Five SEO Hacks for Retailers by Laurynas Skupas #358

Hi, welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of this podcast. This is podcast number 358. It's a good podcast. Not 359, not 357, but 358. Hey, you did a good rap to get kicked off here. That balance intro rap was good. Make sure you check out those balance intro raps because they're out there now on our Facebook page. It's so lame. We're going to call it Sound Check. It's a balance check. What did I say? It's a balance improv words. Yeah, keyword stuff there, dude. It's a sound check. Check out the podcast Sound Check. We're going to keep it as bad. Yeah, sound check for 358. Sound check for 358. It's pretty good. As always, we do have a tip from our previous podcast. And the tip is, don't let technical issues kill your SEO. Yeah, technical issues like bad canonical links or broken links or a robot text file or maybe your SSL is not configured correctly. 404s. 404s. All of those technical issues can not only kill your website and your SEO, but they kill conversions, rankings, and everything else. Fix them. Boom. Boom. All right. Please remember, we are filmed live here in Houston, Texas. And we, Charles and I, are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Don't be a douche. It is not a good look for you. We've got an article for you today. Yeah, this article is called Five Proven SEO Strategies for Retailers. So, we're talking e-commerce today for retailers to use this year, in 2017. Is it only e-commerce? Does some of it apply to brick and mortar? Some of this applies to just, in general, to any kind of store that has an online presence. But some of these tips are directed towards e-commerce. E-commerce. Okay. So, we've got a little bit of variability there. Hey, if you have an

electronic device and are in a position to, which, since you're listening to this, you probably are. Or watching. What could you do? What should they do? Yeah, well, we want you to tweet. It's what the action we're specifically looking for right here. Matter of fact, you can tweet this and put it on Facebook, frankly. Use the hashtag SEOpodcast. This is number 358. Be sure to tag us in, the most important thing, at eWebResults, at BestSEOPodcast. That way, we can follow you back and do all of our social networks. Awesome. Hey, if this is the first time you've listened to the podcast, howdy. Welcome to the podcast. Glad to have you. This is going to be a great podcast. If you've listened to this podcast before, you know what we're going to miss. And you're happy that I don't have a tear tattoo right here. Yeah, I was happy for you. Because they're painful. They are painful. No tats, man. So, the way that works, if you've never listened to this podcast before, if we get 10 shikos. A shiko is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Right. Shiko. If we get 10 shikos on our platforms, well, really, on our profiles on the platforms that we will mention, and we get a review, then we don't tell you how to leave us a review. And we've got those. We've got two reviews. We've got more than 10 shikos. A whole bunch of likes, yeah. We've got a whole bunch of Facebook followers. 13 and 14 on Twitter, 12, Instagram. And so, good stuff. Y'all hit us up. I'll follow back. Yep. So, what we will do, though, is we'll tell you how to find us on those profiles, on those platforms. And you go to things like facebook.com slash eWebResults. Twitter.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. And LinkedIn.com slash eWebResults. All of those will take you to our profiles. I am so not multitasking today. Your circles got you screwed up. They're front and

back. So, all of those will take you to our profiles on those platforms, and you can shiko us there. So, share, like, or follow. Or and follow, rather. If you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and leave an audio resume. Call in and leave an audio resume. 713-510-7846. If you are interested in a free, comprehensive, website, profit analysis, then make sure you go to eWebResults.com and click the green button. It'll get you to that profit analysis. It's where we dig in deep and understand what opportunities do you have, what opportunities are you missing. Maybe because of bad SEO. Maybe because of bad keyword targeting, which would be bad SEO. Maybe just because of not doing PPC, as an example. Yeah. Or maybe you have bad content. Or maybe your layout's not great. Or maybe it's good. Right? Maybe you're doing things well. We'll definitely share that with you, too. Absolutely. Our intent is not to bash you or anything like that. It's really to help. Yep. Absolutely. And we don't have AlgoCat, right? No AlgoCat today. So I just had a little bit of news, three little pieces. Facebook is now accepting keys. So the service called YubiKey, that's one of those things you can, you get the service and it has a number on it. Yeah, yeah, yeah. And then you can use it so that, you know, like their old trading accounts used to be the first ones, at least that I was aware that had them. So Facebook is now allowing you to use that to authenticate yourself. So more security. That's what's up, Facebook. Car thieves, on the other hand, are using technology to not even use your key, but to swipe your fob, right? And once they have your fob codes, they drive the car. It's not just that they get in and steal your radio. They get in and drive off with your radio and steal it later. So yeah, be mindful of who's around you, looking a little suspicious, maybe

