Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Local businesses struggling to beat competitors on Google should combine a Google Places listing, strong backlinks, relevant content, and active social media presence to reach page one.
We discuss the challenges we have had with Google Local Places. We also discuss Pay Per Click and PPC tricks for efficiency and ROI. Once again we discuss contextual relevance and its impact on SEO. Visit our Facebook SEO Podcast page. We are the host of the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST SEO Videos. E-Webstyle is a service…
The episode recommends first making sure the basics are solid: relevant content, good keywords, and strong backlinks. Then submit to Google Local Places to appear in the local A through G listings above organic results, get active on social media, do article submissions, and build more backlinks.
According to this episode, the bot does not care about canonical URLs and will index all versions regardless. The real benefit is link juice consolidation. If 400 inbound links are split across four URL versions of the same page, proper canonicalization concentrates all 400 links onto one page. Duplicate content is a secondary concern.
Header spamming is when you place multiple header tags inside a body of content but use CSS to style them so they look like regular body text. The idea is to trick search engines into reading the text as more relevant. The hosts consider it a gray-hat tactic they would not use for client sites.
The hosts recommend UBL, which costs about $30 a year, primarily for link juice rather than to complete your directory listings. They advise setting up your own main listings separately and using services like UBL as a supplementary source of inbound links back to your website.
Google and Bing are now placing more weight on links to articles that come from social sites like Facebook and Twitter.
Charles Lewis
If only just for the link juice, every business has to have it.
Host
Hi, and welcome to the SEO podcast, Internet Marketing Unknown Secrets. Of SEO, PPC, web design, you know, call it what you want at this point. I thought I had it. I thought I had it that time. My name is Chris Burris, owner of eWebStyle. This is Paul Hanson, sales manager at eWebStyle. How are you guys doing on this fabulous Friday morning? I'm doing great. Thanks for asking. I appreciate that. Can you put the sharp implement down, please? Oh, yeah, sorry. Because these podcasts get out of control sometimes. So, we have a strict no sharp implement rule on the podcast. You are listening to the most popular SEO podcast on iTunes. That is because of you. I'm excited. We have another review. We'll get to cover that here in just a minute. You can stalk us, find us, found us, who are we, all of those amazing things. You can do that, twitter.com slash eWebStyle, facebook.com slash eWebStyle. In fact, if you go to eWebStyle.com. Oh, yeah, there's another one. That is out there, isn't it? Go to eWebStyle.com. You can find everywhere you need to. Find us, Twitter, Facebook, you know, smokescreen, everything. In fact, if you go to eWebStyle.com slash eWebStyle.com slash eWebStyle.com, that'll take you directly to our eWebStyle streaming page on our site. Yes, it's embedded. It's awesome. You can actually chat there. You can chat interactively with this live. We have operators standing by. Yeah, we do, actually. That's tough. We just got a thumbs up from our operators. Hey, we always like to cover a little bit about last time. In each podcast, we like to put together a tip, the tip of podcast number 86, which was, of course, the last podcast. Use listing services like UBL, LocalPack, and actually LocalPack is a service provided at BruceClay.com. Use those services for link juice. Yes, that's a great, and you know what, to comment, to further go on that, Terry Crosby, one of our Facebook friends, asked a question, you know, not a bad deal, because if you listened to
last podcast, we talked about those. She says- It's only like 30 bucks a year or something, right? Yeah, UBL is like 30 bucks a year. She asked a question, hey, do these places complete your listings for you? And my response was like, hey, Terry, you know, I'm not sure if they do. I don't think they do. You know, I would only use this for link juice. Yep. Basically, not to, you know, we do our own listings for the main places, but use them for link juice, because they will link back to your website. So, set up your own main listings and use those for link juice, again, for the right time. Do we have any other, like, housekeeping things? Cell phones or, uh, I don't know. I think we covered the tip last time. I think we're good. What's, uh... All right, so we got some news. Actually, it's kind of a weekday on news, if you ask me. This is interesting, though. Google is going to start, and actually relevant, because it involves Google. Google is going to start policing its AdSense. Yeah, right. So, apparently, uh, they've been pushing them in this direction. They're, they're, you know, currently, if Google understands that, that, uh, the AdSense ad is going to a piracy website, they're like, yeah, it's going to a piracy website. That's right. We'll take that five cents you clicked on that. We're still getting paid, um, and now they're going to stop doing, stop doing that. And, and I'm wondering, because the article mentioned Google TV, and I don't know if you know, Google TV came out. It's supposed to be a way to stream stuff. Never even heard of Google TV. Wow. Wow. This is our Cracker Jack, Jack, on top of everything internet crew. Google TV is already out, and there's, apparently, there's a dilemma. A lot of the TV stations are not allowing Google TV to actually broadcast their stuff, their internet available stuff. Um, that was mentioned in this article, so it's possible that, uh, they're just
