10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
Technical SEO
Getting the SEO Fundamentals Right - #seopodcast 178
Getting SEO fundamentals right means focusing on revenue, keeping strategy updated, organizing content well, and building deep trustworthy links rather than chasing low-value tactics or ranking alone.
Key takeaways
- Keep business revenue as the primary goal, not rankings alone.
- Your SEO strategy must change constantly since tactics from even six months ago may be outdated.
- Focus each page on one clear topic so Google and users understand what it covers.
- Good site architecture helps users find content and naturally earns more inbound links.
- Use PPC to compensate when a new site needs months before SEO rankings build.
Your SEO strategy is constantly changing. Meaning you can't do the same, we can't do the same as we were doing last January.
About this episode
We talk about SEO Video Optimization tips, getting SEO Fundamentals right, how website architecture can affect your search engine rankings, and Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Why should SEO not be the only marketing tactic for a new business?
SEO takes time, roughly five to eight months, before a new site starts ranking. The hosts recommend running PPC alongside SEO to generate traffic in the short term, and also using social media and email newsletters if you have a list, so you are not dependent on one channel.
How does site architecture affect SEO and inbound links?
Good information architecture helps users find content quickly and makes it accessible on mobile devices. When users can find what they need easily, they are more likely to link to it. Poor structure creates a bad impression even before visitors read the content, reducing the chance they will share or link to it.
What does it mean to keep each page focused in SEO?
Each page should target one clear topic. The hosts use a plumber example: a page about water heater repair should not also cover remodeling, water repair, and faucets. Mixing topics confuses Google about what the page is about and dilutes its relevance.
Can semantic markup be applied to YouTube videos?
The hosts say YouTube limits the HTML you can use, so semantic markup cannot be added directly on YouTube. However, when embedding a YouTube video on your own page, you can wrap it in a div tag and apply semantic markup such as a video object type, which may add SEO value to the hosting page.
In their words
Service your clients first, search engine second, third, and then, you know, you'll continue to give a good experience to that Google user, and you'll get paid, and everyone's happy.
Charles Lewis
If it took them too many clicks to get to it, they have a bad, like, impression by the time they get there. It can be the best content in the world, and some people won't link to it just because they just got this bad feeling about it.
Charles Lewis
Don't let SEO be your one tactic because it'll take too long and you'll probably not work for you in the short term.
Charles Lewis
Terms defined in this episode
- Information architecture
- How content is organized and presented on a site so users and search engines can find and index it correctly, not just how visually appealing the design is.
- Deep links
- Links from high-authority, big brand name sites pointing to pages with great content on your site, showing trust and value that Google rewards with higher rankings.
- Semantic markup
- HTML tagging that gives search engines structured context about content on a page, such as labeling an embedded video as a video object with a title.
- Search bait
- Having the most current, accurate, and relevant information on a topic so search engines are more likely to surface your site in results, especially for fast-changing topics like sports scores or health news.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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