grabbing the signals that your fob is giving out. Man, so there's some sort of fob device, capturing something. I'm not 100% sure, because a fob typically, like in the case of my car, it allows me to just walk up and grab the handle and I get in and then I press the button and start. But that's because you're close enough with the remote. Right? I think that is, and that's what they're grabbing. In order to start the car, you've got to grab that signal. So when you walk up, they're grabbing that signal. So just be mindful. They would have to be pretty close to you. So somebody's sitting in your car. I don't know what you do. Like if somebody's sitting in your car, do you like, not get in? Sitting in the car. Right? If they're sitting in the car next to your car. Oh, like they're just kind of waiting. Right? And they're in the passenger seat. Man, that's us, because I see that all the time. Right? You go to the parking lot, you put them at the malls, people sitting in the car while mom's sitting there shopping or whatever. Right. And you're like, do I not go? Because now I'm so close that they can grab my FOB signal. So with one of those, that's similar to like, I know, and we'll keep it moving, but they had the, like the protectors you put over your wallet. Yes. So you need one of them for your remote. Yeah. Maybe those would work, right? But at the same point, you don't want to have it, because at some point it needs to give the signal to your car. Yeah, so you can get out. So anyway, I thought that was interesting. And finally, Google has added parking difficulty icon to Google Maps. I don't know if you had that in there. Well, we talked about it last time, but they just wrote that out on Android. The first one was on iPhone only. Okay. Mm-hmm. And then I've got reviews. I've

got some more news. All right. Let's get into some more kind of industry-related news. Let's talk Bing. All right. Bing ads. So, and this is kind of with Google, we can already, like, export, or won't even export API. Yeah, you can API your Google AdWords account campaigns, AdWords keywords, and everything else directly in the Bing. Yeah. Right? Now they've made an update. You can automatically sync them now. Google AdWords campaigns with Bing ads. With this new feature, advertisers can say goodbye to manually updating their corresponding Bing ads campaigns whenever changes are made in AdWords. When things like ad copy budgets and extensions are updated in AdWords, the updates will automatically be applied to the synced Bing ads campaign. That's kind of cool, Bing, because, frankly, it's a pain in the ass. Yeah. To go in and do that. Now, one caveat to that, we tend to like to do optimization on Google because things happen faster, right? So, we get more clicks and we want to optimize the campaign over there. So, we might be doing some A-B testing on Google and then have it, you know, we don't necessarily want the A-B over there. So, we have to just kind of monitor that. Interesting. So, we were talking about, so, by the end of this month, by the end of this month, I always wanted to say, show of hands, like we were in front of a live audience. We are in front of a live audience, but I can't see your hands. But, I'm just curious to know how many people use Chrome. Right. Right? Everyone. Everyone. And, the reason I say that, because Google is now requiring it. We talked about them, you know, leaning towards and favoring secure service, HTTPS. Well, now what they're doing in Google Chrome only is by the end of January 2017, it's like this month, in like three days, Google Chrome is going to make all sites that don't have HTTPS non-secure. Wow. That's going to suck, dude, because you get that little red box that

