10 Branding Tips That Will Boost Your Local Search Ranking by Wesley Young #323

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number... 323. 323. That is correct, sir. You have read the sign behind us accurately. As always, we have a tip from our previous podcast, and the tip is use PPC data to enhance SEO ranking. Look, figure out what's ranking with PPC, what keywords they're converting, and use that information, and redo your SEO. Boom. As always, please remember, we are filmed live here in Houston, Texas, and we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Do not be a douche. It's not a good look. We've got, I'm assuming, a good... Pretty good article? Yeah. Yeah, pretty good article, man. We're punching the face to Wesley Young and the good people over at Search Engine Land. Posted this article, 10 tips for building a local brand, keyword brand. That's what the whole article is about, branding. 10 tips for building a local brand that will boost your local search ranking. Awesome. So we'll dig into that a little bit later. Awesome. I have like three ideas that popped into my head right away. All right, cool. Hey, if you're in a position to, and have some sort of device, similar to the one that Charles is showing you right now that doesn't have gnats around there. Yeah, he's in a gnats, yeah. He's just buzzed right by. We would ask that you... Holla at us. Psycho us. Hit us up online. Use the hashtag Bist SEO. Use the hashtag SEO podcast. Tag us in it. At Bist SEO pad. Because... That not... That net is... Pad cost? Pad cost. Hit us up. Podcast. Hashtag SEO podcast. At eWebResults. At Best SEO Podcast. And that way we can follow you back and do all of our social networking stuff. Excellent. You'll notice the tear tattoo. Yeah. It was a

little pain. You heard the screaming. Yeah. Yeah, I know. No review. So the way this works is if we get a review and we get at least 10 shikos... Shares, likes, or follows. Then we skip the process that tells you how to leave us a review. If we don't get a review or we don't get 10 shikos... Shikos. Then we go through this process. And we haven't done it in a while. Yeah, and I just missed the pad cost. So I imagine this is going to try to be equally... Dysfunctional. All right. Here we go. So we have made it very easy for you to leave us reviews. We would like it very much if you leave us a review. If we get any value of the podcast, any entertainment or... A little bit of value. Intelligent value. Yeah. Any internet marketing value. So one of them has three steps. The first step is go onto iTunes, create an account, and write a review. Hopefully you'll make that review five stars. And if you choose to, send us an email, podcast at... EWebResults.com. And let us know you left a review, and we'll make sure to read that review on air. You can also get to a place where you can leave a Google My Business review, and we've made it super simple because it is not simple. Because Google made it super, super hard, frankly. How do you write a review if you literally... Maybe they just needed more traffic because you literally have to Google it to figure out how to do it. So we've made it easy. All you have to do is go to EWebResults.com slash... Google plus. Or slash... Google plus. Or slash... G plus. Or slash... G plus. And all of those will actually take you to a search engine result page that then pops up the review section there, and there you can click add a review. Good news is they did change the algorithm, so you're not required to have a G plus account to actually read

that review. Just log in with whatever you use, Gmail, YouTube, your Google apps account, whatever it is, and that'll be sufficient. Cool. And by the way, just as you were saying it today, I'm wondering if we should switch to like GMB or... Oh, instead of G plus. G plus review, right? Isn't that crazy? Yeah, we probably should. Maybe we change it to Google review. Yeah, yeah. Anyway, we'll talk about it. That seems so long. I know, it seems very long. G-R? Google review... G-R? I don't know. Anyway, so that's one place that you can write us a review. You can also go to Facebook. Maybe we just change it to review, and then we put all our links on that page. And then you can select them all in the lots of reviews, and then we can stagger them so I would never, ever have to scream in the office on a Friday again. And we write a plug-in that allows you to copy and paste them on. Yeah. On that same page. You're thinking. Hey, so you can leave another review on our Facebook page, facebook.com slash eWebResults. And, of course, there's a review tab, and then stars on the left. You click that. That'll get you there. And also Stitcher. So, in order to get to our Stitcher page, we'd love to have that. In the early days, we had some brutal Canadians, wasn't it? Maybe people from England, London, something. We're just like one star because their RSS feed is broken. It's like, okay, that's not relevant to the quality of the podcast, but... Yeah, frankly, we weren't aware of Stitcher until that review. Yeah. So, you can help us out there. You can all hopefully make that review. Five stars. And, yeah, just go to our website, eWebResults.com. You will find our Stitcher link somewhere there. Now, we want to let you know how to Shiko us. Again, Shiko is... Share, like, and follow. And you can do all of those things, I don't know, at places like facebook.com slash eWebResults.

