that. Yeah. I mean, there is from the sense that they could get sued and have to defend themselves. But you're not going to win. Nobody's going to win. Thank you. You're not going to win in Google. So you want to have a broad balance. We don't discourage anyone from doing radio ads, from doing TV ads, from doing billboards if it's appropriate for their business. We believe that your marketing strategy needs to be, it's kind of like everyone knows if I'm investing, I need to diversify. If you're marketing, you need to

diversify also. And we think in terms of internet marketing, you can diversify well enough if you do SEO, pay-per-click. Because pay-per-click is not going to go away, whatever algorithm they change. And then, The natural listings will go away before the paid listings will go away. Exactly. Paid listings may eventually swamp everything else. So to kind of go off what you said, you have to think of a new, you have to have a comprehensive strategy. And what this article starts, towards the end, they start talking about, well, what are people doing? How are they, or what it forced these guys to do is to say, hey, I rely on Google way too much. What else can I do? And a couple guys, they said, rather than, they launched email marketing campaigns to past customers, they're getting people to post product reviews, which was a genius idea because also I read with the Farmer Panda update, they're placing more weight on user-generated content. So you bought a Think Toshiba laptop and now I can, By the way, don't. Yeah, okay. So now I go on there and I say, I bought this piece of junk. Don't buy this piece of junk Toshiba laptop. It has a neat little pen. Yeah. And so, you know, that's user-generated content. Google likes that kind of stuff. By the way, this thing that came off the printer that was hot off the presses, after listening to 100 podcasts, I feel like I know you, I submitted an iTunes review and a five-star ranking like the Facebook page. Uh, please let Paul pronounce my name because it is typical Dutch name, so I'm expecting some trouble. Here we go. Juiced. Juiced. Cock? I was like, no, man. Your last name isn't cock, man. I think you got that bastard. Bastard? I think you got that backwards. I think that's, uh, cock joust. Cock joust. Cock. Cock. It was like, it's either cock. Or coke. Or co-key. Co-kay. Cocaine. Coc. All right. Co-c. There, he's calling

to tell us how to pronounce it right now. I know it's not cock, man. Seriously. All right. Uh, let's, let's bring out Charles and get his opinion on the cock joust. Just to bring him out in the awkward moment of the podcast. Wow. I, there's a K-O-K-K-E. Yeah, man, I don't know. I don't know what to take on that one. Charles, I sent the print. Let me get Paul to screw it right quick. First, we're happy you made it. Oh, my gosh. Mine is a terrible thing to waste early in the morning. Charles forgot he worked here. The morning synaptic gaps did not have the appropriate amount of caffeine. Well, just, you know, it just, the elevator was not going all oil. So, it took Facebook to remind me of that. It's like, oh, I work there. That's what's up. You should probably go. I feel like there's something this morning. I'm missing. There's something going on. Why don't I seem busy? I'm going to be rushing right now. Well, we're going to make it. Did you want to give an attempt on the name, or are you just in the video? No, okay. I think, I'm going to leave that alone. Dude. Appreciate it. Appreciate the review. Thanks for tuning in. I hope you're watching now. That's what's up. You know, hit me up on my, I'm monitoring Twitter, so if you've got questions, let me know. Your nickname will be Cock Juice. I do not invite your children to this podcast. That's what I'm going to call you in the office. Which is, of course, what you get when you squeeze a rooster. Yeah. There you go. That's what's up. All right, man, hit us up. Send us a video. Pronounce your name, because I actually would like to know. Squeeze a rooster. Cock Juice. Wow. Oh, man. I had another thought. Today's podcast is sponsored by Porn.com. Yeah. It's squeezing the rooster light. It's crushing my rooster juice. Yeah. So you heard us, and I know you read that New York Times

