10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
Technical SEO
Google +1 (plus one) SEO and Webpage Speed - Internet Marketing Podcast 102
Google's Plus One button is a Facebook-like button appearing in Google SERPs and ads for signed-in U.S. users, and the PageSpeed Labs beta tool helps prioritize webpage speed improvements.
Key takeaways
- Google's Plus One button works like a Facebook like button and is currently in beta for signed-in U.S. users only.
- Plus One results may eventually influence SERP rankings based on social connections, though Google has not confirmed this yet.
- PageSpeed Labs at pagespeed.googlelabs.com audits your site and prioritizes speed fixes by high, medium, and low priority.
- OpenSiteExplorer.org gives page authority, domain authority, linking root domains, and total links for any URL.
- Check your SEO fundamentals quarterly as a baseline maintenance practice.
if a hundred of my social connections like this one thing, like this one plumber in Houston, and I search for a Houston plumber, there's a good chance that that plumber will be there.
About this episode
We discuss the new Google +1 (plus one) feature and the possible impact it may have on SEO and Search Engine Results pages. We also discuss a tool outlined by Matt Cutts, it is the Google Labs Page Speed Tool. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View our archive of…
Questions this episode answers
What is Google's Plus One button and how does it work?
The Plus One button is Google's equivalent of the Facebook like button. It appears in Google SERPs, on ads, and on select websites. Users must be signed into a Google account to see and use it. Clicking it turns the button blue and adds the result to the Plus Ones tab on your Google profile.
Will Google Plus One affect search rankings?
Google had not explicitly confirmed that Plus One votes affect SERPs at the time of this episode. However, the hosts expect Plus One data tied to social connections will eventually influence results, similar to how Twitter retweets were already appearing in Google search results.
How can I check and improve my website page speed?
Go to pagespeed.googlelabs.com, enter your URL, and the tool will audit your page. It categorizes recommendations as high, medium, or low priority. High priority items include optimizing images and minimizing redirects, which offer the largest performance gains for the least development effort.
Is a table or a list better for SEO when displaying a price list?
According to the hosts, list items may be slightly more SEO friendly because search engines give special consideration to lists. However, for presenting a price chart clearly, using a table is more effective. They suggest using a table header row and experimenting with placing an H3 tag inside that header.
In their words
High priority are suggestions that represent the largest potential performance wins for the least development effort. You should address these items first.
Host
step certified OpensiteExplorer. iWebTool, backlink checker, all of y'all. Look, step your game up. OpensiteExplorer is killing it.
Guest
Terms defined in this episode
- Plus One button
- Google's social endorsement button, similar to the Facebook like button, shown in SERPs and ads for signed-in U.S. users, adding clicked results to a user's Google profile Plus Ones tab.
- PageSpeed Labs
- A Google beta tool at pagespeed.googlelabs.com that analyzes a webpage URL and returns prioritized recommendations, labeled high, medium, or low, for improving page load speed.
- OpenSiteExplorer
- A site analysis tool at opensiteexplorer.org that reports page authority, domain authority, linking root domains, and total links for any given URL.
- CSS sprites
- A technique mentioned in PageSpeed Labs output where multiple images are combined into a single image and referenced via CSS, reducing page load time.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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