How to Target Multiple Cities Without Hurting Your SEO by Loren Baker #500

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners here at EWR Digital. And my name is Matt Burris, and one of the other owners here at EWR Digital. That was a tongue twister. That is a tongue twister. Welcome back to another fun-filled edition of our podcast. Matt and I are broadcasting live from Houston, Texas. And Matt and I, we are your results. I don't know what symbol I do. What is, Chris, what did you do there? I don't know. That's bad. That's bad. Is that bad? I don't know. You're not back. Peace. Peace. All right. Yeah, we're excited. Actually, I'm going to jump. We got a review. This is my favorite SEO podcast. This was posted on our Facebook page. So, you know, if you enjoy this podcast, we'd ask that you'd go to our Facebook page and post a review. You can get there by going to facebook.com forward slash bestseopodcast. And this is from GH underscore 14. The title is my favorite SEO podcast. You guys rock. Thank you very much for all the info. There are four exclamation marks in the body of his review. I think that makes up for the brevity of the review. I don't know. You think that's, yeah. Yeah. I would say, actually, what's the, I love it, by the way. I love the review. I would say that we need to let everybody know how special this podcast is. Oh, yes. This particular podcast has a very important landmark. Not landmark. No. Why not? Well, it's a landmark podcast. Benchmark, right? Benchmark. This is podcast number 500. 500. Five. Two zeros behind it. It may be true in terms of span. It's probably, you know, I haven't even kind of surveyed that. We always say best SEO podcast that you can find. Yes. One of the top internet marketing podcasts that you can find. Yes, but we may be like the longest running internet marketing podcast. Like, I don't know if there's another podcast

that's out there that's been running longer than ours. I don't, I don't know. So there's, there's, you know, marketing podcasts, there's digital marketing, like there's SEO. There's all these different categories of podcasts or small business podcasts. And so, you know, I think that, where did you say we best fit? Digital marketing, right? That's the category. Oh, no, we're, oh, in the categories that I'm looking at, it was, where did that go? Chartable, back, it's a really good tool, and marketing, and then marketing class. So there's all these different categories within marketing, right? So marketing, marketing is really the bigger bucket of like what we fit into. And then it like, there's a couple of specialties down. And, and we looked it up because it's number 500. What, you know, for all the marketing podcasts of all time. Yeah, there's a category. So we're looking at chartable.com. There's a category, Apple Podcasts, United States, marketing all time. In fact, let me look at that. We're number 30. 30. And actually it's gone as high as 27 over the, over the last. So now we have a goal, Chris. Now we have a goal. Break the top 20. All right. All right. We're like new guy, a hire, like everything. We're going to, we're going to grow this thing and we're going to reach the top 20. Now we have a target and a goal. All right. We got to get into this. I feel like people keep hitting fast forward and going like, when are you going to give me some, I think, I mean, like they can appreciate 500. We're celebrating it. So it's been, it's done, been celebrated. We can jump into, I think we can jump right now into the actual podcast. Yeah. Let's do that into the content. So we're actually covering an article by Lauren Baker. We've, we've had a founder of search engine journal. Yeah. Yeah. And we've had him on our show before. That was actually a great one. It's how to target multiple cities without, without hurting your

SEO, right? So you're a, you're a business. You've got multiple cities, maybe in one state or multiple cities across the country or internationally or whatever it may be. How do you target those multiple cities without hurting your SEO? So that's the article we're talking about. Done right. City pages can be an integral part of your local SEO strategy. Here's how to target and optimize them for local search. You've seen that keywords targeting a specific city. So like you've seen plumbers in Austin or flower shops in Newark. Uh, and if you rank for a keyword that targets multiple cities, will that help your SEO? So we're going to explore in this article, we're going to explore, um, that they can actually hurt you and learn how to make sure that they don't hurt you. Does that, does that sound good? That sounds really, really interesting. I think there's a lot of people out there that have those questions as they're either working with clients that are growing, uh, or you're, you're, you're a customer yourself or, or sorry, you're a local business yourself and you're expanding to multiple cities. How do you best do that? Right. I think that that's, uh, been a question on a lot of people's minds. Yeah. Yeah. Uh, if local SEO, so why is local SEO important? Uh, and if it can potentially hurt you, why, why would you do it? Like, why would you mess with it? Um, so just know local SEO attracts foot traffic. Um, more than 50% of local searches result in an actual store visit and nearly 40%, 46% of Google searches have local intent, right? So you take all the massive amount of searches that happen on a daily basis from Google. They're saying 46% of those actually have local intent and 50% of those actually turn into traffic immediately, um, or, or in a short, short order. So, uh, don't skip local, like the, the messages don't skip. It's the, you know, it's really the elephant in the room, but like people don't focus