Twitter.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. LinkedIn.com slash company slash eWebResults. All of those will take you to one of our social media profiles where we ask you kindly to Shiko Yeah, we'll engage with you. Like, it's not just asking you to follow, share, and like us, and we don't return a favor. No, we'll engage back. We follow back. We ask questions. We participate. We literally practice what we preach. We got two social rules. Rule number one is... Be social. Be social. Rule number two is if you don't have to be social, at least make a social profile and then... See number one. Yeah. Which is be social. Yeah, be social. Figure out how to be social. It doesn't actually take that much time. And if you're a PHP genius... So, speaking of social media, punch it in the face to University of Houston Small Business Development Center and the class I taught yesterday... Oh, yeah, yeah. It was social media marketing, man. I had eight good students, two good prospects. And so, yeah, punch it in the face to you guys. Ironically, I did the internet marketing class and then we got stuck for like two hours just talking social media. Yeah, exactly. And so, then that spun out the social media class. Right. Yesterday, I got stuck for 45 minutes talking SEO. Yeah, yeah. And so, everybody was like, so... When's the social media class? No, when's the internet marketing class? Yeah. And so, June 23rd, y'all get ready. It just leads into what... Literally... They go together. As we put together our kind of general overview slide, just like I could talk for two hours on this one slide. Exactly. I could talk for two hours on this one slide. I could talk for two hours actually about each of the bullet points on this slide. This slide, yes. It can get deep. And you guys know that. Yeah. If you are a PHP genius or a WordPress guru, we're probably looking for you to join our team. Go ahead

and leave an audio resume, 713-510-7846. If you'd like a free, comprehensive website analysis, we have one for you. You can get that by going to our website, ewebresults.com and clicking the, I would say, massive green button that just, that doesn't sound... Yeah, it just said, but it is a massive green button. The one you can't miss. That's right there in the middle of the page. That's the only green thing that you can't miss. Click that and we'll get you a free website analysis. And you did say there was algorithm... Yeah, I got some AlgoCat, man. So, time for the favorite segment of the program, the Algorithm Cataclysm. Yeah, so this AlgoCat was kind of interesting. I let you test it out earlier, right? So, all my foodies out there, right? Like, I'm a foodie. I'm always searching recipes. I don't know if you noticed. After I tested this Algorithm Cataclysm, I went and got a bar. Like, I was just hungry. Yeah. I'm a foodie, right? Like, and so anyway, Google made some changes. If you go to Google right now and you do a search for your favorite dish, right? Mushroom hamburger, Swiss mushroom hamburger, bacon cheddar hamburger, chicken rotatini, or rotatini, rotatini, or maybe enchiladas, whatever it is. If you go and do that search for any food, dish, or recipe right now, you will get those same results you normally get. The only difference is there will be a thumbnail of a picture of that dish next to the listing. From the relevant site. From the relevant site that the listing is coming from. Pretty cool change. Yeah. I think it's what's up. Now, last week we had AlgoCat also about the extension of the descriptions and the titles in the search results. Oh, yeah. Remember, that was like 7.5. That was huge on the Richter scale. Well, Google posted on Twitter yesterday that they was just tested. So, yeah. So, it's algorithm uncataclysm. It's like an algorithm pre-cataclysm. Yeah. Like, I'm pretty sure, you know, decisions are made after testing. Yeah.