kind of using this, hey, if you want to get your, your, if you want to allow us to show your, to show our shows on Google TV, maybe you need to start policing, uh, you know, your stuff a little bit better. That sounds smart. You know what, here's what I'm, you know what you need to start policing Google? Google places. Oh, my God. You know, that's what you need to start policing. Oh, we didn't print that, that letter out there. We got a long letter. We got rejected again from Google. Yes, it basically said, what? Nothing. It, it really says, you guys are in violation of a, blah, shut up. Shut up. Well, yeah, you're, you are in violation. Here is our five page list of rules. Yeah, like. Something you are violating. Oh, by the way, I think every one of the listings on that page is already off on another account and live. And they're still giving us. And they're still like, oh, you're still in violation. It's like, those aren't even live. I mean, oh, my God. It's bizarre. Hopefully that lady who took over from the product division will really, will do a much better job. Hey, how, somebody at Google, have her give me a call because I can give some advice. I've probably got more experience. You certainly have more experience on the rejection side of Google Local and how, how horrible of a situation that is. Hey, just a quick note. Well, you know, we've, we've been touting kind of Sprint and the Evo. Well, wait, that was me. And I know you're going to get one soon. Yeah. And we're excited. 4G is pretty awesome. Turns out, actually, that the best 4G speeds are coming from the Verizon network. Wow. Yeah, the, the article I read said, uh, the Sprint, uh, 4G was like three to five average MIPS download and, uh, Verizon was like six to 12. Wow. Yeah. Dang. Even three to five. I mean, you, you think in terms of, uh, internet access used
to be provided for an entire company on a T1. T1 is 1.5. So now our phones get twice what a T1, twice what, twice what a company used to run on. Wow. Wow. Isn't that, that's pretty crazy. And we're all going to get brain cancer. Um, and then we got Consumer Watchdog following Google, blah, blah, blah. They do make a funny point. Like Google may be really good at engineering, but like social, how to socially handle data, like they're collecting all this data. And the Watchdog, I like your opinion on this. The Watchdog is like really concerned that Google is tracking the, is storing, and they're storing everything, we have to assume, is storing, uh, surfing data of children. Like is that, does that, does that bother, like if your kids were surfing and Google knew that, would that bother you really? You know, it bothers me that Google tracks everything. Everything. You know, it, it, it. But now specifically children. Like, okay, so if you just, let's say for a moment you accept that they track everything. Does it bother you that they're tracking everything on your, on your, like on your kids? Not necessarily. Because I don't have kids. Oh, yeah. But if you had a child, you'd be on a pulpit screaming. It probably would. It probably would bother me if I had a kid. I just don't really have a big problem because I think, you know, in general. I mean, they're going to track everything. You know, here's what's going to happen. They're going to end up buying Watchdog. And say, oh, this is okay. They're just going to buy up everyone that gets in the way. So, Watchdog, you give me a hard time, you're just a hundred million. Shut up. You know, that's what I do. That's why I can't really buy it. Ooh, that Watchdog division just got closed down. Yeah. All right. Hey, I told you. I warned you. I'm excited. We have a review. Not only do we have a review. I don't think you've
actually, did you read the review? No. Awesome. This review is taunting the review, the negative review of another reviewer. Oh, that's what's up. He's like talking shit. We did get a, we did get a negative review and we posted it. Yep. We're not going to hide from it. So, hey. It's still on our iTunes. We don't have control over that. It is also posted in the discussion tab on our Facebook page. That's ewebstyle.com, no, facebook.com slash ewebstyle. Here is it. This was submitted by Wavelength Interactive by Brian Florip. I'll take care of the name. Yeah, thanks. It says, thanks a lot for constantly delivering entertaining and informative podcasts. I'm sure there's a lot of real work you guys could be doing, but I'm glad you opt to deliver SEO news, hints, and tips every week instead. I've been working in SEO-related field for six years now. Great. That's impressive. But I often find new information or great reminders in every podcast. Keep up the great work. Oh, by the way, it's often three guys giggling at their own jokes now. So, the bad review was like, if you want to listen to two guys giggling at their jokes, this guy gave us five stars. There you go. I mean, nobody else laughs at my jokes. Yeah. So, we got three. You got two others. I got to get it in sometime. You and two others. That's what's up. Thanks for the review. I like how you said, you know, we try to hear even SEOers say, hey, I learn some new stuff every so often. And thanks to the other SEOers that chime in and give tips, like, you know, and just people who give tips. You know, Darren always comes in with some great tips. James Slattery has come with some good tips, and I'm probably butchering that name. It's easy. No, it sounded very Louisiana. That was good. So, and, you know, Dean Calhoun, Scott Bonner, Terry Crosby, Carol Bat. I mean, people will chime in, hey, I like this. What about this?