on local enough and locals so powerful, uh, just in itself and what a lot of people don't actually know, right. And when we talk about local, we're talking about GMB, we're talking about the maps. Um, there's some, I think there's a bright local study out there talks about, you know, it's about 30% all traffic, right? So really, really important. Also what a lot of people don't know is it's actually a separate search engine, Chris. Um, really just like YouTube shows up in a Google search, um, YouTube is not part of Google. It is part of Google actually, but it's, it's actually a whole different platform that Google pulls in that data or aggregates that data in. Um, that's the same thing with the maps. So it's actually its own standalone platform. And I don't think a lot of people know that. And some of the ranking factors, um, you know, have like a different calibration than the overall algorithm. So, yep. So local SEO ranks you higher on Google too. So we're, we're, if we're all well-informed, so we know there's a couple of things that we need to keep track of as SEOers. One of them is the clicks to your site. And another one is the keyword ranking increase with local SEO. You can hit those two birds with the same stone, right? So city pages, good or bad for SEO? Like, here's the question. In the old days, in the dark days of SEO, you would make a page, right? For the city, let's say Houston. And then you would duplicate that page and swap out Houston for Dallas. And now you had duplicate pages. Google figured this out pretty quick. I can tell you, I spent, it was probably a week at one point where I was duplicating a page. I actually had the system automated and I took every city in the country that had 10,000 or more residents. And I actually had the system so it could build itself. So all the pages would build out themselves. And, and

literally all it did was change out the, uh, the name of the city. And that, and that was it. That actually drove a lot of traffic to that website for a very long time. Um, yeah, I, I would, I would say, you know, like Google is, uh, like advanced pattern recognition, right? As they're kind of building this sentient, like AI, right? Um, but, but it's really advanced, like pattern recognition. And so what you were doing, Chris, um, now it can recognize those patterns pretty, pretty, uh, easily. And, and, and really you could say that that was the Panda smackdown, uh, the Panda update made sure to flag and penalize sites that were doing that. So yes, city pages can hurt your SEO, but not if you do them right. Right. So the most important thing he's saying, Lauren is saying is make your most important city pages unique. If you want to list out all the cities in a region, you can just list them on a page. That's maybe not a bad strategy. And depending on how competitive it can probably make you rank for the non-competitive cities that, that are in that list. And maybe it doesn't do much for you for the competitive cities in that list. You don't necessarily need an individual page for each city, but in terms of making the pages different, right? Original content for each area of the city and make sure you're doing it for those most valuable cities for you. So if it's a valuable city, like you're probably not going to rank well for almost anything in Houston. If you've just got a page that lists your service and all the cities in the state of Texas, right? That's probably not going to work because Houston is too competitive as the fourth largest city. Um, and, and, and so you want to avoid that dupe. You want to work really hard to avoid that dupe content. Well, this isn't even dupe content. And this is like back to my, the little trick that I