Right? And so, I'm pretty sure they got enough data to look at some click-throughs and make some decisions. So, yeah. That's my AlgoCat today. Awesome. Awesome. I got just a little bit of news. As you know. Yeah. No review. Just a little bit of reviews. And $100 billion in annual sales. Guess what company? Amazon. Amazon. Of course, it's Amazon. That's just impressive. I was reading about that. So, dig this, though. Their e-commerce cloud computing division is what they're calling WebAWS. AWS, yeah. Report is on its way for 10 billion of those sales are responsible by AWS. Wow. I would not have expected that. Me either. They said it grew over 100%. Yeah. Because, remember, we did a little bit of news on it before. And it was like. And now. I mean, it was. Well, I thought at the time it was. No, it was higher then. One billion then. And now it's 10 billion. 10 billion, yeah. And that was only like. That was less. Four months ago or something. Wow. Well, we done talked to like three different clients over the past six months who've been using AWS, right? And so, you know, it's part of the process. Very interesting. And then the last. The next piece. I just thought this was interesting. Because I think literally I was in a Tesla. Tesla and the screen came up and it said NVIDIA. And in my head, it didn't really process to me. That that was a graphics card. Yeah. Well, not just that it's graphics. But actually, NVIDIA is responsible for the auto drive technology. Really? Right? Yeah. It's like they're one of their biggest growth. 75% growth in their self-driving car technology. And it's actually the graphics company, which is apparently not just a graphics company. They're really just a big computing company because they have lots of computing power built into the graphics card. Yeah. So, that's just another project for them. They've got engineers. Yeah. It's for those engineers who happen to be pretty good, apparently, on that project and

make some money. That's how it works. So, I got two more pieces of news real quick. So, this one here, it almost was my blank stare. It was at Yahoo. Right. Right. So, remember Yahoo, they made the decision they're going to sell. And so, before they decided to put it out there, they had CEO Marissa, she was doing like this sales presentation about everything that was going on and this and that. And so, prior to the sales presentation, they were expecting bids to come in somewhere between $4 to $8 billion. Okay. Right? For Yahoo. But after the sales presentation, they were down to like $2 to $3 billion. Oh, wow. Now, was that a self-assessment or was that like an extension? Because, can you imagine coming off of your own presentations like, you know, we were going to ask for $4 to $6 billion, but I just feel like we can only get two now after my presentation. Yeah. I think it was more of a surprise. Wow. Yeah. And so, Yahoo, they say Verizon is a... One of those leading competitors. Yeah, who still wants it. And then Google recently released a number recently. They said they're now handling at the very least, they didn't give a real number, but they said at least $2 trillion searches a year. Wow. Yeah. That's a lot, right? Yeah. Well, they said we're handling trillions of searches. And so, in order for trillions to be plural, it has to be at least two. Yeah. But it could be $999 trillion, right? Yeah. We don't know. But trillions of searches is a lot. Wow. That's my news, man. I still got to recommend that, the Google book, Confessions of Employee number 54 or something like that, which is a Google book, which is just a phenomenal book about building the actual servers in the early days and everything. Very cool. I can imagine that process. Cool. All right. So, now that is the potatoes of our podcast. It's time to get into the meat. Man, punch in the

face. By the way, I just got to point out again, I have this tear tattoo because we did not get a review this last week and it hurts. So, just want to let you know. Maybe you can help me out. Yeah. We'll give us a review, man. So, 10 tips for building a local brand that will boost your local search ranking. This was posted by Wesley Young over on Search Engine Land. And so, let's get right into it. He says that building a branding for local businesses is different from branding from national brands. He goes on to say that, but perhaps the best asset a local business has is its location. Being a resident in the community it serves. Understanding the dynamics and culture of the local consumer and being able to relate as one of them is an asset the business must leverage. Wesley, you're absolutely correct. And ladies and gentlemen, here's why he's correct. Because the one benefit that that local business has over its major brand competitors is the fact that he is local. Is that he's been in this community. Probably grew up in this community. It's the reason he chose this area to put your business. And so, you got to take advantage of that. How do you take advantage of that? Well, I'll take advantage of the fact that you will see these customers in other places. The same people who probably frequent your local business. Maybe you're a local tire shop or whatever it is, a local restaurant perhaps. Or maybe you even provide a local service in your area like roofing, electrician, a plumber. Chances are, the same people you service, you see them in other places like the barbershop or the gas station or Walmart or something like that. And so, take advantage of those opportunities. Brand yourself. And so, that way, when you're around in the local community, people can recognize you. Wrap your truck. Wrap your truck. Wrap your truck. And so, he says, 10 tips. By the way, have a graphic designer do