What about that? So, you know, we all work together, and it helps, I guess, the SEO community in general. And at large. Yes. And Brian Florip is the project manager and SEO guy at WavelengthInteractive.com. I didn't actually glance. I didn't have a chance to glance at his website. I just found that. I know we're about to get into a listener question, but I want to give a shout out to another Facebook listener real quick. I said, hey, if you like us on Facebook, hit us up. Let us know. So, Levi Bryant, the owner of JumptrainingAmplifier.com. So, if you're an athlete, you're looking to increase your vertical jump, that's what JumptrainingAmplifier.com. Levi, what's up? Can you help people like me, too? No. No. Okay. No. This doesn't work. No, a white man can't jump. I'm sorry. There's a disclaimer on his site, and he's like, if you're white, you can't come here. This is not a racist thing. This is just reality. So, that's what's up, Levi. I'm going to take a look at your site. Thanks for hitting us up. If you do like us on Facebook, hit us up. Give us your URL, and just say, I liked you on Facebook. So, that's what's up. Very, very cool. Paul already mentioned this guy. He's given us two good questions. We're thinking about hiring him as our producer. I don't know. For content. Well, I don't know. I think this is what a producer of a show does. They collect information and make sure the interviewers are on time and comfortable in the green room, and they're putting all the show together. So, in a real sense, Darren Bowie has put this show together for us. He posted one question directly to us in our messages, and then he posted another question on our discussion board. Which is first. Let's go after the one that he sent to our message. All right. Is that Mr. Bale? That is... Blumer? No. That's the other one. All right. Hope you had a great Thanksgiving. Thank you. We're
just celebrating independence from some European nation. Yes. Well, that's not... That's Fourth of July. We're celebrating the butchering of Indians. Come on. That's right. There's a... There's a... One of the guys that I networked with sent out the true story of Thanksgiving, and then shortly following that, sent out a, I'm sorry, I sent the true story of Thanksgiving. It was a little depressing. Here's another... Happier story. Happier story of Thanksgiving. I thought it was hilarious. All right. So, here's a guy. In fact, Darren had a disagreement with another SEOer regarding heading, header tags, and content. He believes that by adding header tags inside your content, you can increase the keyword relevance with the CSS for the body text obviously having the same styles. So, basically what this is, is normally when you put in a header tag, it makes it bigger. And depending on which header tag, you got a H1 tag, H2 tag, H3 tag. It makes the text bigger, and some of them will actually make it smaller. And bold. And bold, exactly. And what you can do is inside of that header tag, you can control what it's going to look like. Or in a CSS, you can control what a header 1 or 2 tag is going to look like. So, he's suggesting that in the middle of content, let me throw a header tag. I'll control the font and the size with my CSS so that it looks exactly the same, but I'll end up tricking Google. That might be the key element of whether this is going to be a good thing or not. We'll finish this. So, using proper H2 web design practices and H2, oh, he's giving us a sample here. What I'm saying is that he should try using internal links instead, and when this is not possible, use emphasis or bold. I know Charles will have something to say about bold, because he's got a rap that mentions using bold. As the Google bots are clever enough to realize that something that is bold is
more relevant and may even get confused with the H2 tags everywhere. And then he's got another debate. Let's address that first. I think this really goes back to, we've had some suggestions from listeners about kind of fundamentals. So, great. Chuck had a great term for it. I'm going to steal Chuck's thunder here. Chuck, what was that term? Sorry, I forgot. Header spam? There you go. Sorry. Header spamming. And I'd never heard that. You're trying to hold my hand. Yeah, I know. I'm just glad you don't have scissors. I'm just making sure. I never heard that term, but I was like, Chuck was like, I think this is a great term. This is a great example of header spamming. So, you have a body of content and you have all, let's say you have a paragraph that's 100 words and you put two or three header tags in that paragraph, but you CSS style them to look just like regular text. Okay. By the way, I've never heard of that. It's a great idea. I've never heard of it either. I mean, it's a pretty creative concept. Yeah, and I guess that this industry is just full of people looking for the next little tipping point. Yeah, you know, what can I do just to get over that hump? I think it's a great idea. I would probably not do that for a client. Well, and I think, you know, when you break it down, remember we're always saying our job as SEOers is to provide a great experience to the Google user. And if you think about, Google's going to recognize, okay, if there's, you know, only 250 words, which we recommend of text on a particular page, and he's got 18 headers, right? You know, how much really well put together information can you actually have with 18, you know, a header? Google says a header is like, this is what this section is about. This next header is what this section is about. How many of those can you really have in 250