say, hey, this site's not really secure. And, that, I've not clicked through. On sites that don't have that. And, so, and they're doing it for all sites that capture information. And, so, most of our fans and people listening right now, your site is a lead capture machine. Right? You got forms. Yeah. Maybe you let people subscribe to a newsletter. Or, whatever it is, you're capturing some sort of information. Therefore, Google says, your site needs to be on SSL. And, if it's not, when people visit it, not only if they visit it directly, they'll get the message that says, this site's not secure. If they find you in a search next to the search result, it'll say, this site's not secure if you're in Google Chrome. Wow. Yeah. And, everybody uses Google Chrome. Yeah. So, it's time to make that move to SSL. Absolutely. I think we've got more than half of our accounts migrated to SSL. So, dig this. Some more news. You use Pinterest? I think I have an account. Yeah, I have an account. I had an account that got, like, a whole bunch of shoes. I had, like, a shoe board. And, then I had, like, a favorite recipe board. A beauty board, yeah. And, then I stopped using it. But, this may make me want to go back. So, you can booth sales with Pinterest new shopping features. Okay. We got a new thing called Buyable Pins. And, so, the Buyable Pins are Pinterest version of buy buttons on the website. When a user sees a pin with a blue price, they can buy the item right from the Pinterest app. Wow. That's kind of cool. Yeah. Because, if you think about everyone and pinning different products. So, we're going to talk e-commerce later. And, so, if you're an e-tailer, you should be pinning pictures of your products, videos of your stuff. Apparently, with pricing. With pricing. Yeah. And, making it, giving people the ability to purchase. Take advantage. You ever used DuckDuckGo? A long time ago. I checked it out.

But, I haven't used it. I've never used it regularly. DuckDuckDuck hit a huge milestone. 14 million searches on January 10th. Wow. Now, dig this. DuckDuckGo surpassed 10 billion. That's what the B is in boy. 10 billion searches with 4 billion happening in 2016 alone. So, what's that book? They're growing. Like half a percent? Of all traffic. Yeah. Of all search traffic. They're growing. The fact that y'all got 4 billion searches in last year is pretty good. They're a privacy search engine, for those who are not familiar with DuckDuckGo, privacy search engine that allows users to search without fear of their queries being tracked. Right? So, there's no Google. Everything is default not provided. Yeah. Yeah. Frankly. Right. And so, that's what's up. DuckDuckGo. Good luck with that. And that's all the news I have. That's pretty cool. Well, I've got two reviews to review, to read. The first one's from Jennifer Johnson. These are both on our Facebook page, which is facebook.com slash eWebResults. Both of these are actually fastas. It says, I listen to your podcast more than any of my other 20 podcasts combined. That's what's up. Bam. You have the unique ability to make the complex new world of digital marketing and never-ending tech news updates easy to understand and apply. You have upped my game, and I appreciate it. I'm in Toronto. Too bad I wasn't near Texas and you, so I could thank you both personally. P.S. I actually like the potatoes. It's a good summary of the industry. To the face, uppercut, right hook, all of that, and it's a good thing. Thank you. And come on down to Houston. We'll drink beer. We'll go show you a barbecue place. That'd be awesome. All right. And then the next one is from Emily Fedor... She tweeted us a while back, right? Didn't we wrestle with that? Emily Fedor... Fedorwix. Fedorwix. We'll go Wix. And it is, of course, I've just started listening to your podcast over the past few months, and wow. Wow. There are so many great things

to say about you, too. The synergy, the energy, the information, and the fun. But you really stuck me from the start was how incredibly clever you guys. And obviously, that's what really stuck me from the start. And not just in knowing your SEO stuff. I mean, you just totally nailed digital marketing and content marketing with everything you do. I love your podcast structure, which is both simple yet insanely effective. Your catchphrases, the beautiful way you engage with the listeners and show us how to market by example. Yeah. You truly are an inspiration to all of us in the business. And if people aren't paying attention to you guys and the way you work, they are seriously missing out. Punch in the face to you, Emily. Punch in the face to you, Emily. Catchphrases. I mean, like, put tiff or kick in the shins or psycho. Yeah. Man, we trendy over here. Yeah. Punch in the face. Emily F. Yeah. And then what was... Jennifer Johnson. Jennifer Johnson. That's what's up, man. Punch in the face. Thank you so much. That is, that was encouraging right there. We get a lot of potato hating, and so she loves the potatoes. Five minutes, I can never get in my life back again. Come on, dude. Fast forward. All right. That is the potatoes. Now let's get into the meat. So like I said, I want to give a huge punch in the face to Laurenus Scoopus. Now you couldn't find her Twitter handle, right? First off, it's a guy. I did my research. You could not find his Twitter handle. That's how I know it's a guy. I thought it was a female with a name, and then I began trying to find a Twitter handle, so I could tweet them, tell them we were about to do this, but I could only find... Damn. I could only find like images and profiles. I found his company's Twitter handle. Right. Couldn't find his personal one. Okay. And so, but anyway... Do you happen to remember the company