it for you. With the understanding of CTAs and action conversion. Because I saw some wrap trucks images the other day. And it was just, I mean, they were beautiful, right? But they were so convoluted and busy. And you're like, what is it? They're trying to get too much information on that. What do they do? I like it. Anyway, so make sure you do it right. Wrap your truck up. So, he says, number one. One. Number one. We added one, wrap your vehicles. But here's number one. His number one is target local publications. Right? He goes on to say, while getting the Wall Street Journal to mention you and link to you in one of their articles will be a big boost, the local sources are arguably, for your purposes, even better. And he's absolutely right. Like your local newspaper, your local organization, maybe community organization, whatever county you're in, whatever county publication they put out. So, you want to get content there because the locals read that content. The locals absorb that content. The locals engage with that content. Why? Because they're also in that content. And so, you want to make sure that you have, at the very least, some content there, some images there, preferably a link to your site. If that publication also has a website. And usually they do. But target the real, the local publications. They're a lot easier to get into. You're probably right around the corner from the office that even publishes it. And so, take advantage of those. Don't just treat them as, you know, paper that you give away and throw away. They're on the corner. Deliver donuts once a week. For another while, you will get in the paper. You will get in there easily. Yes. Number two, he says, don't forget about the smaller, hyper-local publications. Right? He says, other hyper-local or targeted publications may be easier to get into while proving to your customers that you are indeed truly local. Well, what does he mean by hyper-local? So, there's plenty of, like, smaller

publications. Neighborhood, almost. Neighborhood, exactly. Or they've got some publications that focus specifically on the Hispanic clientele. Right? Then they've got others who focus strictly on religious. They've got these circulars that just only go to churches. Right? All of these different types of hyper-local niche publications that serve your community. Like, you can get into those publications, whether it's buying ad space, whether it's just donating, whether it's contributing to something. But the point here is take advantage of those. And get into those. Maybe it's your local green sheet even. Yeah. Like, because most of these local publications in 2016, they do have a corresponding website. And if you can get into publication, chances are you'll likely get that link. So, just for anyone, Green Sheet is a local publication here. It actually, in the city of Houston, there's probably, like, 30 of them regionalized. And so, you can actually run ads in, like, one area of town or whatever. So, you probably have an equivalent publication wherever you're at. Exactly. Number three. Three. He says, get mentioned in reviews. Right? He says, so, ask for reviews not just on Yelp but also on Google, TripAdvisor, Yellow Pages, sites, and other directory listings. He's right. And, look, the objective here is to really get a positive conversation going on about your brand in multiple locations. Right? And so, that way, we're talking local search. And so, if people visiting your local area and they're visiting, then they may be on TripAdvisor. Or maybe they're looking for a service in your local area, then they may hit Yelp or Angie's List. The key is you want to make sure your brand is mentioned in a positive light and wherever they may be looking for it at. It's going to help with your local ranking. Number four. So, he says, engage your community online and in person. He goes on to say, building awareness through engagement on your social media channels will lead to social media activity, such as fans, followers, likes, and check-ins. In turn, the volume of the