did, it's the dupe content that ultimately was the penalty. So you want to avoid that in this case, it's unique content, but it just has the one city listed once. Uh, and so it's not really unique content per city on, on, on things that are more valuable to you. Take the time, make them unique content. Yeah. You know, Chris, you brought up two points that I want to like hit on. Um, first is, um, you know, uh, we brought on a, uh, a local chiropractor, uh, not too long ago. And, um, yeah, I know. Right. Like, uh, and, uh, he used to come in and give everybody free adjustments when I worked in the office, uh, is what Chris is implying. That's what I meant. Yeah. Yeah. But, uh, you know, one of the interesting things is she's been with us for about a year. I can't tell you how many chiropractors are probably paying for SEO, uh, in Houston. Um, I got, um, first position for a number of keywords. I got, um, uh, multiple times on the first page for other keywords that don't even, uh, have the word Houston in them. Um, and, uh, you know, there was a strategy that I've implemented to, uh, massively increase domain authority. Like rapidly, I actually got this chiropractor's domain authority, uh, above a publicly traded company. Wow. You know, so, so that was kind of the first step. And then the second step was implementing a lot of these things to target locals. So like in a zip code, he's first position, you know what I mean? And, and, and that drove relevant leads to them. Um, now Houston chiropractor, you're hitting people all around, but when he's directly local and also that on page, uh, activity that happens because it's relevant and people are taking actions like, you know, I launched them to the first spot. I'm really quite proud. That was kind of an experimental, uh, little campaign that I was testing out some stuff because Google keeps kind of turning the

dial, uh, on stuff. It's, it's definitely a moving target. Um, one of the other things I would say too, is like, you know, again, like, you know, there was in the cowboy days of SEO, there was definitely some things that people were doing that weren't necessarily black hat. Um, um, but again, with that user experience in mind, it's super important. One of the other things that kind of came in, uh, to all of this is, uh, doorway pages, right? Like, like Lauren, like we didn't really talk about doorway pages, which is very, very similar of targeting a specific keyword. Right. And I think that if you do it right and you kind of break the pattern, like we're talking about, uh, it does, it does work effectively, but guess what? If you're just, if you're driving them to another page to convert, right? So if you're funneling everybody from all these different pages to a single conversion page, those would be considered doorway pages, right? And there's a Google pen and really associated with that. So if you're developing a strategy like this and, and it does, it does work. Okay. Um, with unique content, of course, because Google doesn't want to index things that, you know, aren't, aren't, aren't really relevant. If, you know, a thousand people hit on it, you're not saying anything new, um, you just got to put like a, a form capture or some kind of call to action on that page. And then boom, you're no longer a doorway page. So I think that's something really, really important, uh, that people need to consider when, uh, building out the strategy. Yeah, absolutely. And, and, and when you talk about building up a strategy, it's like building out. Okay. So what do I say if I'm going to do like a plumber Houston, or I'm going to do like, um, renovation Dallas, what is the, what is the content difference? So he gives a couple of examples. Maybe if you're a plumber, you talk about the problems of hard water

in your area. So that would be a local experience. Maybe if you're a florist, talk about what kind of plants can and cannot grow in that area. And in real estate, talk about the communities in that area. Cause adding that information also kind of like, I like to do business with local people, right? So if I understand if they're there, if that page is talking about local things that's happening, then I feel good about doing business with them. I feel confident that they're in the area, frankly, you know, it's the age of the internet. They may not even be close. They may be somewhere else, but, but it does make you feel good, uh, about doing business with them. All right. So now we're outlining five tips on optimizing for local search. So the first tip for optimizing for local searches, use Google, my business. And I'm going to be honest. Some of these are kind of like, they, they feel like they should go without saying, and maybe they should, but they're probably worth saying because that's how important they are. Right. That chiropractor did not have a Google, my business. Yeah. Like, I don't understand. I don't understand how people are operating today without a website, without a Google, my business. I mean, maybe it's all off of referrals, word of mouth, but what is Facebook? What is the internet? Like it's, it's, it's just word of mouth, um, presenting itself in a different way. And he had a website, right? Like he, he had, oh, he didn't even have a website. No, no, no. Cause I would ask you like, if, if it's either do, and it shouldn't, should never be this, but if it's either do Google, my business or do a website, which one would you do? Uh, it depends what type of business, but if you're in a local service business, um, you would do Google, my business, uh, GMB, and you could launch, uh, that's why Google gives you that little site builder, right? Um, cause they want