one? Probably not. Chameleon... I'll do it. Chameleon something. Chameleon John. Chameleon John. Okay, got it. Chameleon John. Is that Chameleon John? And so, but he will put this article on Search Engine Watch. It's called Five Proven SEO Strategies for Retailers to Use in 2017. Right. Five Proven SEO Strategies. Got it. For retailers. So, we're talking e-commerce today, right? So, so... That's me. I am sorry about that. And so, he starts off by saying that... You know, you should probably reject that. He starts off by saying that optimize your e-commerce site for better rankings should be a top priority for any growth-focused business owner. And you're absolutely right. If you're an e-commerce site, that means bulk of your business is driven by online sales. And so, ranking all of these pages, all of these products should always be the top priority. It's because the more traffic you get, the more sales you get. Kind of how that works. So, let's get right into it. Number one. Number one. He says use LSIs. You know the LSI? I'll give you a good guess. I'm confident you may not know. LSI. Long screen integers. And I mean that with the most respect. Long screen. This is not math. Yeah. And so, string and integers do not work together. So, yeah. I have no idea. LSI. Latin Semantic Indexing. Latin. Oh, latent. Latent. Yeah. Latent Semantic Indexing. Okay. Secondary key phrases is what he's talking about. Fundamentally. Fundamentally. He says use latent semantic indexing keywords. LSI keywords are phrases or words closely related to the main keyword or phrase of your page content. So, yeah. Obviously, you identify what your target phrase is. And then you come up with these LSIs or these latent semantic indexing type phrases which are secondary key phrases. So, if your key phrase is, I don't know, AC repair, then your LSI may be AC maintenance or how to get my AC repaired or repairing my AC. Different variations of the term but not your main target term. And so, he wants to use

LSIs in your content specifically on your e-commerce site. So, consider your products page, right? If you want this page to really rank, this is the page where you want to add a bunch of content which is kind of his next point and then use those LSIs in there. This is something you should do anyway, whether this is on an e-commerce site or a regular site. Whatever page you're optimizing for, once you determine what your target phrase is for that page, go ahead and do the research and figure out what those LSIs are, what those secondary key phrases are. So, as you begin to write this content, you can include those LSIs in that content. Matter of fact, he also said, what I wrote on here was find out what the urban terms are. So, if you want another way you can do some LSIs to figure out what maybe the millennials are using, what the word on the street is for these same phrases because that information Hashtags. Exactly. The applicable hashtags for that because you're not going to find that in Google's Keyword Planner. You're not going to find that in SCM Rush, but you will find it over the web as you do other research. So, Frank Ford, okay, give you an example. I'm wearing the Jordan 11s, right? Black and pattern of the Jordan 11s, but the street name is the Space Jams, right? And so, if you do a search for Jordan 11s, you will get every colorway of the Jordan 11s. Right. But if you do a search for the Space Jams, then you get the one black pattern of the colorway. And so, understanding what people are referring to them as is a great way to come up with different types of LSIs or secondary phrases that are relevant to your content. Number two, write long descriptions for products and pages like a thousand words plus. And then he says, sprinkle your keywords in there three to five times. Again, typical kind of SEO stuff. He's talking about keyword