activity acts as a brand signal to Google that you and your product or service are liked by everyone. Look, when they engage with you, at the end of the day, when he says, engage back. Right? People start liking you. They start following you. They start checking into your place. Someone checks in and I'm there. I'm probably going to come out and shake your hand. Yeah. And take a picture with you. And then give you something free. You're like a rock star. Yeah. Like, you took the time to check in and I happen to be here. And so, what he's saying is do that. And any other opportunity that presents itself, someone's asking comments and you're engaging them socially, then engage with them. Like their post. Comment back. Be polite. Right? Include links to supporting information. Do stuff like that to really engage people so they can feel like they know you. Because, again, we're talking local search. It's all about the people. So, why do you want somebody who might be your customer, your prospect, to feel like they know you? Because, well, for several reasons. One, people don't have a problem spending money with people they are comfortable with. People don't mind giving a referral to people they trust and respect. And so, if you've been able to garnish that relationship and build it up and then provide some service on top of that, this person will likely upgrade when you ask them to. This person will likely refer their friends, family, and neighbors when you ask them to. This person will go and leave a review when you ask them to because you've engaged with them. And they feel like they know you. Jeffrey Gittermer has this phrase. He's, I think, author of the Sales Bible. And he says, all things being equal, people want to do business with their friends. Yeah. All things being slightly unequal, unequal, people still like to do business with their friends. Exactly. Like, build that relationship. Relationships are important. Number five. Yeah. He says, oh, I was

going to say this about engaging with your community. Invite people publicly. What do I mean by that? So, let's say you're on social media and somebody, you're a retail establishment or whatever, a restaurant perhaps, and somebody's commenting on there. Go ahead and invite them. Well, I'd love for you to come by here. I'll be here at this time. Be glad to meet you. Even if they don't come. I'll buy you a cup of coffee. I'll get you first drinks on me. Whatever it is, just for the simple fact that you've made that offer publicly. And then people will see it. All of their friends. Yeah. Take advantage. Yeah. Number five. Five. He says, give them something to talk about. Right? He says, sponsorship or participation at local events emphasizes that you are part of the community. It also gives you content to share that will hopefully promote customer interaction online or even chatter from local media outlets. Look, he's right. Again, we're talking in your local community. So I don't care if it's the little league team, the local AAU team, the school team, the school PTA, whatever it is, whatever local community organization, the boys and girls club in your area, the YFCA. Get involved, go donate, go help, go support, sponsor lunch, order Gatorade for the team, you know, get new shoes for the basketball team, you know, go budget, go budget, go and just put some man to man hours in. And that type of effort goes a long way. First off, just for your morale, it's good to kind of, you know, donate and be giving back to the community. But secondly, these people remember that. Like these businesses who struggle, they may, that team who needed new shoes, they will forever promote you everywhere they go. And so take advantage of those opportunities. It's a small investment that really goes a long, long way. Keep people talking about you. Number six, number six, he says, use lingo that proves you're local. This is something I've always been saying. He says,

every locality has nicknames for certain areas of town, streets or districts. Use those to describe your location and use local landmarks. And that's the easiest way to let people know that you are from here is when you use the lingo of the locals. Yeah. Take advantage. I mean, in Houston, for example, we have, we have two major freeways, one a big circle around the city and one a smaller circle around the city. Call 610, the locals call it the loop. Yeah. And when somebody says, well, I'm all right off the loop, I know instantly, they're local. They didn't say 610 loop. They didn't say 610 loop. They said the loop. Yeah. And if they say something like South Loop, then you've been a local a long time. South Loop, eastbound. Yeah. Yeah. You have to live here to know what that means. And so the objective here is in your locality. Be local. Be local. Use that lingo, especially in your publications, especially in your web content, because that web content isn't for other people who aren't local. And so it really doesn't matter for them. But the local people who do find it, they need to be comfortable. They need to recognize this is the right place. This guy's talking to me. I'm at the right place. Use the lingo that the locals use. Seven. Number seven. He says, use content to demonstrate your expertise, right? Like blogging. He says, pushing out content that is not sales related, but rather educational and related to your business will help prove you know your area of business and provide confidence to the buyer that they'll be happy with the purchase. Yeah. This is the purpose of your blog section. This is the purpose of a new section. This is that reason for this area of your website. So you can kind of fall back on the sales push and really put out some quality information about what you do. If you're a plumbing company, then your blog section has articles about the proper way and the