words and really make sense? Yeah. And so, you know, it's header spam. I agree. Now, here's what I'd say. It's a great idea. It's unique. It's something I've never heard of before. And I would try it on a personal website. I would never do this for a client just because I wouldn't want to run the risk. I would not run the risk of doing something for a paying client that I'd never done on my own. So, you know, I'd try it on my own site. Hey, let's see if it works, blah, blah, you know. And here's the challenge, right? When you're working on competitive keywords, you kind of don't want to play with these things if you're doing well. If you're not doing well at all, why not give it a shot? Yeah. Let us know your results. I can tell you, even if you have good results, we won't use it because it's going to get nailed at some point. It just sounds very gray, black hat. It sounds suspect. Now, Chuck, I know you want to chime in on this? Don't do that. No. The answer is no. Don't do that. So, again, very creative idea. I love the creativity. Keep that creative side up and then just be careful. Now, here's another one. This is good. I'm also debating if whether conical URL issues really affect SEO at all, but instead only enhance the user's experience of the ability to type in URL directly, which I know in turn may increase SEO, but I'm talking more about bot and index related. All right, conical URL. Well, we talked about this last, was this last podcast or maybe the podcast before? Maybe the podcast before. We went back to basics. That is basically, we said, if you have a www.ewebstyle.com and then ewebstyle.com and then ewebstyle.com forward slash index and then www forward slash index. There's four URLs that are on the exact same page. And we had said, hey, you know, you want to take three of them, take one with the
most link juice and redirect the other three to the one with the most link juice and maximize your link juice. On that one. Yeah. And I would have to disagree, Darren, because, you know, no matter what you do with your conical organization, if they type one, they're going to end up on the page, right? If they type the shortest one, which, you know, in our case would be ewebstyle.com slash, I mean, you just ewebstyle.com. That'll take you to the homepage. This is really about link juice and making sure that all the link juice gets it. Again, what we described is you've got four different pages and let's say 100 people link to ewebstyle.com, 100 people link to www.ewebstyle.com, 100 people link to www.ewebstyle.com slash index.asp in the case of us. And then, of course, 100 people link to ewebstyle.com slash index. So now you've got 400 inbound links, but Google's saying each one of those pages only has 100. If you do your conical properly, now you've got 400 inbound links coming to one page, and that's where you're concentrating your Google juice into the one particular page. So now he says, I think that it enhances the user experience of being able to type in the URL, which may in turn increase SEO, but I'm talking more bot index related. Now, my thinking is that the way that we would describe it would be that I think it would be better for a bot, but I'm not quite 100% sure what you're asking a bot. Yeah, you're right. What is the exact point of that? And the bot doesn't care, right? The bot's not, you know, it's not like the garbage collector who's like, oh, great, I have three less pages I have to read or three less houses I have to collect garbage for. It doesn't care. It's out there running and running. I don't know if that's a great example. Yeah. I feel you. Really, it's about link juice. So the bot doesn't care. It's going to index it. There is actually