density here. Basically, he's saying write a really, really long description. Now, the benefit to doing this on an e-commerce site is because you help eliminate most of the competition, right? Because if you're selling products, there's a highly likelihood that there are other people selling the same products. And if you're using the same manufacturer, then there's a high likelihood that you both have the same product descriptions and the same SKU number and all of the same details for the same product. Well, that makes for a duplicate content issue. And it makes it difficult for you to rank this e-commerce site. But if you take the time to write a good thousand words, write on this long description, on this product page, then it works. Matter of fact, he goes on to say, according to the SERP data from SCM Rush, longer content tends to rank best in Google. It just does. And so, whether you're on an e-commerce site or a regular site, if you can come up with long form content, it works. Now, in reference to your products, let me say this. Don't just regurgitate the content just to get your length up, right? Because then that's just a horrible experience. It doesn't read well, sounds spammy, and quite douchey, to be honest. And it goes against one of our tips two podcasts ago, user experience is as important as content. Yes, it is. So, what I added here is, yeah, long descriptions work when they're loaded with good data, right? Not just random stuff, but actually good data, like examples, like expertise, like charts and graphs and things like that, and links to other resources. That's what you do when you're trying to get a thousand words. Now, the reason you want to do that is because, again, it's going to help you differentiate yourself from the other people online who may be selling the same products or present a similar service. You will have some long form, unique, original content that should position you higher and get you better traffic. Yep. So,

yeah, write long descriptions for your products and your pages. I'll add this to it, too, also. Have multiple images. Like, we're talking about a product page here. And so, if this was shoes, you want a top, bottom, side to side. If this was a product, you want a top, bottom, side to side. Right? If this was, you at least want multiple angles, some big, some far, in use, not in use, in the box, outside of the box. With as many images you can add, the better. Yeah. Number three. Three. I kind of like number three. Number three is really good. Number three, he says, use neuromarketing text to maximize page CTR. Neuromarketing, right? He's trying to get in your head. NLP stuff, right? Exactly. Neuro-linguistic programming. Exactly. I'm guessing. He says, well, do you know that adding a prefix before your main keyword can actually skyrocket your CTR from search results? I did not know that. Think about that. A prefix, like, again, we're talking about e-commerce stuff, right? So, a prefix, like, oh, he says, prefixes or click magnets, like cheap, or buy, or 30% off, can increase your CTR to show up for long-tail queries. Yeah. So, again, in my previous example, if it said, uh, Jordan 11's, or if it said, uh, 30% off Jordan 11's. Mm. Hey. First off, you're wondering, how are they doing it? Yeah. Apparently, there's a retail price, and that's it. That's it. But, I'm going to show, click, and find out. And so, the key is, those, those, uh, those prefixes can help, those neural marketing hacks, kind of get in the people's head, kind of put them in the sales process before they even click. Yeah. Mm. The sales mindset. Yeah. The sales mindset. Just think about that. Just get them thinking that, I'm about to get, I'm about to save 30%, and they haven't even clicked yet. The card's out before they click through the page, right? Exactly. So, take advantage of that. They will maximize CTR. You should see your click rates go

up. Now, the key is, to make sure that- You better have a 30% discount when you're laying down. You better have a 30% discount. This product better be quality, because what can happen is you get a click and a high bounce, because they didn't see what they thought, and then ranking drops, experience goes down, and then it's not a good look. Yeah. So, but take advantage of those. That would be douchey. Yeah, it would be extremely douchey. It is not a good look. Real talk. Four. Number four. He says, use date modifiers for coupons. Good one. Yeah. And I like this one, because he goes on to say, best practice would be to include date modifiers on each coupon page to show visitors that the coupons are fresh. Look. Breezy, ain't nothing worse than downloading an expired coupon. Yeah. That's not rocket science. Just code. Like, Mr. Webmaster. Take it down. Take it down. Yeah. Or do like we do. We've kind of built our sites for the sites that have coupons. They're easily updated. They kind of update automatically. They're probably three days out from the current day or whatever. And so, that way it's always fresh. It's always new. Because it ain't nothing worse than downloading that. Now, here's the pro tip for that. The benefit in having updated coupons and keeping the dates updated is because this gives you an opportunity to literally freshen up your content. And this is the page that gets a lot of traffic. It's the coupons page. Matter of fact, we have an AC and plumbing company in North Virginia. Yeah. And they get thousands of visits every month. And their coupon page is their third most visited page. And so, it's important for us to keep fresh coupons, keep fresh dates, keep fresh offers there so we keep fresh content. Yeah. And that way when these people come, especially those repeat visitors, they get different offers. They're checking out different things. Take advantage of your coupon page. Especially if you are e-commerce, take advantage. It's a