article. Yeah, I was going to say that. Anything to add? Anything to what we said? No, but I was listening. I did read the article, and I think that it's just imperative that you make sure you, like you said, diversify. If your marketing is strictly based on natural listings, then you leave your company, you know, up to them. Yeah. Pretty much. And then apparently they're making changes. And so, you know, take advantage of other opportunities, not just natural, but pay-per-click, remarketing, social, and, you know. And I'm sure print media loved this. I'm sure people that newspapers and yellow pages are running out telling their people, oh, you could be screwed tomorrow. Yeah, you could be screwed tomorrow. That's why you need to buy a full-page ad in the New York Times. Not to. Gosh. And we are actually using this article because we had to have a heart-to-heart with one of our clients who went out and duplicated a website and took the content we created and, you know, anyway. Yeah. Anyway, call me in a minute. Yeah, really. This article from Search Engine Land, which apparently Dean sent, but I found it first, Dean. Shout out to Dean, man. He just sent us a direct message, man. We appreciate your support, too. I probably didn't find it first. Him and Darren are watching right now. Oh, that's what's up, man. Oh, yeah. Cool. Man, Darren, it's like four in the morning over there. No, the wedding was at four, and that was like four hours ago. Well, that's what's up. So it's time to get up. Get to work, Darren. Yeah. It's called Five New Tactics for SEO Post Panda. Got it from Search Engine Land. If you don't read Search Engine Land, what's your problem? Yeah, shout out to Danny. Danny Sullivan and all those guys. Yeah, it's a great. I get a ton of stuff from Search Engine Land. It's awesome. You should be following them on Twitter, Facebook, and subscribing to their newsletter. So now that we've talked about Panda, Farmer

Panda, everybody knows it changes the way they index stuff, and a lot of people suffer from it. What to do now that it's here? And the article starts about caffeine, and we did a couple podcasts on caffeine. I love this image. This is an image for anybody out there watching. It's an image of the difference between pre and post-caffeine, and basically it's got like organized blocks and then like a mass chaos universe. Yeah. And apparently their statement is, caffeine lets us index webpages on an enormous universal scale. Yeah. So that's from Cary Grimes at Google. And that was really, caffeine was not an algorithm change. It was more of an indexing change, but it was the change of 2010. And it seems like Farmer Panda is the change of 2011. So what it allows them to do is just index content at an enormous rate. It's like, I think he said it's hundreds of thousands. Well, remember we were watching the Matt Cutts video where he said, you know, in order to have an instant snapshot of the web, you can't really do that. They have the power. Oh, yeah. To do it. But they would shut down the internet. They would shut down the internet if they were to try and take an instant snapshot. You know, the logic of that is, okay, we're constantly adding articles to the web. Like, I think the number is insane, whatever it is, millions of articles an hour. And, you know, at any given moment, the Google snapshot is actually wrong. In fact, every moment it's wrong because it doesn't have the most recent article that was pasted. And it's like, and our goal is actually not to grab that because it would take down the internet. Yeah, it would take down the internet. So Google has the power to take down the internet. So what caffeine is... Which is not surprising. Yeah. Somebody could do it. Google could do it. Yeah. Caffeine, I thought there was a great line. It says, caffeine gave them the ability

to index hundreds of thousands of gigabytes a day. Actually, that was hundreds of millions. No, that's what... It takes 100 million gigabytes of storage. Oh, my bad. But it allows them to index 100,000 gigs, over 100,000 gigs a day. And that's... So that's... You're looking at every 10 days, you know, a million plus gigs. So that's... 100 million gigabytes of storage. So a year ago... I mean, let me see. A year from today, that number will be a billion. I feel like doing like a Beavis and... That's not much. Which, by the way, did you hear Beavis and Butthead is probably coming back? Really? Yeah, I heard about that. Gosh. What? I don't know if they were laughing. I like the teepee for your bug hole. That way when he puts his thing over his head. Like Titty Cocker. I need teepee for my bug hole. So what Peder really does is it focuses on quality... Didn't stick to the sound just like him. I was kind of going on the back of my head. That's pretty good. I'm actually the voice of one of the guys. Yeah. I don't even know which one sounds like. What Panda does is it focuses on quality, content quality, authority, trust. And we talked about trust in a couple of podcasts ago. Credibility. And it also incorporates user signals. So that's what Panda does. And then it goes on and says, well, what are five things you can do? It gives five tactics you can use post-Panda. First, it says, decide which URLs are canonical and create strong signals. And I'm still grasping. Chris's job is to canonical. Because I'm like, yeah, I don't do that. So, yeah. Can you hold, please? Thanks. Chris, canonical, line one. Yeah, basically, this is talking about determine which of your URLs is the one that you want to present as the one that Google should be indexing. And so it's saying make sure you have those. I don't know exactly what they mean by create strong signals other than making sure