everybody to have the ability to have a site. Um, I think locally, uh, maps are actually probably, uh, more important cause you get those driving directions. You get the people going, Hey, my location's right here. They're going to stop by. Like, like, I, I think if you're looking for those, those quick conversions of people driving by or looking for something, absolutely. It just depends what type of business you're in. And you got to think about the customer journey and the target persona of like who, who is searching and then how are they searching for it and what's the steps that they go through. Right. So like, if you're, uh, you know, trying to buy a big screen TV and you're a local TV shop, you know, um, where are they at also in that customer journey? Because the question, like the question really depends on a number of different factors of kind of Google talked about those, those micro moments, those decisions. So there's just a lot of consideration into your strategy of where you're trying to hit people. And again, more analytics you have. That's why I love online marketing is because you can collect more data, not, not everything. Attribution like AdWords attribution. AdWords is working on it. There's a lot of different things that, um, go into it, but you can at least see some data. You can see, um, some persona types a little bit more to make better marketing decisions. Yeah. Yeah, absolutely. So, yeah. So that first tip use Google, my business, what that really means is verify your step one, verify your business. Uh, you'll have a higher chance of ranking on the SERPs. Good news. Google, my business is free and it's actually pretty easy to use. So make sure you take advantage of that, uh, register by mail. Now, um, if you're registering by phone, there's, there's some problems. And also, uh, it needs to be a real, uh, uh, address. We had a client, uh, that was using appeal box and we realized they were

getting appeal box. We said, Hey, you need to change this. You're using appeal box. You could get dinged by Google. And then guess what? Like we started doing SEO and I was like, look, we were telling them every week, you need to change this, this big red flag. You need to change this. You know, um, I guess we were getting some more visibility in Google or like it was just a timing thing. I don't know what happened. Boom. He got, he got done. And then we had to go through the process of, um, you know, moving the business. So, so I'm, I'm, people say these things and, you know, people don't get scared of penalties. Uh, sometimes look, I'm telling you that their manual penalties are still happening. There are certain rules you need to follow. Um, the, the decision-making process gets more complex. Sometimes they, with, with these algorithms, they dampen things. Um, but man, if you're, if you get dinged like that, you're not going to show up anywhere. It's like, it's like a weight getting attached to your, uh, your, your, your website in, in the search results. And then it just gets dragged down to like, you know, page five, page six, if you're on page one and you got to do some things to prove yourself to get out of it. Like even now, like one of the big things is there was a lot of things you used to be able to do with SEO to get something ranking really quickly. And Google, Google puts you in a sandbox. I mean, I know they say they don't do that, but they do that. Yeah. And, um, you know, am I still there? Okay. My computer was going out on me. Um, but yeah, they, they, they, like, they want to see consistency over the long haul for you to prove to them that, you know, this is, this is, this is, you know, and they look for a server, you know, they want to make sure like, um, you're,

you're on a commercialized server. There's a lot of different things, but they're, they're looking at all these things to decide, is this a trustworthy source? And is this somebody that I should place here? And these are all big considerations. Yeah, absolutely. So number two is get into the Google local map pack. Yeah. That's the, that's the, like, what is it? The, uh, no, not resist. Like that's the, you got to get in the three pack. If you're in number four, it's like you're on the second page of Google. Now it's Asian. Yeah, that is the Holy grail. And here, here are three things to increase your chances of making it onto those three coveted spots. Number one, not surprisingly is sign up for Google, my business. Number two is make sure Google has all your details, fill out that profile in its entirety. And that includes pictures. And if you're like, I don't have pictures, go outside and take some pictures, like take pictures, get on your Google profile. Post those pictures. You want people to spend time there. Like keep posting pictures. Like you can post over a hundred pictures under Google, my business. And rarely do people post more than like five or 10, you know, differentiate yourself, build pillar picture content. And little videos like, Hey, you know, I like to do appliance repair because it's something that I grew up doing with my dad and I'm happy to serve you. Like that's with your phone. Get that video up on your Google, my business listing. And then next is leverage your reviews. We cannot tell you how important reviews are. If you've listened to this podcast more than once, or even once already, you've heard us request a review. A review is that powerful. It's really important. It's important for your business is important for your ranking. It's important for everything. So make sure that you get those reviews. All right. Number three. So this is like those five tips that you need in order to optimize for local search. One,