some potential for duplicate content, so there's the other advantage. You don't want four pages that are, you know, Google says they're different, even though they're identical, so then you're going to end up with duplicate content. But that doesn't really matter because Google's going to choose three and throw them into supplemental and keep the other one. It's really about link juice. That's what it's really about. Hopefully, Darren, we answered that question. Hit us up. We really appreciate when you're chatting with us. Actually, the next one is another. It's a question from Darren Bowie that he posted in our discussion board under a topic called SEO questions. And actually, Charles took the time to answer this, so let's get Charles involved here. That's what's up. Let me read his question. It says, I have a question for the podcast, if that's okay. No, that's not okay. No, sorry. What we need? We have a podcast. We actually, we really appreciate sometimes we're struggling to come up with, you know, specific content, and this really helps us out. Even as fast as this industry changes, sometimes it's tough to find new, unique, creative content. So, shout out to my man, Darren Bowie at Creative Dynamics. Well, let me read this, and then we'll get Charles to give us the real answer. Come on out here. Come join us. Here he is, Charles Lewis, our operator. Operator slash, PPC doer slash, SEO guide slash, all that. Slash, wait, I forgot to mention, top position snatchers. That's right. Where our mantra is, don't be a douche. Didn't we practice that? We were supposed to all do it together? Oh, yeah. Oh, my bad. Man, you're just leaving me hanging like that, right? Yeah. All right, here we go. Scenario. Mr. Bale is a plumber, and within his area, it is highly competitive for business and getting on the first page of Google. He has checked, however, and virtually all his other competitors have the same keywords but slightly different content, and SEO is only slightly different. He has also, oh,
and they've only done SEO a little bit. He has also checked his analytics and found that the majority of the visits onto his site come from either direct or users typing in combinations of his business name. So, for instance, blue one-arm Houston, blue one-arm plumber, blue one-arm. So, apparently, he's suggesting that the plumber should be named after our widget. He's stealing our blue one-arm widget concept. As the name of his business is fairly unique, he believes the searches are solely for his business and not random. So, we find that often. In fact, we debate what to do with that from the perspective of pay-per-click. He has also checked, and his competitors are landing higher than him despite his website being very similar, although sometimes he jumps in the middle of the first page for the same keyword. However, how can Mr. Bale find the cutting edge to get in front of his competitors, and what kind of timescale would he be looking at to get on page one? Because he's hopping onto page one, we have to assume he's two or three at the most, right? His friends have advised him that he has to spend time, a lot of time, on social media sites and potentially run a heavy advertising campaign at the start to give him the edge and on page one. His friend believes, though, that if his competitors don't react with a similar campaign, he will stay there. Is that correct? And you actually had an answer for him. I respond to that, and then the craziest part about it is I read an article yesterday. I sent it to you guys from my guy, Dennis Sullivan, at Searching the Journal. He was saying that Google and Bing are now placing more weight on links to articles that come from social sites like Facebook and Twitter. So my response to Darren was, well, our social might work. It will definitely help. I would pursue a Google Places listing. Right. Since he is doing a local business, he can submit to Google
Local and take advantage of that A through G-Spot, which is definitely above the natural listings, which would put him above his competitors. But then after reading what I read yesterday. I never thought the G-Spot would be so boring. That's what's up. Yeah, the G-Spot is never been so boring. Just an everlasting and it's last. So I would say a combination of the two. Definitely submit to Google Local. Should be doing that anyway. But if you're not, shame on you. Do that and then, yeah, get social. So right now, will you post that article? Because I haven't read that article yet. Yeah, we can add that. We'll add that onto our Facebook so everybody out there listening or watching, go ahead and check out our Facebook page later today. Or watching. Levi. Shout out to Levi earlier. They logged on a few minutes ago. That's what's up, Levi. You know, Darren, I think this is a great question. This is a question I think every person that's listening to this podcast has had. I have trouble getting over my competitors. What is the thing that's going to just push me over the edge? What should I do? I'm getting links. I got keywords. I got content. What should I do? And I think there's a lot of things you could. My first thing, when I see something like this, is you're looking at your competitor. My first thought was links. Yeah. How are your links? It's going to be tough for you to check, Mr. Bale, to check his competitor's links. But my first thought would be, you know, keywords, relevant content. That is, you had a great term for it. Like, it makes sense in the contextual, contextually relevant content with good keywords and good links. And then I would start looking at the other 800 different SEO tactics. So that was my very first thought. Make sure this guy has all of that. Make sure Mr. Bale has the basics down first. And then I'd go social, and then, you know, get you some