incorrect way to, I don't know, replace a toilet. Or, or the proper way to do a water heater replacement or, or why you should, you know, whatever it is, but you want to put out quality content. And if you can enhance that content with some videos and images, then great. That'll help you rank. But for the sake of just local search and really branding is what we're talking about here. That type of content goes a long way in the local area. Now imagine this, right? Using the example earlier, let's say you did post this content about how to replace a toilet the right way in your local area. And then you ran into said guy at the grocery store who saw your article and did that. Yeah. What kind of review would he leave even though you didn't even do the service? Right. He'd still go leave a review. Yeah. Take advantage. Yeah. Number eight. Eight. Borrow some national brand cachet through co-op programs. Well, what does he mean? He says national companies invest heavily in their own branding and a local business affiliation with the brands can boost their own reputation. He's absolutely right. You're an AC company, then you should leverage American Standard. You should leverage Rheem. You should leverage Train because these are the manufacturers that you install. These people have spent plenty of money on their branding, plenty of money on their site. And so leverage that with what you offer. And what I added here was if you can get links, get those because most manufacturers won't necessarily sell to the public. They'll have a listing on the site of preferred dealers and things like that in your area. You want to make sure that if indeed you are a preferred dealer or a certified installer or whatever your affiliation with that manufacturer is, that you are represented on their site. That's going to go do volumes for your ranking. That is a great quality relevant inbound link from a pretty big brand that can do numbers for your brand.

Take advantage. And shout out to my boy, Big Six, Domino with Big Six Barbecue. One of the things he's doing is he gets sponsored by Bar S. Oh, yeah. Right? And so Bar S just wanted, you know, we're going to put our logo here. We got a banner. And, yeah, it works. It's a relevant industry. There's not a competition to him. You can't go directly to Bar S and get it anyway. Go through him. Whoa. Number nine, he says, focus on branding, not conversions with ad impressions. And I was like, hmm, I've always focused on conversions. I had to read it thoroughly. And, again, we're talking about branding. And from this perspective, he's right. We've actually preached this also. He says, even with a very brief view of an ad, he says, even a very brief view of an ad can be processed by a viewer. And while action may not be taken, there is value to establishing familiarity with that image. What does he mean? So let's say you're running Google Ads and you're already ranking the map section and you already rank organically. Then there is value in doing a branded-based ad campaign paid. Why would you do that? Because we already know it's going to drive click-throughs for the others. And, more importantly, this is an opportunity for you to just really do branding. You don't necessarily even have to have a call to action there as more as you just may want to highlight your USP or a statement about your mission or something like that. There are reasons why people should appreciate your brand. Now, the only reason you would do that is because you already have a map listing and an organic listing. That would be the only time I would suggest you create a paid ad that didn't have a CTL. We go from low-hanging fruit to fruit that's at the top of the tree and focusing on the brand is that fruit at the top of the tree. Exactly. Of course, that's budget permitting. Yeah. That's it,

right? Well, so, kind of. That was the ninth one. But he started off, number one, he started off by four. Interesting. Yeah, he kind of, I sent him a tweet about that. But what he said was, before he started, he said, the main thing you need to do is make sure you've already submitted to directories. You have a consistent NAP, consistent business signals, consistent profile setup across all the major directories. And that was kind of default number one. Okay. And so, yeah, he didn't really mention that. But he did conclude it, though. You're right. He did conclude it by saying, I don't know what I did on my conclusion page. He did conclude it by saying there are two, but I like his conclusion. He said, there are two battles in marketing. The first is to be found. The second battle is to be chosen. And having a recognizable brand helps there. He's absolutely right. At the end of the day, branding helps with search, helps with conversions, helps with referrals, helps with everything. Branding is uber important. Man, Wesley Young, punch in the face to you. Good folks over at Search Engine Land. 10 tips for building a local brand that will boost your local search ranking. Good article. So, I want to add to this. Go ahead. So, when we talk at the beginning, we were talking about, you know, I mentioned wrapping a vehicle. And it's a very obvious question, kind of obvious question. Okay, so how does wrapping my vehicle with my website and branding or whatever help my local ranking or help my search engine optimization? And the really short answer is, is those people driving down the street are probably picking up Siri or Google now. Does Google have a name? Google now. Google now. Google now. Google now. And saying, you know, SEO company Houston or eWeb results Houston. Yeah. Right? That's a search. And so, Google says, hey, somebody just looked for eWeb results. From said location because it's a mobile search. And so, there must be