build your internal linking structure. Did you know that your internal linking structure can affect your Google placement? Oh my gosh. Yes. I've been able to rank sites just with internal linking. Yeah. So it can be really hard and maybe even a daunting task to go out and get inbound links. And we know they're valuable, but take advantage of those things that you have absolute control of first. Like make sure you're on point. You improve your website navigation, show Google which of your sites pages are very important and improve the website's architecture. All of that is good. Chris, Chris, do you remember our conversation about breadcrumbs a long time ago? Yes. Yes. Yeah. I may have sounded like I disagreed at that time. Everybody use breadcrumbs. Yes. It's actually link building structure. All right. Number four. Let's move on quickly from that. Build your NAP citations. Nothing to see here. Keep moving. Build your NAP citations. So NAP stands for name, address, and phone number. And the first place, Matt, here we go. Where's the first place you want your NAP information? Your website, your Google My Business. I mean, you got to have a ledger to compare everything. Yeah. So if we go back to the first, the question I asked earlier is, is GMB more important or website? So if GMB is more important, then that's the first place your NAP information goes. If website is more important, that's the first place your NAP goes. And when you do them together, what's the important thing about that NAP listing, about that NAP information? Well, it's got to match. It's got to, you got to have consistency because Google's trying to trust the information. Yeah. So, yeah. And you can go out and get NAP listings on, you know, TripAdvisor, Yelp, Microsoft Bing. There's some aggregators like DataAxel, Factual, NewStar, LocalEase. Listing your website on these aggregators may seem like a daunting task. Go do it. It's worthwhile. Okay. No. Okay. So I need to, I need to speak to this. Like, you know, Lauren,

I agree that aggregators sound important. And in practice, right, and then, like, there's theory and then there's practice. So in theory, like, they aggregate all your data out there, right? They push it all out there. There was a, I think it was at, like, SMX or something like that. There was a talk that I was listening to, and it was by a guy at Bright Local, okay? And they were, you know, they do some really great case studies. And basically, he did a study where he used, like, three different aggregators, okay, and pushed them out there and then looked later on three different sites to see where they got indexed, okay? And the aggregators are telling you, and you're just submitting your information to aggregator just like any other place, right? And then there's the aggregator that you can submit to multiple aggregators, and you just spend a little money to do it. And it's something that was common practice. They recommend it. It sounds good. I get it. But what does the data suggest? Like, it was shocking, right? He showed that the aggregation that we're getting indexed, okay? So maybe it was pushed out to all these different places, but if Google doesn't pick it up, doesn't matter, right? And he was looking at, is it in the SERPs? And it was, like, pitiful performance across the board. And after looking at that, looking at the data, how he did it, structure it, like, that changed my perspective on aggregators, right? And I'm really trying to focus on, when we're doing things, what are the things that happen and impact? And that, again, goes back to that chiropractor. Like, I'm creating a scenario where I'm testing, because there's a brand new site, like, launching a brand new site, brand new site. You should probably do a white paper on it. But essentially, okay, we do this thing. How does Google react? We do this, and what order do they react, like, if we combine things? Like, if you're getting traffic from multiple sources,

it clicks something. Like, there's a lot of different things of how the algorithm works. And, you know, aggregators, in theory, sound fantastic, and you should be able to submit them to all the aggregators, and you're done. Like, that was actually, like, one of my opinions previously, of, like, just submit to the aggregators. You don't even have to do the citations, because the aggregators are going to push it out to everybody. You know what I mean? Yeah. And so, it's data tells the story, all of the data. You know, it's quite interesting. So, I don't know. I wanted to share that little tidbit. So, maybe less time on the aggregators and more time on those big listing sites, right? So, like, a Yelp or... Yeah. For every industry, there's certain ones that are... You have to be one. Maybe there's some high general ones. But, relevancy, relevancy, relevancy is so important, because, you know, Google's building kind of this, you know, map of being listed on these different sites. Like, and if you're not in that spectrum, it devalues what you're doing. So, you got to make sure you're not just doing stuff to do stuff. You're doing stuff with purpose in the right direction that's going to be beneficial to what you're trying to achieve. And we didn't even get into, like, non-structured citations. We didn't even get into, you know, making sure your website's added. Like, there's a lot of things in that category to consider, but I know we need to move on. Yeah. Number five. Again, five tips on optimizing for local search. Optimize your site for mobile. I think this probably falls into that category of things that probably everyone on this website and maybe the planet know about already. Yeah. And, you know, what I can tell you, okay, when we bring on a new web developer, which we brought on a few here recently, one of the things that, like, well, okay, there's even some stuff that we didn't talk about of, like, we were talking about internal structure