backlinks, and then do you some article submissions, and then get you Google Places, and then social, Facebook, and then, yeah, we could do this all day. Yeah. So does that. And, you know, I always agree with the first thing you said about social when we interviewed you. What was that, like a year and a half ago? I was about a year and a half ago. I believe. You know, you should have a Facebook page. You should have a Facebook page because it's just another way to find you. There you go. And it's kind of like what Paul said about CBL. You know, we use a listing service, or we'll be using a listing service because it's another inbound link. It's another high-quality inbound link. So you're out there, you're getting your name out there, and those links are coming back to you. Yeah, link juice. And we have a post on our Facebook page. I reposted something from Dean Calhoun. It was like this is why everyone should have, I can't remember what the article was, but it was awesome. And it was like this is another reason. Everybody needs a, yeah, everybody needs a Facebook page. Every business needs it. If only just for the link juice, every business has to have it. Well, and when we were trying to come up, every podcast we write a tip, right? So our tip was using listing services, UBL, and Local Pack. Well, I couldn't, we didn't remember exactly Local Pack. We misplaced our notes. We need Darren Bowie here, actually, as a producer, keeping track of our notes. But I typed in UBL Local Pack. Guess what came up? Like position six was our Facebook page. Oh, really? Because you had put an entry about UBL and Local Pack. Oh, that's what's up. I'm the bomb. So, I mean, that's within, that was last week. That was last week. That's within a week that information shows up in one place. So go ahead and go out there. Google UBL Local Pack.
And I'll tell you what's interesting is that I bet that our Facebook page came up over our blog. I'm sure. And we transcribed the blog. But that hasn't been put up yet. Oh, okay. I'm running behind. Well, dude, you're, come on. You're stealing my, I had a good point. It is a great point. And it probably, it may stay above our blog. I believe that it would. It probably will. Well, I think another of the things with Facebook is especially for businesses that are providing a service, even if it's not for the link juice, it's just a great way to provide customer service. Yeah. That's a great way to figure out who's talking about you, what they're saying, a good way to respond to them, and then try to bring them in as a satisfied client. Yeah. So, you know, use social to provide better service. That's right. Social service. Social service. Social network service. There you go. Social networking. Not just for picking up chicks anymore. There you go. That only lasted too much. I tried a conversation with someone about that last night. Sorry, it came from. You know what? And let me, I want to piggyback on what we talked about earlier. We haven't really talked about this very much. Using this stuff for links. Directories? Directories for links. Everyone, you should go submit your site at the very minimum to the DMOZ. What is the DMOZ? What's the Open Directory project? Is that the official name? D-S-D-M-O-Z dot com or org? Yeah. Yes, dot com, org, dot org. It's the, if I, if I, if I'm going to say this correctly, correct me if I'm wrong, which I probably am. It's the largest human-run database directory. The directory ran by humans rather than having, you know, some software program in place that manages incoming links and post them on the page. Every link submitted to DMOZ is by a human person, looked at, evaluated, and then they decide if they're going to post it
or not. Yeah. Which is cool. Bad thing about it is, since it's ran by humans, you may post it today and it probably won't get posted until next summer. Yeah. That's what I hear it takes forever. Yeah. And, but it's free. Yeah. So, you can't really go wrong. So, everybody should run out and submit to the DMOZ today. Same thing with Yahoo. Yahoo has a directory as well. I think it's just called the Yahoo directory, but it's not free. It'll cost you $2.99 a year. Yeah. $300. But, you know, that's, I mean, that's phenomenal link juice. You're not going to get much links, I'd say you're not going to get links much better than Yahoo or the DMOZ. Unless you know somebody at Google that can hook you up with a link. Yeah, you're strictly paying for that link juice. No one's going to go to Yahoo directory and search for a business and find yours and contact you and use your service. I did once. I, just to say that I did it, actually. Just