value of that brand in it. What it does is register as that brand has having value in that area to Google. What that does, what Chris is saying, what that essentially does is having your vehicle wrapped or if you're a roofer, having a sign in the yard or a billboard somewhere. Radio ads. Yeah. What these do, these drive that transition from offline activities to online engagement. Yeah. Right? And so, the minute that offline activity van passes by and you see it and then I search, I've just transitioned to online. Yep. Right? And now, I'm on your site. Now, I'm in your search results. Now, I can see your branded PPC ad. I can see your local map ad. And I can see your organic ad. All because your van passed by. Yep. Take advantage. Branding still works. And it registers with Google and there have been studies on that. So, that's an absolute improvement. Yeah. A lot of people think this won't help my search, you know, because it's a different medium. It's digital versus real world. Well, digital is real world. Yeah. And don't get that twisted. And there is a direct correlation between offline activities and online conversions. And even vice versa. Even online activity and offline conversions. Plenty of people will do that search and then log off and get in the car and go to that store. Yep. Because of what they saw online. It goes both ways. Punch in the face. That was a good. Yeah. Great article. Great addition to that. Excellent. We got any what news? I know you almost had what news. No, I don't have no what news. All right. Oh, no. I had a punch in the face, but I'll do this as what news. This is more just a, yeah, it just kind of is a punch in the face. Okay. Punch in the face. This punch in the face goes to BuzzFeed. Okay. You know, they, they, they're the creators of those tasty videos. Right. You know, watch the tasty videos on, on,

on Facebook. I haven't seen them on yet. Really? I mean, if I have, I didn't register it to BuzzFeed. Oh, you're not a foodie like me. Yeah. Well, you probably didn't register it to BuzzFeed. Right, right. So, I watch them all the time. Like, they're brilliant. I've tried to make two of them, and I always like them and share them with purposes on going back to see what I'd like to share so I can try it again. But anyway, they, um, they are on the list of the top 10 video creators in the month of April. And Tasty is leading for the past four months with 1.9 billion views. Wow. Punch in the face, man. Killing it. That's awesome. Killing it. I'm going to go. They do a good job. Like, it's a phenomenal concept. They use high quality images. The recipes look well. Um, it's edited nice. Decent background. I mean, they do a great job. How long are the videos? 40 seconds. Wow. To show you how to make enchiladas. Like, yeah, exactly. You can't beat it. Don't get it twisted. You can't make enchiladas in 40 seconds. You just got to throw that out there. Yeah. Well, I won't be eating them. That's raw. That's not safe. There's a thing called salmonella. Yeah. If it's chicken based. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, so that's somebody who's interested in any aspect of internet marketing, go ahead and send them to us. If they pay their bill, we will pay you. We have a referral program for you. So, please remember, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript. You can get the audio, and you can get the video on our website, eWebResults.com. You guys have made us the most popular internet marketing podcast on iTunes, and as usual, we thank you.

Do, do, do, and everybody else who's watching. In the States, this happens to be Memorial Weekend, so as you're heading out to Memorial Weekend, you're having an extra day off on Monday. Enjoy your day off. Yeah, we appreciate all our veterans, all of those people who, this is Memorial, so this is really a time we set aside to remember those who may have lost their lives battling for our country. Yeah. And so, we appreciate our service people. We love you. We thank you. Absolutely. All right. Well, this has been another podcast. Number 323. Until the next podcast, my name's Chris Verres. Charles Lewis. Bye-bye for now. Balance check. Balance check. 3-2-3. It's your podcast, 323. If you want to learn now, then listen to me. It's Chris and Chuck, and we back talking local search. You want to rank nationally, you rank local first. I keep going. I can keep flowing. For all of this profit, and the SEO rapper all know him. We can get it in. You can call me Chuck. I can lean on Chris, because we don't give a what. But we're going to keep it going. You know what it is. Tune in right now. Yeah. Boom. 323. That was awesome. Balance check.