with, like, on the back end, like, custom post types and, like, letting Google know what these things are associated with and what they're important is, kind of the link structure and architecture. It's all that super important. When you're building a website or most people build a website, they build it for design. Okay. And, you know, one of the things, too, is, Chris, are they building the website on a desktop or on a mobile phone? They're always building it on a desktop. And that's crazy. So some of those emulators are not really accurate of what it looks like. And so they look at them, you know, oh, this is great, right? Mobile first indexing, mobile first optimization. You can be ranked differently on desktop versus mobile, and there's factors that go into that. So you have to be thinking about mobile when you're building these websites. And a lot of people just think about desktop, even though they know they should. They think that it's dynamic or, you know, it looks good in the emulator, like I'm good. But they don't real-world test it. And I think that that's where people fall short. Yeah, absolutely. So optimize, design, think about, focus on mobile. 52% of all website traffic comes from mobile devices. And Google's got a mobile index first policy. So, yeah. I'm looking at this here. Pop-ups and text blockers, you've got to consider it. You don't want a pop-up to come right away. It kind of messes with the code, and it's a bad customer experience. We want them to wait a couple seconds or hit a certain place on the page. Larger font. Like, I can tell you when I'm reading news, I always click to make the font larger, more readable. Buttons being too small, that's a big problem. Big problem, like my thumb, I need to be able to, you know, hit it there. You know, fit it nicely on the screen. There's a lot of problems with code when you do it. But also, like, if you look at when

people look at websites, especially on mobile, like, you're putting the meat down at the bottom because you want to, like, build up to it. Man, there's going to be so, like, if you said all these people come to your website, by the time they get down to the bottom, there's almost nobody there. So, you've got to put your best information first. Put teaser information. I would say put teaser information. So, you may give. For sure. I love the videos that we're seeing on Facebook now where it's like it shows the knockout punch. You know, my stream is obviously kind of caters to things that I've looked at in the past. But it shows the knockout punch and then says, you wouldn't believe what happened the three minutes prior to this. And so, now you're like, yeah, okay. I want to watch that. And so, you actually give it away but with some sort of teaser and then get them to read the whole thing. What were you watching? Like, what were you watching? Like, MMA. Yeah. Yeah. I enjoy MMA. Yeah. Man, I enjoy Joe Rogan. Like, honestly. Like, he interviewed Elon Musk again. I enjoy listening to Elon Musk talk about the future and how he views the world. And I like how he, like, he always, like, you pose a question to him and he, like, takes a second and he, like, really, like, it makes him think and he, like, formulates an answer. And then he gives a really succinct answer. Like, I just, I don't know. It's interesting. Like, it's interesting. I wish I had more time to follow him. And everything that he does, everything that that guy does is, does that get us closer to Mars to be, like, an interplanetary race? Because that's going to be what, you know. Makes us sustainable. Yeah. Exactly. And, you know, I don't know. So, enough of that. But, yeah, I like martial arts. Brazilian jiu-jitsu, too. You know. Okay. Go on. I can talk about that. Yeah. My kids were in