that you have canonical tags on the non-target pages. They don't mention 301s. I got to, you know, the search engine land is so well respected, it does feel a little good when you catch them on something. 301, from what Matt Cutts said, is actually significantly more important, and you should actually focus on that. When you don't have that as an option, then you should do relative canonical. The other strong tags are robot exclusions, so you can actually exclude the non-authoritative page, like Charles mentioned, and, you know, make sure that your link structure is geared towards that. I think sitemaps are key here. He did mention XML sitemaps. You know, on that sitemap, that's pretty much a page where all of these links are. And so on that page, with these links, with the correct domain name that you want to go with, the correct URL, rather, that you want to go with, also, you know, helps that. Yep. Second thing it says, decide which URLs are most valuable and ensure that they are indexed and well-optimized. And another, just kind of go back to, well, I kind of felt like what Panda's doing is it's saying, rather than trying to index everything, which, you know, it is going to do, make sure that your most valuable content is being indexed first. You know, say if you have 1,000 pages on your website, don't focus so much on making sure that you get all 1,000 pages in, you know. Well, you want all 1,000 pages in, but you want to make sure that the top 10, 15% that people go to are indexed, they are optimized, they're easy to crawl. Yeah, conversion pages. Yeah, there you go. Because that's what Panda's kind of focusing on is the important stuff, the good content. It seems like Panda's making, is going to force you to shift your efforts towards link sculpting. Yeah. Like, all of this is with regards to navigation and how people get through the site, which pages are most important. And so, basically, you don't

want to have all your link juice going to a page where no conversion can happen at. You know, you want your link juice to go to a page where the content's there, the CTA is there, and where the conversion will likely happen. That's the page you want indexed. And that kind of boils down to the, you know, we always say keyword, keyword, keyword. What are the keywords you want to target and are going to be most valuable to you and your business? Create a page for those. Make sure that page has the CTAs, the unique selling propositions, and then work on sculpting and creating value for that page. Third, it says, remove any extraneous overhead, duplicate, low value, and unnecessary URLs from the index. I feel like that's kind of link sculpting. Yeah. Well, I was going to say. What was interesting about this, when we were looking at my site, right, and we were using the tool, and so I want to see if all 81, right, of those URLs were actually in the index, you know, and if so, then I don't know if that's good or bad. Start figuring out how to remove them. Yeah, I mean, because if they're in the index, great, right? So, yeah, WordPress might have a problem. Yep. Might have to get a, but thankfully it's WordPress, you might just need to get a plug-in. What I'd like to say is duplicate content. I know there's some dudes sitting out there that's like, well, I've seen duplicate content, and it's ranks. Well, so have we, and it sucks. And the New York Times article has seen duplicate content, and it's disappeared. Yeah. That's the whole point. You know, Google doesn't catch everybody. Not up front. Yeah. Not on the first pass. But they're going to, if you are borrowing content, if you're an online retailer and you borrow content from the manufacturer, if you steal content, if you site jack, you know, you're going to get caught at some point in time, so just don't do it.

And we saw it this week or last week. Somebody had, you know, jacked some content from one of our clients, and I was like, yeah, that's, yeah. And it ranked pretty well for it, which was. I wrote that content. Yeah, which is a signal that the content was awesome, because the original content was on the first page of Google, and this guy was like first or second. And, you know, his site couldn't have been more than a couple months old, so it does suck. That's with jacked content. Yeah, I mean, this was like classic jacked content, by the way. That's what I thought. I was like, man, that's a sign of good content, because this guy got ranked very quickly with your content. So, but don't do it, you know. That's whack. That's site jacked. Number four, build internal links to canonical, high-value URLs from authority pages, strong mods rank, unique referring domains. I think that means, I think that's supposed to be inbound links, right? High-value URLs from authoritative pages. So, you know, that's inbound linking to make sure that you've got high-value pages that are linking into you. And then if you have any high, I'd say even if you have internal, if you have some high-value pages, make sure that those go to other high-value pages. And I'll give you a tip without what I'm going to start doing, and I was working on this in my presentation. For your internal pages, when you're cross-linking, right, use absolute links instead of relative. Right. So that way, if somebody does site jack, and they do scrape your content, and they happen to do a poor job at it, if they repost it, you'll have links back to your site. Oh, yeah, that's a good idea. Explain absolute links. Okay, absolute links basically are a link that contains the entire... They're not relative. Yeah, they're not relative. I'm like, you know, it has the entire URL, you know, www.e-wefstyle.com slash, you know, pay-per-click-marketing.php, right? And then you have the relative link would simply be