great place to add some fresh content. And the last one, number five. Number five. He says, implement product review schema by displaying rich snippets in Google. Product review snippets, right? So, this is like you got a review and so you mark it up using schema. Now, remember we talked about this a few podcasts ago. Really powerful. Like, you got to be careful. Don't mark up the reviews that are already posted on third-party sites, right? So, if this review is already on Yelp or it's already on Google or it's already on Facebook somewhere, then don't turn around and add it to your site and mark it up using schema. You will get penalized for that. But instead, if you have like testimonials or people sending you emails just congratulating you and thanking you, take those, put them on your site, optimize them, mark them up in schema and then allow those reviews to show in the search results. Here. And here's my addition to that tip right there. So, not just the product reviews, but there's other stuff you could mark up and you should be marking up if you're managing an e-commerce site. Things like what? Glad you asked, Chris. What? Your product. You know there's a schema markup for products? It doesn't surprise me. There's a schema markup for pricing. Yep. There's a schema markup that ties into your site and displays your product availability. Okay. So, how would that be if you went and did a search for new J's and then it told you 30% off, here's the pricing, two in stock. Oh, click. Click, click, click, click. Exactly. Get them both. I can sell them and make 30%. It's like, we'll make 50%. Exactly. The key is, the key is take advantage of these rich snippets. Like, let Google do some of the work for you. Right. Like, these ads can show. And I'll take it a step further. If you're running paid ads, like AdWords comes with a whole different set of rich snippets that you can include that'll actually

show in your ad text. Hmm. Take advantage. Yeah. Like I said, it was a pretty good article. That was really it. Implement those product reviews. Oh, and my pro tip. So, after you've done all of this stuff here, the one thing he didn't talk about, and we're talking about making these pages rank SEO strategies for retailers, add video. This is the pro tip. Add video. After you've already done a thousand words and you've added your prefix, you're 30% off, and you got your rich snippets in there, and you got all of these images, add video. Yeah. Optimize video. Transcribe that video. And more importantly, let this video be of the product in use, maybe an unboxing from some person who bought it, maybe a demonstration on how to install, whatever the video is, and this will be relevant to the product, but optimize for what that product is, and you should see not only an increase in conversions, you should see an increase in engagement, and frankly, an increase in ranking, because Google loves video. Yeah. Well, you got the media, the additional media there, and Google loves that. Also, when people come, they stay for a while, so your bounce rate is inherently going to go down. That's going to increase your ranking. Yeah, so punch in the face to Lauren Skupas, five proven SEO strategies for retailers to use in 2017. Pretty good article, man. I like the LSI's. You kind of complicated that, man. Secondary key phrases. We want to use that. And the pro tip, use the neural marketing hacks. Cheap, 30% off, free shipping, limited edition, you know, whatever that kind of term is. Put that in front of your title. You should see a CTR goal. Punch in the face to you, Lauren Skupas, and the good folks over at Search Engine Watch. Cool. Do you have any what news? So, not really what news, but kind of just a pat on the back to you and us. To us. So, yeah. So, today is January 27th, 2017. Right.