Brazilian jiu-jitsu for quite a while. So, really, really good stuff. It's my chest. All right. Well, that wraps up. Unless you had any more points, that wraps up this episode. The last part here, I'm, you know, I'm looking here. What is it? Ready to start targeting local SEO. What does this say? Yeah. That's just, you know, this is like the rah-rah. Put yourself in the customer's shoes. What kind of information is going to help them, like, deliver value to them? Rah-rah. It comes up again and again. And I was thinking and listening to Russell Bronson's, one of his books, and he's talking about, think about what the platform wants you to do for their users. And that goes directly to, if you provide a good experience to the Google user, then Google will look favorably upon you, right? That's ultimately the thing that you want to be focused on. How does Google want you to treat their customers? How does Google want you to deliver information to their customers? And how complete should that information be? Like, think about, get your mind in the mindset of Google. What are they trying to do for their customers? Well, Chris, I would put that, I think we should put that on a t-shirt. We need to start doing some more t-shirts again. Probably towards the end of the year, we can start doing some new t-shirts. I got the backdrops order. I mean, really, when you change the brand, you know, there's a lot that goes into rebranding. And so, you know, we need to make some new t-shirts. And I think that that's a super valuable point we can end on. And, you know... Wait, wait. We're ending... The value is super valuably, and Google will look favorably upon you. And I feel like Google's, like, almost like a pyramid with an eye, like, looking down on you or something. You know what I mean? Like, I feel like Google's the all-seeing eye. And, you know, I think that that's a really powerful point. And it

should go on a t-shirt or on a bumper sticker. That's what I think. Yeah. One last... James Klaus, actually, from Facebook, said, Great work, fellas. Great info. So, Patif, to you, James. We really appreciate you checking in with us. We're going to wrap up this podcast. Remember, you can get video, audio, transcriptions of the podcast by going to bestseopodcast.com. We really would appreciate any reviews that you might leave. You could leave them at the Facebook. You know what we don't have, Chris? You know what we don't have? I would love to get some user-generated content of, like, on your phone. Maybe even, Chris, we can use that... Magnify. Yeah, our buddy. We don't have any video testimonials from podcast users. And I think that that would be pretty incredible to get some video testimonials. So maybe we work on that for the next one. And maybe we send that out to the email list, too. And we're building out the site. There'll be more, you know, things to download. We have some white papers that are about to come out. We do have some trainings coming. We actually have really, like, for PPC, like, I have this whole process super built out. And so there's some stuff that will be rolling out soon, so stay tuned. Yeah, yeah. Maybe in exchange for, like, that video-type testimonial, they could get a T-shirt, like, a custom EWR or Best SEO Podcast T-shirt. Just Best SEO Podcast, EWR. Those are two separate things. Yeah. Yeah, we could come up with some kind of incentive, like, wow bag, you know, or I don't know what it's called. But I do want to get some, you know, swag and have that be part of the process. There's, you know, we want to grow the podcast, and, you know, we're going to dedicate some resources to that. Before, we've been kind of trying to get it done on the side and, like, consistently do podcasts. So we're going to be starting to interview a lot of people. Chris, who is it

next week? Or no, it's two weeks, right? Yeah. It's Gary Ilyich. Yeah. I think that's a close approximation. He works with Google. Yeah, he's smart, dude. So, yeah, stay tuned, and it was good connecting with all y'all. Yeah. By the way, if you've got any questions that you would like to ask Gary Ilyich, send them to us, because we're going to interview him in two weeks. We're excited about that. I have so many questions, Chris. I mean, I don't know. I got questions. It's not all about you, Matt. It's also about our listeners. If you have questions, send them in, please. Please do. All right, guys. Thank you guys for tuning into the podcast. We really appreciate you. One last thing, ewrdigital.com forward slash G plus. Yeah, I know it's old, but that'll also get you to a place where you can keep it. I'm literally changing that. Like, I'm going to 301 redirect that thing. I'm done with G plus, you know. Well, it's already redirected. You need to give me another URL to give out. Then we'll be good. That's what I'll do. I'll get you another one. All right. Hey, and we really appreciate you. You guys have made us the most popular SEO podcast, one of the most popular internet marketing podcasts. And we have 30 marketing podcasts of all time. Of all time. So we really appreciate you. Until the next podcast, I'm Chris Burris. I'm Matt Bertram. Bye-bye for now.