slash php-marketing. And since it's on the same server, the browser knows that that page is hosted with the site, the absolute link, by putting the entire link, the entire URL in that link. If somebody copies it and pastes it, then, you know, the link is still coming back to the site. I was kind of wondering how that works. I was like, the whole link is not, the whole web address is not there. How does it know? That's what's up. Learn something every day. And then build, so the last one is build high-quality external links via social media efforts. And again, that's external coming in. One of the things that's not mentioned here, and I actually was looking at our website, our homepage doesn't have any outbound links. And I think we probably should add something like to a search engine land or whatever because, you know, again, it's about providing a good experience to the Google user, which is what we do as SEOers. You know, if somebody's looking at our page for internal content. Well, outbound, well, okay. I mean, we do link out, but we don't link out to, like, nobody else. Right, right. Yeah, it links to, it's got internal pages. I think there is some value into, you know, again, if you're looking for information about SEO, even if you go to search engine land, that's not where you're going to stop. You're, you know, you're subscribed to multiple RSSs, so if search engine land is sharing links with SEOmoz. SEO journal, I mean, I've scrapped that. Yeah, that's a great experience for the Google user, and so we'll be incorporating some of that because I think Google gives, if they don't, they really should give value to, hey, these guys, you know, it's, this kind of gets all philosophical, but about abundance. Look, we're going to get lots of customers to our pages, and if we send them to more informative sites, actually, we're going to have a better customer when they walk in the door. More informed. Yeah. You

know, the more informed, the informed customer is a great customer. And to kind of, I read something a while back, and it was about linking and how page rank is created. And I don't know, this is kind of related, but, you know, linking is that we send a link to search engine land, you know, that is a very high PR site. It's a high trust rank. That should help our page rank. And what I was reading was, I was kind of going through the original page rank algorithm, and it was saying that Google calculates your page rank based on who you link to, not who links to you. And I was like, okay, I didn't know that. But then it said, here's what it said. Google recognizes that. This was not a Google document. It was somebody that was interpreting the Google algorithm. They were saying Google recognizes that you don't have control over who links to you. So link farms can link to you all day, and you can't control that. And they were saying, well, why would Google penalize you for that? But then I was like. I agree with that. I agree with that. In theory, but you can't just, okay, but here's my thing. Okay, let me build a page, and I'm going to link to org.com, ibm.com, google.com, yahoo.com, and from that same reasoning, I should have the highest page rank possible. Well, I think what you're saying is absolutely true on the negative side. Okay. Right? So if I link to bad websites, I have control over that. Yes. And that should penalize me. Yes. If I link to great websites, I just won't get that penalty, right? Because otherwise, like you said, you can just put up any. Yeah, I would link to all PR9 sites. Thank you. Yeah. MSN, whatever. And the converse is true. Having a whole lot of bad inbound links, they don't penalize you because you may not have control over that. But having one good inbound link does count. So it's a negative.