Right. So, when I logged on to Facebook this morning, I logged on, and this is podcast 358, right? Yeah. I logged on to Facebook this morning, and Facebook shows you, you know, the history. This year in history. Or this day in history. So, January 27th, 2012. Right. We were on SEO Podcast 135. 135. Wow. So, five years ago, today, we were at Podcast 135. Five years later, today, we're on Podcast 358. That's called consistency. Yeah. Boom. That's how we do everything. All right. So, if you are, oh, I want to say this. Hey, if you like this podcast, we're going to ask you to do one small favor. Please share this podcast with three people. In fact, if you're connected with us on Facebook, you can get access to the, I'm going to put a really long title in it. Song sound check? The sound check, yeah. The rap sound check. The podcast sound check. Can I at least throw the word rap in there? The rap sound check, because that makes it. Yeah, that's the qualifier. Why do I want to go see a sound check? Because the SEO rapper's on there, and I'm spitting bars about the podcast. Yes, you want to see it. So, connect with us on Facebook, and on Instagram, and on Twitter to get access to those rap sound checks. And then, share this with friends. Yes, sir. When you're checking them out, it's like, hey, check this out. Did you know that the SEO rapper was a thing? And yes, it is. And he's right here. Does some cool stuff. So, please, share with a friend. Also, if you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. And I would say operator's standing by, but I'm on the podcast right now. So, I'll be over there in a little bit. Just so you know, one of the things that we do is we've got a program called

Instant Leads. Leads, leads, leads, leads. Guaranteeds. And it's a really powerful program where we're maximizing the value of instant results from pay-per-click and great landing pages so that we can get you instant leads. Leads, leads, leads, leads. Guaranteed. So, the best way to get to that is go to our website, eWebResults.com. Click the green button. Fill out that form. We're really going to dig in deep and understand the targets you need to go after, the CTAs that you have, the USPs, unique selling propositions, the CCPs, the confidence and credibility pieces. So that when somebody, I mean, it's just, it's almost devastating how many people click through on a pay-per-click ad and don't take action. Yep. Which doesn't make sense. They were searching for something. The ad said the something and should have told them what to expect when they got there. And then they get there and they find what they expect, but they don't do anything. Yeah, you didn't have the right CTA in place. You didn't have anything that built their credibility or that showed what the offer was. Maybe it was laid out wrong and they just couldn't find what they were looking for. Wrong continuity. Just not enough continuity. Wrong layout, wrong amount of text. So, yeah, we'll develop a custom landing page specific for that product. Do a specific ad group specific to that product and get you some instant leads. Instant leads. Guaranteed. All right, if you have a referral, that's somebody who's interested in any aspect of instant marketing, instant marketing, of internet marketing, including instant leads. Leads, leads, leads. Websites, instant leads, PPC, SEO, social media marketing, newsletters. All of those, you send that referral to us, they pay us, we pay you. We have that referral program. I sent a check this week. It was pretty cool. Let's see. Is there anything else? If you're in Houston, you're doing networking, you need to go to UpSocialNetwork.com. When we're live, that's what it sounds like. UpSocial Live is when we're live, but go to UpSocialNetwork.com. Sign up

if you're in the Houston area. A lot of people are probably coming out here this week. Super Bowl is here in town. Oh, yeah. That's going to be a great event to go to. Do some networking. While you're here in town. While you're here in town. Take advantage. Pay for that trip while you're here. That's a great idea. All right, so we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. If you would like a transcript, audio, or video of this podcast, you can get it at our website, eWebResults.com. We are the most popular internet marketing podcast on iTunes. That is because of all of you all. We really appreciate you. Send in questions. Connect on Facebook. Marcus, punch in the face to you for being on Facebook Live. Connect with us. Ask questions. We'll get those questions answered. And just thank you. Yeah, appreciate it. Thank you. Until next time, my name is Chris Perez. Charles Lewis. Bye-bye for now. Balance check. Balance check. 3-5-8. SEO Podcast 358. If the SEO cricket, we can get it straight. Today we're talking five SEO strategies. This is a search engine watch post. Actually, Chris and Chuck, we're the message for the retail. Follow these tips. Increase your sales. Yeah. SEO Podcast 358. Let's go. Boom.