to prove you wrong. So, I had no other purpose than to prove Charles wrong. I was like, wow, they actually have a directory. This sucks. Link juice is great. Yeah, yeah. Link juice is great. I was like, who would do that? I would just Google what I'm looking for the first time. I would never go to a, I just don't use directories like that. I'm sorry. But we use them for link juice, so get your link juice on, everybody. Sounds good. Anybody got anything else? Oh, you know, I wanted to get your perspective because you do have kids. What did you think about, you know, Consumer Watchdog and being concerned about collecting all information and then specifically mention collecting information, surfing information on kids? Well, if you're collecting all information, then that's kids included. Right, right. But if you were to just highlight kids' information, as long as they're reporting it, you know, if you're going to collect some
information about my 12-year-old son who's supposed to be sleeping, he's in the office on the computer. Right. You know, if you're going to send me some sort of alert about it, then tie it in with some parental, you know, stuff. Then it's all good. But don't just track it just so you can market to him later. Yeah. You know, then that sucks. Like, hey, I saw you playing Black Ops the other day. Ha-ha, here it is. Yeah, you know. On discount. I think the other concern is if they're collecting this kind of data and they were to sell it to the wrong people, that's, you know, that could be because it's really bad if you've got some sort of predator out there who has enough information, knows how to entice a child because he knows what they're interested in. Or if someone hacks, someone steals that information. Yeah. That's what I would be afraid of is someone breaking in and stealing that information. And I sent that video to you where Google starts taking over everything and then they're, we should post that. We should post that on our Facebook page. And I'll tell you, here's another funny, a little funny Google thing. Darren posted this on our Facebook. Go to our Facebook page and look at one of Darren's posts. You want to see, it was a Google Street View camera. Oh, yeah. Of a dude. A naked dude. A butt-naked dude getting out of the trunk of his car. I thought this was hilarious. And I'm trying to figure out why is this dude naked in the trunk or boot of his car. In street view. Yeah. Or how did the Google guy happen to get right there right then and get that angle over the side? I thought that was pretty funny. Go check that out on our Facebook page. And apparently people, and this is funny. People in Europe, you know, you can take your house off. People are throwing eggs at the houses of people who blur
their house. You can blur your house, not remove it. You can put a sensor thing on it. And people were looking at finding those houses and egging them. I thought that was pretty interesting. It was stupid, but it was funny, though, because it didn't have, Is that like the new mailbox smashing? Hey, let's go egg the houses that are blurred. That means you've got to have a geek who can figure out which houses are blurred. Yeah. He's like cruising down the street on his phone going, the house on the right is blurred. Get it. I thought that was pretty funny. Crazy. All right. Well, this has been podcast number 87. You have been listening to the most popular SEO podcast on iTunes. We believe the title is SEO Podcast, The Unknown Secrets of Internet Marketing. Yes. I got it. We also do websites, IT support, and our e-webstyle.com is actually our, Do we ever say that? Not very often. E-webstyle.com. E-webstyle.com is our web address where you can find us and do all that cool stuff. You can hit us up, email, podcast at e-webstyle.com. Again, facebook.com slash e-webstyle, twitter.com slash e-webstyle, youtube.com slash e-webstyle. We've got all sorts of information out there. Go check us out. But we really appreciate when you go on to iTunes or actually you can actually go to podomatic, e-webstyle.podomatic.com. There's a place to put comments on individual podcasts. We really appreciate when you go out there, create an account, submit a podcast, I mean submit a review and we submit the podcast, you submit the reviews. And we really appreciate that. We read them on air. Make sure that we know who you are, just like we gave a little bit of link juice there to our good friend, Wavelength Interactive. And jumptrainingamplifier.com. Yeah, that's Levi's name. I'm A-man Levi. Thank you guys for listening. Thank you guys for making us, You see a white man can, Joe. Oh, they can? Uh-oh. Only when they're playing soccer. Thank you guys for listening. This has
been an exciting, wonderful podcast. My name is Chris Burris. I'm Paul Hanson. Charles Lewis. Bye-bye for now. Free World.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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