It's like a reverse relationship. Yeah, exactly. So it makes sense for the negative side. It doesn't make sense for the positive because, you know, what it says is it can hurt you. Outbound links to bad sites can hurt you. Inbound links from bad sites can't. Inbound links from great sites can help you. Outbound links to great sites won't help you, but they won't hurt you like if you were, you know, sending people to whatever. Yeah. Rooster Juice. Yeah. Dot com. That's what's up. I got a blank stare for you. All right. I was looking over there. Whoa. You're just wild. Blink, blink, blink. So check this out. Actually, two blank stares. One on our new client. Dude came in. Great client. Ain't going to put his business out yet, but dude's using the LL email address. Wow. Man, really? Yeah. First business? Yeah. He was like, man, just email me here, blah, blah, blah, blah, blah, at aol.com. And I was like, really? We even had to sign into his account to get a phone number for him to call his business account. Personal AOL email addresses, like, suspect, like, you still use an AOL phone? I know what to do. We pulled it up, and I was like, okay, where's the mail link? Like, now, you know what I'm saying? Dude, and then it said, you got me. We both started laughing. That still happens? Yeah. What? Oh, wow. Took me all the way back to 95 real quick. Wow. Oh, second blank stares was, yeah, so Yahoo sold delicious to the guys who founded YouTube. Okay. But the corny thing about it is any other transaction of that size of nature, you can usually find how much the sale was for, what happened. I was going to say, how much? It's not posted nowhere. Wow. It leads me to believe that there's probably no value in delicious. For $47.95. But then I was like, well, delicious still had a large user base. Yeah. A lot of people use it. There's a lot of

value there, yeah. And so, either it's sold for really, really cheap or a whole bunch of money. Yeah. One of the two. Yeah. So, I think you should stop using Yahoo, right? Because they're selling off all the stuff that's going to have value, and then they're going to come down. Like, I understand that, like, they decided not to do search. Actually, I didn't understand that, but I was like, if you're not going to do search, you're going to have to do a bunch of other stuff. Something else better. Yeah. Because you started as a search company, so now. And then they sold their free website. I can't even remember what that was called. Hot something, maybe. Something. And they sold that. Actually, they didn't sell it. They just closed it down. Yeah, they just stopped. Oh, yeah. It still had a lot of value. Is that GeoCities? GeoCities, yeah. They just closed it down. Oh, I think they're about to get rid of Flickr. Wow. Delicious is gone. What, 10 years? It's probably going to be a guy. There's like a fire sale. I'm thinking more like, you know. Next week. It's a fire sale. Yeah, that's what it is. A fire. Clearance. You know what I'm saying? Google changes the doodle on Yahoo. It's just going to be clearance. Clearance. Everything. I'm going to put my bid in for football. Everything must go. Man, that's probably one of the things that they're making money off of is fantasy football. It's free. And it's free. And it's free. It's my ads. Until Facebook. Because I still think next year, by 2012, I think Facebook will have fantasy. All right. Well. All right. This has been podcast number 105. Again, you can stalk us at facebook.com slash ewebstyle. Twitter.com slash ewebstyle. Send us an email at podcast at e-webstyle.com. We still have a free website analysis. Go to our website. Right on, I think, every page, including the blog pages. You've actually got a short little form that you can fill out. Did I leave that?

We do websites. Oh, yeah. I'm going to take this short promo break. Speaking of those, submit them now. Man, we're probably going to start doing them video. Today. Yeah, yeah. We're doing video. And that way, you can log on and watch us review your site live. Yeah. So, we're going to actually move the camera over. We're going to have a website up. We're actually going to critique that website from, I would say, SEO perspective. We usually do every perspective. Yeah, marketing. And so, we're going to actually create another podcast stream. And so, stay tuned. Because we'll get three or four of those put together. And then, we'll start making that available to you guys. And we'll send the video. So, fill out a form. We'll get you included in our website internet marketing analysis. That's it, right? Our website. We'll build the title. Oh, yeah. We do websites. For those of you who don't know, we do websites. And our web address is ewebstyle.com. Do we ever actually say that? Well, you can watch this podcast live at 9.15ish Central Standard Time on Friday mornings. All you need to do is go to e-webstyle.com slash podcast. No, SEO podcast. So, ewebstyle.com slash SEO podcast. That'll take you to a page that you can actually, some people are probably looking at it right now on that page. If we're not broadcasting, there's actually a link under the video component to our archive. So, you can actually go pull up an old podcast. If you really want to see, you know, what the iPhone looks like in Israel when you're looking at the SEO podcast. So, this has been Podcast 105. Until the next podcast, my name is Chris Burris. I'm Hanson. We're all cool. Bye-bye for now.